# Robbie Kellman Baxter

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How Zumba Balances Instructor and Consumer Subscriptions with Yael Dornbusch, Zumba’s Chief Subscription Officer

   Zumba is a phenomenon since its founding in 2001. The addictive fitness dance program with a Latin beat has taken the world by storm. As of 2022, the company claimed 15 million people taking Zumba classes weekly at 200,000 locations in over 180 countries. At its core is the Zumba Instructor Net…

Is the Future of Subscriptions Circular? A Conversation with Patrick Hypscher of Circularity.fm

Today we're talking about sustainability. Where did the circular economy and the membership economy intersect, and how can both be applied to tread more lightly and produce less waste? These questions have been at the center of the work for my guest, Patrick Hypscher. Patrick is a consultant and a…

Subscription Intrapreneurship with Bosch BlueMovement’s E-Lin Tan

What do you do when powerful tailwinds change to headwinds as you're growing your business?Many Membership Economy businesses have struggled to keep up momentum in the past few years as the golden era of growth has evolved to a bottom line era. Today's guest, E-Lin Tan, took the helm at BlueMoveme…

Launching and Scaling Subscriptions as a Solopreneur with Mike Morrison of Membership Geeks

Many of my guests on the podcast have built and skilled large membership and subscription businesses with big teams of specialists and sophisticated software to support their efforts. But what if the team is just you? Mike Morrison, launched the Membership Geeks Podcast 9 years ago to help solopr…

923: The Hidden Reason 50% of Your New Patients Never Come Back (And What to Do About It) – Brad James

About 50% of your new patients will not return. Why does that happen, and what can you do about it? In this episode, Kirk Behrendt brings in Brad James, director of SMB sales at Kleer and Membersy, to explain the true problem you have in your practice. You don't have a new patient problem — you hav…

[Podcast] Robbie Kellman Baxter on the Membership Economy

Today's podcast is the first in a new mini-series I'm doing on creating effective membership programs. Over the next few episodes I'll be sharing my best tips, experience and ideas on creating profitable membership sites and programs. And I'll also be interviewing a veriety of experts on membershi…

💀Followers Are Dead. Subscribers Are The Future | with Media Industry Insider Simon Owens

If there’s one takeaway from my interview with Simon Owens it’s this: The web is evolving. Followers are no longer the end goal—subscribers, genuine relationships, finding “your tribe” and real engagement are. Owens is a media strategist, journalist, newsletter expert and someone who grew up with…

Advanced Membership Strategies With Robbie Kellman Baxter

What makes the membership model work? Can you apply it to your own business? These topics and more in this episode of SuperFastBusiness.

A live interview with Robbie Kellman Baxter, an expert on subscription startups (15)

I attended SubSummit in June 2024 in Dallas, Texas to record an episode of the Nascent Startups podcast. Amazingly, Robbie Kellman Baxter filled in at the last moment when my originally scheduled interviewee was unexpectedly absent. Thanks so much and kudos to Robbie for sharing her insights on no…