# Richard Colwell

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Episode 1: Brand & Advertising - Why you shouldn't go dark during Covid 19

A discussion with RED C, CEO, Richard Colwell, about what we know about consumer reaction to adverting during Covid 19.  Should brands stop spending, or is now the right time to be advertising if at all possible?  What type of advertising is appropriate, and how are consumers reacting to it.

The MISTI Hall of Fame

Every year we send over a thousand students to over 25 countries, and we have a few who really stand out for different reasons. We have one of those incredible students on the show, Richard Colwell. Through MISTI, Richard has been to France, Israel, India, South Africa, the United Kingdom, and woul…

Do we put too much value in opinion polls?

Richard Colwell CEO of Red C , Gerard Howlin public affairs consultant, Clare Grady former editor of the Irish Independent and David Cowling of the BBC joined Sarah

Do we put too much value in opinion polls?

Richard Colwell CEO of Red C , Gerard Howlin public affairs consultant, Clare Grady former editor of the Irish Independent and David Cowling of the BBC joined Sarah

Episode 8: The Long Tail - Focusing on the long tail for growth

Jane Dunleavy, Associate Director talks to RED C CEO Richard Colwell, about the theory and practice of targeting the long tail for brand growth. Focusing on why and how brands should target the long tail of light, lapsed and non-users, rather than the already heavy buyers. 

MISTI Radio Hall of Fame

Every year we send over a thousand students to over 25 countries, and we have a few who really stand out for different reasons. Because of this we have unofficially created the MISTI Radio Hall of Fame, featuring students who have gone on five different MISTI trips. We have two of those students, i…

UK equities: it's all to play for!

We talk to Richard Colwell, Head of UK Equities, and Jeremy Smith, Portfolio Manager and Head of UK Research, about the much-maligned UK market, the themes, opportunities and challenges playing out there, and why the UK could be better placed than other international markets to prosper.

Episode 11 - Tim Lambert: Financial Adviser

Cubed Consultancy: Directors Mark Munnelly and Richard Colwell meet up with financial adviser Tim Lambert to talk everything investing, savings, pensions and more. follow us on all platforms: TikTok: @cubedconsultancy Instagram: @cubedconsultancy Facebook: @cubedconsultancy Twitter: @cubedconsult…

Business Post Politics: Final poll before General Election 2024

With less than 48 hours to polling, the latest Business Post/Red C opinion poll has been published. As it is the last opinion poll of General Election 2024, it has been keenly awaited, but what does it say about how people are likely to vote this Friday? Joining Business Post Policy Editor Daniel M…