# Priscilla Mckinney
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44. From Tornado to Thriving Agency with Priscilla McKinney
Priscilla McKinney is the CEO ("Momma Bird") of Little Bird Marketing, a LinkedIn influencer, a trained cultural anthropologist, and the host of her own podcast, 450-plus episodes deep. She joins Jack to unpack her take on the show's central question: you personally have to be scrappy, but your sys…
How Customer Insights Drive Smarter Market Segmentation
*This episode of Ponderings from the Perch is brought to you by curioninsights.com. When your brand needs answers and not opinions, you need the smart team at Curion.*
The shopper your spreadsheet thinks it knows and the actual shopper walking into a store are two VERY different people.
On this …
Priscilla McKinney - founder - Little Bird Marketing
Priscilla McKinney is a CEO, serial entrepreneur, author, keynote speaker, and the founder (or "Momma Bird") of Little Bird Marketing. Known for her irreverent, no-nonsense approach to B2B growth and digital transformation, she has built Little Bird Marketing into an award-winning content marketing…
The Truth about SEO/AEO/GEO/AIO and More
*This episode of Ponderings from the Perch is brought to you by The Logit Group. If you've got a market research project coming up and you want expert help, get a quote today.*
Traffic used to prove a website's value, until it started proving something else entirely. Welcome to the fresh hell of S…
Getting Business Valuation Right
*Help us shape the future of Digital Transformation Success by taking a short, 11-question listener survey.*
Real finance digital transformation begins not with new software, but with the discipline to face the data your team is too afraid to present to leadership.
Edgar Baum, Founder and CEO…
Conversational Research Panels for the Win!
Most surveys are designed for the researcher's convenience, not the person answering them.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Andrew Reid, founder and CEO of Rival Technologies, to get into what conversati…
Mastering AI as a Data Quality Tool
The bad actors in market research have AI too, and they’re using it better than most research teams want to admit.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Steve Male, EVP of Innovation and Strategic Partnership…
Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other
*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Report today and see how AI will impact your next survey.*
Two people can share a building, a bonus review, and every strategy meeting on the calendar and still not be on the same tea…
Quit Basing Multi-million Dollar Campaigns on Bad Customer Insights
*This episode of Ponderings from the Perch is brought to you by curioninsights.com. When your brand needs answers and not opinions, you need the smart team at Curion.*
Most B2B brand teams don't have a market research insights problem; they have a wrong-question problem.
On this episode of Ponder…
112. Priscilla McKinney Lay Support for Religious Life
On this week's episode, we're listening to a Facebook Live interview featuring Priscilla McKinney.
Priscilla McKinney was born and raised in Southern California. She joined the Navy right after high school where she worked as a Nuclear Reactor Operator and experienced a life changing deployment t…
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