# Matthew Dixon

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Are your reps still using the lessons of “The Challenger Sale?”

Ever read the book “The Challenger Sale” by Matthew Dixon and Brent Adamson? It was one of the hottest sales books twelve or thirteen years ago that had a big impact on a lot of sales teams. The authors did research on the best personality styles for a sales rep to have to be successful and win the…

325. Harvard Business Review Writer: The Goal You Just Set Only Has a 34% Chance of Success | Kyle Austin Young

Most people think there are two ways to succeed: be talented, or get lucky — but there are two more no one talks about. Kyle Austin Young is a strategy consultant and author of Success Is a Numbers Game, which outlines his probability hacking framework for achieving your goals. He's spent a decade …

How to Know if Your Deal is Going South Sooner than Later | Andee Harris - 2036

Sometimes the best way to close more deals isn't by adding new people to your pipeline (though that's always a good thing.) Instead, the best thing is to address the issues that make a deal fail before they fail. In today's episode of The Sales Evangelist, I joined the CEO of Challenger, Andee Harr…

AI, Growth & the Reality of Running a Consultancy | Matthew Dixon of Enabl - Ep 57

What does it really take to build and grow a successful consultancy, and what does it cost you along the way? In this episode of Growing Consultancies, Paul Micallef is joined by Matthew Dixon of Enabl for a candid conversation about growth, leadership and the realities of running a consultancy. …

How to Future Proof Against Getting Ghosted | Donald C. Kelly - 2041

Nearly half of all B2B sales conversations end with no decision at all, and that number keeps climbing. This solo episode breaks down the discovery call framework built over years of carrying a bag as a software sales rep, now taught to clients to stop deals from going quiet. The Real Cost of No De…

491: Matthew Dixon - Overcoming Indecision, Managing Risk, & Taking Control Of The Conversation (The Challenger Sale)

Text Hawk to 66866 to become part of "Mindful Monday." Receive a carefully curated email from me each Monday morning to help you start your week off right...  Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12  https://twitter.com/RyanHawk12 Notes: Matthew Dixon's first book, The Cha…

Why Risk Takers Build the Most with Doug Holladay, Author of Rethinking Success

Many leaders spend their careers chasing a scoreboard someone else set. It works until the how stops working, and nobody ever trained them on the why. This conversation picks up our Rethinking Success series dissecting the definition of success and failure for yourself while inviting real risk into…

Little Is Learned in Your Office (with Steve Johnson)

Hey! I'd love to hear your thoughts, send me a voice note. In this episode of ProductCamp Conversations, Allison Herbert and Dave Mathias sit down with Steve Johnson — the first instructor hired at Pragmatic Marketing and now CEO of Product Growth Leaders — to explore why AI should be a “yes, and,”…