# Martin Gill
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Top podcast episodes featuring martin gill.
454: Make CX Strategy Stick With Interactive Learning
Most CX strategies fail to land. Not because the ideas are wrong, but because teams don't internalize the decisions behind them.
Host Martin Gill speaks with Joana de Quintanilha, VP and Principal Analyst, about how immersive, gamified experiences turn CX strategy into action. Drawing on real exam…
455: Closing the Digital Experience Gap: From Channels to Customer Moments
Great CX starts outside-in. If customers aren’t using what you built, the problem isn’t them.
Host Martin Gill speaks with Tom Mouhsian, Principal Analyst at Forrester, about why, even after years of investment, digital experiences still fail. The issue isn’t channels or technology. It’s a persist…
600 Seconds with a Legend: Martin Gill
Criminologist and security researcher Martin Gill shares the moment an interview with armed robbers changed everything he thought he knew about security effectiveness. In just 600 seconds, he chats with us about challenging the profession to move beyond what "feels right" and toward what can actual…
Hands On: Building Interactive Experiences
Most CX leaders know stakeholder alignment is hard. Strategy workshops stall. Teams focus on blockers. Momentum fades before transformation begins.
In this episode, Angelina Gennis and Martin Gill share lessons from a season of CX forums and immersive experiences. From stakeholder management works…
Paying It Forward: The Side of Security We Don't Talk About Enough
In this episode of Security Tech Talk, host Steve Kenny sits down with Mike Petty, Managing Director for EMEA and APAC at Thermal Radar and the current Chair of the ASIS Foundation. Steve and Mike take a look behind the scenes of one of the industry's most impactful charitable organizations, explor…
459: Why Inclusive Design Improves Customer Experience For Everyone
Most organizations still design for an "average" customer. The problem? There is no average customer.
In this episode, producer Hannah Jachim, who in her day-job is a Forrester Researcher, joins Angelina Gennis and Martin Gill to explore the report she recently published exploring inclusive design…
462: Use Cases For AI In Experience Research
AI moderators promise to make qualitative research faster and more scalable, but where do they fit in the research process? Senem Biyikli joins Martin Gill and Angelina Gennis to explain how AI-moderated interviews work, when they deliver value, and why human researchers remain essential. The discu…
463: Distrust In The Age Of AI
In this episode, Martin Gill and Angelina Gennis welcome Enza Iannopollo — VP, principal analyst — to discuss new research on trust, responsible AI, and what businesses must do to earn customer confidence. Drawing on fresh European consumer data, they explore why distrust has become the default res…
Nobody’s Watching: Why Good People Break the Rules at Work
Why do people follow rules—and why do perfectly decent people sometimes break them?
New research involving more than 14,000 people found something surprisingly wholesome: even when nobody is watching, breaking the rule would make us money, and no one would be harmed, 55–70% of us still follow the …
464: Change CX Culture By Asking Better Questions
Many CX leaders know culture needs to change before a customer experience (CX) transformation can succeed. The challenge is knowing where to start.
In this episode, Angelina Gennis and Martin Gill explore a surprisingly simple approach: using powerful customer-focused questions as organizational r…
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