# Linda Boff
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Top podcast episodes featuring linda boff.
Relaunching Through Fearless Change
When I sat down with Linda Boff, I was struck by her fearless approach to change. From her 20 years at GE, including a decade as CMO, to stepping into a completely new role as CEO, Linda embodies what it means to embrace reinvention. She shared how stepping out of her comfort zone, even when it fel…
34: CMO Linda Boff markets GE as a digital industrial company
Linda Boff is the CMO of GE, a behemoth company with over 300,000 employees worldwide. While certainly an established brand, it's a company in transition, and Boff has been leading that charge, not only to evolve but to make things better for people they serve. As she says, “We're five years into w…
The one with legendary CMO Linda Boff on the path from Thomas Edison to the present, making the invisible visible, and the lessons CEOs can learn from getting dressed in the morning.
In this episode, I sit down with Linda Boff, now CEO of Said Differently, and the long-time CMO of GE. I wanted to talk with Linda about her experience working with three different CEOs (at GE alone), humanizing an industrial monolith, and her legacy of firsts.
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Linda Boff, David Lubars and Rishad Tobaccowala | The Advertising Hall of Fame Class of 2025 Inductees
This week, we are celebrating the Class of 2025 inductees into the Advertising Hall of Fame, as Jim welcomes three of this year's honorees for a roundtable discussion. Recorded live the morning after "The Biggest Night in Advertising"—the American Advertising Federation’s annual Hall of Fame induct…
33: Leading Design in a Product World (ft. Greg Petroff)
Transcript
Peter: I’m Peter Merholz.
Jesse: And I’m Jesse James Garrett,
And we’re finding our way
Peter: navigating the opportunities and challenges of design and design leadership.
Jesse: On today’s show veteran design executive Greg Petroff, formerly of GE, and now head…
How New Balance Went From Dad Shoes To Cultural Icon
A Different Take — Season 2 launches with the story of New Balance’s remarkable transformation from “dad shoe” to one of the hottest brands in sports and culture.
Hosted by Linda Boff, this episode goes behind the strategy that changed how the world saw New Balance. Chris Davis, Chief Marketing …
Why Are The World's Biggest Athletes Choosing New Balance?
What makes an athlete choose one brand over another?
In Episode 2, Linda Boff goes inside New Balance’s approach to athlete partnerships with Rich Paul, Chris Davis, Gabby Thomas, and a leading sneaker journalist. From moving beyond traditional endorsements to building long-term relationships and …
Why Being Private Is New Balance’s Secret Weapon
What if staying private is one of New Balance’s biggest competitive advantages?
In Episode 3 of A Different Take, host Linda Boff explores how New Balance’s independence allowed the 100-year-old brand to think differently—playing the long game, building meaningful collaborations, and creating cult…
New Balance Became Cool. Now What?
New Balance has gone from “dad shoe” to global cultural force. But how do you stay authentic once you've made it?
In this episode of A Different Take, host Linda Boff looks at New Balance's next challenge with Complex Associate Editor Matt Welty, Klutch Athletic CEO & Founder Rich Paul, New Balanc…
How New Balance Went From Dad Shoes To Cultural Icon
A Different Take — Season 2 launches with the story of New Balance’s remarkable transformation from “dad shoe” to one of the hottest brands in sports and culture.
Hosted by Linda Boff, this episode goes behind the strategy that changed how the world saw New Balance. Chris Davis, Chief Marketing …
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