# Eric Yaverbaum
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How to Use AI and PR to Scale Your Business | Eric Yaverbaum
Today, Elliot Kallen speaks with Eric Yaverbaum, a PR legend, bestselling author of PR for Dummies, and founder of Ericho Communications. They explore how public relations has evolved from TV and print to the lightning-fast, AI-driven media landscape we live in today.
Eric shares how storytelling,…
Episode 2131 - Eric Yaverbaum on the AI Marketing Backlash
In this exclusive interview with Eric Yaverbaum, CEO of Ericho Communications and author of the definitive bestseller Public Relations for Dummies. Yaverbaum dissected the central paradox in marketing today: why are major brands rejecting AI in their advertising, even as the tech industry pours bil…
Turmoil in the Media
We are at a point in time where the media universe is in complete turmoil. Legacy media like radio and television is fading, while social media in all its forms is ascendant. News and commentary are being mixed together so people can’t discern which is which, while major media conglomerates are mer…
Turmoil in the Media
We are at a point in time where the media universe is in complete turmoil. Legacy media like radio and television is fading, while social media in all its forms is ascendant. News and commentary are being mixed together so people can’t discern which is which, while major media conglomerates are mer…
Episode 1603: Social Media For Dummies
Episode 1603: In this KEEN ON show, Andrew talks to Eric Yaverbaum, author of PR FOR DUMMIES, about Twitter, Threads and why even 62 year-old guys like himself need to be on social media
Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over …
Marbella parties: Hard-rock hotel galas and BBQ fun
Welcome to this week’s episode of Marbella with Him & Her, a weekly Marbella related podcast presented by husband and wife expats in San Pedro de Alcantara, Marbella, PJ Lopez (@pjlopez1marbella) and Hannah Murray (@radiohannah). Each week they bring updates about living in Marbella mixed with some…
Entrepreneur of the Week Eric Yaverbaum - Founder and CEO of Ericho Communications ...with TRE's Hannah Murray
Entrepreneur of the Week Eric Yaverbaum is an award-winning PR expert and the Founder and CEO of Ericho Communications, a New York based PR Agency. He is the author of the industry standard bestseller ‘Public Relations for Dummies’
Catch Hannah live - 'TRE In The Afternoon' - Monday-Thursday from…
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