# Edward Upton
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Top podcast episodes featuring edward upton.
'Appy Hour goes Analytical with Littledata!
Join Shopify fan Ben Pearce as he chats with Edward Upton, founder of Littledata, a top Shopify app for data tracking and analytics on Appy Hour.
Edward shares his journey creating Littledata, helping eCommerce businesses unlock growth. Delve into Littledata's features like customer behaviour analy…
Edward Upton – “Look First to Jesus”
Edward Upton, vice president for Institutional Advancement at Southwestern Baptist Theological Seminary, preached from Colossians 3:1-17 in #SWBTSChapel on November 4th, 2021.
The post Edward Upton – “Look First to Jesus” appeared first on Equip the Called.
Meta Ads: Using Server-Side Tracking to Boost Conversions and Increase ROI with Edward Upton
Edward Upton is the CEO & Founder at Littledata, where they’re on a mission to make it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth.
Hit PLAY to hear:
Why server-side tracking is the ultimate upgrade for your Meta Ads
The hidden pitfal…
Will an AI take your job?
Will an AI take your job? And is there anything a human can do on the internet right now that an agent won’t be able to do in 6 months? 💡
Meshed's Founding Engineer Mike Powroznik sat down with Edward Upton and Tom Diacono of Asteroid (YC 25) to talk the tech behind building one of YC's most promi…
Why Shopify Brands Need a Data Layer (Not Just Better Tracking)
When Facebook shows 50 sales, Google Analytics shows 35, and Shopify shows 68 — which number do you trust to scale profitably?
In this episode, discover:
How server-side tracking eliminates the 20-30% revenue gap plaguing most Shopify brands' analytics, bypassing Apple ITP and ad blockers to achie…
Optimizing Shopify Ad Spend and First-Party Data with Edward Upton (LittleData)
The death of third-party cookies shouldn't mean the death of your growth. Discover how to reclaim lost attribution and feed the AI algorithms the high-intent signals they need to lower your CAC.
In this episode, Thomas Viguier and Markus Perkumas sit down with Edward Upton, CEO and Co-founder of Li…
Data Compliance with Direct-To-Consumer Brands | Ragnarokast #13
Spencer and Steven welcome Ari Messer, co-founder of Littledata, who shares insights on how “little data” makes the biggest difference. With their focus on e-commerce, the guys discuss the challenges of accurate data tracking, privacy compliance, the use of first-party data, and their new integrati…
EP350: Marketing Measurement In The Age of AI - What Shopify Brands Need To Know, With Grind Coffee & Omni
"Make sure customer touchpoints are cohesive and the data is clean. The average brand has 20+ apps and there's a lot of noise in that data. Removing that noise avoids wasted ad spend and drives more revenue."
Episode summary:
The major networks including Google & Meta are investing heavily in AI to…
EP368: Broken Ecommerce Tracking Is Costing You 10-20% Of Your Ad Performance: Find Out How To Fix It
In this episode, find out how to keep your attribution accurate as privacy rules tighten. Your ad management & optimisation is only as good as your tracking.
Listen if you want to spot where your analytics is leaking data and leave with clear first steps to fix it, no analytics background required…
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