# Duncan Alney

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Benno Nelson & The Five Corners Story

Benno Nelson is the Co-founder of Five Corners Beverage Co., a Chicago-based company that crafts unique, globally inspired non-alcoholic beverages. Five Corners is available on about 75-80 shelves across Chicago and is known for bold flavors such as Salted Lemonade, Sangrita, and Pickleback. Benno'…

The Brands Bringing Wellness To The Aisle

Gian-Mikel Facenda is the Founder of Root2Sales, a company that helps emerging food and beverage brands scale their sales and retail presence. With deep experience in CPG, he works closely with brands to navigate distribution, broker relationships, and go-to-market strategy. Prior to founding Root2…

Five Expert Strategies To Supercharge Your Retail Brand Survival

Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning, top-ranked agency that helps founders of mission-driven food and beverage brands grow their businesses and connect with their audiences through social media marketing. Duncan has worked in marketing for 30 years and bring…

275. Why Great Products Get Ignored: How CPG Brands Can Earn Attention and Drive Sales

Creating a great product is only the beginning. The real challenge is getting people to notice it, remember it, and ultimately buy it. In this conversation, I sit down with Duncan Alney, founder of Firebelly Marketing, to explore what it takes to grow a CPG brand in today’s crowded and fast-moving …

Kathie Pelliccio On SuperSeedz: A Snack That Loves You Back

Kathie Pelliccio is the Founder and "Seed Queen" of Kathie's Kitchen, the company behind SuperSeedz, which produces award-winning, gourmet pumpkin seed snacks focused on healthy, flavorful eating. Since founding her company in 2004, Kathie has grown SuperSeedz into a beloved brand available at majo…

Spiced, Not Spicy: How Keya Wingfield Is Changing The American Snack Aisle

Keya Wingfield is the Founder of Keya's Snacks, a brand bringing bold Indian American flavors to the classic American potato chip, using single-origin spices from India and US-grown potatoes. Keya is a Food Network Spring Baking Championship winner, and her chips have gone viral, leading to nationa…

Jill Frechtman: Building Founders (and Great Brands, Too)

Jill Frechtman is the Founder and Strategic Advisor at the Food Founder Collective, where she advises and mentors emerging food founders as they build and grow their brands. Before becoming an advisor, she built her food CPG brand, Fretzels by Jill, from scratch, growing it into a brand carried by …

Bella Hughes & Better Sour: Candy For Foodies

Isabella "Bella" Hughes is the Co-founder and Chief Revenue Officer of Better Sour, a modern candy brand reimagining sour gummies for today's consumer. Better Sour has expanded to over 4,000 stores nationwide, including Whole Foods, Costco, Sprouts, and Albertsons, and won a 2026 Bon Appétit Pantry…

Katrina Dalao: The Premiumization Of Water

Katrina Dalao is the Founder and Publisher of Grow to Market, a newsletter covering the business of food and beverage CPG through conversations, insights, and trends shaping modern brands. She highlights founders, operators, and industry experts while exploring how companies grow, evolve, and conne…

Dinos Stamoulis: Publix, Costco & Beyond

Dinos Stamoulis is the Co-founder and Chief of Awesomeness at Paleonola, a company dedicated to crafting delicious grain-free products made from real food ingredients. Under Dinos' leadership, Paleonola has grown from its farmers market roots into a nationally recognized brand, now available at Who…