# Chris Elmore
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Christopher Philip James Elmore (born 23 December 1983) is a Welsh Labour Party politician. He has been Member of Parliament (MP) for Ogmore since 2016.
== Early life and career ==
Elmore was born in Newport and lived in Brynmawr and in Caerphilly as a child.He started his working life as a trainee butcher and later attended Cardiff Metropolitan University completing a degree in History and Culture in 2005.
You're Losing Money Before You Knock on the Door (Here's Why)
You pull up to a house. You see the yard, the cars, the neighborhood. Before you knock on the door, you've already decided what this customer can afford. You don't know you're doing it. But it's costing you money.
Chris Elmore walks through the five cognitive biases that affect every tech in the…
The Real Reason You're Losing Sales as a Technician (It's Not Your Skills)
You got 800 hours of technical training. You got 3 hours on customer service. You weren't trained for the moment a customer says "that's too expensive." That's why you freeze.
Chris Elmore breaks down why handling objections is troubleshooting with a person instead of a machine.
Same process. …
How to Get Customers on Your Side in the First 15 Minutes
A customer gets defensive the second you bring up money. It feels like it came out of nowhere. It didn't. You lost them the moment you walked up to the door and failed to set a single expectation.
Chris Elmore breaks down setting and resetting expectations, the skill that decides whether the end o…
The 30 Minutes That Decide Every Service Call
A typical service call runs two hours. But only about 30 minutes of it is spent face to face with the customer, and that small window is where trust gets built and decisions get made.
Most techs have never realized how little time they actually get, or how much rides on it.
Chris Elmore walks th…
How to Stop "Too Expensive" From Killing the Sale
Your tech hears "too expensive," packs up, and rolls to the next call. Another lost ticket... and he'll tell you the customer was just a cheapskate. But he didn't diagnose anything. He guessed. In this episode of Windshield Time, Chris Elmore breaks down the Anatomy of an Objection... how to diagno…
The 3 Cs Every Technician Needs: Competence, Confidence, Control
Most customers object for two reasons: lack of trust and lack of value. Someone who doesn't seem to know what they're doing because they can't communicate well is less valuable.
So Chris walks the 3 Cs... competence, confidence, and control.
Competence is the minimum level of technical excellenc…
How to Get Through a Long Day of Service Calls Without Burning Out
How do you get through a long day of service calls without burning out? Almost none of it is external. It's what's between your ears.
Start with your morning ritual. A routine can be interrupted or thrown off. A ritual has enough meaning that you do it no matter what.
That's the three Ds: duty, …
JP Groat College Signing
Join JP Grote at FPTV Studios as he signs his college scholarship to play golf at West Georgia. Surrounded by family, friends, and coaches, JP shares his journey from a young golfer to a college athlete. This video captures JP's excitement and the dedication that led to his success, including insig…
Why Customers Say No When Techs Are Right
Every tech has had this write-up. The outlet in his garage was cracked and gummed up. You told him it wasn't safe, because it wasn't. He said no.
Here is why. He has never been shocked out there. It has never tripped on him. So what you told him was a story about something that has never happened.…
The Technician Trap That Stops Growth
For an experienced service tech, working alone can start to feel like proof you've made it. Nobody is shadowing you. Nobody is watching you minute to minute. You can handle the calls.
That's also where you can start getting stagnant.
In this episode of Windshield Time, Chris Elmore challenges tec…
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