# Brent Adamson

Najpopularniejsze odcinki podcastów
Zaktualizowano:

Are Leaders Born or Taught? w. Brent Adamson

Host Justin McMenamy continues his conversation with Brent Adamson, co-author of “The Challenger Sale” and “The Framemaking Sale”.  When asked if Challengers are born or taught, Adamson argues Challengers are made, not born, noting their research focused on trainable skills, knowledge, and behavior…

Why Buyers Don't Buy (Hint: It's Not Your Price) with Ted Olson

Most sales conversations assume buyers make rational decisions. Ted Olson argues that's exactly why so many deals stall. Ted Olson is a sales strategist who helps founders, consultants, coaches, and sales teams use behavioral science to improve how buyers make decisions. He is the author of Feel G…

The Partner Marketing Playbook Nobody Talks About with Jordana Sunderland

Most B2B marketers treat partners like a sales channel. Jordana Sunderland says that's the core mistake. In this episode, Jordana, Director of Integrated Marketing for the Pacific Zone at Schneider Electric, joins Shahin to unpack what genuine partner marketing looks like and why so many companies …

131: How to Sell Without Feeling Salesy (with Stefani Pady)

If the word "sales" makes you want to crawl out of your skin, you are not alone — and this episode is for you. I sat down with my friend Stefani Pady, a former corporate sales leader turned coach and founder of GLS Coaching & Consulting and Women Worship & Work, to talk about why so many of us carr…

Are your reps still using the lessons of “The Challenger Sale?”

Ever read the book “The Challenger Sale” by Matthew Dixon and Brent Adamson? It was one of the hottest sales books twelve or thirteen years ago that had a big impact on a lot of sales teams. The authors did research on the best personality styles for a sales rep to have to be successful and win the…

Stop Selling on Your Website. Start Helping.

💡 Key Topics: ✦ The 95/5 rule: at any moment, roughly 95% of your potential market isn't actively buying — Forrester says the exact split varies by category, but the shape holds up ✦ Why the "favorite vendor" is picked before you know they exist: 94% of B2B buyers rank preferred vendors before fi…

How to Know if Your Deal is Going South Sooner than Later | Andee Harris - 2036

Sometimes the best way to close more deals isn't by adding new people to your pipeline (though that's always a good thing.) Instead, the best thing is to address the issues that make a deal fail before they fail. In today's episode of The Sales Evangelist, I joined the CEO of Challenger, Andee Harr…

Episode 3: How to Sell More by Boosting Customer Confidence with Brent Adamson

Helping Customers Buy: The Frame-Making Sale | Sales Re-purposed, Episode 3 The biggest challenge in B2B sales today isn't selling solutions — it's helping customers buy them. In this episode, host Ian Lowe welcomes Brent Adamson, globally renowned B2B sales expert and co-author of The Challenger S…

Episode 2: Purpose in Practice: A More Human Path to Sales Performance​ with Aaron Hurst

From Skeptic to Champion: Why Purpose is a Sales Superpower 75% of B2B buyers say they'd rather skip salespeople entirely. A 6x increase in buyers who think sales conversations add zero value. So what's the fix? In this episode of Sales Re-purposed, host Ian Lowe sits down with Aaron Hurst — author…

Little Is Learned in Your Office (with Steve Johnson)

Hey! I'd love to hear your thoughts, send me a voice note. In this episode of ProductCamp Conversations, Allison Herbert and Dave Mathias sit down with Steve Johnson — the first instructor hired at Pragmatic Marketing and now CEO of Product Growth Leaders — to explore why AI should be a “yes, and,”…