# Anne Baum
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The Future of Leasing Is Built on Renter Conversations with Andrea Taylor
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Andrea Taylor, Founder and CEO of Livsee, joins Anne Baum and Chris Johnson to discuss how AI is reshaping multifamily leasing, pricing, and operations by turning renter conversations into a continuous source of intelligence.
Andrea shares how operators are using AI-powered follow-…
The Rise of Identity Economics in Multifamily
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What if renters aren't choosing communities based on amenities at all?
In this episode, Lia Nichole Smith, Chief Brand Strategist at Spherexx, joins Anne Baum and Chris Johnson to explore the rise of identity economics and what it means for the future of multifamily.
Lia argues tha…
#177 - What Happens After the Deal Closes? The Real Work of Agency Mergers w/ Anne Baum
In this episode of Business Refocused, Carey and Lindsay sit down with leadership consultant Anne Baum to discuss a critical piece of agency mergers that often gets overlooked: culture.
While most merger conversations focus on valuation, deal structure, and financial performance, Anne explains that…
Go-to-Market: The Framework for Better Customer Experiences
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Go-to-market is a well-established business framework, but it's a concept that's only beginning to gain traction in multifamily. In this episode, Anne Baum and Chris Johnson sit down with Mike Wolber, Chief Sales Officer at Apartment List, to explore how go-to-market thinking can h…
Escaping Multifamily's Sea of Sameness with Stacey Feeney
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Apartment communities have never looked more alike. Luxury finishes, similar amenities, nearly identical websites, and now AI-generated marketing are making it harder than ever to stand out.
So how do you create something renters actually remember?
In this episode of The Apartment …
The Next Chapter of Property Management with Jacob Carter
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Property management is entering a new chapter, and it will be shaped by more than technology alone.
In this episode of The Apartment Department, Anne Baum and Chris Johnson sit down with Jacob Carter, founder of Nurture Boss and author of AI in Property Management, for a wide-rangi…
Toni, Toni, Toni and the Great Human Recalibration
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What happens when an industry becomes so focused on technology, automation and efficiency that it forgets the humans at the center of the experience?
In this episode of The Apartment Department, Anne Baum and Chris Johnson sit down with Toni Blake, a 42-year veteran of multifamily …
The New 15 Seconds of Multifamily Marketing with Kristi Fickert
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Streaming TV has changed significantly in the past year, and the opportunity for multifamily marketers has changed with it.
In this episode of The Apartment Department, hosts Anne Baum and Chris Johnson welcome Kristi Fickert, SVP of Growth and Marketing at Kurie, back to the podca…
From Search to Conversation: The New Renter Journey with Reid Wicoff
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The renter journey is changing, but multifamily marketing does not need to throw everything out and start over.
In this episode of The Apartment Department, Anne Baum and Chris Johnson sit down with Reid Wicoff, founding partner and CEO of Digible, to explore how renter behavior is…
Operator Confessions: What Vendors Really Need to Hear with Kim Boland
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Most vendors never find out why they lost the deal. This episode tells them.
Anne Baum and Chris Johnson sit down with Kim Boland, a multifamily marketer with more than 18 years in the industry, for a candid look at what operators wish vendors knew and what vendors rarely hear when…
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