# Aleksandra Panyukhina

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How to Integrate Virtual Events into your Digital Marketing Strategy - with Aleksandra Panyukhina

I’m sure that you’re well aware of the value of virtual events. Build great relationships with industry thought leaders, foster an engaged community around your content - and drive more revenue. But where do virtual events sit in relation to the rest of your marketing mix and how can you better lev…

🪙 4 🎙️ The Why and How of Virtual Events : Aleksandra Panyukhina

Aleksandra Panyukhina, Head of events of Parcellab, shares her experiences of shaping and organizing virtual events. In 2021, People have shifted to remote work and it is unlikely they are going to want to get back into an office after that. The same goes for virtual events - once people realize t…

Matchmaking and the art of turning online ones and zeros into real world heroes

Antony visits Event Tech Live to speak with three companies helping personalise the real-world exhibitor experience using online solutions. Thank you to Mykyta Fastovets, Chris Wickson and Aleksandra Panyukhina for their expert insight..

Breaking The Mold: How Creativity In B2B Marketing Can Set You Apart

In today's competitive marketplace, you need to stand out from the crowd and connect with potential clients in new and exciting ways. For Aleksandra Panyukhina, Experience Marketing Lead at Pixelz, this is where creativity comes in. By breaking the mold and taking a fresh approach to messaging, you…

Maximizing ROI and relationships through micro-events with Aleksandra Panyukhina

Say hello to Aleksandra Panyukhina, the Director of Experience Marketing at Pixelz, who brings more than 12 years of expertise in the events industry to this episode of Event Experience. Listen in as Panyukhina (pronounced Pan-YOO-keenah) discusses the importance of creating intimate, memorable e…

Experience Marketing Director at Pixelz, Aleksandra Panyukhina - "It's not an army, it's just a very good schedule"

Aleksandra Panyukhina is an Experience Marketing Director based in Prague. Starting her career in sports, Aleksandra made a very strategic move into specifically experience marketing within tech companies which has taken her all over the world! Today, she works at Pixelz where she delivers numerous…

3 Years Of FLOW And Other Industry Learnings with Aleksandra Panyukhina

In this special solo episode, Aleksandra flips the script and steps behind the mic - not just as host of the FLOW Show, but as the guest too. She shares her journey from being a professional athlete and outsider to the e-commerce studio world, becoming Director of Experience Marketing at Pixelz, an…

EP 144 | What’s Really Working in Events: A Candid Look at Trade Shows vs Small-Scale Experiences

Trade shows still dominate the event calendar and budgets, but are they delivering the same value they once did? Small-scale experiences are rising in popularity but many teams miss the mark when trying to replicate them.In this honest and tactical episode, Matt Kleinrock sits down with Aleksandra …

How to Turn Event Data Into Buying Signals

Most event teams are sitting on a goldmine of buyer intent data and handing sales a lead list instead. Aleksandra Panyukhina has spent twelve years figuring out how to close that gap — and today, she's putting it to the test. Aleksandra Panyukhina is the Experience Marketing Director at Pixelz, whe…

When Events Become a GTM Motion, Not Just Marketing

Most event teams are organized under marketing. But what if that's the whole problem? Aleksandra Panyukhina has been building events as a go-to-market motion for twelve years — and the difference between how she operates and how most companies run events is not a small gap. This is the Aftershow — …