Pełna transkrypcja odcinka Therapy Practice Marketing That Works with Ryan Ward

studies, their advanced trainings, they learn how to do the clinical work really well. 00:03:06.860 --> 00:03:28.300 But the topics on marketing, how to run a business, um, how to open a group practice if you're thinking about doing that, how to hire, like there's all the fundamentals around starting a practice, starting a business, marketing for that business are very not covered or just glossed over in a lot of these programs um in educational institutions. 00:03:28.620 --> 00:03:30.460 So that's why we do what we do. 00:03:30.620 --> 00:03:39.980 So uh we help uh mental health care practices with SEO, paid advertising, content marketing, website design and development. 00:03:40.140 --> 00:03:45.900 Um but uh prior to being in the mental health care space, I'm actually a two-time founder. 00:03:45.980 --> 00:03:49.420 Um I was a founder of an ed tech company in 2019. 00:03:49.580 --> 00:03:51.500 I exited in 2021. 00:03:51.659 --> 00:03:57.020 Um, we were in like the digital event space and virtual event space. 00:03:57.100 --> 00:03:59.020 Uh, and then COVID happened. 00:03:59.340 --> 00:04:01.900 Was a great time to be doing what we were doing. 00:04:01.980 --> 00:04:04.219 Uh that was probably opportunity, right? 00:04:04.540 --> 00:04:05.100 Exactly. 00:04:05.260 --> 00:04:08.300 And then um got into the mental health care space. 00:04:08.460 --> 00:04:12.540 So um that's just a little bit about me and and what we do. 00:04:12.939 --> 00:04:13.659 Yeah, that's great. 00:04:13.820 --> 00:04:26.540 And you know, your your reasoning and what's driving you is I can relate to it completely because that's what we found uh is just that we most of us as business owners, we just kind of fall into running a business. 00:04:26.699 --> 00:04:32.779 It's uh I'm really good at being a therapist, or I'm really good at being um a coach or teacher. 00:04:32.939 --> 00:04:35.579 So hey, why not just go start my own practice? 00:04:35.659 --> 00:04:39.100 And then all of a sudden you realize, oh, it's more than just this. 00:04:39.180 --> 00:04:45.100 It's so I gotta learn how to market, I gotta learn how to do sales, I gotta learn how to do all these things that no one ever taught us, right? 00:04:45.339 --> 00:04:46.139 Yeah, exactly. 00:04:46.300 --> 00:04:55.500 And so uh I always like to say too, like, I've been in startups, I'm a two-time founder, I've literally done every job function under the sun you can imagine. 00:04:55.579 --> 00:05:00.219 I've been our CFO, I've done I obviously do our marketing, I do our HR. 00:05:00.540 --> 00:05:03.100 I guess the the grind never stops. 00:05:03.180 --> 00:05:04.219 It's always something. 00:05:04.379 --> 00:05:14.379 Um, but I was gonna say it's great because I mean when you're an entrepreneur, you're starting your own business, like you get really good at a or I'd say get decent at a lot of things. 00:05:14.539 --> 00:05:16.139 Um, you're never the expert, you know. 00:05:16.219 --> 00:05:23.099 I'm not gonna go be the CFO at a company, but I'm like, okay, I can I can make this run, I can keep the wheels on. 00:05:23.339 --> 00:05:26.699 Um, you know, and you just kind of learn to run with it. 00:05:27.019 --> 00:05:28.060 Yeah, 100%. 00:05:28.379 --> 00:05:31.259 And at some point that has to stop, right? 00:05:31.339 --> 00:05:40.060 As you get busier and busier, and so uh that's where leaning into experts and things comes in, and especially I guess there's two sides of that coin. 00:05:40.139 --> 00:05:45.259 It's one, if you're trying to start your own practice, you're like, I gotta get some uh clients in the door. 00:05:45.339 --> 00:05:50.299 But then as you're scaling and you have a team and you're trying to get more just I guess awareness and all those things. 00:05:50.459 --> 00:06:04.299 So tell us uh, I guess lead into some of the best practices or what you guys do or what you see uh as far as marketing goes and things that people can be doing, maybe to get more clients, or yeah, what's the best practice? 00:06:04.379 --> 00:06:04.859 I should say. 00:06:05.099 --> 00:06:05.979 Yeah, great question. 00:06:06.060 --> 00:06:08.699 So I always like to kind of break it down into two frameworks. 00:06:08.859 --> 00:06:10.379 Again, I'll I'll be transparent. 00:06:10.459 --> 00:06:12.779 We don't do like social media marketing or things like that. 00:06:12.939 --> 00:06:20.779 So whenever I talk to potential clients or to uh practices, I usually frame it in the form of either organic traffic or paid traffic. 00:06:21.259 --> 00:06:25.500 I'd say it always kind of comes down to like what state your practice is in. 00:06:25.740 --> 00:06:30.859 So if you're in a state where you're like, hey, I have a pretty decent caseload right now. 00:06:31.099 --> 00:06:34.299 Um, you know, I'm not hurting for clients. 00:06:35.180 --> 00:06:37.180 Maybe I can take on a couple more. 00:06:37.419 --> 00:06:43.019 Now's the great time to think about like long-term strategy for your practice and long-term marketing strategy. 00:06:43.180 --> 00:06:48.620 That's where I'd recommend thinking about SEO, your organic growth, content marketing. 00:06:48.859 --> 00:06:59.259 Um when I say content marketing, I'd say I mean like content on your website, long-form content, educational content, newsletters, that type of work. 00:06:59.899 --> 00:07:13.259 Um because with SEO and any if you've never done anything, if you're starting from the very bottom, uh, it usually takes about at the earliest, about three months to see like real traction. 00:07:13.500 --> 00:07:24.139 So you know, if someone is saying, Hey, I need clients tomorrow, I'd say that's not a good that's not a good time, a good way to spend your time or energy. 00:07:24.459 --> 00:07:29.099 On the flip side, paid is much faster in terms of results. 00:07:29.259 --> 00:07:40.219 Um, we help practices with advertising on Zoc Doc, Google, uh, Facebook, like Meta, we've done TikTok, Snapchat, we've done them

all. 00:07:40.299 --> 00:07:49.419 Um, I'd say if you're just getting started and thinking about paid advertising, I usually recommend Google um as the the first and best place to start. 00:07:49.659 --> 00:07:56.699 Google as a platform is more expensive, but the reasoning behind that is you're getting behind uh someone's search intent. 00:07:57.019 --> 00:08:01.419 So when someone's searching, I mean, most people go to Google as their search engine. 00:08:01.500 --> 00:08:09.259 Like 90%, I believe the metric is like 90 or 92 percent of people use Google as their desired search engine. 00:08:09.579 --> 00:08:11.740 And so that's why we opt to go there. 00:08:11.899 --> 00:08:19.740 And when people are looking for services, they're looking for a local provider, that's the first place they're they're going most of the time. 00:08:20.060 --> 00:08:24.060 Um, so Google would be like the first place I'd recommend to start. 00:08:24.299 --> 00:08:34.060 The one caveat is if you're based in New York, we work with a lot of practices across the US, but New York specifically, Zoc Doc has a pretty strong presence. 00:08:34.299 --> 00:08:41.259 Um, so the practices that we work with in New York, they typically are on Zoc Doc in some form or fashion. 00:08:41.340 --> 00:08:45.419 Um, and Zoc Doc has proved to be a good channel as well. 00:08:45.580 --> 00:08:48.139 I again, specifically for practices in New York. 00:08:48.220 --> 00:08:53.659 Uh, I have had I've worked with practices in California, Florida, they get Zilch from Zoc Doc. 00:08:53.980 --> 00:08:57.659 So just again, that that's typically what we would recommend. 00:08:57.820 --> 00:09:00.060 But it all comes down to like the state of your practice. 00:09:00.220 --> 00:09:08.220 Like, are you looking for clients tomorrow, or are you in a place where you know, let's think about longer-term strategy? 00:09:08.620 --> 00:09:09.659 Yeah, that that's great. 00:09:09.740 --> 00:09:30.460 And and I love the idea of in what you're saying about Google makes sense because it's yeah, the one social media seems like you're you're scrolling, and maybe there's a reel that just pops up and it's uh about therapy in your company, and it's like, oh, uh sure, maybe maybe they've been thinking about it, maybe they haven't, but Google is literally like, I need to find a therapist near me, so let me see what pops up, right? 00:09:30.779 --> 00:09:31.819 Exactly, exactly. 00:09:31.980 --> 00:09:36.539 And I was gonna say, too, bringing up like mentioning scrolling on social media. 00:09:36.779 --> 00:10:01.740 The one of the reasons we don't do social media management or any form of like social media content with our clients, is this is my hot take, is that it's not good, like it's not for our industry and for the mental health care industry, and uh the re main reasons why is uh practices are unique and that you can only work with clients, obviously, where you're licensed. 00:10:01.980 --> 00:10:10.139 That's not to

say there is benefit from having a social media presence, like you know, having an account, having some posts. 00:10:10.539 --> 00:10:15.819 Um, but I always say it should not be like your main driver of strategy. 00:10:15.980 --> 00:10:25.899 Um, you know, don't think that you're going to blow up on TikTok or blow up on Instagram and then just have clients beating down the door to work with you or work with your practice. 00:10:26.139 --> 00:10:32.059 Um, again, like you're restricted to the states in the areas you're licensed. 00:10:32.299 --> 00:10:37.980 One exception is I'd say if you offer coaching services, um, which I know a lot of practices will will do that. 00:10:38.059 --> 00:10:41.419 They have their therapy side of the business, they have their coaching side of the business. 00:10:42.379 --> 00:10:45.259 In those instances, it could be fruitful. 00:10:45.419 --> 00:10:55.740 Um or if like you're a psychologist who works under SciPac um and so you know you have a larger network of states you can work across, then that could also be an opportunity. 00:10:56.059 --> 00:11:02.460 But I typically recommend to to not put too much energy into social media. 00:11:02.620 --> 00:11:28.059 Um, because even if like say you have a pay uh a post that blows up on a platform, you know, if you're licensed in Texas and only Texas, thinking about like what percentage of those people first off are actively seeking therapist or like even considering starting therapy, and then uh who are actually residing in your state, you know, it's just to such a small percentage. 00:11:28.299 --> 00:11:35.259 Um, and even for context too, the company that I was the head of marketing at, we had grown a decent social media following. 00:11:35.419 --> 00:11:48.059 I want to say we around like 200k, you know, nothing crazy, but like, you know, a decent, which I when I say that, probably like that's not crazy, but you know, 200k in the grand scheme of things is not a lot, you know. 00:11:48.299 --> 00:12:01.179 Um, and when I say that our the amount of traffic we drove in to that actually converted from a following of that size was, you know, less than one percent um on a given month. 00:12:01.259 --> 00:12:01.340 Yeah. 00:12:01.500 --> 00:12:06.059 So it's like, you know, it it really is hard to do it well. 00:12:06.460 --> 00:12:09.579 Well, I I think the I don't know if you heard a sigh of relief. 00:12:09.659 --> 00:12:19.100 I think out there uh came through the other way of all those people listening who are like, oh, thank god, I don't have to do social media because uh I I know very few who who just absolutely love it. 00:12:19.259 --> 00:12:25.019 In fact, I think I see a lot of people putting pressure on themselves to be like, I have to post or we have to be doing these things. 00:12:25.179 --> 00:12:26.779 Uh, but what you're saying makes sense. 00:12:26.860 --> 00:12:33.259 You know, uh, I'm a musician and I have a band here in Austin, and we we have a social

media person who handles our marketing. 00:12:33.419 --> 00:12:51.340 And yes, we want content out there to market to our local people, but uh even when we were talking to her and she was talking about trying to find these viral trends we could tack onto, we're like, we don't want to get too much, you know, we don't want to we don't want to go viral in that sense because I'm like, I don't I feel like that messes up your your reach too, right? 00:12:51.419 --> 00:12:52.379 Is that is that a thing? 00:12:52.460 --> 00:13:00.460 Uh if if we have a post get millions and millions and we get all these likes from people all over the the world, does that mess up our reach of here just in the local area? 00:13:00.699 --> 00:13:13.500 Well, I was gonna say it's kind of like vanity metrics where it's like you know, you say, for example, you got a lot of followers from a viral post, you know, are those again, are those new followers actually your ideal clients? 00:13:13.659 --> 00:13:17.740 Are there are they your actual you know ideal customer in your or like venue? 00:13:17.819 --> 00:13:18.779 I guess in your example. 00:13:18.939 --> 00:13:28.620 So like um, yeah, it it's it's hard to do it well, and also too, like you know, the sigh of relief component when it comes to content. 00:13:28.779 --> 00:13:35.259 I always say, especially if you're small and you know you're kind of running things yourself, do what you like to do. 00:13:35.579 --> 00:13:45.419 Sometimes people will, you know, I'll have a call with someone and they're like, you know, I've heard so much about doing video content, but I hate my I hate being on video, I hate recording myself. 00:13:45.579 --> 00:13:48.460 And it's like, then why do that? 00:13:48.699 --> 00:13:50.220 Then like then don't do that. 00:13:50.299 --> 00:13:51.419 Like it doesn't make sense. 00:13:51.579 --> 00:13:56.620 Like you have such limited time and energy in a given day. 00:13:56.699 --> 00:14:01.899 Again, you're like going from sessions, you're trying to run your business, you're hiring potentially. 00:14:01.980 --> 00:14:03.899 Like there's so many moving pieces. 00:14:04.139 --> 00:14:09.019 It's like, why would you like pull your own teeth to like record a video and post that online? 00:14:09.259 --> 00:14:11.419 You know, that doesn't make sense. 00:14:11.659 --> 00:14:18.539 Um, and then that's why I'd say the majority of work that we do with clients is long form written content. 00:14:18.620 --> 00:14:29.019 So I was able to say content should be a form of thought leadership for you as an individual if you're running if you're like an individual practice or for your group practice. 00:14:29.259 --> 00:14:40.220 Um you know, kind of when it comes to content, even like social media presence, people like if someone was to say, Hey, I'm gonna go to Ryan's practice, I found him online. 00:14:40.620 --> 00:14:47.500 I might go to Instagram to s to just verify, hey, like what's their authority, so to speak. 00:14:47.659 --> 00:14:49.579 Like, are they do they have a presence? 00:14:49.740 --> 00:14:51.419 Do people like their stuff? 00:14:51.579 --> 00:14:53.259 Some people do behave in that manner. 00:14:53.340 --> 00:15:00.620 Well, they'll use social media as like a almost like a a second check, so to speak, if they find a business or a practice. 00:15:00.860 --> 00:15:04.379 Um, but they also too will explore your website. 00:15:04.620 --> 00:15:13.259 So, like, you know, if I always like to give an example of say you're trying to become the expert in, you know, your field of EMDR. 00:15:13.340 --> 00:15:20.779 Maybe you're an EMDR therapist, you focus in you know, trauma with veterans, and you offer EMDR for that. 00:15:21.579 --> 00:15:30.220 That's a great opportunity for you to think about creating content that speaks specifically to your expertise in that industry, that niche, that ideal client. 00:15:30.379 --> 00:15:33.500 Um, everything should be working hand in hand. 00:15:33.819 --> 00:15:43.819 That's not to say that there is value behind behind having some more top-of-funnel content, so some more broad, more awareness building that's a little bit more informational in nature. 00:15:44.059 --> 00:15:56.299 But you also want to make sure you're creating content that's not just trying to rank, but also asserting your authority in that space and asserting that you're an expert in what you're doing. 00:15:56.539 --> 00:16:01.659 You know, people are looking, and I like to say too, that's how you get to increase your rates. 00:16:02.139 --> 00:16:10.379 You know, people are always asking me, like, hey, I'd like to, you know, start increasing my rates, I'd like to charge more in the coming months. 00:16:10.620 --> 00:16:14.539 It's like people will pay more if you're an expert in what you do. 00:16:14.699 --> 00:16:35.259 You know, that they go to someone for expertise, and it's like if you are have a website that's just like blank, has like a home page, has a con, has like a contact page, maybe has like a general like individual couples, family, whatever it might be, like is someone gonna pay you more per session? 00:16:35.340 --> 00:16:39.100 Like, you're not building a brand, you're not building an authority, you're not building your expertise. 00:16:39.579 --> 00:16:44.699 Um, so anyway, I kind of ramble, but that's kind of like how it all comes together, you know. 00:16:45.019 --> 00:16:53.100 That's helpful, and honestly, I think that bridges uh probably or lowers the the bar of entry for um a lot of people like what do I write about? 00:16:53.179 --> 00:17:08.059 It's it's you know, here's here, just get real specific into what you really know well and bridging that gap from what we even started this conversation on of here's what you know, and here's you know, we find that we're in this business and we don't really know uh no one taught us how to do all this stuff. 00:17:08.220 --> 00:17:13.900 You can kind of lean back into what I

know really, really well and what's in my wheelhouse and what I can crush. 00:17:14.059 --> 00:17:18.220 And then in turn, that's gonna this is such a relational business. 00:17:18.299 --> 00:17:19.660 I feel like that makes connections too. 00:17:19.740 --> 00:17:27.900 Not only you're the expert, but also you understand what I'm going through, or this is the solution I'm looking for, uh, you're the right person. 00:17:28.059 --> 00:17:29.420 That's what it creates, right? 00:17:29.579 --> 00:17:31.019 Content is that's the goal. 00:17:31.259 --> 00:17:31.819 Exactly. 00:17:31.980 --> 00:17:43.579 And I like to say, like when it comes to like you're thinking about your SEO strategy for your website, the pages that do the heavy lifting for organic traffic are your services pages and location pages. 00:17:43.819 --> 00:17:51.420 So, like typically when we think about like overarching strategy with a new practice, um, we'll typically think about okay, what are your specialties? 00:17:51.660 --> 00:17:53.339 What are your niche focuses? 00:17:53.740 --> 00:17:56.700 What's your ideal client seeking to get support with? 00:17:56.940 --> 00:17:58.940 Those would be your specialty pages. 00:17:59.180 --> 00:18:02.379 Then we'll ask, okay, what are the areas you're looking to reach? 00:18:02.539 --> 00:18:06.220 What are the metros you're looking to target? 00:18:06.379 --> 00:18:21.019 You know, even if you're saying a telehealth provider and you're in California, what we'll typically do is we'll say, okay, let's think about what are the metros, um, even if you're not doing in-person, like what are the metros that are in your locale that have an opportunity for ranking? 00:18:21.259 --> 00:18:23.980 What are the other metros that are maybe further out? 00:18:24.220 --> 00:18:28.619 Maybe San Jose or Palo Alto or San Francisco. 00:18:28.779 --> 00:18:34.940 Like, even if you're not based there, we can look at creating location pages that help with ranking opportunities for there. 00:18:35.099 --> 00:18:36.619 That's what we'll typically do. 00:18:36.779 --> 00:18:49.259 Um, so those pages will do the heavy lifting because people will be in like their local area, they're searching for an EMDR therapist, they're searching for a therapist for their child, you know, whatever it, you know, the niche is. 00:18:49.420 --> 00:18:52.139 Um, and those pages will do the heavy lifting. 00:18:52.379 --> 00:18:55.740 Content on, like, say blog content, longer form content. 00:18:55.980 --> 00:19:07.579 That's more of like, you know, I even have a practice that I work with who's based in Brooklyn, who they, for example, have a great high-performing blog post on compulsive lying. 00:19:08.059 --> 00:19:19.420 You know, they used to work with a previous agency, they moved over to us, they told us, you know, hey, we have a lot of traffic, but like we're not getting leads, like, we're not getting bookings or consultations. 00:19:19.579 --> 00:19:28.460 And it's like, okay, yeah, this previous agency create a lot of high performing blog content, which is great, but it's very unique. 00:19:28.619 --> 00:19:37.819 I another reason why we do what we do is that a lot of market agencies do well for other industries, but we focus on the mental health care space. 00:19:37.900 --> 00:19:43.019 So we kind of underst we understand like the nuances behind it all. 00:19:43.339 --> 00:19:49.500 It's like with like okay, they have a high-performing blog post that's about compulsive lying, tons of traffic. 00:19:49.660 --> 00:19:58.700 We looked at the geography of their traffic, Europe, um, Asia, like you know, these it's like, okay, what are they trying to accomplish? 00:19:58.859 --> 00:20:05.420 Like, of course, they haven't gotten any consultations or conversions because their traffic is just all over the place. 00:20:05.579 --> 00:20:10.379 You know, they're getting tons of like if you Google compulsive lying, our client will show up first. 00:20:10.460 --> 00:20:13.019 Like, that is like their top performing blog post. 00:20:13.420 --> 00:20:22.940 Um, but it's not high intent, it's no just because you're Googling that does not mean you're seeking therapy at all. 00:20:23.180 --> 00:20:25.819 Like you're it's just someone fact-finding, you know. 00:20:26.139 --> 00:20:43.339 So it's like there is value behind having content like that to drive traffic, but at the end of the day, if you're not driving consultations, which is why on their on their site, we've put a lot of emphasis into their specialty pages, their location pages, you know. 00:20:43.660 --> 00:21:00.059 For example, like Brooklyn, um, even getting even more minute to like if you're like in Brooklyn, the neighborhoods, like Park Slope, Williamsburg, like creating pages and content that speak specifically to those locales, that's what's actually converting for them. 00:21:00.220 --> 00:21:00.460 Okay. 00:21:00.700 --> 00:21:04.379 Um and we've seen great growth for with their practice. 00:21:04.539 --> 00:21:06.779 But that's just like an idea, like how you think about it. 00:21:06.940 --> 00:21:13.099 Like the services and the special, the specialty location services pages, those are the heavy lifters. 00:21:13.259 --> 00:21:22.940 The content really should be more about the education and the um authority and like setting yourself as like the expert in what you're doing. 00:21:23.180 --> 00:21:24.139 Yeah, absolutely. 00:21:24.220 --> 00:21:24.700 That's great. 00:21:24.779 --> 00:21:25.259 That's great. 00:21:25.339 --> 00:21:29.420 And you know, I hadn't even considered that the location piece, especially. 00:21:29.579 --> 00:21:31.660 Uh, that makes a lot of sense. 00:21:31.740 --> 00:21:41.500 And being so location-specific, uh, if you offer in-person therapy only, uh ideally, that's such a vital piece. 00:21:41.579 --> 00:21:44.299 But even telehealth, everyone's looking for a therapist near them. 00:21:44.379 --> 00:21:50.299 They might ultimately

pick somebody who is virtual, but I think the goal is I'm gonna find someone who's in my area. 00:21:50.379 --> 00:21:58.619 Uh, on this idea of search, uh, I'm gonna pivot into some AI questions because uh I mean it's 2026, that's what everyone's talking about. 00:21:58.779 --> 00:22:03.740 Uh, are you are you seeing a shift in people searching on Google versus AI? 00:22:03.819 --> 00:22:06.539 And did do the same rules apply, like what you're talking about? 00:22:06.619 --> 00:22:08.779 Does that help AI search just as much? 00:22:08.940 --> 00:22:10.859 Uh, what's your insight into that if you have any? 00:22:11.180 --> 00:22:12.220 Yeah, great question. 00:22:12.379 --> 00:22:23.819 So, yes, it's I was people will often say I've I don't hear it as much, but when like AI was first starting getting started, people would hop on like a consultation with us and they'll be like, Is SEO even relevant anymore? 00:22:23.980 --> 00:22:25.339 Like, what about chat GPT? 00:22:25.420 --> 00:22:27.740 It's like, yes, it's still highly relevant. 00:22:27.980 --> 00:22:34.539 So I uh you have SEO and you have AEO search engine optimization and answer engine optimization. 00:22:34.779 --> 00:22:34.859 Okay. 00:22:35.019 --> 00:22:40.700 So both are two three different pieces that we optimize for both with clients. 00:22:41.019 --> 00:22:48.779 Um first to answer your question around behaviors of searchers, we are seeing now that. 00:22:49.259 --> 00:22:58.379 Younger audiences, uh like Gen Z, for example, are going more often to ChatGPT for their search engine. 00:22:58.619 --> 00:23:09.980 So people's behavior have shifted, and younger audiences, more specifically, have shifted to use ChatGPT or Claude or another generative search engine as their main search engine. 00:23:10.220 --> 00:23:12.859 Um, so that is something that we have seen. 00:23:13.259 --> 00:23:20.139 That being said, when it comes to AI and like how to how do I start showing in Chat GPT? 00:23:20.220 --> 00:23:23.740 How do I know start showing in a generative search experience? 00:23:23.980 --> 00:23:28.700 It comes down to like the work we're we would be doing with like location pages. 00:23:29.099 --> 00:23:31.099 It all can think of it as a network. 00:23:31.180 --> 00:23:45.420 And it's like if you want to start showing for say San Jose, California, you need to have content on your website, a location page, things that are reinforcing that idea that you have a presence there. 00:23:45.740 --> 00:23:53.819 So um it all like even the content that we're creating on a website like that, it ties into reinforcing your experience in AI. 00:23:54.059 --> 00:24:03.500 AI is just scanning pages, indexing pages, and pulling together different resources on the internet to determine what the response should be. 00:24:03.660 --> 00:24:12.940 So the more content pages things you have that reinforce that idea, um, it improves your ability to rank in and generative search. 00:24:13.180 --> 00:24:16.059

Additionally, we think about off-page SEO. 00:24:16.139 --> 00:24:29.660 So off-page SEO ties into your domain authority, like how strong is your domain authority, um, backlinks, which are places on the internet that link back or reference your content or reference your website. 00:24:29.819 --> 00:24:38.619 These are also trust signals that help improve your authority and help your appearance in in like a chat GPT experience. 00:24:38.779 --> 00:24:46.299 So there's a number of factors that go into it, but um, but that's basically how it works. 00:24:46.460 --> 00:24:51.099 Um, to give you an idea, like we have a provider who we work with. 00:24:51.180 --> 00:25:55.059 I have a lot of like stories of people we work with a lot of different practices, but I have we have one provider who um she's an individual provider, just went off on her own, you know, left and I think she was an agency previously, just opened her practice back like in February. 00:25:55.379 --> 00:26:00.019 We've been doing work on our website, helping her with SEO and SEO AEO strategy. 00:26:00.579 --> 00:26:03.219 Um, she's based in San Jose. 00:26:03.539 --> 00:26:12.980 If you now go to ChatGPT and search for an EMDR therapist in San Jose, she's showing as number two in like a the listicle that's produced. 00:26:13.219 --> 00:26:20.740 So she's actually was so surprised where a client, a younger client who booked with her, they were like, Oh, I actually found you on ChatGPT. 00:26:20.899 --> 00:26:30.500 Like, so people do use Chat GPT and use it with intent to actually search and move forward and and book a session with a potential provider. 00:26:30.819 --> 00:26:33.939 Yeah, that that's uh that's kind of what I've been hearing. 00:26:34.019 --> 00:26:47.299 I just went to a conference a few weeks ago, and that's was a big thing was you know, AI presence and AI search versus uh or I guess now uh what AEO, which uh I think I've heard, but I don't I now I know what it actually stands for. 00:26:47.539 --> 00:26:49.939 Uh but that was such a big thing. 00:26:50.019 --> 00:26:51.459 I was like, I haven't even thought about it. 00:26:51.619 --> 00:27:03.379 And uh I even asked Claude whether this is we'll see if this is the right thing to do, but I was like, can you do just a search audit on my business and tell me like how much am I like how optimized am I to show up in search? 00:27:03.459 --> 00:27:26.339 And it's like you're not, it's like the book you're working on is doing pretty decent, but uh your website's not, and I'm like, Oh man, I was like, okay, maybe uh that's something I need to start thinking about, and so but it sounds like a lot of the things you do for SEO do work, and what I had heard was too is having specific pages for each service you have, and that speaks really in depth, which you kind of talked about even with the uh the EMDR example you gave. 00:27:26.500 --> 00:27:27.699 So is that right? 00:27:27.859 --> 00:27:28.899 Uh yeah, exactly. 00:27:29.619

--> 00:27:34.819 And then another strategy you can think about doing too with pages is introducing FAQs. 00:27:35.139 --> 00:27:49.859 So um often we see that that search and in um whether it's AI, Google, they're uh preferencing websites that answer direct questions. 00:27:50.179 --> 00:28:12.740 So say for example, like you create an EMDR page that's like talks about your services, introduce the unique FAQs that you know what to expect in an EMDR session, how long are sessions, how much are sessions, um you know, whatever the FAQs might be that you'd want to create, you'd introduce those onto the page as well. 00:28:12.899 --> 00:28:32.099 That helps with the ability for it to rank, but also for the FAQs, the questions and answer the question and answers you've created to be picked up and pulled into whether it's you know a SERP feature, which is like a you know, if you're you do Google search and you see those little questions that pop up with a drop-down, that's a SERP. 00:28:32.339 --> 00:28:37.059 Um, so like potentially being pulled up by a SERP feature, potentially being pulled into Chat GPT. 00:28:37.219 --> 00:28:40.899 That's just like one strategy for page design is introducing some FAQs. 00:28:41.139 --> 00:28:41.539 That's great. 00:28:41.619 --> 00:28:46.099 Yeah, and answering the specific questions that people are asking, which that makes a lot of sense. 00:28:46.259 --> 00:28:53.139 Um, and uh I need to build some more of those into our site because yeah, I think uh we used to have FAQs and then we redesigned everything. 00:28:53.219 --> 00:28:55.379 I don't know that they made the the transition. 00:28:55.539 --> 00:28:58.659 So uh I need to go build some FAQs on our site. 00:28:58.819 --> 00:29:00.819 Uh that's that's my action step. 00:29:01.139 --> 00:29:02.579 Yeah, it's an easy thing to do. 00:29:02.740 --> 00:29:04.099 It's an easy thing to do. 00:29:04.339 --> 00:29:12.419 Um but yeah, that's kind of that's just kind of briefly how we'd optimize for search engines uh and generative search engines. 00:29:12.659 --> 00:29:15.059 So trying to think what else. 00:29:15.139 --> 00:29:23.219 I was gonna also say that another thing to consider, and I know this is a bit more technical, um, but again, on our side, we do everything in-house. 00:29:23.299 --> 00:29:30.419 So we do technical SEO, we do content writing, all of our copywriting is in-house as well, so we don't like push off to anywhere else. 00:29:30.579 --> 00:29:31.859 We're still pretty boutique. 00:29:31.939 --> 00:29:34.579 We're a team of uh six people now. 00:29:34.819 --> 00:29:37.139 Um, and so we're still pretty boutique in size. 00:29:37.299 --> 00:29:38.819 We do everything in-house. 00:29:39.139 --> 00:29:45.059 Um when it comes to schema markup, so this is like a more of a technical thing. 00:29:45.299 --> 00:29:46.419 I just heard about this too. 00:29:46.500 --> 00:29:48.019 So yeah, I'm I'm learning this one. 00:29:48.339 --> 00:30:01.379 Yeah, schema

markup is JavaScript that you implement on your website that helps search engines, traditional search engines and AI search engines better understand and reference your content. 00:30:01.699 --> 00:30:06.819 Um it if you're not technical, it can be a bit hard to wrap your mind around. 00:30:07.139 --> 00:30:14.980 But uh schema is again, like imagine it to be like fields with information in them. 00:30:15.299 --> 00:30:26.259 So there's organizational schema, which is more high-level, like what's the name of your business, what's your contact information, what's your location, what areas do you serve? 00:30:26.419 --> 00:30:31.619 Think about like a Google Maps listing that like high-level organizational information. 00:30:31.939 --> 00:30:36.579 That's actually JavaScript that you can inject onto your website. 00:30:36.740 --> 00:30:44.579 Um, that helps search engines and AI better reference your organization, your and your company. 00:30:44.740 --> 00:30:53.139 There's also an article schema that would be like implemented on blog posts to better understand what's the topic about, what's the content covering. 00:30:53.299 --> 00:31:03.539 Um, again, this is something that we do with all of our clients because you you really have to now if you want to be optimizing for AI and optimizing to be referenced and and indexed. 00:31:03.779 --> 00:31:11.779 Um, so that's another component uh of optimizing for AI and and just search in general. 00:31:12.500 --> 00:31:19.779 It's a brand new beast, and you know, everyone who's been overwhelmed with SEO already, you get a you get a new one here in uh in the AEO. 00:31:19.939 --> 00:31:23.059 And so all of these are the long-term plays like you were talking about. 00:31:23.219 --> 00:31:30.659 Um, which I don't I think if somebody's in a moment where like I need clients now, I don't think this stuff should be ignored. 00:31:30.740 --> 00:31:40.659 I feel like this should be still be baked into that, like just because it's urgent today doesn't mean you shouldn't be setting foundations so that three, six months from now, uh, you're not in this crisis. 00:31:40.740 --> 00:31:43.139 But if somebody does need clients today, what are some steps? 00:31:43.299 --> 00:31:45.619 What do you suggest they focus on at that point? 00:31:45.859 --> 00:31:46.740 Yeah, no, for sure. 00:31:46.819 --> 00:31:51.139 And I always like to say a good marketing strategy should be holistic in nature. 00:31:51.299 --> 00:31:55.859 Like you should not, you should, it's never a good idea to put all your eggs in one basket. 00:31:56.099 --> 00:31:57.859 So 100% agree with you. 00:31:58.099 --> 00:32:06.899 If you're even if you need clients today, like you should be thinking about long-term strategy and thinking about SEO and organic. 00:32:07.059 --> 00:32:14.980 But on the paid front, I like go my recommendations start with Google um to give like a very brief overview. 00:32:15.139 --> 00:32:16.339 Google is an auction. 00:32:16.500 --> 00:32:29.539 So when you are bidding on like you create an ad, you bid, um, and your price that you pay is determined on your competition, other people in your area who are bidding on those keywords. 00:32:29.699 --> 00:32:36.980 Um, there's a lot of, again, it's an algorithm, there's a lot of variables that go into it, but Google works on a cost per click model. 00:32:37.219 --> 00:32:40.259 So you pay every time someone clicks on your ad. 00:32:40.419 --> 00:32:47.379 So, like as us and as an individual, when we go to Google and we see those sponsored ads, those advertisers aren't paying. 00:32:47.619 --> 00:32:49.139 They're they're just showing. 00:32:49.299 --> 00:32:54.019 But if you actually engage with the ad, that's when the company or the advertiser actually pays. 00:32:54.099 --> 00:32:54.259 Okay. 00:32:54.419 --> 00:32:56.179 That's how they that's how they work. 00:32:56.419 --> 00:33:05.619 Um, in the mental health care space, we it depends on, there's a lot of variables, but depends on your specialty, your location, like where are you based. 00:33:05.859 --> 00:33:10.899 For example, if you're in New York City, it's obviously more expensive, there's more competition. 00:33:11.139 --> 00:33:16.500 If you're based in Little Rock, Arkansas, it you're gonna see cheaper cost per click. 00:33:16.740 --> 00:33:23.379 But on average, we typically see about six dollars is like a good rule of thumb for a cost per click. 00:33:23.619 --> 00:33:34.259 Um and with that being said, if you're just starting about running ads in the mental health care space, do not go in planning to spend less than$800. 00:33:34.740 --> 00:33:37.619 Yeah, that is like a bare minimum. 00:33:37.859 --> 00:33:51.219 Um you know, you you might talk to a friend or a colleague who's like, oh yeah, I put$200 in and it worked out well, or you know, I'll hear that story sometimes and it's like, well, that's not what we see. 00:33:51.379 --> 00:33:57.379 Like you, you you need to be in a good place to spend$800, especially if you want to be strategic about it. 00:33:57.539 --> 00:34:05.139 Um, and think about like, again, is this gonna be a long-term growth strategy for my practice and my case in building my caseload? 00:34:05.379 --> 00:34:09.619 When it comes to ads, there's a lot of things to think about. 00:34:09.940 --> 00:34:22.340 Not only just the ad copy, creating your ads, um, the keyword strategy, the locations you want to be targeting, um, what keywords like are people actually searching for? 00:34:22.500 --> 00:34:27.940 Um, what's actually gonna drive traffic to the ad and actually engage someone? 00:34:28.260 --> 00:34:30.340 We also create landing pages. 00:34:30.579 --> 00:34:34.980 So any good ad campaign should have a landing page. 00:34:35.219 --> 00:34:38.340 So, what a landing page is, is where someone will click on the ad. 00:34:38.420 --> 00:34:48.179 They're taken to a unique page that doesn't live on your website, but it answers all the

questions someone might have before they take that next step. 00:34:48.500 --> 00:34:59.380 So when we think about landing page creation, it's usually gonna have like FAQs, it's gonna answer questions around pricing, how to connect with you, it's gonna have a calendar link or a booking button. 00:34:59.460 --> 00:35:02.740 Um, it's gonna have information about you, your background. 00:35:02.980 --> 00:35:09.780 Basically, everything someone would want to know before taking that next step is covered on that page. 00:35:10.019 --> 00:35:16.659 Then they would be driven to take that next action, which is you know, book on your calendar, email you, whatever it might be. 00:35:16.900 --> 00:35:19.460 Um so that's like the full workflow. 00:35:19.619 --> 00:35:28.019 You know, you want to think about the user experience and the the ad experience across the whole uh the whole process. 00:35:28.260 --> 00:35:31.699 It's like when someone sees your ad, what are they what are they reading? 00:35:31.940 --> 00:35:34.420 When they click your ad, what are they seeing? 00:35:34.740 --> 00:35:36.260 Even to your booking experience. 00:35:36.420 --> 00:35:39.699 When they click to book, what are they seeing? 00:35:39.940 --> 00:35:46.339 Um, I actually just had a conversation this past week with one of our group practices we work with. 00:35:46.579 --> 00:35:57.139 Um, you know, I know everyone uses simple practice, it is like the biggest provider, like the biggest uh uh you know EHR out there that everyone uses. 00:35:57.460 --> 00:36:03.619 EHR uh gosh, uh it has the worst booking experience. 00:36:03.779 --> 00:36:10.259 So like when you go to like their booking page, especially for group practices, it's not as big of a deal if you're an individual. 00:36:10.579 --> 00:36:23.779 But if you're a group practice that has 10 providers, which is what our client has, when someone clicks into that booking experience, they are basically given a drop down of just provider names. 00:36:24.019 --> 00:36:33.619 You know, it just they see Ryan, Craig, like you know, all these different names, and then the client's expected to know what this person does. 00:36:33.940 --> 00:36:36.179 It's just a terrible booking experience, honestly. 00:36:36.339 --> 00:36:39.860 Um, and so we basically opt for alternatives. 00:36:40.019 --> 00:36:49.779 So like we use forms, like custom-coded forms, things that actually that we implement onto the page that makes it a better booking experience for the client. 00:36:50.019 --> 00:36:52.980 Um you have to think about the whole thing. 00:36:53.139 --> 00:36:59.699 You can't just just put an ad up, you know, put a simple practice link up and be like, okay, we're good. 00:36:59.860 --> 00:37:05.460 Um, you really need to put yourself in the shoes of of a potential client. 00:37:05.699 --> 00:37:10.099 And you know, I often like to say too, it's really about the psychology. 00:37:10.259 --> 00:37:13.139 Like, I mean, this is all like psychology,

it's marketing psychology. 00:37:13.299 --> 00:37:18.019 It's understanding like what when someone's finding you organically, what are they searching? 00:37:18.099 --> 00:37:20.179 What are they looking to get information about? 00:37:20.500 --> 00:37:25.219 Um, when they come to your website, what's the first impression they get? 00:37:25.460 --> 00:37:28.259 What is it that they think you specialize in? 00:37:28.420 --> 00:37:30.019 What are they are you speaking to them? 00:37:30.179 --> 00:37:39.779 Like, you have to really put yourself in the shoes of potential clients and think about your marketing journeys, whether it's organic or paid, as part of that. 00:37:40.739 --> 00:37:57.139 Yeah, that that's uh you're speaking my language because I think that's oftentimes when people are creating their stuff and writing their copy and doing it themselves, it's you know, whether industry jargon or it's it's uh it's hard to figure out what to do and what what you're supposed to do. 00:37:57.299 --> 00:38:01.219 Take action, you land on a calendar page just like you're talking about, it's cumbersome. 00:38:01.380 --> 00:38:15.779 And I feel like the second there's friction, because I'm guilty of this as the when I'm the the put you know the prospect is the moment I open up a calendar thing, I'm gonna take about 10 seconds, and if I can't clearly figure it out, uh I'm I'm bailing. 00:38:15.940 --> 00:38:17.940 Um and so I think you're right. 00:38:18.099 --> 00:38:26.420 I think planning that out, probably getting other people to to go through it and make sure that they can navigate it easily and tell you what you do is probably important. 00:38:26.900 --> 00:38:44.259 Um, and I love the idea of the landing page for your ads because instead of expecting someone to go to your homepage and then just themselves start clicking around and getting everything, it's no, they've searched specifically for you, so let's drive them to one specific page that's gonna tell them everything they need to know. 00:38:44.739 --> 00:38:45.139 Exactly. 00:38:45.219 --> 00:38:53.940 And the reason behind it is you want to cut down the opportunity for someone to navigate away and not take your desired action as much as possible. 00:38:54.179 --> 00:38:56.579 So sometimes people will be like, oh, why are we doing this? 00:38:56.659 --> 00:38:59.219 Why are we not driving like to our main website? 00:38:59.460 --> 00:39:05.940 It's because whenever you go to your if you drove like an ad to your main website, mind you, you just paid six dollars. 00:39:06.179 --> 00:39:08.980 You just paid six dollars to get this person to your website. 00:39:09.139 --> 00:39:12.900 So it might seem like nothing, but over time that you know obviously adds up. 00:39:13.059 --> 00:39:15.380 So you paid six dollars for this traffic. 00:39:15.699 --> 00:39:35.940 If you have your main navigation shown where you have your homepage, your blog, your five location pages, your 10 specialty pages, whatever it might be, there's so much opportunity for someone to either get the wrong idea of like what you do or what you specialize in, also to navigate away, get bored. 00:39:36.099 --> 00:39:42.579 You know, maybe they go to your blog and they read an interesting blog post, then they're like, Oh, I didn't know about that. 00:39:42.659 --> 00:39:44.179 Then they leave and go Google something. 00:39:44.259 --> 00:40:03.460 Like, there's so many things that could come up in that experience that you know, if you're paying money to get someone to your website and your domain, you should put your best foot forward and make sure that you're fully addressing what you do, why you specialize in what you do, um, and ultimately drive them to take the next action. 00:40:03.699 --> 00:40:05.139 Yeah, man, that's so great. 00:40:05.219 --> 00:40:06.900 Yeah, you're you're hitting it on that. 00:40:07.139 --> 00:40:09.059 I think it's just super helpful. 00:40:09.299 --> 00:40:13.460 Um, probably a lot of people I I've I've got a whole long list of notes here. 00:40:13.539 --> 00:40:25.219 I'm just taking, and I'm I'm not even a therapist, and so I'm like, okay, how much uh you know, tweaking some of this to to my industry and and our search, and so um man, this is is really really helpful. 00:40:25.539 --> 00:40:33.699 As far as I guess with the I I had a question for you and then I just lost it as I was rambling about how helpful you've been. 00:40:33.779 --> 00:40:34.900 So no, you're good. 00:40:35.139 --> 00:40:42.099 Also, I can I could literally talk about any of this as much as I as all day, I all day basically. 00:40:42.259 --> 00:40:49.059 Um, I'd say too, like when someone like comes to us, uh, at the end of the day, like I want someone to be able to get support. 00:40:49.219 --> 00:41:01.219 Like if someone came to us and I mean it doesn't happen often, but if someone's like, hey, I need X, I'll be up front and say, no, we can't do that, or sorry, your your expectations are unrealistic. 00:41:01.460 --> 00:41:08.900 You know, if it's like, for example, if someone's like, Hey, I want to, I have no clients right now, I want to fill my caseload in one month. 00:41:09.059 --> 00:41:09.860 That's not gonna happen. 00:41:10.019 --> 00:41:12.420 Like, it's just that's just not how it works, you know. 00:41:12.659 --> 00:41:27.539 Um, so I mean, if if you were to reach out to us, like book a call, I I view them as more as like consultive, of like helping you understand your business, give you recommendations of like what actually is feasible, what actually would work for you. 00:41:27.779 --> 00:41:32.339 Um so you know, I I take a consultative approach to all of it, you know. 00:41:32.420 --> 00:41:35.860 That's kind at the end of the day, we're trying to help businesses. 00:41:36.019 --> 00:41:43.299 Um, and I'm not going to recommend something like from strateg from a strategy perspective if it's not gonna actually be beneficial. 00:41:43.539 -->

00:41:43.779 Right. 00:41:43.940 --> 00:41:48.819 Yeah, which you know, uh honestly is really, I guess, reassuring. 00:41:48.900 --> 00:41:57.940 Because I think, and myself included, I think a lot of people have been burned by especially the paid ad side or marketing agencies that they've partnered with that just didn't pan out. 00:41:58.019 --> 00:42:14.900 Um, you know, you talked about a client that left one and came to you, and you're like, they were doing all these things that like that probably wasn't, yeah, you're getting traffic, but um, and so I think there's there's a lot of anxiousness um specifically in paid ads, because that's it's a world that uh I've dipped my toe into. 00:42:14.980 --> 00:42:23.619 I've I'm interested in trying, but there's this fear of just dumping money into the ether, and uh and on the other side of you like, well, nothing happened. 00:42:23.699 --> 00:42:25.059 So uh yeah, yeah. 00:42:25.299 --> 00:42:34.019 Well, and also too, I was gonna say, so wasn't it's a little bit more unique about us as an agency, is so that we don't have uh like long-term contracts. 00:42:34.179 --> 00:42:38.099 So we have monthly retainers, but they're basically month to month. 00:42:38.259 --> 00:42:43.219 And the reason we do that is again, we understand the mental health care space. 00:42:43.299 --> 00:42:44.179 Like that's what we do. 00:42:44.339 --> 00:42:54.420 And I give you an idea, like we have some uh a group practice we work with when they hire new providers, which they do seasonally, they're like, hey, let's crank ads. 00:42:54.659 --> 00:42:55.779 Let's like put some money behind them. 00:42:55.860 --> 00:42:56.980 We need to fill their caseload. 00:42:57.059 --> 00:43:02.099 They're coming on brand new, and you know, they're part-time, they want to go full-time. 00:43:02.339 --> 00:43:04.579 We need to get some some clients for the door. 00:43:04.900 --> 00:43:15.860 Then they they basically like kind of like turn things on, and then we run ads, their caseloads get filled, you know, they pause hiring for a bit, we pause, you know, we're very flexible in that way. 00:43:16.179 --> 00:43:20.099 Also, too, something that we often see for the space is like the summer. 00:43:20.259 --> 00:43:30.659 You know, a lot of the times the summer months, the either the owner who's like our main point of contact is like off, they're like, Hey, like let's pause things while I take two months off. 00:43:30.819 --> 00:43:33.539 That's cool with us, like that's totally fine. 00:43:33.779 --> 00:43:44.259 Um, like from an ad perspective, SEO is something that should be we should be doing year-round, but like with paid, for example, like it's totally cool to like pause and you know come back to it. 00:43:44.579 --> 00:43:47.779 Um, but we have practices that work in that manner too. 00:43:47.860 --> 00:43:59.219 We're like Orion on the flip side, they're like, hey, summer is slow, half of our clients are off on vacation, and like you know, our case, our weekly schedules are very empty. 00:43:59.699 --> 00:44:05.299 Let's like crank it, let's run ads, let's do it, and we'll work in that way too. 00:44:05.460 --> 00:44:13.779 So I go where we don't I I feel like those that type of structure works much better in the mental health care space for practices. 00:44:14.339 --> 00:44:31.779 Um because there's there's such like first off, you're providing a cer a service at the individual level, an individual level, whether you're like a practice owner or you're uh uh you know filling caseloads for your therapist at your practice. 00:44:32.019 --> 00:44:38.019 Um and so when someone gets a full caseload, it's like why am I locked into six months? 00:44:38.500 --> 00:44:40.980 You know, it's like I'm full, like I don't need anymore. 00:44:41.059 --> 00:44:43.619 Like it's you know, so it's it anyway. 00:44:43.699 --> 00:45:01.299 We just find that that type of structure works better for the industry, um, which is another reason a lot of people come to us, is because again, we just kind of get it um of like how the industry works and like the unique nuances that come with being a provider, running a practice. 00:45:01.539 --> 00:45:04.819 What does it actually mean to provide mental health care services? 00:45:04.980 --> 00:45:07.619 Um, you know, you're not to say you're not selling a t-shirt. 00:45:07.779 --> 00:45:15.299 Someone who like does marketing for an e-commerce brand is not gonna know anything about how your industry works. 00:45:15.860 --> 00:45:20.099 No, you're and you that's man, you're right, because it's the ebb and flow is different. 00:45:20.579 --> 00:45:24.500 Like you're saying, if you're selling t-shirt, it's we want business probably constantly. 00:45:24.579 --> 00:45:27.219 Like it's uh there's less of a on and off. 00:45:27.299 --> 00:45:36.179 There might be a few factors, but um, yeah, with the seasonality of the summer slump, like you're talking about, it's your caseload gets full, uh, you're hiring, and so you're rampant. 00:45:36.259 --> 00:45:40.659 So there's just this constant accordion, and you don't even always know what churn's gonna be like. 00:45:40.739 --> 00:45:44.179 You know, turnover can clients can stay with you for a long period of time. 00:45:44.420 --> 00:45:59.299 One clinician could be doing something that's really uh specific and short term, and one could be somebody who has patients and clients for for years, and so I'm sure it's just there's always probably a reason to to ramp up and down that ad spend. 00:45:59.539 --> 00:46:04.019 And so hearing that you guys are flexible with that is um is super reassuring. 00:46:04.099 --> 00:46:08.739 And so well, let's uh now that we we hear how you work with people, how can they get in touch with you? 00:46:08.819 --> 00:46:10.259 Because I think that's the best thing to do. 00:46:10.339 --> 00:46:13.299 Uh you've given us so much free value here. 00:46:13.460 --> 00:46:16.819 How can we get in

touch to see get to get that consultative call? 00:46:17.059 --> 00:46:17.940 Yeah, I know for sure. 00:46:18.019 --> 00:46:21.940 So um, if you want to go to our website, it's just rex marketing and cx. 00:46:22.179 --> 00:46:25.460 So it's REX marketing and and d c. 00:46:26.179 --> 00:46:29.460 Um, I was like to say the CX stands for client experience. 00:46:29.619 --> 00:46:37.940 So, like again, we take the entire experience into consideration when we think about marketing, um, which is why it's so important to us. 00:46:38.019 --> 00:46:39.059 We have it in our name. 00:46:39.219 --> 00:46:42.500 Um, so anyway, RexMarketingandcx.com. 00:46:42.579 --> 00:46:45.059 Um, you can just book a call from our website. 00:46:45.219 --> 00:46:50.739 Um, and yeah, I'd be happy to chat with you about your practice, kind of what your goals are, and we can go from there. 00:46:51.059 --> 00:46:52.259 Awesome, awesome. 00:46:52.500 --> 00:46:54.259 Man, Ryan, this has been so fun. 00:46:54.339 --> 00:46:58.339 Uh, I mean, we we talked for a long time and I could have still kept going. 00:46:58.500 --> 00:47:07.299 And so uh I'd love to bring you back on uh periodically because I think marketing is just something that nobody gets tired of hearing about because it's uh such an important piece. 00:47:07.380 --> 00:47:10.579 Um, and there's so much more we could dig into, but this has been a lot of fun. 00:47:10.819 --> 00:47:11.299 No, for sure. 00:47:11.380 --> 00:47:16.579 And I have to say too, marketing, why why I love doing it is that it's changing all the time. 00:47:16.739 --> 00:47:26.259 Like every six months, you can you can bet there's a new update, you know, Google's launched a new algorithm, their new products hit the market, like whatever it might be. 00:47:26.420 --> 00:47:28.659 Um, so yeah, marketing's ever changing. 00:47:28.739 --> 00:47:42.179 And to have someone on your side, like an agency or whoever it might be who's like keeping up to date with like what's going on, that's you can get left behind quickly if you're not taking care of it and like keeping up with everything. 00:47:42.420 --> 00:47:46.420 Yeah, no one has time to do all this while you're running the business side too. 00:47:46.579 --> 00:47:52.099 And so I think having key people in your corner, we always tell our clients it's like your board of trustees that you have. 00:47:52.179 --> 00:48:03.940 You got somebody speaking into your marketing, somebody speaking into your finances, and it's just so that you can focus on what you do and make sure that all these really vital pieces of your business are are well taken care of. 00:48:04.259 --> 00:48:05.460 Yep, exactly. 00:48:05.779 --> 00:48:06.579 Awesome, Ryan. 00:48:06.739 --> 00:48:09.059 Well, thanks for for being here, and uh, we'll talk soon. 00:48:09.299 --> 00:48:10.819 Yeah, thanks for having me. 00:48:11.619 --> 00:48:14.339 Thanks for joining us on the Therapy Business Podcast. 00:48:14.579 --> 00:48:19.299 Be sure to subscribe, leave a review, and share it with a practice owner that you may know. 00:48:19.699 --> 00:48:28.420 If your practice needs help getting organized finances or just growing your practice, head to therapybusinesspod.com to learn how we can help.