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Nobody in the audience woke up, looked at their car,
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and thought, I wonder what part of my car battery
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I should be consuming on a daily basis for my health.
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You do not have to prove that a supplement is
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safe before you bring it to market. I found a
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peer-reviewed published research paper that showed that 50% of the
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supplements that are on the market don't have in them
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what they say they have in them. If you improve sleep,
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you will improve mental, physical, and emotional well-being. When I
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started taking this product on a I went for 18
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months without a single severe headache. My business coach, the
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way he puts it is for 50 years, he needed
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an alarm clock. When he started taking this, he wakes
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up before the alarm clock and he's a business coach.
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He's got late night mixers, late night dinners. None of
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that matters. The best way to take these is to
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just turn them upside down and squeeze them. So cheers, man.
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Cheers, brother. Here's an interesting question. How much do you
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actually know about the way your everyday habits are supporting
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how you age? We hear so much about longevity right now. Sleep, protein,
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strength training, nutrition. All of these things matter. But there's
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another layer that doesn't get nearly as much attention as
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it should. What's happening inside your cells? Your mitochondria produce
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the cellular energy that your body relies upon every day.
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And mitochondrial dysfunction? That's considered a central hallmark of aging.
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And that's why I've been so interested in the work
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Timeline does with MitoPure. MitoPure is their pure and patented
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form of urolithin A. It supports mitochondrial function and cellular
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renewal by activating mitophagy, your body's natural process for clearing
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out damaged mitochondria. But rather than just tell you about it,
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Timeline wants you to think about your own longevity habits.
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So they've created a longevity quiz that takes just a
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few minutes and And it looks at some of the
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everyday habits that can support healthy aging. And the best part,
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if you complete the quiz, Timeline will send you a
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free sample of might appear gummies. So take the quiz,
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learn a little bit more about how you're supporting the
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way you age and try might appear for yourself. Go
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to Timeline.com slash Jameli to take the longevity quiz and
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get your free gummies. That's Timeline.com slash Jameli. All right, everybody,
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welcome back to the Dylan Jameli podcast. So My guest
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is a good friend of mine. I actually met, it's
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been about a year and a half, so it's been
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too long for you to come on my show. But
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I am so happy that you're here. The more that
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I have talked with you and since I met you,
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watched you grow and I've grown, I think the timing
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is actually quite better now from where it would have
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been before for multitudes of reasons. But what I love
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about my guest is I've watched your show. persistence and effort, right?
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I feel like that you are one of those guys
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that's just like so likable, but I see the drive
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and I see that you kind of have my kind
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of don't take no for an answer. We're just going
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to make this role. And that's one of the things
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I really love about you on top of what you
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do and what you've found, because I think you have
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something quite special and everybody loves what they do or
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what they have to offer, but there's something a little
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bit different about yours. And that's what I want to
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get into today. So my guest today, He's the author
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of Live Longer and Better. There you go. As you
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can see. And he is the host of a really
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strong podcast I was on quite a while ago. And
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it's called Live Beyond the Norms. But what he's really
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known for is his company, My Vital C. And he
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manufactures a Nobel Prize winning molecule. And we're going to
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talk about that. We're going to talk about the
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science.
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We're going to talk about every single aspect of what
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he does. So, welcome... my friend, Chris Burris.
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Dylan, my friend, thank you so much for having me.
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Thank you for that great intro. I know that you
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like doing things like I like doing them, which is
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geeking out about science and biohacking and human optimization.
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So this is just going to be a blast.
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Well, I turned the do not disturb on because I
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don't want people interrupting our conversation.
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I like it.
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You know, like I said, I like the way you
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work and I like your energy because a lot of
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people and you know this because we were talking about
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this off camera. A lot of people in our severe
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have a different energy about them. And sometimes I think
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they're over medicated on supplements or thoughts or extremism. And
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I respect the hell out of trying to go over.
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as many different directions as we can to try to
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find things of different value or different ways to take
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care of ourselves. But I love your energy. I love
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the way that it's always vibrant. It's a good energy.
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You can't tell if you're happy, sad, whatever. That's the
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way it should be. You should be carrying that with you.
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So let's talk about what you do here. I just
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want to get right into it because there's a lot
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to talk about.
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Yeah.
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You know, people have products and things that they sell
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or do but yours is quite different there's a lot
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to it there's a lot of information to it so
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look first of all what is my vital.
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C yeah so my vital c is a is really
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a brand that we spun up as we decided to
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bring this molecule ess60 and we'll talk about it uh
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to market and And it's interesting, you know, as you
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were just about to ask this question, my thoughts were on,
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you know, if you had asked me eight years ago,
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if I would be in this spot, right? If I
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would be being interviewed by Dylan Gemelli, if I would
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have written a book, Live Longer and Better, if I've
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done a longevity summit, I had the opportunity to interview
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like Dave Asprey, Ben Greenfield, Dr. Stephen Gundry, and 53
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other people. You know, eight years ago, I would have
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said no, like, like, I just don't know where Where
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I was as a carbon nanomaterial scientist to where I
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am now, there's no way for me to see that path.
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And so it's been a really cool adventure. And it's
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based entirely on this molecule. So this is the ESS60 molecule.
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It was discovered in 1985 at Rice University. That's in
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Houston where we're based. And the three scientists who discovered
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it won the Nobel Prize for the discovery of this molecule.
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And they won it in 1996. So discovered in 85,
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Nobel Prize in 96. It's kind of a short 11
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years from discovery to being awarded the Nobel Prize. My
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lab started manufacturing it in 1991, a full five years
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before the Nobel Prize was granted. Listen, and I think
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you know this. I'm not a very braggadocious person. But
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this is as much as I'll get. It is not
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unreasonable to suggest that. that the fact that my lab,
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and that's actually my business partner, Robert and I, that
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our lab was delivering commercial quantities of carbon nanomaterials to
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research institutions around the world, and they were able to
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get their hands on it and play with it and
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do experiments with it, is part of the reason, at
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least of the timing, that they won their Nobel Prize.
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So we are the oldest and longest manufacturer and distributor
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of this molecule on the planet, again, manufacturing and distributing
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it since 1991.
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So you played a little bit of role in them
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getting that Peace Prize.
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I think timing maybe, right?
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Because if there weren't manufacturers delivering these
commercial quantities, then
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the scientists wouldn't be able to actually get their hands
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on them, do experiments, and then know how amazing this
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molecule is. By the way, this molecule is amazing. The
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way I describe it is it performs as well or
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better than the current best material in almost every application.
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So it makes better inks, better batteries, better tires, better
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photo cells. And this is often like I go on
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podcasts and this is often where people get nervous because
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they're like, you.
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Said inks, batteries.
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Probably nobody in the audience woke up, looked at their
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car and thought. I wonder what part of my car
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battery I should be consuming on a daily basis for
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my health. And actually, the story gets a little bit
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worse first. So one of the shapes on the exterior
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of this ESS 60 molecule. And by the way, if
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you're just listening, the molecule looks like a soccer ball.
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Yeah.
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Where the lines on the soccer ball represent the bonds
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between the carbon atoms. You have the spherical molecule of
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60 carbon atoms.
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Are those pentagons?
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So you got pentagons and hexagons. Yeah.
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Okay.
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And so the pentagons, same shape as the benzene ring, right? Now,
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benzene is ubiquitous in our society. And if you want
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any evidence of that, kind of glance around the room.
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Anything that's plastic, the base molecule is the benzene ring.
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So it's ubiquitous in modern society. We don't have modern
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society without it. But when benzene is on its own,
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it's known to be toxic and known to be carcinogenic.
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So that shape, not the formula, but that shape exists
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20 times on the exterior of the soccer ball shaped molecule.
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And so they thought it would be toxic. So they
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put it in a toxicity study. In that toxicity study,
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there were three groups of rats and these are Wistar rats.
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One group was given a water, a control group. One
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group was given olive oil, a semi-control group. And then
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the other one was given olive oil with the ESS
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60 molecule in it instead of being toxic. The test
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subjects that they gave it to, again, with star rats,
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lived 90% longer than the control group.
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Really?
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That's the single longest longevity experimental result on mammals in history, peer-reviewed,
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published research.
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Very proud to share.
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My lab provided the material, and my lab is mentioned
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in that original study. So not only are we the
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oldest and longest manufacturer and distributor of the molecule on
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the planet, we were actually mentioned in the original study
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that kind of converted this from being an industrial molecule
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and getting into the kind of health and wellness space.
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Okay.
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It's going to be grill time in a minute.
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Yeah. Okay.
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Cause I have, I got cross examination for you, but
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first let's go back to where you kind of started out.
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Cause you, you mentioned what you were doing before you
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discovered this and where you were at. Cause you know, I, it's,
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it'd be nice to know the background of who's talking
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about something in depth like this. and this intricate. So
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just a little bit on your background because I got
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a lot of questions.
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So usually what people are looking for, and you've had
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enough interviews, so many of them, and probably in the
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range of 90%, are some sort of pain to passion story.
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Yeah, of course. And I don't have that.
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And I'm kind of part of me is a little envious, right,
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because it's a powerful story to have this pain to passion.
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Another part of me is very happy because I don't
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have the pain part of the pain to passion story.
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That's a good thing.
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So, I mean, at the end of the day, what
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really brought me here or brings me here is a
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picture of a Lamborghini Countach, a poster of it on
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my wall as a 14 year old boy. So this
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is candy, apple, red Lamborghini, the door, the goal wing
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doors are open. I can smell the leather. I wanted
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this car, right? Had no idea how you get one
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happened to find in motor trend magazine, by the way,
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kind of did some research for, for the book. And
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I couldn't remember, like, how did I figure out this,
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what I'm about to share? Because today you would go on, like,
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how do I own a supercar? And you would probably find, like,
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15 dudes who are renting a supercar telling.
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You what you need to do to get a supercar.
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Back then, I think I found, like, a Motor Trend
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or a Motorhead magazine of some kind. And it said
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that if you want one supercar, then you become a neurosurgeon.
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If you want more than one, you become an entrepreneur. Now,
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I'm a 14-year-old kid. Like, what's the path you think
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I chose?
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It was entrepreneurship, right?
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I'm not even sure I knew exactly what an entrepreneur
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was at the time. It was just like, this is
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the path to get two of these supercars, right?
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And so I knew this.
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And when it came time to go to college, like
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in my family, so my dad was in the Air
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Force and we moved every two years. So that's a
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very kind of interesting piece of my background. I think
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it helps me connect with people every two years. The
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only people I knew on the planet were my mom,
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my dad, and my brother, and then had to make
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new friends really quickly. And when I graduated from high school,
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in my family, it was understood you were going to college,
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but we didn't do any prep. So like right now,
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my wife, who's over there listening, We have 16-year-old boy-girl twins.
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They're juniors, and we're talking about college now. That didn't
250
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happen at my house, right? It was understood I was going,
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but when I graduated as a senior from high school,
252
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my dad got his second civilian job in Houston, Texas,
253
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and I didn't have any plans, so we flew down.
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I applied to the University of Houston, and I got in.
255
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Now, if you're going to be an entrepreneur, what should
256
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you study? Business. Right? Business. Or some people might suggest entrepreneurship. Yeah. Right?
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But when I was researching the book, when I graduated
258
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from high school... there weren't any entrepreneurship programs in the country.
259
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There was actually only one class on entrepreneurship in the
260
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country at the time.
261
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What year was that?
262
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So that was in 87. Okay.
263
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Graduated from high school in 87. So today there's entrepreneurship
264
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programs everywhere, but I don't think I would do that
265
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because my thought process was, I'm good in math. I'm
266
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good in science. What's the fastest way to the highest salary?
267
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So then I would have money to invest in a business.
268
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Right. I knew enough about entrepreneurship. You need money to
269
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invest in the business. Right. And a couple of things
270
00:13:24.120 --> 00:13:25.220
went wrong with that. Right.
271
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So first off, engineering is a tough course of study. Yes,
272
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it didn't take me four years. It took me six years.
273
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I did also get a minor in computer science and
274
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a minor in math. And the other thing that went
275
00:13:37.610 --> 00:13:40.070
wrong with the plan is I actually started the company
276
00:13:40.309 --> 00:13:43.769
that is now this company before I got out of college.
277
00:13:44.649 --> 00:13:47.919
And the way that happened– so remember, this molecule was
278
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discovered at Rice University in Houston.
279
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University of Houston is obviously in Houston.
280
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My business partner– was working at the Texas Center for Superconductivity,
281
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which is an organization housed on the University of Houston campus.
282
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And he was separating this molecule. So when you manufacture
283
00:14:05.120 --> 00:14:08.240
this molecule, it actually comes with a couple of
friends, right?
284
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We'll call it friends. So there's 60 carbon atoms. There's
285
00:14:11.379 --> 00:14:13.929
70 carbon atoms. There's 76 carbon atoms. A whole bunch
286
00:14:13.950 --> 00:14:17.149
of fullerenes is what they're called. And they're actually named
287
00:14:17.190 --> 00:14:21.090
after a guy named Buckminster Fuller, who was responsible for
288
00:14:21.129 --> 00:14:23.330
bringing the geodesic dome to prominence.
289
00:14:23.429 --> 00:14:25.190
Right. That dome at the Epcot Center. Yeah.
290
00:14:25.490 --> 00:14:27.710
So he's the one who brought it to prominence. So
291
00:14:27.730 --> 00:14:31.269
they're kind of an homage to him. They call these Fullerene.
292
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So my business partner, Robert, was separating at the chromatography
293
00:14:34.340 --> 00:14:37.500
lab at the Texas Center for Superconductivity this molecule.
294
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And one day his professor, Dr. Paul Chu. Now, I'll share. Dr.
295
00:14:42.419 --> 00:14:44.820
Paul Chu is very famous, but you've never heard of him.
296
00:14:45.139 --> 00:14:47.720
Because he's very famous in superconductivity world.
297
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Outside of that, nobody knows.
298
00:14:51.250 --> 00:14:53.850
In fact, the building that my business partner Robert was
299
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working in, Texas Center for Superconductivity, we called it Chew's
300
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Castle because it was built because of Dr.
301
00:15:00.669 --> 00:15:02.259
Paul Chew's fame. So Dr.
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00:15:02.299 --> 00:15:04.000
Paul Chew comes in one day and he says, hey,
303
00:15:04.860 --> 00:15:07.279
you're a bunch of young kids. this molecule is selling
304
00:15:07.320 --> 00:15:11.539
for $ 6, 000 a gram. You should go start a business
305
00:15:12.039 --> 00:15:15.299
at making this. And so my business partner, Robert, was
306
00:15:15.320 --> 00:15:18.659
from an entrepreneurial background. I joke that he did a back,
307
00:15:18.679 --> 00:15:20.759
you know, there's always a back of the napkin calculation.
308
00:15:21.419 --> 00:15:24.870
I joke that it had one line, $ 6, 000 a gram.
309
00:15:25.909 --> 00:15:29.210
There's nothing else. And then he was off and running.
310
00:15:29.429 --> 00:15:33.480
Now, it turns out, first off, Everyone who's listening to this,
311
00:15:33.779 --> 00:15:36.539
everyone has been exposed to this because it's a naturally
312
00:15:36.580 --> 00:15:39.710
occurring molecule. And I'll offer up as evidence. If you
313
00:15:39.750 --> 00:15:42.269
take the soot from a candle flame, right? So you
314
00:15:42.289 --> 00:15:44.350
might put a cold steel plate over a candle flame.
315
00:15:44.610 --> 00:15:47.429
You'll get this deep, dark soot. That deep, dark soot
316
00:15:47.470 --> 00:15:49.669
has parts per million or parts per billion of the
317
00:15:49.820 --> 00:15:52.799
ESS 60 molecule in it. So everybody's been exposed to
318
00:15:52.840 --> 00:15:55.580
this molecule. But in order to make quantities that are
319
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worth putting in a supplement or to use in inks, batteries, tires,
320
00:15:58.600 --> 00:16:02.480
or photocells, you actually have to manufacture it. And in
321
00:16:02.519 --> 00:16:06.570
order to manufacture it, you have to vaporize graphite. Now, graphite,
322
00:16:06.629 --> 00:16:09.250
it turns out, is one of the hardest materials on
323
00:16:09.289 --> 00:16:12.629
the planet to vaporize. You actually need local temperatures of
324
00:16:12.649 --> 00:16:17.120
the sun in order to vaporize graphite. in a chamber
325
00:16:17.340 --> 00:16:20.980
that has no oxygen and is at a slight vacuum.
326
00:16:21.139 --> 00:16:25.970
So really challenging engineering things going on here. My business partner,
327
00:16:26.000 --> 00:16:29.690
Robert and I were friends. I'm studying mechanical engineering. Um,
328
00:16:29.970 --> 00:16:33.110
and boom, like we just, I started helping with the design. Uh,
329
00:16:33.730 --> 00:16:37.970
it still is today the most efficient way to manufacture, uh,
330
00:16:38.029 --> 00:16:39.210
the fullerenes in general.
331
00:16:39.370 --> 00:16:39.570
Right.
332
00:16:39.610 --> 00:16:43.649
So, So we did that, sold our first product in 1991.
333
00:16:43.649 --> 00:16:46.929
They win the Nobel Prize in 1996, which was, you know,
334
00:16:47.190 --> 00:16:50.789
we just thought we were in this great place. And,
335
00:16:50.809 --> 00:16:52.970
you know, this was going to be this is the
336
00:16:53.009 --> 00:16:54.240
path to get the Lamborghini.
337
00:16:54.879 --> 00:16:56.440
This is a lot longer. Right.
338
00:16:56.539 --> 00:16:59.139
Don't have one yet, but it's a lot longer because
339
00:17:00.299 --> 00:17:03.399
the molecule was for industrial purposes, performs really well.
340
00:17:03.889 --> 00:17:05.450
But it's expensive. Right.
341
00:17:05.650 --> 00:17:08.089
And the problem with it being expensive is you can't
342
00:17:08.150 --> 00:17:13.730
put it into particular applications. So you can imagine vaporizing
343
00:17:13.779 --> 00:17:16.700
graphite at the temperature of the sun makes it very expensive.
344
00:17:17.339 --> 00:17:20.579
We knew early on that there would be only two
345
00:17:20.660 --> 00:17:24.259
scenarios where this would actually take off. One of them
346
00:17:24.299 --> 00:17:25.720
would be like, hey, if you just need a little
347
00:17:25.740 --> 00:17:29.220
bit of it and it has an outsized impact relative
348
00:17:29.259 --> 00:17:31.779
to its cost and the supplement would be an example.
349
00:17:32.190 --> 00:17:34.009
then that would be a way that this would kind
350
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of come to market. The other is from like the
351
00:17:37.000 --> 00:17:41.599
defense department's perspective. If, and it doesn't, but if this could,
352
00:17:41.619 --> 00:17:46.359
if this molecule could make
airplanes invisible, like, like the
353
00:17:46.380 --> 00:17:47.740
cost doesn't matter anymore.
354
00:17:47.799 --> 00:17:48.240
Right. Sure.
355
00:17:48.519 --> 00:17:51.529
So what really ultimately happened was that study where the
356
00:17:51.589 --> 00:17:54.970
rats live 90% longer than the control group. And that
357
00:17:55.069 --> 00:17:58.630
totally changed our trajectory and, and really kind of fascinating things.
358
00:17:58.690 --> 00:18:02.069
You know, some of this story, Really will sound like, hey,
359
00:18:02.130 --> 00:18:05.150
Chris and Robert wish they were smarter and did things sooner.
360
00:18:07.390 --> 00:18:10.750
But yeah, so that's– I think that gets you kind
361
00:18:10.769 --> 00:18:14.609
of the history and then now there's interesting stuff about
362
00:18:14.650 --> 00:18:16.690
biohackers that we could talk about.
363
00:18:16.849 --> 00:18:19.380
What did you– so did you end up graduating with
364
00:18:19.410 --> 00:18:21.279
a business degree or was it engineering?
365
00:18:21.359 --> 00:18:24.720
No, engineering, minor in computer science and math. OK. OK. Yeah.
366
00:18:24.839 --> 00:18:28.079
That's hardcore because engineering is very, very tough. I am
367
00:18:28.220 --> 00:18:30.039
very well aware of what goes into that.
368
00:18:30.180 --> 00:18:30.539
Okay.
369
00:18:30.599 --> 00:18:34.420
So when it comes to this, you cited the study
370
00:18:34.440 --> 00:18:38.009
about the rats, we got 90% longer life. So when
371
00:18:38.029 --> 00:18:42.089
we're talking about application, non-human, you're talking about all these
372
00:18:42.130 --> 00:18:44.769
other things that would scare somebody hearing that and going, well,
373
00:18:44.809 --> 00:18:47.589
what that, why am I taking this? Was the benefit
374
00:18:47.630 --> 00:18:51.130
that you're seeing in these other applications, extending battery life,
375
00:18:51.200 --> 00:18:54.849
extending life of these different, things that you're saying that
376
00:18:54.869 --> 00:18:57.769
it was used for, what exactly was the application in
377
00:18:57.890 --> 00:19:00.430
that sense? And then when did you figure out it
378
00:19:00.470 --> 00:19:01.450
was good for humans?
379
00:19:01.589 --> 00:19:01.890
Yeah.
380
00:19:02.349 --> 00:19:05.829
So one, a couple of things about this molecule, it
381
00:19:05.930 --> 00:19:09.250
is pretty spectacular. I mean, there is a reason they
382
00:19:09.269 --> 00:19:12.190
won the Nobel prize and, and I kind of have
383
00:19:12.210 --> 00:19:16.390
a crescendo here, but first that molecule, this, this molecule
384
00:19:16.750 --> 00:19:20.170
has six fold symmetry. So there's six planes across this
385
00:19:20.230 --> 00:19:24.059
molecule and, about which it's symmetric.
386
00:19:24.690 --> 00:19:27.440
And one of the things that means it's incredibly resilient. Right.
387
00:19:27.460 --> 00:19:30.839
So you can actually fire this molecule at a plate
388
00:19:30.880 --> 00:19:33.319
of steel at 15,000 miles an hour.
389
00:19:33.920 --> 00:19:37.579
Most molecules will just shred apart. This one, I like
390
00:19:37.619 --> 00:19:40.029
the drama of the picture of it compressing, right, and
391
00:19:40.089 --> 00:19:42.910
bouncing right back off. Right. That's how resilient it is.
392
00:19:44.250 --> 00:19:45.930
The molecule is superconducting.
393
00:19:46.650 --> 00:19:49.549
The molecule is big enough for any atom on the
394
00:19:49.609 --> 00:19:52.299
periodic table chart to fit inside of it. So that's
395
00:19:52.539 --> 00:19:56.640
physically trapped inside of it, not ionically bonded or covalently
396
00:19:56.700 --> 00:19:59.740
bonded to the exterior. but physically trapped inside of it.
397
00:19:59.819 --> 00:20:03.539
In fact, there's a new symbol in chemistry because of
398
00:20:03.599 --> 00:20:05.980
this molecule. And it's the, maybe that's how you know
399
00:20:06.000 --> 00:20:08.099
you're going to win a Nobel prize. Like if you
400
00:20:08.339 --> 00:20:11.619
add a new symbol to the language of chemistry. So
401
00:20:11.640 --> 00:20:16.069
you have a C60, a lanthanum at C60, right? Which
402
00:20:16.109 --> 00:20:20.369
means lanthanum, a lanthanum atom physically trapped on the interior of.
403
00:20:20.650 --> 00:20:22.970
Now you want to have some kind of early on,
404
00:20:23.349 --> 00:20:26.039
there were some kind of health ramifications there. And one
405
00:20:26.059 --> 00:20:28.539
of them is this ball fits in one of the
406
00:20:28.579 --> 00:20:32.279
receptors of the AIDS virus and then stops it from
407
00:20:32.319 --> 00:20:34.970
reproducing because it blocks that receptor.
408
00:20:35.269 --> 00:20:35.430
Right.
409
00:20:35.450 --> 00:20:36.950
So this is, you know, way back in the 90s
410
00:20:37.009 --> 00:20:40.490
is when AIDS was.
411
00:20:39.509 --> 00:20:43.049
At its peak. So antiviral, at least as it relates
412
00:20:43.069 --> 00:20:46.759
to AIDS, is absolutely on the table. So here's spectacular.
413
00:20:46.779 --> 00:20:47.220
Like this is.
414
00:20:48.089 --> 00:20:50.319
Because you can get any atom on the interior of
415
00:20:50.380 --> 00:20:54.349
it and because most of organic chemistry is based on–
416
00:20:54.500 --> 00:20:56.880
it's based on carbon but based on the benzene ring.
417
00:20:56.900 --> 00:21:01.390
And you call that wet chemistry. Almost all the wet chemistry,
418
00:21:01.430 --> 00:21:05.269
so this ability to add proteins, remove proteins, add strands, whatever.
419
00:21:05.710 --> 00:21:07.210
Works on this molecule.
420
00:21:07.569 --> 00:21:09.710
So imagine you've got a, now a 3d version of
421
00:21:09.750 --> 00:21:13.930
benzene and you've got this, you'll be all of the, the, the, uh, science,
422
00:21:14.029 --> 00:21:17.130
the chemistry that you've been working on for these decades, uh,
423
00:21:17.349 --> 00:21:20.079
still works. So they thought, Hey, what if we could
424
00:21:20.119 -->
00:21:25.400
put an, an, a radioactive atom inside of it, attach
425
00:21:25.759 --> 00:21:28.839
something so that this will attach to a cancer cell
426
00:21:29.460 --> 00:21:34.019
and then deliver a radioactive payload directly to a cancer cell. Now,
427
00:21:34.420 --> 00:21:36.980
This is absolutely in the realm of possibility.
428
00:21:37.000 --> 00:21:41.970
Incredibly expensive. It'll probably never happen because it's called an
429
00:21:42.029 --> 00:21:43.470
endohedral fullerene.
430
00:21:43.710 --> 00:21:47.009
You actually have to manufacture the fullerenes, which is vaporizing
431
00:21:47.029 --> 00:21:51.029
the graphite rods in the presence of that radioactive material
432
00:21:51.349 --> 00:21:53.299
so that it ends up– some of them end up
433
00:21:53.339 --> 00:21:57.779
getting trapped inside of it. So it really is– spectacular.
434
00:21:58.019 --> 00:22:00.799
And it's been amazing to work with it from the beginning.
435
00:22:00.819 --> 00:22:02.980
Now it might be, you know, biohackers might be a little,
436
00:22:03.259 --> 00:22:05.440
little bit more interesting, but this has been amazing.
437
00:22:05.779 --> 00:22:06.309
I love it.
438
00:22:06.579 --> 00:22:07.109
I love it.
439
00:22:07.640 --> 00:22:11.819
Okay. So when did you get to the point or
440
00:22:11.940 --> 00:22:14.809
understanding that there was some sort of human benefit here?
441
00:22:15.440 --> 00:22:18.670
So, um, this is, you're going to love this story.
442
00:22:18.829 --> 00:22:22.009
So this study where the rats live 90% longer comes
443
00:22:22.089 --> 00:22:28.720
out in mid 2012. In mid-2013, we start getting phone
444
00:22:28.759 --> 00:22:32.170
calls from this crazy, wacky group of people called biohackers.
445
00:22:33.589 --> 00:22:36.430
Real quick, how do you take this? How would you
446
00:22:36.470 --> 00:22:39.509
give this? What's the difference in giving it to somebody
447
00:22:39.569 --> 00:22:42.589
or using it for machinery or different objects before you
448
00:22:42.630 --> 00:22:44.470
go into that? I'm sorry, I thought it was better.
449
00:22:44.869 --> 00:22:45.910
Before you go any further.
450
00:22:46.109 --> 00:22:46.769
Interesting question.
451
00:22:46.839 --> 00:22:49.960
There is actually an industrial application that this is still
452
00:22:50.039 --> 00:22:53.680
moving forward with, and that is organic solar cells. So
453
00:22:53.700 --> 00:22:55.380
you can actually make up solar cells that you can
454
00:22:55.500 --> 00:22:57.380
roll up with this molecule.
455
00:22:57.519 --> 00:22:57.640
Okay.
456
00:22:58.599 --> 00:23:01.059
And we're still the distributor to scientists around the world
457
00:23:01.079 --> 00:23:04.539
who are using this in organic solar cells. And basically,
458
00:23:04.700 --> 00:23:06.940
you just bring it in. You do that wet chemistry.
459
00:23:06.960 --> 00:23:08.880
So you attach the things that you want on it.
460
00:23:09.680 --> 00:23:13.289
And then basically, you print it on a plastic sheet.
461
00:23:13.420 --> 00:23:15.549
And now it turns into a solar cell in the.
462
00:23:15.490 --> 00:23:16.329
Case of the solar cells.
463
00:23:16.690 --> 00:23:19.029
So it really is just the same way that you
464
00:23:19.069 --> 00:23:21.990
work with any other type of chemical is how they
465
00:23:22.109 --> 00:23:24.089
end up putting this in different applications.
466
00:23:24.190 --> 00:23:24.549
Okay.
467
00:23:24.769 --> 00:23:26.549
All right. Keep going then.
468
00:23:26.750 --> 00:23:26.950
Yes.
469
00:23:27.210 --> 00:23:29.369
So these crazy wacky group of people, and I can
470
00:23:29.450 --> 00:23:33.509
say affectionately crazy wacky biohackers because I am now a biohacker.
471
00:23:34.369 --> 00:23:38.349
And they called us and said, hey, that study.
472
00:23:38.049 --> 00:23:41.839
Where the rats live 90% longer, how much of that
473
00:23:41.880 --> 00:23:44.859
should I be taking? Now, you have to think Robert
474
00:23:44.900 --> 00:23:49.680
and I, conservative carbon nanomaterial scientists, what we heard was, hey,
475
00:23:49.740 --> 00:23:52.420
that stuff that you put into inks, batteries, well, you
476
00:23:52.500 --> 00:23:56.119
sell to scientists around the world. to put into inks, batteries, tires,
477
00:23:56.140 --> 00:23:59.119
and photocells? How much of that stuff should we be consuming?
478
00:23:59.769 --> 00:24:02.670
And you can imagine our answer was zero. We actually
479
00:24:02.710 --> 00:24:07.190
added not-for-human consumption to our labeling in mid-2013. So think
480
00:24:07.210 --> 00:24:10.769
about that. From 1991, when we start manufacturing, all the
481
00:24:10.789 --> 00:24:14.339
way to mid-2013, we don't have to have not-for-human consumption
482
00:24:14.380 --> 00:24:14.960
on the labeling.
483
00:24:15.460 --> 00:24:16.720
We finally add it in mid-2013.
484
00:24:16.980 --> 00:24:22.599
And that created this really interesting situations where situation where
485
00:24:22.619 --> 00:24:24.579
we were getting two to three phone calls per week.
486
00:24:25.099 --> 00:24:27.519
And those calls sounded something like this. Joe would call
487
00:24:27.559 --> 00:24:30.519
me and Joe would say, hey, Chris, my knee pain
488
00:24:30.579 --> 00:24:32.859
is gone. And I would say, Joe, you mean the
489
00:24:32.880 --> 00:24:35.049
knee pain of your rat? Because it literally says not
490
00:24:35.069 --> 00:24:37.710
for human consumption on the labeling, right? And then Joe
491
00:24:37.730 --> 00:24:41.490
would go, hey, if my rat weighs 275 pounds and
492
00:24:41.509 --> 00:24:45.450
does HIIT training on Wednesdays and Fridays, should I, I mean,
493
00:24:45.470 --> 00:24:49.250
should my rat take an extra serving before? And so
494
00:24:49.289 --> 00:24:50.390
we knew what was going on.
495
00:24:52.230 --> 00:24:54.690
I'm laughing because I had the same conversations with people
496
00:24:54.789 --> 00:24:57.809
using peptides and
SARMs in 2010 and 2011 from research
497
00:24:57.849 --> 00:25:01.099
chemical companies that most people didn't know existed. So I'm
498
00:25:01.140 --> 00:25:03.880
laughing because I shared the same conversations until I told
499
00:25:03.920 --> 00:25:05.779
people how absurd it was and just say whatever the
500
00:25:05.819 --> 00:25:09.299
hell you need to say to me. The FDA is
501
00:25:09.339 --> 00:25:11.200
not going to come knocking down your door for taking
502
00:25:11.240 --> 00:25:15.609
this shit. But anyway, go ahead. The seller needs.
503
00:25:15.430 --> 00:25:17.910
To be careful about what they're saying, but the receiver,
504
00:25:18.109 --> 00:25:19.750
not necessarily. Yeah, so.
505
00:25:21.490 --> 00:25:24.809
It was clear in the literature that this is safe, right?
506
00:25:24.970 --> 00:25:27.700
I mean, if anything's ever true about a toxicity study,
507
00:25:27.720 --> 00:25:30.200
because remember that study was supposed to be a toxicity study.
508
00:25:31.000 --> 00:25:33.160
All of the water rats are dead, right? So the
509
00:25:33.200 --> 00:25:37.099
control rats are dead. The, all of the quote unquote, uh,
510
00:25:37.160 --> 00:25:40.940
toxic rats are still alive. Like that, this stuff's not toxic. Like,
511
00:25:41.369 --> 00:25:44.009
like we just know that. So we were allowing this
512
00:25:44.029 --> 00:25:46.849
to continue, but we kept really every quarter we got
513
00:25:46.890 --> 00:25:48.470
together and was like, do we want to get into
514
00:25:48.509 --> 00:25:52.579
the supplement market? And, and, I think it's generous to
515
00:25:52.619 --> 00:25:55.039
say that the supplement market is challenged.
516
00:25:56.900 --> 00:25:57.789
Is that appropriately?
517
00:25:58.130 --> 00:26:03.549
That might be the generous statement of the year.
518
00:26:03.569 --> 00:26:06.960
So we're carbon nanomaterial scientists. We're selling to research institutions
519
00:26:07.000 --> 00:26:09.359
around the world. The thought of selling a supplement, it
520
00:26:10.160 --> 00:26:13.440
just didn't land well with us. Every quarter, we're getting together.
521
00:26:13.460 --> 00:26:16.029
We're still getting these calls about Joe's rat, right?
522
00:26:16.430 --> 00:26:17.890
And every quarter.
523
00:26:17.910 --> 00:26:20.049
We're like, do we want to get in the supplement industry?
524
00:26:20.089 --> 00:26:24.410
And we just kept saying no until 2018. And in fact,
525
00:26:24.769 --> 00:26:28.259
in that timeframe, I found a peer-reviewed published research paper
526
00:26:28.799 --> 00:26:31.220
that showed that 50% of the supplements that are on
527
00:26:31.240 --> 00:26:33.980
the market don't have in them what they say they
528
00:26:34.019 --> 00:26:34.380
have in them.
529
00:26:34.500 --> 00:26:34.900
Oh, yeah.
530
00:26:34.960 --> 00:26:35.099
Right?
531
00:26:35.339 --> 00:26:38.109
So the researchers just purchased supplements off the market, and
532
00:26:38.119 --> 00:26:39.589
they don't have in them what they say they have
533
00:26:39.630 --> 00:26:39.829
in them.
534
00:26:39.849 --> 00:26:40.730
Yeah.
535
00:26:41.349 --> 00:26:43.009
Again, that was just reinforcement. We don't want to get
536
00:26:43.049 --> 00:26:47.109
into this industry. Finally, at the end of 2017, a
537
00:26:47.650 --> 00:26:50.549
guy with a big YouTube following, that's how everything changes
538
00:26:50.589 --> 00:26:53.349
these days, starts talking about all the benefits he was
539
00:26:53.390 --> 00:26:56.450
getting taking the product on a daily basis. Our phone
540
00:26:56.490 --> 00:26:58.490
went from ringing two to three times a week to
541
00:26:58.490 --> 00:27:03.130
10 times a day. So in that quarterly meeting, we're like, well,
542
00:27:03.190 --> 00:27:05.819
maybe we should have been smarter. This is a bigger
543
00:27:05.839 --> 00:27:09.059
opportunity than we realized. And we also looked back at
544
00:27:09.119 --> 00:27:12.240
that paper, that research paper, where 50% of the supplements
545
00:27:12.299 --> 00:27:13.779
on the market don't have in them what they say
546
00:27:13.819 --> 00:27:17.019
they have in them. We're the oldest and longest manufacturer
547
00:27:17.039 --> 00:27:19.009
and distributor of the molecule on the planet. We've got
548
00:27:19.289 --> 00:27:22.970
the lab that can deliver the exacting standards. That type
549
00:27:23.009 --> 00:27:25.809
of thing is going to happen in this industry. We
550
00:27:25.890 --> 00:27:28.849
really should get in the industry. And we actually asked
551
00:27:28.890 --> 00:27:33.539
ourselves two key questions. The first question is a moral question.
552
00:27:33.900 --> 00:27:36.420
Are we comfortable selling it, right? So I take it.
553
00:27:36.559 --> 00:27:38.559
My wife takes it. Everybody on our team back in
554
00:27:38.599 --> 00:27:41.779
Houston takes it. By the way, not a requirement to work.
555
00:27:43.220 --> 00:27:45.539
You don't clock in and somebody makes sure that you
556
00:27:45.579 --> 00:27:49.880
take your shot. Really, the team back in Houston, like anyone,
557
00:27:49.900 --> 00:27:53.140
they have access to the research. And probably more valuable
558
00:27:53.329 --> 00:27:55.690
is they have access to the testimonials that are coming in.
559
00:27:56.670 --> 00:27:59.410
We run our customer service right there in Houston. And
560
00:27:59.430 --> 00:28:01.049
so a lot of testimonials, you know, kind of in
561
00:28:01.069 --> 00:28:03.309
the supplement space, you can't share a lot of stuff.
562
00:28:04.140 --> 00:28:06.279
but they can hear it, right? So everybody on our
563
00:28:06.299 --> 00:28:08.380
team takes it. And then the next is the legal.
564
00:28:08.900 --> 00:28:11.000
You've got the FTC. You've got the FDA. You've got
565
00:28:11.019 --> 00:28:12.819
to cross the T's. You've got to dot the I's.
566
00:28:13.200 --> 00:28:15.109
We're doing that. And so at the beginning of 2018,
567
00:28:15.099 --> 00:28:19.779
we started bringing this product to market. And my role
568
00:28:19.880 --> 00:28:23.380
shifted from, well, I'm still the chief scientist of a
569
00:28:23.400 --> 00:28:27.059
carbon nanomaterial manufacturing business. Now I'm also the chief scientist
570
00:28:27.440 --> 00:28:30.500
of a health and wellness supplement company, which has been,
571
00:28:30.519 --> 00:28:34.079
you know, when I described earlier, like eight years ago,
572
00:28:34.319 --> 00:28:35.559
I wouldn't have pictured myself here.
573
00:28:35.640 --> 00:28:37.369
Well, that's what's happened in the eight years.
574
00:28:37.710 --> 00:28:41.089
Okay. So the, the rat study gets conducted and why
575
00:28:41.130 --> 00:28:43.250
all of a sudden did they decide to do this study?
576
00:28:43.269 --> 00:28:45.750
It was just to see if it was toxic, but why, what,
577
00:28:45.829 --> 00:28:48.049
what was the premise of, we want to see what
578
00:28:48.089 --> 00:28:51.059
this does potentially to humans and tested on animals first.
579
00:28:51.180 --> 00:28:51.480
Why?
580
00:28:51.920 --> 00:28:55.799
So think about this. If this stuff and it is amazing.
581
00:28:56.420 --> 00:28:59.910
Better ink, better tires, better photocells, right? Don't take into
582
00:28:59.950 --> 00:29:02.829
the equation the engineering challenge of it's very expensive.
583
00:29:02.990 --> 00:29:03.210
Yeah.
584
00:29:03.289 --> 00:29:07.700
But the fundamental premise is man will be working with
585
00:29:07.880 --> 00:29:10.940
a lot of this. Because it makes better ink, spatter, tyrosine.
586
00:29:10.960 --> 00:29:11.200
Yeah.
587
00:29:11.440 --> 00:29:13.359
And if man is working with it, you don't want
588
00:29:13.400 --> 00:29:16.579
some sort of asbestos-like situation down the road.
589
00:29:16.680 --> 00:29:19.500
Sure. So you do these toxicity studies. Yeah. Okay.
590
00:29:19.519 --> 00:29:21.819
So that makes sense. If somebody's around it all the time,
591
00:29:21.839 --> 00:29:23.640
we've got to make sure it's not going to have
592
00:29:23.680 --> 00:29:25.619
potential harm on them being around it and near it.
593
00:29:25.609 --> 00:29:26.670
100%. Okay.
594
00:29:26.809 --> 00:29:27.289
I got you.
595
00:29:27.430 --> 00:29:30.289
And I love to give so much credit. So this
596
00:29:30.329 --> 00:29:35.089
study was out of the University of Paris. And the researchers...
597
00:29:35.130 --> 00:29:39.049
continued so as i mentioned like if anything's ever true
598
00:29:39.410 --> 00:29:41.059
when all the water rats are dead and all the
599
00:29:41.119 --> 00:29:44.460
quote unquote toxic rats are still alive at that point,
600
00:29:44.880 --> 00:29:49.000
it's not toxic. And their study was done. They continued
601
00:29:49.079 --> 00:29:51.750
to do the animal husbandry to keep these rats alive
602
00:29:51.990 --> 00:29:53.829
for another two and a half years.
603
00:29:54.170 --> 00:29:54.410
Wow.
604
00:29:54.750 --> 00:29:54.950
Right.
605
00:29:55.250 --> 00:29:57.869
And then they were down to two rats and, One
606
00:29:57.890 --> 00:30:00.309
of them passed and then they euthanized.
607
00:29:59.890 --> 00:30:01.230
Like we need to publish.
608
00:30:01.269 --> 00:30:03.329
This is two and a half years after we know
609
00:30:03.369 --> 00:30:06.950
the results of our toxicity study. And so they euthanized
610
00:30:06.970 --> 00:30:10.039
the last one and they finally published their results in mid-2012.
611
00:30:10.230 --> 00:30:15.180
So you have this in your possession through all these
612
00:30:15.220 --> 00:30:18.819
studies and everything. You see the studies. You get the calls.
613
00:30:18.900 --> 00:30:22.420
You were selling it though to like businesses and corporations
614
00:30:22.500 --> 00:30:26.289
and then all of a sudden– When that happens, you
615
00:30:26.349 --> 00:30:28.710
have to label it as not for human consumption because
616
00:30:28.730 --> 00:30:30.349
you know people are going to start trying to buy
617
00:30:30.390 --> 00:30:31.589
it to use it on themselves.
618
00:30:31.630 --> 00:30:31.789
Yep.
619
00:30:32.170 --> 00:30:34.609
And then what happens is somebody on YouTube puts the
620
00:30:34.630 --> 00:30:36.450
video out that bought it from you and just used
621
00:30:36.509 --> 00:30:37.650
it and just start talking about it.
622
00:30:37.670 --> 00:30:38.309
Yep. Okay.
623
00:30:38.650 --> 00:30:41.819
Because obviously you have no control over who does what
624
00:30:41.859 --> 00:30:43.599
with when they get it. I mean, it's like selling
625
00:30:43.640 --> 00:30:45.599
laundry detergent and somebody eats it, right?
626
00:30:45.640 --> 00:30:46.019
Yeah.
627
00:30:46.059 --> 00:30:46.920
That's not your problem.
628
00:30:47.059 --> 00:30:50.819
Well, it's like selling peptides for research purposes. Exactly. Same thing. Yeah. Yeah.
629
00:30:50.839 --> 00:30:53.180
If somebody chooses to research it on themselves, it is
630
00:30:53.220 --> 00:30:53.660
what it is.
631
00:30:53.700 --> 00:30:53.839
Yeah.
632
00:30:54.309 --> 00:30:58.339
So this person makes the video. It goes insane. You
633
00:30:58.359 --> 00:31:01.180
start getting all the calls. And then it's like, okay,
634
00:31:01.220 --> 00:31:02.680
we're going to figure out how to put this into
635
00:31:02.720 --> 00:31:06.349
a supplement. I know this, but let's tell the audience
636
00:31:06.369 --> 00:31:09.529
because I know what goes into this more than probably anybody.
637
00:31:10.279 --> 00:31:12.859
How stringent and how difficult was it to be able
638
00:31:12.900 --> 00:31:14.900
to sell this legally for humans?
639
00:31:15.799 --> 00:31:19.509
Well, it's actually kind of disappointing. Really?
640
00:31:20.049 --> 00:31:20.490
Really.
641
00:31:21.049 --> 00:31:24.150
So remember, in this shift, now it's my role to
642
00:31:24.210 --> 00:31:26.470
figure out what does the FDA require? What does the
643
00:31:26.569 --> 00:31:29.710
FTC require? And I was going through the FDA website.
644
00:31:30.170 --> 00:31:31.950
What does it take to bring a supplement to market?
645
00:31:32.460 --> 00:31:34.789
And I found what I'm about to describe to you
646
00:31:34.910 --> 00:31:37.730
and I took a screenshot of it because I was like, there's.
647
00:31:37.630 --> 00:31:38.589
No way this is true.
648
00:31:38.950 --> 00:31:41.950
Like I just want this like so that I can
649
00:31:42.109 --> 00:31:43.759
point back to it and like, look, it was there.
650
00:31:44.759 --> 00:31:46.799
You do not have to prove that a supplement is
651
00:31:46.940 --> 00:31:50.039
safe before you bring it to market. And I'm sure
652
00:31:50.579 --> 00:31:52.660
most people are not thinking that that's the case, right?
653
00:31:52.759 --> 00:31:52.900
Yeah.
654
00:31:54.200 --> 00:31:57.299
And if you think about it, it makes sense, right?
655
00:31:57.359 --> 00:32:00.240
So let's say we decide we're going to both create
656
00:32:00.400 --> 00:32:04.369
a D and E supplement, right? You do 90% vitamin D,
657
00:32:04.369 --> 00:32:08.609
10% vitamin E. I do the reverse, 90% vitamin E,
658
00:32:08.609 --> 00:32:12.089
10% vitamin D. We have two supplements, right? There's an
659
00:32:12.369 --> 00:32:15.920
infinite number of supplements out there. There is no way
660
00:32:15.960 --> 00:32:19.339
the FDA has the budget, the time, these things would,
661
00:32:19.940 --> 00:32:23.059
the products would never come to market. It is your
662
00:32:23.119 --> 00:32:29.319
responsibility to report any serious adverse effects to the FDA, right?
663
00:32:29.359 --> 00:32:32.220
Like that is your responsibility. And this sounds really scary.
664
00:32:32.240 --> 00:32:34.660
By the way, we haven't, we haven't reported any, any,
665
00:32:34.700 --> 00:32:37.900
because there have been no serious side effects with our product.
666
00:32:38.559 --> 00:32:39.740
Um, but it sounds scary.
667
00:32:39.759 --> 00:32:43.279
So like if someday something serious did happen, you might think, well,
668
00:32:43.299 --> 00:32:46.490
why would the supplement companies report it? Well, just reporting
669
00:32:46.569 --> 00:32:48.650
one thing doesn't mean you get shut down.
670
00:32:48.750 --> 00:32:48.970
Right.
671
00:32:49.069 --> 00:32:52.809
Because at some point as this product grows and more
672
00:32:52.829 --> 00:32:54.900
people are using it, somebody is going to take it.
673
00:32:55.140 --> 00:32:56.619
They're going to walk on the street and get hit
674
00:32:56.660 --> 00:32:58.880
by a bus and they're going to blame my vital seat.
675
00:32:59.759 --> 00:33:02.920
Right. Like that's that is going to happen. And so
676
00:33:02.940 --> 00:33:03.920
the FDA is aware of that.
677
00:33:03.980 --> 00:33:07.309
Like there are individual situations, but you are responsible for
678
00:33:07.369 --> 00:33:10.599
reporting it. So that if there's an accumulation of some
679
00:33:10.980 --> 00:33:14.170
ongoing problem, systemic problem, then they know that they can
680
00:33:14.210 --> 00:33:15.730
dig in and understand it better.
681
00:33:15.890 --> 00:33:18.609
Do you have or is it even possible for the
682
00:33:18.710 --> 00:33:21.710
audience so they understand the difference between something that has
683
00:33:21.799 --> 00:33:26.039
no certifications or something that's NSF certified or produced in
684
00:33:26.099 --> 00:33:30.099
an FDA regulated facility? Is that even possible with this?
685
00:33:30.160 --> 00:33:32.019
And if so, how do you go about doing it?
686
00:33:32.119 --> 00:33:37.099
Yeah, so we are manufactured in good manufacturing practice. That's
687
00:33:37.119 --> 00:33:39.440
what you want to look for on a supplement. NSF
688
00:33:39.480 --> 00:33:42.029
is related to sports. We don't think we would have
689
00:33:42.069 --> 00:33:47.119
any problems. It's literally two natural ingredients, olive oil. and carbon, right?
690
00:33:47.339 --> 00:33:50.079
So I don't think any sports organizations are looking for carbon.
691
00:33:50.099 --> 00:33:53.279
In fact, I'm reasonably confident they're not looking for any carbon.
692
00:33:54.099 --> 00:33:54.779
You wouldn't think.
693
00:33:54.880 --> 00:33:56.200
Yeah, you wouldn't think.
694
00:33:57.039 --> 00:34:01.880
So yeah, you can manufacture it in a high-quality supplement manufacturing.
695
00:34:01.900 --> 00:34:04.539
You want to be looking for good manufacturing practices. But
696
00:34:04.980 --> 00:34:08.969
I'll tell you, there are supplements kind of in the
697
00:34:09.030 --> 00:34:13.309
space that are manufactured at a good manufacturing facility that
698
00:34:13.369 --> 00:34:15.030
don't even have the molecule in it.
699
00:34:15.170 --> 00:34:15.349
Yeah.
700
00:34:16.159 --> 00:34:19.989
So it really is a good manufacturing, good practices. By
701
00:34:20.010 --> 00:34:22.309
the way, even before we got the certification, we were
702
00:34:22.389 --> 00:34:24.710
already following all the standards. And one of the big
703
00:34:24.809 --> 00:34:29.190
standards is, hey, if somebody does get sick, there have
704
00:34:29.250 --> 00:34:34.190
been different medications that have had like Listeria and Bluebell
705
00:34:34.250 --> 00:34:36.969
or whatever, right? Um, you need to be able to
706
00:34:37.010 --> 00:34:40.269
track and, and pull everything back. We were already doing that, right?
707
00:34:40.389 --> 00:34:42.210
Because that's just the right thing to do. Like you
708
00:34:42.230 --> 00:34:44.659
don't just send product out and like this batch, like
709
00:34:44.860 --> 00:34:45.699
who got this batch?
710
00:34:45.880 --> 00:34:47.800
Oh, I don't know. No, you need to know. So
711
00:34:47.840 --> 00:34:49.679
we knew that early on. And then we went.
712
00:34:49.599 --> 00:34:52.500
Through the process of getting certified to be GMP, um,
713
00:34:52.679 --> 00:34:56.239
which is good manufacturing practices. Um, so yeah, you can
714
00:34:56.340 --> 00:34:59.719
actually make it at a high quality, uh, but then
715
00:34:59.739 --> 00:35:04.800
there's different stages, right? So our facility couldn't manufacture a medication, right?
716
00:35:05.309 --> 00:35:07.360
And even when you get into like SPF, because we've
717
00:35:07.380 --> 00:35:10.139
been looking at that for our cosmetics, that changes the
718
00:35:10.179 --> 00:35:12.300
dynamics because now it's an OTC over the counter.
719
00:35:12.420 --> 00:35:12.659
Yeah.
720
00:35:12.719 --> 00:35:12.840
Right.
721
00:35:12.860 --> 00:35:15.969
So there's different levels. But yeah, you can have the
722
00:35:16.010 --> 00:35:17.570
right certifications and do the right thing.
723
00:35:18.400 --> 00:35:21.300
When you started to sell this as a supplement, how
724
00:35:21.340 --> 00:35:23.550
many others followed suit and if anybody was trying to
725
00:35:23.590 --> 00:35:24.360
do it before you?
726
00:35:24.570 --> 00:35:26.489
Yeah. No, there were people who were ahead of us.
727
00:35:26.570 --> 00:35:26.949
Who were there?
728
00:35:26.969 --> 00:35:29.349
And in fact, the first company to really bring this
729
00:35:29.409 --> 00:35:32.170
molecule on the market, we ended up buying that company.
730
00:35:32.329 --> 00:35:32.829
Oh, okay.
731
00:35:32.869 --> 00:35:36.010
Yeah. He actually wanted to go play in a gold mine.
732
00:35:36.309 --> 00:35:39.309
It was kind of a fun story. So he's like,
733
00:35:39.329 --> 00:35:41.010
do you guys want to buy it? And we're like, maybe,
734
00:35:41.530 --> 00:35:43.510
but we definitely want to visit the gold mine. Cause
735
00:35:43.530 --> 00:35:46.010
I'd never, we like my partner, business partner, Robert and
736
00:35:46.050 --> 00:35:47.329
I had never been to a gold mine. So we
737
00:35:47.349 --> 00:35:49.820
got to go out to California and visit his gold mine.
738
00:35:49.840 --> 00:35:52.429
And we ended up buying that. It's the very first
739
00:35:52.550 --> 00:35:55.739
brand that really just said, you know, he didn't, he
740
00:35:55.780 --> 00:35:57.500
wasn't a carbon nanomaterial scientist.
741
00:35:57.579 --> 00:35:57.960
Right.
742
00:35:58.079 --> 00:36:00.460
So he didn't have the hangup that we had. He
743
00:36:00.500 --> 00:36:02.300
just looked at the literature and it's like, this stuff
744
00:36:02.380 --> 00:36:02.820
is safe.
745
00:36:03.320 --> 00:36:04.599
And, and kind of funny story.
746
00:36:05.099 --> 00:36:07.869
Um, before he hit go on his website, um, He.
747
00:36:07.789 --> 00:36:09.190
Downed two bottles of this.
748
00:36:09.670 --> 00:36:13.199
He's like, I've got to be able to consume a
749
00:36:13.320 --> 00:36:14.840
whole lot of it and have confidence.
750
00:36:14.900 --> 00:36:19.360
I love his integrity. I'm sure it's a lot of oil.
751
00:36:19.420 --> 00:36:19.820
I'm sure that.
752
00:36:19.840 --> 00:36:21.320
I was going to say that's a lot.
753
00:36:21.599 --> 00:36:24.949
Dave Asprey calls it disaster pants. I'm sure he experienced
754
00:36:25.389 --> 00:36:28.090
disaster pants after that. But yeah, so we ended up
755
00:36:28.110 --> 00:36:28.650
buying that.
756
00:36:29.449 --> 00:36:33.630
There are people in the space who we tested 22
757
00:36:33.630 --> 00:36:36.030
of the products in the space. All of them were
758
00:36:36.070 --> 00:36:38.679
woefully low except for one and, of course, ours.
759
00:36:39.139 --> 00:36:39.500
And there are.
760
00:36:39.480 --> 00:36:42.639
Some that don't have any at all.
761
00:36:42.860 --> 00:36:44.760
It's just crazy.
762
00:36:44.880 --> 00:36:47.449
Do you think that's a production problem or just a
763
00:36:47.630 --> 00:36:48.550
ripoff problem?
764
00:36:49.269 --> 00:36:53.949
Man, I'm pretty altruistic. So I think these people– well,
765
00:36:54.570 --> 00:36:58.260
some of it, they're just marketing and it's deceptive marketing.
766
00:36:58.800 --> 00:37:02.699
And maybe– it's not a, like one of the groups
767
00:37:03.340 --> 00:37:04.880
has a lot of products on the market. Like they
768
00:37:04.920 --> 00:37:07.960
have a really big selection. And so maybe it doesn't make,
769
00:37:08.579 --> 00:37:12.449
it's called supercharged C60, which doesn't have C60 in it.
770
00:37:12.559 --> 00:37:13.980
Like it just doesn't have C60.
771
00:37:14.380 --> 00:37:16.260
I'm going to use someone as an example. That's a
772
00:37:16.280 --> 00:37:18.619
friend of mine. So like, if you know, Catherine Arnston,
773
00:37:18.659 --> 00:37:21.690
she's got the chlorella. Well, she goes through a pretty
774
00:37:21.849 --> 00:37:24.489
rigorous process to make sure hers, because there's a million
775
00:37:24.530 --> 00:37:27.010
different people that sell it, but then she'll explain to
776
00:37:27.030 --> 00:37:29.739
you why, what she does first. and why her product
777
00:37:29.760 --> 00:37:31.860
costs more because of what she goes through to do it.
778
00:37:31.949 --> 00:37:34.469
And she's got, I mean, she's got a damn good explanation.
779
00:37:34.869 --> 00:37:36.769
So that's what I'm wondering, if there's something that you
780
00:37:36.829 --> 00:37:39.269
do that's so different that they may not be doing,
781
00:37:39.530 --> 00:37:42.349
or I'm sure you would know better than anybody else.
782
00:37:42.650 --> 00:37:44.090
Here's a key thing.
783
00:37:44.739 --> 00:37:47.659
Let's take the people who don't have the molecule in
784
00:37:47.679 --> 00:37:51.099
their product off the table, right? Again, one of them,
785
00:37:51.139 --> 00:37:54.119
I think, believes he has the molecule in it and
786
00:37:54.139 --> 00:37:56.420
has convinced himself that he has the molecule in it.
787
00:37:56.780 --> 00:37:58.659
And I have done a very simple test. He does
788
00:37:58.800 --> 00:37:59.900
not have the molecule in it.
789
00:38:00.170 --> 00:38:01.230
Period. End of story.
790
00:38:02.469 --> 00:38:06.150
So let's take those people off the table. When the
791
00:38:06.250 --> 00:38:08.789
first experiment was published, right? So this is out of
792
00:38:08.809 --> 00:38:13.739
the University of Paris. The original mixing took two weeks.
793
00:38:14.179 --> 00:38:14.400
Right.
794
00:38:14.500 --> 00:38:16.780
So, so I often joke if, if I were to
795
00:38:16.840 --> 00:38:19.639
wake up today and decide I wanted to make, you know,
796
00:38:19.679 --> 00:38:21.800
get my Lamborghini with a supplement, which is not how
797
00:38:21.840 --> 00:38:24.460
it happened, but like, let's just say I did, I
798
00:38:24.539 --> 00:38:25.699
probably wouldn't choose this one.
799
00:38:25.719 --> 00:38:26.219
Right.
800
00:38:26.239 --> 00:38:29.309
Cause vaporizing graphite at the temperature of the sun, that
801
00:38:29.349 --> 00:38:31.489
doesn't seem like, I think I could probably get some
802
00:38:31.510 --> 00:38:34.389
vitamin C that doesn't require the temperature of the sun
803
00:38:34.429 --> 00:38:35.309
or something unique.
804
00:38:35.329 --> 00:38:35.510
Right.
805
00:38:36.230 --> 00:38:40.070
Um, it, In addition to that, once you vaporize it,
806
00:38:40.099 --> 00:38:43.059
you end up with a soot. It's called fulleritic soot.
807
00:38:43.940 --> 00:38:50.510
That fulleritic soot is 90% carbon junk and 10% fullerines.
808
00:38:50.570 --> 00:38:53.469
And I mentioned 60, 70, 70.
809
00:38:53.469 --> 00:38:54.969
76 and on up.
810
00:38:55.889 --> 00:38:58.949
So you have to separate all that carbon junk from
811
00:38:59.010 --> 00:39:02.989
that 10%. Once you do that, and basically the way
812
00:39:03.010 --> 00:39:05.019
you do that, it's pretty simple. Imagine if you had
813
00:39:05.059 --> 00:39:07.469
sugar and sand together. and you wanted to separate them,
814
00:39:07.809 --> 00:39:10.590
you would pour water in it, the sugar would dissolve
815
00:39:10.610 --> 00:39:13.690
in the water, you would filter it, and the sand
816
00:39:13.730 --> 00:39:16.260
would stay on top of the filter, and the sugar
817
00:39:16.280 --> 00:39:18.659
would go through the filter in the water, right, because
818
00:39:18.679 --> 00:39:19.380
it's dissolved.
819
00:39:19.719 --> 00:39:20.920
And then you would boil off the water.
820
00:39:21.739 --> 00:39:24.139
So that we do that similar process with the solvent,
821
00:39:24.750 --> 00:39:26.469
we boil off the solvent the same way we boil
822
00:39:26.510 --> 00:39:29.230
off the water. But now you have a material that
823
00:39:29.289 --> 00:39:32.699
is most this molecule, but still some of the 70
824
00:39:32.699 --> 00:39:35.599
and 76. You want to separate those. There haven't been
825
00:39:35.659 --> 00:39:38.940
any toxicity. Well, we have actually done some toxicity studies
826
00:39:39.019 --> 00:39:42.039
on them, and they're clean, but they're not enough yet,
827
00:39:42.820 --> 00:39:44.510
and nobody else has done them. So you want to
828
00:39:44.730 --> 00:39:49.250
isolate down to this particular molecule. That takes a chromatography process.
829
00:39:49.829 --> 00:39:52.949
Then you've got to boil off that solvent. The chromatography
830
00:39:52.969 --> 00:39:55.019
process takes solvent. You've got to separate them, kind of
831
00:39:55.039 --> 00:39:58.719
like a urinalysis. You get all the peaks. So same thing.
832
00:39:58.739 --> 00:40:02.340
So you grab that fraction. You boil off that solvent.
833
00:40:02.940 --> 00:40:05.840
You further process it. So now you have your black powder, right?
834
00:40:05.900 --> 00:40:08.780
So it wouldn't surprise you. It's a black powder. It's carbon, right?
835
00:40:09.420 --> 00:40:10.760
And if you were to hold a pile of it,
836
00:40:10.820 --> 00:40:12.940
it's like sugar crystals or salt crystals.
837
00:40:12.980 --> 00:40:13.559
They're just black.
838
00:40:14.239 --> 00:40:16.880
Turns out you can consume that, I mean, in our
839
00:40:16.900 --> 00:40:20.639
mind as long as it's ESS 60, but you would
840
00:40:20.659 --> 00:40:22.940
just excrete it because it's not water-soluble.
841
00:40:23.099 --> 00:40:23.719
Okay. Right?
842
00:40:24.199 --> 00:40:27.369
So then by dissolving in olive oil, you break down
843
00:40:27.409 --> 00:40:32.329
those crystals to the individual molecule, and now it's basically
844
00:40:32.550 --> 00:40:34.210
infinitely more bioavailable.
845
00:40:34.750 --> 00:40:36.699
Okay, because I was going to go there next was
846
00:40:36.820 --> 00:40:38.960
why does it have to be in olive oil and
847
00:40:39.849 --> 00:40:41.090
you have coconut oil too.
848
00:40:41.150 --> 00:40:43.369
Yes. MCT and avocado oil.
849
00:40:43.670 --> 00:40:44.289
Oh, you do those?
850
00:40:44.489 --> 00:40:45.269
Yes. Okay.
851
00:40:45.449 --> 00:40:49.449
So in the original study, they use just olive oil
852
00:40:49.780 --> 00:40:52.260
and they use the Erlenmeyer flask, right? That's the kind
853
00:40:52.300 --> 00:40:55.860
of triangular flask, right? And they mixed it for two weeks.
854
00:40:56.860 --> 00:40:59.300
So as we were scaling up, right? So now we're
855
00:40:59.320 --> 00:41:02.019
in like a hundred liter vessels. That's what we're mixing in.
856
00:41:02.699 --> 00:41:06.010
We noticed because we have the HPLC, because we have
857
00:41:06.030 --> 00:41:09.250
the scientific expertise with this molecule, that it was taking
858
00:41:09.469 --> 00:41:14.090
longer to reach saturation for all of the oil to
859
00:41:14.170 --> 00:41:16.610
carry as much of the ESS 60 as possible.
860
00:41:16.670 --> 00:41:18.150
Sure. Three weeks now.
861
00:41:18.510 --> 00:41:20.989
Again, another reason I wouldn't choose this supplement because we
862
00:41:21.010 --> 00:41:24.039
are literally mixing it in vats for three weeks, right?
863
00:41:24.699 --> 00:41:27.000
And when you mix it in vats, you're not just
864
00:41:27.139 --> 00:41:29.599
mixing it a little. You've got a propeller in there.
865
00:41:29.659 --> 00:41:33.829
It has this vortex effect. So we're pumping in nitrogen
gas.
866
00:41:33.869 --> 00:41:37.510
So you're not folding in oxygen. It's in dark, like just,
867
00:41:37.610 --> 00:41:40.429
just all of these challenges. If I don't have an
868
00:41:40.550 --> 00:41:42.809
HPLC and if I'm just a guy off the street,
869
00:41:43.150 --> 00:41:45.610
I read that original study. Oh, you got to mix
870
00:41:45.659 --> 00:41:48.059
it for two weeks. I take my big vessel and
871
00:41:48.079 --> 00:41:50.119
I mix it for two weeks and I don't have
872
00:41:50.159 --> 00:41:51.059
the right concentration.
873
00:41:51.460 --> 00:41:52.679
I think that's what's going on.
874
00:41:53.000 --> 00:41:56.079
It's still not good because they're like, you should be
875
00:41:56.119 --> 00:41:59.909
doing testing on the backend. I, we absolutely believe and
876
00:41:59.949 --> 00:42:02.900
do third party testing and, But I think it's more
877
00:42:02.960 --> 00:42:07.719
valuable to also have in-house testing because if I want
878
00:42:07.739 --> 00:42:10.389
to test the saturation of a particular batch at a
879
00:42:10.409 --> 00:42:12.809
particular time, I just take a sample and I go
880
00:42:13.050 --> 00:42:13.769
run it, right?
881
00:42:13.909 --> 00:42:14.449
Yeah, of course.
882
00:42:14.469 --> 00:42:15.329
I don't have to pay $ 150.
883
00:42:15.269 --> 00:42:18.309
I don't have to shut down the processing and wait
884
00:42:18.349 --> 00:42:19.610
for that result to come back.
885
00:42:19.949 --> 00:42:22.070
No, I just do it in my lab. I have
886
00:42:22.110 --> 00:42:23.190
the answer in 15 to 20 minutes.
887
00:42:24.840 --> 00:42:28.159
And so I think that's really important, actually potentially more important,
888
00:42:28.500 --> 00:42:30.119
and then yes, do third-party testing.
889
00:42:30.139 --> 00:42:36.230
Man, that is a stringent process. Stringent. So how on
890
00:42:36.409 --> 00:42:38.550
earth– we go back to the study again. How the
891
00:42:38.610 --> 00:42:40.670
hell did they know that you needed to put it
892
00:42:40.710 --> 00:42:41.409
in olive oil?
893
00:42:41.750 --> 00:42:42.849
So great point.
894
00:42:43.630 --> 00:42:46.969
It was well understood that it was not water-soluble.
895
00:42:47.090 --> 00:42:48.920
Okay. Right? So to just give it as like– I
896
00:42:49.030 --> 00:42:51.500
don't know, almost giving somebody sand. Okay. Like sand is
897
00:42:51.539 --> 00:42:53.300
just not good. Like it's going to not be pleasant. Sure.
898
00:42:54.900 --> 00:42:57.159
At any point, but it's just going to go through you, right?
899
00:42:57.199 --> 00:42:58.460
It's not going to get into your system.
900
00:42:58.559 --> 00:42:58.780
Right.
901
00:42:58.920 --> 00:43:01.130
Um, and so they knew that, so they knew they
902
00:43:01.289 --> 00:43:04.269
needed to dissolve it in, uh, in something. And, and
903
00:43:04.449 --> 00:43:07.949
people will often ask why olive oil. And I kind
904
00:43:07.969 --> 00:43:10.510
of joke, well, it was in France. They probably had
905
00:43:10.570 --> 00:43:12.869
some olive oil on the counter and they're.
906
00:43:12.719 --> 00:43:14.179
Like, let's use this stuff. Right.
907
00:43:15.440 --> 00:43:17.559
And so they ended up using all of it turns out. Uh,
908
00:43:17.639 --> 00:43:19.300
so we do have an olive oil product. We have
909
00:43:19.340 --> 00:43:22.260
an avocado product and we have an MCT product. We
910
00:43:22.480 --> 00:43:26.050
always recommend the olive oil product for two reasons. The
911
00:43:26.130 --> 00:43:29.489
first is we are a science-based organization, and almost all
912
00:43:29.510 --> 00:43:30.829
the research is in olive oil.
913
00:43:31.570 --> 00:43:32.710
The next is you get a.
914
00:43:32.769 --> 00:43:36.920
Higher concentration of the ESS60 molecule in olive oil versus
915
00:43:36.960 --> 00:43:40.539
the other oils. So about 0.8 milligrams per milliliter in
916
00:43:40.619 --> 00:43:43.989
olive oil, 0.6 in avocado oil, and then 0.3 in
917
00:43:44.719 --> 00:43:45.449
MCT oil.
918
00:43:45.969 --> 00:43:48.289
I got you. But people want the benefit of the
919
00:43:48.389 --> 00:43:49.070
MCT as.
920
00:43:49.050 --> 00:43:50.690
Well, right?
921
00:43:50.710 --> 00:43:50.829
Yeah.
922
00:43:51.090 --> 00:43:55.800
So my current routine is I put a teaspoon and
923
00:43:55.840 --> 00:43:56.440
a half.
924
00:43:56.880 --> 00:43:59.179
So our typical serving is a teaspoon of the olive oil.
925
00:43:59.519 --> 00:44:01.659
I put a teaspoon and a half of the MCT.
926
00:44:01.900 --> 00:44:04.260
By the way, this is just super cool. Probably most
927
00:44:04.280 --> 00:44:06.670
of your audience has seen kind of fresh MCT. It's
928
00:44:06.690 --> 00:44:11.150
a clear liquid, basically. You take this deep, dark powder,
929
00:44:11.349 --> 00:44:13.710
and you put it in MCT, and it turns a
930
00:44:13.829 --> 00:44:14.909
beautiful purple color.
931
00:44:14.949 --> 00:44:15.570
Wow. Right?
932
00:44:15.630 --> 00:44:18.960
It's just how the physics works, the light physics. So
933
00:44:19.000 --> 00:44:21.940
I put a teaspoon and a half of that. It's
934
00:44:21.960 --> 00:44:24.019
kind of a bulletproof coffee thing, but I get rid
935
00:44:24.039 --> 00:44:26.199
of the ghee. I actually don't like the taste that much,
936
00:44:26.239 --> 00:44:29.250
and I don't want those calories. So I put the
937
00:44:29.329 --> 00:44:31.969
MCT in. While that's blending, I take a teaspoon and
938
00:44:32.010 --> 00:44:35.199
a half of the olive oil. But people don't have
939
00:44:35.219 --> 00:44:37.119
to do that. You can play around with your– I'm
940
00:44:37.159 --> 00:44:39.039
sure I'll give you an example of a guy who
941
00:44:39.699 --> 00:44:43.539
typically triples the serving and had a dramatic impact on
942
00:44:43.559 --> 00:44:44.059
his running.
943
00:44:44.420 --> 00:44:47.480
Okay. All right. So we start to look at the
944
00:44:47.539 --> 00:44:50.619
benefits here, and my wife loves the skin cream.
So
945
00:44:50.840 --> 00:44:53.719
we'll talk about that after this. We talk about the
946
00:44:53.760 --> 00:44:56.610
supplement because I'm curious as to how that works skin-wise.
947
00:44:56.969 --> 00:44:59.829
I'm a skin snob too myself, so I would love
948
00:44:59.849 --> 00:45:02.769
to get into that. But right here, and I was
949
00:45:02.809 --> 00:45:05.710
talking to you about this off-camera, so sleep, you have
950
00:45:05.829 --> 00:45:11.349
sleep and energy at the same time, longevity, exercise recovery,
951
00:45:11.389 --> 00:45:14.809
and total recovery, which is the hangover effect, right?
952
00:45:14.849 --> 00:45:17.250
Well, we've got to be careful. This is party recovery.
953
00:45:17.510 --> 00:45:18.809
Oh, yeah, party recovery.
954
00:45:18.989 --> 00:45:21.269
By the way, did you know that hangover is an
955
00:45:21.429 --> 00:45:22.710
FDA-regulated word?
956
00:45:23.070 --> 00:45:23.389
Really?
957
00:45:23.769 --> 00:45:26.309
And you're like, what? We did it to ourselves. Like,
958
00:45:26.329 --> 00:45:29.340
how could this possibly be FDA regulated? I'm going to
959
00:45:29.380 --> 00:45:30.840
say two words, and you're going to be like, oh, yeah,
960
00:45:30.860 --> 00:45:32.599
that makes sense. Alcohol poisoning.
961
00:45:33.219 --> 00:45:33.699
Ah, okay.
962
00:45:33.880 --> 00:45:37.219
Whether you poison yourself or not, if it's poisoning, then
963
00:45:37.239 --> 00:45:38.159
it's an FDA issue.
964
00:45:38.320 --> 00:45:38.900
I got you.
965
00:45:39.119 --> 00:45:39.539
Interesting.
966
00:45:39.559 --> 00:45:41.980
That makes sense. All right. Well, how do we get
967
00:45:42.000 --> 00:45:43.440
all those benefits in one bottle?
968
00:45:43.500 --> 00:45:46.780
It's crazy, right? It's one of the challenges, right?
969
00:45:46.800 --> 00:45:50.949
So just with all transparency, the best marketing strategy we
970
00:45:51.010 --> 00:45:53.619
have at this point, thank you for having me on
971
00:45:53.639 --> 00:45:57.300
your podcast is, is because I can tell the whole story, right?
972
00:45:57.659 --> 00:46:00.030
Cause normally if you say, Hey, I've got this oil
973
00:46:00.550 --> 00:46:02.369
and it will give you focus and energy during the
974
00:46:02.389 --> 00:46:04.190
day and better sleep at night.
975
00:46:04.550 --> 00:46:06.710
You're, you're like, yeah, I've heard of that oil. It's
976
00:46:06.789 --> 00:46:10.710
called snake oil. That's exactly what it is.
977
00:46:10.789 --> 00:46:14.030
And so it is a marketing challenge and, and it
978
00:46:14.070 --> 00:46:18.460
really does need kind of this in-depth explanation of, I'll
979
00:46:18.480 --> 00:46:21.510
tell you what, I'll get to your answer to your question.
980
00:46:21.550 --> 00:46:23.349
Like how do we think this is– how can it
981
00:46:23.389 --> 00:46:26.610
do all of those things is born out of what
982
00:46:26.630 --> 00:46:29.070
do we think it's doing in the body, right? So
983
00:46:29.110 --> 00:46:32.909
imagine in 2018, now we're bringing a supplement to market.
984
00:46:33.070 --> 00:46:34.860
And now the chief scientist has got to figure out
985
00:46:34.880 --> 00:46:37.340
the FDA, got to figure out the FTC. It has
986
00:46:37.380 --> 00:46:40.420
to figure out like why are there any benefits, right?
987
00:46:40.780 --> 00:46:46.920
Why did Joe's rat– knee pain go away. And, and
988
00:46:46.960 --> 00:46:49.840
the first place we landed because our most consistent testimonial
989
00:46:50.380 --> 00:46:52.800
is people take it in the morning, they report mental
990
00:46:52.840 --> 00:46:55.170
focus and energy during the day, and then better sleep
991
00:46:55.210 --> 00:46:59.250
that night. If you do two key things here, right? First,
992
00:46:59.570 --> 00:47:02.750
if you improve sleep, you will improve mental, physical and
993
00:47:02.769 --> 00:47:03.510
emotional well-being.
994
00:47:03.550 --> 00:47:04.989
Everything, right? Like it's everything.
995
00:47:05.050 --> 00:47:05.750
Yeah.
996
00:47:06.230 --> 00:47:09.110
Next, that's really important there is taking it in the morning.
997
00:47:09.780 --> 00:47:10.400
Are you aware?
998
00:47:10.440 --> 00:47:13.039
And you do some pretty cutting-edge stuff, stuff that you
999
00:47:13.059 --> 00:47:17.019
can take in the morning and positively impact sleep. Certainly exercise,
1000
00:47:17.159 --> 00:47:19.760
if you exercise in the morning. Get some sun exposure, right?
1001
00:47:19.800 --> 00:47:23.300
Get your circadian rhythm. I was actually on a call
1002
00:47:23.320 --> 00:47:26.010
with Natalie Needham the other day. She mentioned a peptide
1003
00:47:26.030 --> 00:47:28.869
that I hadn't heard of and haven't played with. that
1004
00:47:29.329 --> 00:47:31.289
you could take in the morning and positively impact sleep
1005
00:47:31.349 --> 00:47:33.449
at night. And maybe you know which one that is.
1006
00:47:33.530 --> 00:47:36.630
Probably DSIP or epithelon, one of the others she's probably
1007
00:47:36.650 --> 00:47:37.130
talking about.
1008
00:47:37.389 --> 00:47:37.849
Potentially.
1009
00:47:38.070 --> 00:47:40.070
And so I was like, okay, that's literally the only
1010
00:47:40.090 --> 00:47:42.590
thing I've heard. Something as cutting edge as a peptide
1011
00:47:43.599 --> 00:47:44.739
prior to this molecule.
1012
00:47:44.760 --> 00:47:47.340
You're going to be hard pressed to find anything.
1013
00:47:48.119 --> 00:47:49.860
So that's great, right?
1014
00:47:50.260 --> 00:47:53.019
And I think we've got a good explanation for why
1015
00:47:53.079 --> 00:47:55.280
it's improving sleep and why you're getting focused on energy.
1016
00:47:55.760 --> 00:47:57.849
But the next thing that I focused on is, okay,
1017
00:47:57.889 --> 00:47:59.449
these rats live 90% longer.
1018
00:47:59.849 --> 00:48:01.150
What's up with that?
1019
00:48:01.349 --> 00:48:04.889
That's the single longest longevity experimental result on mammals in history.
1020
00:48:05.530 --> 00:48:07.750
And so I looked at the medical community about what
1021
00:48:07.769 --> 00:48:10.429
they think about aging. And they don't all agree. That's
1022
00:48:10.449 --> 00:48:13.489
how science works. But in general, it's an oxidation and
1023
00:48:13.510 --> 00:48:18.289
an inflammation process. So as an antioxidant, there's an ad
1024
00:48:18.329 --> 00:48:20.909
hoc study on the web showing us to be 172
1025
00:48:20.909 --> 00:48:25.179
times more powerful than vitamin C. There's peer-reviewed published research
1026
00:48:25.219 --> 00:48:28.010
showing us to be 125 times more powerful than vitamin C.
1027
00:48:28.630 --> 00:48:30.969
So I live in Texas, so we like to put
1028
00:48:30.989 --> 00:48:35.309
a big old checkmark next to antioxidant. Um, now with
1029
00:48:35.349 --> 00:48:37.679
inflammation and I know you know this, you have to
1030
00:48:37.719 --> 00:48:40.460
be super careful about how you talk about inflammation.
1031
00:48:40.500 --> 00:48:41.920
Oh yeah. And why is that?
1032
00:48:42.039 --> 00:48:46.400
It's because the FDA equates conversations of inflammation with the
1033
00:48:46.480 --> 00:48:48.139
diseases of inflammation.
1034
00:48:48.260 --> 00:48:50.340
Which are also the diseases of aging.
1035
00:48:50.760 --> 00:48:55.800
So arthritis, cardiovascular disease, cancers, Alzheimer's, um, And so if
1036
00:48:55.860 --> 00:48:58.059
I come on your podcast and I say, hey, we
1037
00:48:58.119 --> 00:49:00.800
address inflammation, what the FDA hears is I'm claiming I
1038
00:49:00.840 --> 00:49:04.360
cure cancer, cure– we are not, right? There is so
1039
00:49:04.429 --> 00:49:07.130
much research and, frankly, really expensive research that needs to
1040
00:49:07.170 --> 00:49:08.730
go into this in order to be able.
1041
00:49:08.610 --> 00:49:09.809
To make those types of claims.
1042
00:49:10.710 --> 00:49:13.090
But the FDA will allow us to say that we
1043
00:49:13.150 --> 00:49:17.349
address inflammation at least as it relates to exercise-induced inflammation.
1044
00:49:17.369 --> 00:49:17.889
Sure. Right?
1045
00:49:18.090 --> 00:49:22.170
So everybody's tough workout walked longer than normal. You felt
1046
00:49:22.210 --> 00:49:25.519
that inflammation in your body the next day. Yeah, we're
1047
00:49:25.639 --> 00:49:27.059
able to say that we address that. So I don't
1048
00:49:27.119 --> 00:49:29.000
know if that's a half a checkmark. It's not a
1049
00:49:29.000 --> 00:49:29.619
big old checkmark.
1050
00:49:29.639 --> 00:49:30.039
It's up to you.
1051
00:49:30.099 --> 00:49:35.099
It's some sort of checkmark. And that's solid, right? Yeah.
1052
00:49:35.119 --> 00:49:38.460
Like that makes sense, but I like to dig deeper.
1053
00:49:38.880 --> 00:49:43.550
What's actually– causing those. And what, what we've really landed
1054
00:49:43.670 --> 00:49:46.110
on is the boss theory. I'm going to get a
1055
00:49:46.110 --> 00:49:46.989
little geeky.
1056
00:49:46.889 --> 00:49:49.409
And then I'm going to have an absolutely fun, uh,
1057
00:49:49.530 --> 00:49:52.849
analogy that includes Mardi Gras. So this is kind of fun.
1058
00:49:53.409 --> 00:49:56.750
Um, so it's called the boss theory stands for buffering
1059
00:49:56.949 --> 00:50:01.219
oxidative stress system. What gives credibility to this theory is
1060
00:50:01.239 --> 00:50:04.400
that there is peer reviewed published research showing this ESS
1061
00:50:04.400 --> 00:50:08.539
60 molecule gets into the mitochondria. There is also, from
1062
00:50:08.599 --> 00:50:10.539
way back in the 90s when they discovered it, they
1063
00:50:10.599 --> 00:50:13.420
knew this molecule could hold up to six negatively charged
1064
00:50:13.460 --> 00:50:15.519
particles on the exterior of the cage.
1065
00:50:16.139 --> 00:50:17.320
So here's what that looks like.
1066
00:50:17.780 --> 00:50:20.550
Refresher for you and many out there, mitochondria is the
1067
00:50:20.590 --> 00:50:24.150
powerhouse of every cell. There's between 50 and 5,000 mitochondria
1068
00:50:24.190 --> 00:50:26.750
in every cell in your body, except for your blood cells,
1069
00:50:26.969 --> 00:50:29.650
typically have zero, and your brain and neurons.
1070
00:50:29.489 --> 00:50:30.550
Have 2 million.
1071
00:50:31.530 --> 00:50:34.340
It's amazing how much energy our nervous system uses relative
1072
00:50:34.360 --> 00:50:39.570
to our other systems, right? Mitochondria powerhouse, like any power
1073
00:50:39.650 --> 00:50:41.469
source we're familiar with, there.
1074
00:50:41.349 --> 00:50:42.449
Is a negative byproduct.
1075
00:50:42.610 --> 00:50:43.170
Absolutely.
1076
00:50:44.349 --> 00:50:46.010
You think about your car going down the road.
1077
00:50:46.090 --> 00:50:46.800
There's exhaust.
1078
00:50:46.840 --> 00:50:49.199
You think about a power plant. There's a smokestack with smoke.
1079
00:50:49.980 --> 00:50:53.500
In the case of mitochondria, it's reactive oxygen species. Now,
1080
00:50:53.539 --> 00:50:55.539
the way I like to picture these is they're like
1081
00:50:55.579 --> 00:50:57.869
little bumper cars. If they're left to their own devices,
1082
00:50:57.889 --> 00:51:00.619
they run around your body and everything they smack into–
1083
00:51:00.849 --> 00:51:04.949
They cause oxidative stress, oxidative damage, ultimately inflammation, right? That
1084
00:51:05.010 --> 00:51:08.940
confluence of inflammation and aging. And that sounds bad.
1085
00:51:09.260 --> 00:51:09.980
And it is bad.
1086
00:51:10.360 --> 00:51:13.179
But like so many biological systems in our body, there
1087
00:51:13.219 --> 00:51:15.420
is a way to manage that. And that is the
1088
00:51:15.559 --> 00:51:20.829
internal antioxidants, glutathione and melatonin. So in a healthy mitochondria,
1089
00:51:21.150 --> 00:51:24.650
it's producing reactive oxygen species. They're being bonded with glutathione
1090
00:51:24.670 --> 00:51:27.670
and melatonin. But what
happens when you stress a mitochondria?
1091
00:51:28.210 --> 00:51:30.329
That begs the question, how do you stress a mitochondria?
1092
00:51:30.679 --> 00:51:32.719
I point out if you're alive in modern society, you
1093
00:51:32.760 --> 00:51:35.699
have stress mitochondria. And if actually, if you intend on
1094
00:51:35.760 --> 00:51:38.599
staying alive longer, you should be working out and you
1095
00:51:38.619 --> 00:51:41.880
have stress mitochondria, right? So when you have stress mitochondria,
1096
00:51:42.000 --> 00:51:45.239
it starts producing more reactive oxygen species than can be
1097
00:51:45.280 --> 00:51:47.960
managed internally. And that's when, if they're left to their
1098
00:51:47.980 --> 00:51:50.219
own devices, they run around and they cause all that damage.
1099
00:51:50.800 --> 00:51:53.420
That's where the ESS 60 molecule comes in. Remember peer
1100
00:51:53.440 --> 00:51:54.360
reviewed published research.
1101
00:51:54.380 --> 00:51:54.860
It's in there.
1102
00:51:55.139 --> 00:51:57.570
We believe it's holding onto up to six of those
1103
00:51:57.719 --> 00:52:00.519
negatively charged particles on the exterior of the cage. So
1104
00:52:00.539 --> 00:52:02.820
they can't run around like bumper cars and do damage.
1105
00:52:03.309 --> 00:52:06.690
And then when that mitochondria can replenish the glutathione, replenish
1106
00:52:06.710 --> 00:52:09.440
the melatonin, then it can grab those reactive oxygen species
1107
00:52:09.840 --> 00:52:10.809
and manage them without it.
1108
00:52:10.980 --> 00:52:13.300
Now, here's the fun analogy. So.
1109
00:52:13.699 --> 00:52:15.239
I don't know if you agree, but I feel like
1110
00:52:15.360 --> 00:52:19.670
all biological analogies should start with Mardi Gras.
1111
00:52:19.710 --> 00:52:22.349
Explain, and I'll tell you what I think.
1112
00:52:22.369 --> 00:52:25.250
A lot of biology happens at Mardi Gras, so why not?
1113
00:52:26.469 --> 00:52:27.949
I don't argue with that.
1114
00:52:27.969 --> 00:52:30.849
So it's the end of Mardi Gras, and you have
1115
00:52:30.869 --> 00:52:34.050
these drunk reactive oxygen species on Bourbon Street running around
1116
00:52:34.130 --> 00:52:37.980
causing that stress, spray painting the walls, smashing windows. And
1117
00:52:38.000 --> 00:52:40.320
you have the New Orleans Police Department, the glutathione and
1118
00:52:40.340 --> 00:52:44.659
the melatonin coming onto Bourbon Street, handcuffing themselves to those
1119
00:52:44.719 --> 00:52:47.199
reactive oxygen species and getting them off of Bourbon Street.
1120
00:52:47.219 --> 00:52:48.030
That's so true.
1121
00:52:49.070 --> 00:52:51.429
But what does the New Orleans Police Department do when
1122
00:52:51.449 --> 00:52:55.210
they get overwhelmed? They take those drunk reactive oxygen species
1123
00:52:55.530 --> 00:52:58.130
and they put them in a paddy wagon. They attach
1124
00:52:58.150 --> 00:53:01.550
them to the exterior of the ESS-60 molecule so they
1125
00:53:01.610 --> 00:53:04.030
can't run around and do any damage. And then when
1126
00:53:04.050 --> 00:53:07.429
the New Orleans Police Department can replenish the glutathione, replenish
1127
00:53:07.449 --> 00:53:10.590
the melatonin, then they can handcuff themselves to those reactive
1128
00:53:10.639 --> 00:53:13.679
oxygen species and get them off of Bourbon Street. So
1129
00:53:13.699 --> 00:53:16.079
that's why we say that the ESS60 molecule is the
1130
00:53:16.119 --> 00:53:21.900
boss buffering oxidative stress system. And the real summary, we think,
1131
00:53:22.000 --> 00:53:27.590
is we believe we're reducing the negative impact of stress mitochondria.
1132
00:53:27.949 --> 00:53:30.750
And if you're reducing the negative impact of stress mitochondria,
1133
00:53:31.230 --> 00:53:33.730
then you should have systemic benefits and you should have
1134
00:53:33.750 --> 00:53:35.769
what we have, which are head-to-toe testimonials.
1135
00:53:36.210 --> 00:53:40.210
I love it. So I agree with the synopsis now
1136
00:53:40.230 --> 00:53:42.750
because I understand. I spent enough times not at Mardi
1137
00:53:42.769 --> 00:53:44.949
Gras but on Bourbon Street partying to see enough people
1138
00:53:44.989 --> 00:53:47.090
handcuffed to the little horses on the side of the
1139
00:53:47.780 --> 00:53:49.980
road where they're getting out of line, sitting there waiting.
1140
00:53:50.780 --> 00:53:52.480
They're attached to an ESS-16.
1141
00:53:52.519 --> 00:53:53.019
They are.
1142
00:53:53.039 --> 00:53:54.599
You're never going to forget that if you get back
1143
00:53:54.619 --> 00:53:55.139
to New Orleans.
1144
00:53:55.719 --> 00:54:01.260
So inflammation, direct effect to mitochondria, direct effect to aging, right?
1145
00:54:01.280 --> 00:54:06.659
So we're in theory– helping with the inflammation, which is
1146
00:54:06.699 --> 00:54:10.389
then helping the mitochondria, which is then adding to the aging, right?
1147
00:54:10.610 --> 00:54:13.050
We're going to live longer. So if we, let's just
1148
00:54:13.110 --> 00:54:14.809
say we're going to look at a blood panel, somebody
1149
00:54:14.829 --> 00:54:16.849
that's been using this for three to six months, they're
1150
00:54:16.909 --> 00:54:18.909
eating well, taking care of themselves. Cause I always want
1151
00:54:18.929 --> 00:54:20.889
to throw that in. Cause everybody thinks if you can,
1152
00:54:20.949 --> 00:54:23.280
you take all this eat like shit, don't work out.
1153
00:54:23.289 --> 00:54:24.329
And it's just going to magically work.
1154
00:54:24.429 --> 00:54:24.570
Nope.
1155
00:54:24.849 --> 00:54:26.789
We need to put a disclaimer on anything that you
1156
00:54:26.829 --> 00:54:28.449
do or take. You need to put in the work.
1157
00:54:28.530 --> 00:54:30.150
Yes, absolutely. Okay.
1158
00:54:30.190 --> 00:54:32.949
So let's just assume somebody is doing all the right things.
1159
00:54:33.760 --> 00:54:38.219
We've take
their blood panel. What should we technically expect
1160
00:54:38.699 --> 00:54:42.849
to see improvements on? Like high-sensitivity C-reactive protein, I'm sure, right?
1161
00:54:42.909 --> 00:54:44.869
It'd be one. We're going to look at that. Are
1162
00:54:44.909 --> 00:54:47.530
we going to see liver values, cholesterol? What are some
1163
00:54:47.550 --> 00:54:48.329
of the things we're going to see?
1164
00:54:48.829 --> 00:54:51.849
So I'm going to map this out a different way
1165
00:54:51.869 --> 00:54:56.010
because it gets to talk about– The clinical trials.
1166
00:54:56.070 --> 00:54:58.769
Yeah. I'm sorry. Real, they're real world trials.
1167
00:54:58.809 --> 00:55:00.909
We're working to get clinical data so that we can
1168
00:55:00.949 --> 00:55:01.699
actually publish it.
1169
00:55:01.789 --> 00:55:01.969
Right.
1170
00:55:02.309 --> 00:55:05.329
To run a full on double blind placebo controlled data
1171
00:55:05.369 --> 00:55:08.690
is so expensive, but we can get good data and that's,
1172
00:55:08.849 --> 00:55:11.380
that's what we're going to do. So it really kind
1173
00:55:11.389 --> 00:55:13.960
of the foundationally is people will ask what, what might
1174
00:55:13.980 --> 00:55:17.420
my experience on the product be? And there are direct parallels.
1175
00:55:17.460 --> 00:55:19.940
We think of it like a three month experience. There
1176
00:55:19.960 --> 00:55:22.989
are direct parallels with that most consistent testimonial and of
1177
00:55:23.010 --> 00:55:25.510
people taking it in the morning, reporting mental focus and
1178
00:55:25.550 --> 00:55:27.489
energy during the day, and then better sleep that night.
1179
00:55:27.869 --> 00:55:32.239
So month one is focus and energy. Now, I really
1180
00:55:32.280 --> 00:55:34.739
land here because we got some product to an influencer.
1181
00:55:34.920 --> 00:55:37.380
She took the product in the morning, sent in her
1182
00:55:37.460 --> 00:55:40.480
video that evening, and in the video, she pointed out
1183
00:55:40.519 --> 00:55:43.320
that she didn't finish her cup of coffee. Now, I
1184
00:55:43.340 --> 00:55:45.250
don't know if you're a coffee drinker. I'm sure a
1185
00:55:45.289 --> 00:55:47.369
lot of your audience is a coffee drinker. I used
1186
00:55:47.389 --> 00:55:48.909
to be a two to three cup of coffee per
1187
00:55:48.929 --> 00:55:52.579
day person. I'm now one cup. And it's a big deal.
1188
00:55:52.699 --> 00:55:54.849
If you notice that you didn't finish your cup of coffee, right?
1189
00:55:54.889 --> 00:55:57.590
She had the focus and energy. She didn't need the
1190
00:55:57.630 --> 00:55:58.250
cup of coffee.
1191
00:55:59.070 --> 00:56:03.150
There was another thing. It's well-documented. If you replace saturated
1192
00:56:03.210 --> 00:56:06.030
fats with a healthy oil, like olive oil, you will
1193
00:56:06.070 --> 00:56:09.150
have weight loss benefits, but that does require that replacement.
1194
00:56:09.170 --> 00:56:10.750
So it's not just a, again, you got to do
1195
00:56:10.789 --> 00:56:13.900
some work. So that's month one focus and energy month
1196
00:56:13.960 --> 00:56:18.159
two is deep sleep. Now, I believe that deep sleep
1197
00:56:18.219 --> 00:56:20.880
is happening in month one. It's actually supporting the focus
1198
00:56:20.900 --> 00:56:23.559
and energy, but everybody gets a little bit more or
1199
00:56:23.599 --> 00:56:26.619
less sleep every day, right? So, I mean, you're a bio,
1200
00:56:26.679 --> 00:56:29.289
like you've tried things and it can get really hard,
1201
00:56:29.449 --> 00:56:33.309
especially sleep, because even though it has improved, you're still
1202
00:56:33.349 --> 00:56:34.969
getting a little bit better sleep, right?
1203
00:56:34.989 --> 00:56:37.130
So there's a lot of noise.
1204
00:56:37.610 --> 00:56:39.969
And it happens at about month two that people start
1205
00:56:39.989 --> 00:56:43.489
to recognize like, oh yeah, it is consistently better. My
1206
00:56:43.550 --> 00:56:46.369
business coach, the way he puts it is, For 50 years,
1207
00:56:46.409 --> 00:56:49.130
he needed an alarm clock. When he started taking this,
1208
00:56:49.150 --> 00:56:50.630
he wakes up before the alarm clock.
1209
00:56:50.650 --> 00:56:50.909
Okay.
1210
00:56:51.170 --> 00:56:51.889
All right. That's good.
1211
00:56:52.090 --> 00:56:55.579
And he's a business coach. He's got late-night mixers, late-night dinners.
1212
00:56:55.679 --> 00:56:58.400
None of that matters, except if he doesn't get the
1213
00:56:58.440 --> 00:57:01.039
product for about 10 days, he starts to need the
1214
00:57:01.099 --> 00:57:04.780
alarm clock again, which coincides with the literature, this clears
1215
00:57:04.820 --> 00:57:05.579
your system.
1216
00:57:05.380 --> 00:57:07.929
In about 10 days, right? So some nice parallels there.
1217
00:57:08.369 --> 00:57:11.670
And then finally, on month three, if you think about
1218
00:57:11.730 --> 00:57:15.809
reducing the negative impact of stress mitochondria, These systemic benefits.
1219
00:57:16.150 --> 00:57:19.469
We have such powerful testimonials that we can't really talk
1220
00:57:19.510 --> 00:57:22.989
about them unless we do trials. And so here's the
1221
00:57:23.050 --> 00:57:27.030
trials we're doing. I've already started a severe and frequent
1222
00:57:27.179 --> 00:57:31.340
headache trial. I can tell you my testimonial, my wife's testimonial,
1223
00:57:31.920 --> 00:57:34.550
some powerful testimonials of some podcasts I've been on.
1224
00:57:34.969 --> 00:57:38.190
Where they just, you know, they were debilitating. I'm, I'm
1225
00:57:38.250 --> 00:57:39.190
a super geeky guy.
1226
00:57:39.210 --> 00:57:42.210
I have a spreadsheet back to 2014 and I was
1227
00:57:42.269 --> 00:57:45.769
tracking my four to five severe headaches. We're talking the
1228
00:57:45.849 --> 00:57:47.530
kind of headache I have to be careful with my
1229
00:57:47.570 --> 00:57:49.739
words here. So the kind of headache I went to
1230
00:57:49.780 --> 00:57:52.400
a cold, dark, quiet room for hours.
1231
00:57:52.579 --> 00:57:52.780
Right.
1232
00:57:53.519 --> 00:57:56.559
Um, so four to five per year, when I started
1233
00:57:56.619 --> 00:58:00.039
taking this product on a regular basis in 2018, I
1234
00:58:00.099 --> 00:58:04.550
went for 18 months without a single severe headache.
1235
00:58:05.760 --> 00:58:07.280
I should have had six or seven by that point.
1236
00:58:07.980 --> 00:58:11.670
Ironically and painfully, I went off the product to join
1237
00:58:11.710 --> 00:58:14.269
our sleep study, and that's when I got my first
1238
00:58:14.329 --> 00:58:18.110
severe headache. My wife, similar story. She used to get
1239
00:58:18.210 --> 00:58:22.309
nine plus severe headaches. She had a medication, and I
1240
00:58:22.349 --> 00:58:24.329
remember the number nine because they would only give her nine.
1241
00:58:24.630 --> 00:58:28.789
Any headache over nine, she just had to suffer through.
1242
00:58:28.809 --> 00:58:32.570
You know how your spouse is. Sometimes it's hard to
1243
00:58:32.590 --> 00:58:34.849
convince them that you might know what you're talking about.
1244
00:58:36.889 --> 00:58:39.559
Think of my case, especially if it's new. You used
1245
00:58:39.579 --> 00:58:42.280
to sell these to scientists, and now you want me
1246
00:58:42.320 --> 00:58:45.719
to take this? But I did finally convince her, and
1247
00:58:45.900 --> 00:58:47.980
she went down to one or two a month or
1248
00:58:48.019 --> 00:58:48.659
every other month.
1249
00:58:48.820 --> 00:58:49.039
Okay.
1250
00:58:49.409 --> 00:58:51.269
And then we have just more powerful ones. So those
1251
00:58:51.309 --> 00:58:53.829
are the– by the way, not making claims here. I'm
1252
00:58:53.909 --> 00:58:57.539
describing to you why we're doing this study. So that's
1253
00:58:57.599 --> 00:59:01.940
the frequent and severe headaches. The next one, you mentioned it, HSCRP.
1254
00:59:02.539 --> 00:59:03.659
So we had this doctor.
1255
00:59:03.719 --> 00:59:04.000
Dr.
1256
00:59:04.059 --> 00:59:08.110
Young came up to our booth at A4M, American Academy
1257
00:59:08.130 --> 00:59:10.449
of Anti-Aging, their longevity fest in Vegas.
1258
00:59:10.789 --> 00:59:12.750
We'll have a booth there again. So if anybody wants
1259
00:59:12.869 --> 00:59:15.280
to make sure to come by the booth. Um, Dr.
1260
00:59:15.320 --> 00:59:18.219
Young came up and he said this, and then I
1261
00:59:18.280 --> 00:59:18.960
actually said, Dr.
1262
00:59:19.000 --> 00:59:21.500
Young, I have to record this because like, this is
1263
00:59:21.539 --> 00:59:22.599
so powerful. So I know what he said.
1264
00:59:22.639 --> 00:59:26.260
He said, Chris, I don't care if you're male, female, pre-surgery, post-surgery,
1265
00:59:26.320 --> 00:59:31.260
cardiovascular disease, other cancer, otherwise healthy. Your product is reducing,
1266
00:59:31.420 --> 00:59:36.320
reducing HSCRP from his example was nine to 0.9 and
1267
00:59:36.909 --> 00:59:40.190
four to eight weeks. He said, additionally, we're seeing 20%
1268
00:59:40.190 --> 00:59:43.340
to 60% improvements in sleep and HRV, right?
1269
00:59:43.400 --> 00:59:43.619
Heart rate.
1270
00:59:43.639 --> 00:59:44.699
I was just going to bring that up.
1271
00:59:44.860 --> 00:59:47.639
Heart rate variability. If you just sleep better, your heart
1272
00:59:47.679 --> 00:59:51.449
rate variability is going to get better. And he finished
1273
00:59:51.469 --> 00:59:51.849
it with this.
1274
00:59:52.050 --> 00:59:54.670
He said, we just think your product is something we
1275
00:59:54.710 --> 00:59:57.130
should keep in the break room for our employees, right?
1276
00:59:57.449 --> 00:59:57.929
So we're doing that.
1277
00:59:58.030 --> 01:00:02.860
But also, last year, there's a published study on HSCRP
1278
01:00:02.920 --> 01:00:07.340
in beagles with this molecule reducing their HSCRP.
1279
01:00:07.840 --> 01:00:08.360
Nice.
1280
01:00:08.699 --> 01:00:11.539
So we're confident of this, and that's one of the studies.
1281
01:00:11.599 --> 01:00:15.559
The next one is sleep because it's our most consistent testimonial.
1282
01:00:15.599 --> 01:00:18.849
We've actually done two ad hoc small cohort studies. The
1283
01:00:18.889 --> 01:00:22.019
most important piece of those studies is 100% of the
1284
01:00:22.059 --> 01:00:25.199
participants reported improvements in sleep when they were taking the product.
1285
01:00:26.039 --> 01:00:28.159
So we want a more formalized version, again, so we
1286
01:00:28.199 --> 01:00:29.679
have the right data and can publish it.
1287
01:00:30.219 --> 01:00:35.369
And then finally, Queenie, her favorite, is the product, right?
1288
01:00:35.730 --> 01:00:38.070
It's a two-parter. We'll talk about it at some point.
1289
01:00:38.110 --> 01:00:38.909
It's got a peptide.
1290
01:00:38.949 --> 01:00:43.670
It's got our ESS60 molecule. One's water-soluble. One's oil-soluble. We
1291
01:00:43.690 --> 01:00:45.780
could have shoved them together with emulsifier. We kind of
1292
01:00:45.840 --> 01:00:48.280
decided to keep them separate. And so you mix them,
1293
01:00:48.300 --> 01:00:50.280
you activate them in your hand real time, which is
1294
01:00:50.340 --> 01:00:52.760
kind of cool. So we're doing a wrinkle and age
1295
01:00:52.780 --> 01:00:54.460
spot study because of the testimonials from that.
1296
01:00:54.880 --> 01:00:58.550
Amazing, man. When I anytime I've been doing blood panels
1297
01:00:58.590 --> 01:01:00.469
for 15 some odd years, the first thing I go
1298
01:01:00.510 --> 01:01:04.210
to always and most people don't unless they know is
1299
01:01:04.289 --> 01:01:08.250
this the HSCRP that tells me that gives me like
1300
01:01:08.289 --> 01:01:10.949
that baseline I need that it's if I see that's
1301
01:01:11.090 --> 01:01:12.550
off and I know there's probably a lot of other
1302
01:01:12.590 -->
01:01:15.429
things or that's a contributing factor to somebody's got like
1303
01:01:15.469 --> 01:01:18.880
a bad cardiac iq panel or something for example so
1304
01:01:19.380 --> 01:01:23.880
that's amazing man i i am really really really thrilled
1305
01:01:23.960 --> 01:01:25.940
to learn about this because i when i first got
1306
01:01:25.980 --> 01:01:28.489
introduced to you and your product and i saw it
1307
01:01:28.510 --> 01:01:30.070
and i said my vital c it sounds like a
1308
01:01:30.090 --> 01:01:32.849
vitamin c product yeah that's what i thought because i
1309
01:01:32.889 --> 01:01:35.590
hadn't even met you and i didn't know and now
1310
01:01:35.690 --> 01:01:40.050
understanding this now You set a high bar, my friend,
1311
01:01:40.070 --> 01:01:41.949
because I'm going to put this to the test myself.
1312
01:01:42.090 --> 01:01:42.329
Yes.
1313
01:01:42.530 --> 01:01:44.800
Because, you know, we tried it before, but I didn't
1314
01:01:44.840 --> 01:01:46.840
stay on it consistently. When you gave it to us,
1315
01:01:46.900 --> 01:01:50.059
I had enough. I took it. Queenie loved the skin
1316
01:01:50.139 --> 01:01:52.659
and she said she slept better. But, you know, I
1317
01:01:52.679 --> 01:01:55.860
get bombarded with things and I just never kept taking it.
1318
01:01:55.860 --> 01:01:58.409
But now that I understand and I've sat with you,
1319
01:01:58.989 --> 01:02:00.510
I'm going to go back and forth with you.
1320
01:02:00.690 --> 01:02:00.869
Yeah.
1321
01:02:00.949 --> 01:02:01.730
And we're going to talk.
1322
01:02:01.750 --> 01:02:02.090
Please.
1323
01:02:02.250 --> 01:02:05.789
Because I like you like to get into the weeds
1324
01:02:05.829 --> 01:02:06.469
a lot deeper.
1325
01:02:06.510 --> 01:02:06.590
Yeah.
1326
01:02:07.530 --> 01:02:10.449
We'll get into that. Thanks for the scientific breakdown, but
1327
01:02:10.469 --> 01:02:14.280
still making it palatable so everybody can understand. Because I
1328
01:02:14.340 --> 01:02:16.840
want to know what you want to know, but I
1329
01:02:16.880 --> 01:02:19.500
want to convey it so people can get it. So
1330
01:02:19.579 --> 01:02:21.940
I think we'll have some side conversations so I can
1331
01:02:21.960 --> 01:02:24.449
get a little deeper in there. But, man, I can't
1332
01:02:24.489 --> 01:02:27.250
believe how quick the time went, honestly, because, I mean,
1333
01:02:27.349 --> 01:02:30.909
we're already over time and twoed. Phenomenal.
1334
01:02:31.690 --> 01:02:32.050
Are you ready?
1335
01:02:32.070 --> 01:02:33.670
Well, yeah, that's why I have my hand on it.
1336
01:02:33.690 --> 01:02:34.710
I've got a shot time.
1337
01:02:34.909 --> 01:02:37.070
So what this is just so everybody we're about to
1338
01:02:37.110 --> 01:02:39.469
do a shot of this. Um, I don't, have you
1339
01:02:39.610 --> 01:02:40.909
used these little ampoules before?
1340
01:02:40.929 --> 01:02:43.369
I have, but right. You know, when we first got.
1341
01:02:43.329 --> 01:02:45.750
Them high quality, extra virgin olive oil with as much
1342
01:02:45.789 --> 01:02:48.349
of the ESS 60 molecules, we can get to dissolve
1343
01:02:48.389 --> 01:02:48.539
in it.
1344
01:02:48.929 --> 01:02:50.610
It will leave a peppery flavor at the back.
1345
01:02:50.679 --> 01:02:52.360
It catches me off guard every now and then I'm like,
1346
01:02:52.409 --> 01:02:55.260
Oh yeah, it's peppery, which means it's a high quality,
1347
01:02:55.320 --> 01:02:58.719
extra virgin olive oil. Um, And the best way to
1348
01:02:58.800 --> 01:02:59.869
take these is to just.
1349
01:02:59.780 --> 01:03:03.010
Turn them upside down and squeeze them. Okay. Cheers, man. Cheers, brother.
1350
01:03:03.030 --> 01:03:13.880
Damn good. Yeah. Can you sprinkle that on food or anything?
1351
01:03:13.900 --> 01:03:14.119
Okay.
1352
01:03:14.159 --> 01:03:18.119
So the short answer is yes. I would suggest you
1353
01:03:18.139 --> 01:03:20.119
should be prepared to lick the plate because it will
1354
01:03:20.159 --> 01:03:22.510
be the most expensive olive oil you have ever used.
1355
01:03:22.710 --> 01:03:25.909
I was going to say that would taste good on
1356
01:03:26.329 --> 01:03:29.000
some salmon or some fish or something sprinkled on there.
1357
01:03:29.019 --> 01:03:30.440
It tastes damn good.
1358
01:03:30.579 --> 01:03:30.760
Yeah.
1359
01:03:31.190 --> 01:03:34.590
Okay, so where can everybody check out your work? Because
1360
01:03:34.659 --> 01:03:36.400
I want them to listen to your podcast too, not
1361
01:03:36.440 --> 01:03:38.300
just your products, but then also where can they get
1362
01:03:38.340 --> 01:03:38.840
your products?
1363
01:03:39.059 --> 01:03:42.000
So the podcast, Live Beyond the Norms, you can find
1364
01:03:42.039 --> 01:03:46.079
it at www.livebeyondthenorms.com. On social media, you can find me
1365
01:03:46.099 --> 01:03:49.400
at My Vital C. The C is for carbon in
1366
01:03:49.420 --> 01:03:52.420
this case, right? So My Vital C on all the socials,
1367
01:03:52.480 --> 01:03:55.510
I'm constantly putting out content. And then we made a
1368
01:03:55.730 --> 01:03:56.789
URL for your audience.
1369
01:03:56.909 --> 01:03:57.429
Okay. Right.
1370
01:03:57.489 --> 01:03:59.320
I'm not going to come here and not deliver. By
1371
01:03:59.340 --> 01:04:02.579
the way, there's a 40% discount. Like you cannot find
1372
01:04:02.619 --> 01:04:03.400
this on the website.
1373
01:04:03.559 --> 01:04:03.860
Okay.
1374
01:04:04.340 --> 01:04:06.980
So you just go to my vital c.com forward slash
1375
01:04:07.199 --> 01:04:10.440
Dylan Jameli. And let me walk you through what you're
1376
01:04:10.460 --> 01:04:12.219
going to find there. So I mentioned, I did that
1377
01:04:12.260 --> 01:04:16.119
longevity summit. Interviewed Dave Asprey, Brandon Greenfield, Dr.
1378
01:04:16.159 --> 01:04:16.780
Stephen Gundry.
1379
01:04:17.659 --> 01:04:20.409
And I asked all of them to give. And when
1380
01:04:20.429
--> 01:04:23.630
I interviewed you two to three tips, protocols, you know, shortcuts,
1381
01:04:23.650 --> 01:04:27.489
you know, I compiled all of those into 18 biohacking
1382
01:04:27.530 --> 01:04:31.570
tips from the experts. And so for your email, and
1383
01:04:31.949 --> 01:04:34.449
it's free, just need your email and your name, and
1384
01:04:34.469 --> 01:04:35.150
we'll get that to you.
1385
01:04:35.170 --> 01:04:38.550
So take advantage of that. There is a $ 30 coupon, right?
1386
01:04:38.570 --> 01:04:39.969
So you've got to go to the page in order
1387
01:04:39.989 --> 01:04:42.570
to get the coupon code, and it's only good on
1388
01:04:42.590 --> 01:04:44.820
the products on those pages. There's a further discount over
1389
01:04:44.880 --> 01:04:47.570
what's already there. as you scroll down, you'll see the
1390
01:04:47.659 --> 01:04:50.369
olive oil product and we've got a pack of two,
1391
01:04:50.530 --> 01:04:52.670
a pack of three and a pack of six, the thought,
1392
01:04:52.849 --> 01:04:54.809
and there's a 40% discount on the pack of six.
1393
01:04:55.250 --> 01:04:58.809
The thought process there was it's a three month experience, right?
1394
01:04:58.829 --> 01:05:00.429
So maybe you buy six and you keep three for
1395
01:05:00.469 --> 01:05:03.489
yourself and share three for somebody who needs that three
1396
01:05:03.530 --> 01:05:05.969
month experience. I always joke, or you can be selfish
1397
01:05:05.989 --> 01:05:08.199
like me. I would keep all six, right? Um, there
1398
01:05:08.239 --> 01:05:11.300
is also a link to get it on subscription. You
1399
01:05:11.320 --> 01:05:13.119
get it, you save a couple more dollars if you
1400
01:05:13.139 --> 01:05:16.639
go on subscription, um, The two are delivered every two months,
1401
01:05:16.699 --> 01:05:19.280
three every three months, six every six months. You can
1402
01:05:19.320 --> 01:05:22.300
cancel at any time. And I love to brag about
1403
01:05:22.340 --> 01:05:26.300
our customer service department. They have 1,000 five-star reviews on Google.
1404
01:05:27.090 --> 01:05:28.630
They are not trained to talk you out of canceling
1405
01:05:28.650 --> 01:05:30.889
your subscription. They're trained to help you. Just most people
1406
01:05:30.949 --> 01:05:34.420
stay on subscription. Scroll down a little bit further. We
1407
01:05:34.440 --> 01:05:36.800
have the bottle, and it's called our Inside Out set.
1408
01:05:36.820 --> 01:05:40.079
So it's the bottle and the Reduo set, the two-part
1409
01:05:40.219 --> 01:05:41.360
set that your wife likes so much.
1410
01:05:42.340 --> 01:05:43.110
Same deal, 236.
1411
01:05:43.110 --> 01:05:47.530
Take advantage of the subscription. And then finally, at the
1412
01:05:47.570 --> 01:05:49.969
bottom of the page, I'm really proud of this. So
1413
01:05:50.530 --> 01:05:53.070
Live Longer and Better, the book. It's about my.
1414
01:05:52.989 --> 01:05:55.670
Journey, my entrepreneurial journey.
1415
01:05:55.690 --> 01:05:58.070
You'll read a little bit about a Lamborghini that hopefully
1416
01:05:58.110 --> 01:06:01.329
I'll get someday and the history of the molecule and
1417
01:06:01.369 --> 01:06:05.570
some of the early learnings about longevity. It's available at
1418
01:06:05.630 --> 01:06:07.750
Amazon for $ 19.
1419
01:06:06.909 --> 01:06:07.329
95.
1420
01:06:07.329 --> 01:06:09.230
At this link, you can also get it for $ 19. 95.
1421
01:06:09.110 --> 01:06:10.300
For $ 10 extra, I'll autograph it for you.
1422
01:06:13.429 --> 01:06:16.530
A hundred percent of that $ 10 fee goes to operation
1423
01:06:16.590 --> 01:06:17.329
underground railroad.
1424
01:06:17.989 --> 01:06:21.030
Awesome operation. You may remember the movie, the sound of freedom.
1425
01:06:21.190 --> 01:06:21.369
Yeah.
1426
01:06:21.389 --> 01:06:26.829
Amazing movie, horrible topic, child exploitation. It's about operation underground railroad.
1427
01:06:26.849 --> 01:06:30.260
They're doing a great job getting a child exploitation off
1428
01:06:30.300 --> 01:06:32.599
of our planet. Should have never been here. Um, so
1429
01:06:32.619 --> 01:06:34.840
a hundred percent of that signature fee goes to operation
1430
01:06:34.880 --> 01:06:35.559
underground railroad.
1431
01:06:36.019 --> 01:06:40.360
Excellent, man. Amazing. Well, I appreciate you coming. And also,
1432
01:06:40.400 --> 01:06:41.960
by the way, these are great for travel. So I'm
1433
01:06:41.980 --> 01:06:44.010
going to be taking those with me since I travel
1434
01:06:44.030 --> 01:06:47.889
all the time. So thank you, Chris, for not just
1435
01:06:47.929 --> 01:06:50.250
coming here, but for the work, the insight. Cause I,
1436
01:06:50.269 --> 01:06:52.250
you know, I were friends, but I didn't know a
1437
01:06:52.300 --> 01:06:55.510
lot of this and it just, It made me think
1438
01:06:55.690 --> 01:06:57.510
even more of you than I already did because of
1439
01:06:57.550 --> 01:06:59.519
the work you've done and the amount of time and
1440
01:06:59.559 --> 01:07:01.539
effort you've put in and the hustle that you have.
1441
01:07:01.579 --> 01:07:03.760
So I love it. I really do. I appreciate it
1442
01:07:04.019 --> 01:07:05.360
a lot, man. So thanks for coming.
1443
01:07:05.460 --> 01:07:08.099
Well, Dylan, thank you for inviting me, for hosting me.
1444
01:07:08.119 --> 01:07:11.199
I really appreciate it. Glad to spend some quality time
1445
01:07:11.239 --> 01:07:11.480
with you.
1446
01:07:11.820 --> 01:07:15.199
All right, man. All right, everybody. That wraps up another one.
1447
01:07:15.219 --> 01:07:17.619
Stay tuned for plenty more to come. Dylan Gemelli and
1448
01:07:17.699 --> 01:07:19.579
Chris Burris signing off.