TRANSKRYPCJA 🔗
WEBVTT
00:00:10.000 --> 00:00:17.359
The Dead Pixel Society Podcast is brought to you by Media clip, Advertek Printing, and Independent Photo Imagers.
00:00:17.359 --> 00:00:25.039
Welcome to the Dead Pixels Society Podcast, the photoimaging industry's leading news source.
00:00:25.039 --> 00:00:27.600
Here's your host, Gary Pageau.
00:00:30.239 --> 00:00:33.679
Hello again and welcome to the Dead Pixel Society Podcast.
00:00:33.679 --> 00:00:36.799
I'm your host, Gary Pageau, and today we're talking to Dr.
00:00:36.799 --> 00:00:40.960
Arshavir Blackwell, who is coming to us from Los Angeles.
00:00:40.960 --> 00:00:49.040
He has a company called Arvoinen AI, and he is an AI expert, especially in language models.
00:00:49.040 --> 00:00:50.560
Hello, Arshavir.
00:00:50.560 --> 00:00:51.680
How are you today?
00:00:52.079 --> 00:00:53.359
Hi, I'm doing great.
00:00:53.359 --> 00:00:54.640
It's great to be here.
00:00:54.879 --> 00:00:59.280
So before we get started, can you expand your background in this field?
00:00:59.280 --> 00:01:00.879
How you kind of got started in it?
00:01:00.879 --> 00:01:08.480
Because it sounds to me like you've been in it a long time, even though it's a relatively hot topic, you've been in it for a while.
00:01:08.959 --> 00:01:13.040
Yeah, I've been in it since, as I like to say, way before it was cool.
00:01:13.040 --> 00:01:18.799
I started out doing graduate work at UC San Diego.
00:01:18.799 --> 00:01:36.880
And I worked there with two pioneers in the field, Elizabeth Bates, who was a linguist, and Jeff Elman, who did a lot of the pioneering work in neural networks, which is what we were calling AI, the kind of AI we talk about now.
00:01:37.040 --> 00:01:37.359
Yeah.
00:01:37.600 --> 00:01:38.480
At the time.
00:01:38.480 --> 00:01:47.040
And he did a lot of pioneering work that, believe it or not, still applies today to the way modern LLMs work.
00:01:47.040 --> 00:01:51.120
Liz was more interested in human language processing.
00:01:51.120 --> 00:01:57.920
And what she did was she built models and theories about language learning and language processing.
00:01:57.920 --> 00:02:08.079
And that's significant because a lot of people develop these machine models, but they didn't really have anything to tell us about how humans learn language.
00:02:08.079 --> 00:02:18.640
And our feeling was hey, you know, if this thing is really going to work correctly, like a human interacting with another person or another computer, sure.
00:02:18.640 --> 00:02:24.080
It should probably have a lot of these other learning properties that human beings have as well.
00:02:24.080 --> 00:02:33.200
So from that I went to, I worked for a whole bunch of different, mostly startups or some companies that started a startup, and then while I was there, they got bigger.
00:02:33.200 --> 00:02:42.800
You may remember Ask Jeeves, the question answering, which was a sort of proto LL chat GPT type thing way back in the day.
00:02:42.800 --> 00:02:57.680
The secret to that was all of those answers, all they were canned, and basically they, although the responses came up immediately and automatically, the weights to connect your question to the response were all done by hand.
00:02:57.680 --> 00:03:04.240
So they were basically doing by hand what we now do using algorithms in neural networks.
00:03:04.479 --> 00:03:04.800
Okay.
00:03:05.120 --> 00:03:13.280
And so since then I've been working, one of the big research areas of interest for me is mechanistic interpretability.
00:03:13.280 --> 00:03:23.680
And what I find fascinating about these models is that no one who builds them really fully understands how they work.
00:03:23.680 --> 00:03:26.000
And people are confused by that statement.
00:03:26.000 --> 00:03:27.520
So let me unpack it a little.
00:03:27.520 --> 00:03:46.479
Surely they understand if they build them, but it's the the situation is that these are highly complicated, complicated systems with literally billions and billions of different numbers, different parameters that are set automatically by the algorithm.
00:03:46.479 --> 00:03:49.759
There's not a human being who's in there twisting knobs and dials.
00:03:49.759 --> 00:03:52.400
It wouldn't be possible to do that.
00:03:52.400 --> 00:04:10.719
So although we understand in a very broad looking at the entire forest metaphor for how these things work, we really don't understand how the individual trees all fit together to provide output that you get at the end of the day.
00:04:10.719 --> 00:04:19.599
So you put in, you type in something, and it whirls through all of these very high-dimensional, complicated computations.
00:04:19.599 --> 00:04:33.919
At the end of the day, it comes out with response to you, but we don't have a great sense, a great bead on exactly what's going on on the inside of the machine to allow that to happen.
00:04:34.239 --> 00:04:37.839
Yeah, that's sort of black box where it's a black box.
00:04:37.839 --> 00:04:38.719
Exactly.
00:04:38.719 --> 00:04:40.000
We really don't understand.
00:04:40.000 --> 00:04:47.599
And that's why it's difficult to know when the systems hallucinate or make things up or give information because we don't know how they got to that.
00:04:48.079 --> 00:04:49.039
Exactly.
00:04:49.039 --> 00:05:01.039
And for things like hallucinations, the main techniques are really just to right now to check that the citations that it's giving you are actual real citations and not something that's hallucinated.
00:05:01.279 --> 00:05:01.519
Right.
00:05:01.679 --> 00:05:25.119
But interpretability is all about designing methods to look inside what's going on in this black box, sure, and seeing if you can get some kinds of general parameters or general rules that explain to you exactly what's going on when you do something.
00:05:25.119 --> 00:05:33.359
So one example of this is there's a researcher, Neel Nanda, who wrote a really what I thought was a great paper.
00:05:33.359
Load full transcript
--> 00:05:51.759
And there's a phenomenon where if you try to train a neural net to do simple addition, at first what happens is it just recognizes the pair, the number pairs that it's seen by rote memorization, essentially.
00:05:51.759 --> 00:05:59.199
So you give it five and two, or you give it seven and four, or whatever, it just spits out what it is already seen.
00:05:59.199 --> 00:06:05.919
But what's really amazing about these systems is they go through what Nanda calls phase transition.
00:06:05.919 --> 00:06:24.560
And what that means is that there's a certain point where it's almost like there's a switch inside it, and it suddenly turns on and it's doing real arithmetic, it's doing real addition, and it's giving you addition for any arbitrary pair of numbers, even though it hasn't seen.
00:06:24.560 --> 00:06:25.039
Right.
00:06:25.039 --> 00:06:39.359
And so, what interpretability has to do with that is that we're looking inside what the box is doing and see exactly what's happening inside it, how is it processing information, which parts of the network are actually solving this problem?
00:06:39.359 --> 00:06:44.959
What happens if we take out a part of this network?
00:06:44.959 --> 00:06:50.560
Does it change what kinds of outputs you get from the network?
00:06:50.560 --> 00:06:52.479
So that would be a use case.
00:06:53.839 --> 00:07:00.719
So what getting back a little bit to kind of the terminology, so the audience understands that.
00:07:00.719 --> 00:07:01.439
Sure, sure.
00:07:01.439 --> 00:07:08.639
When you when you mean LLM or you know, large language model or local language model, which are not the same thing, right?
00:07:08.639 --> 00:07:15.359
But but what is that for someone who you know maybe is heard, maybe is playing with chat GPT?
00:07:15.359 --> 00:07:17.599
What is actually that thing?
00:07:18.399 --> 00:07:23.439
Well, mechanistically, what's going on is in some ways is very simple to explain.
00:07:23.439 --> 00:07:32.719
Basically, what happens is all of your words get changed into numbers, and each of those numbers corresponds to a different word.
00:07:32.719 --> 00:07:42.239
And then there's a whole the internal part of the large language model is like a stack of pancakes, like you know, 30, 40, 50.
00:07:42.239 --> 00:07:52.159
So it's like this set of layers, and what you're giving it gets sent to the first layer, which does some processing.
00:07:52.159 --> 00:07:58.159
That processing then gets sent to the second layer, and that just keeps on going on and on and on.
00:07:58.159 --> 00:08:07.119
And what people are surprised about is that when you get to the top layer, the output is just one word, it's the next word.
00:08:07.119 --> 00:08:23.039
So it sees everything in your sentence or paragraph or everything that you've given it, and it provides you with one additional word at the end of that whole layering process, and then that becomes the new input for the next cycle.
00:08:23.439 --> 00:08:24.000
Sure.
00:08:24.000 --> 00:08:24.879
Okay.
00:08:24.879 --> 00:08:35.519
So, but it's one of those things where I think when people look at what's happening with AI today, it's been around in various forms for several years.
00:08:35.519 --> 00:08:38.159
And what had what changed?
00:08:38.159 --> 00:08:42.160
What kind of made it such a hot topic?
00:08:42.160 --> 00:08:48.080
When it's kind of been around, at least like I know in the imaging space we were talking earlier, it's been around for a while.
00:08:49.280 --> 00:08:49.600
Sure.
00:08:49.600 --> 00:08:59.440
And the thing is that AI is a difficult word because in the 70s it meant something quite different from what people are using it to mean today.
00:08:59.440 --> 00:09:03.600
So in the 70s, what we had what were called symbolic systems.
00:09:03.600 --> 00:09:07.040
And these were systems that were basically just like computer programs.
00:09:07.040 --> 00:09:19.040
So you told it when it saw this input, you know, it would go through all this data percolate, and you have symbols that represent, you know, here's a green block, put it on top of the red block or what have you.
00:09:19.040 --> 00:09:26.240
These new systems really weren't at one point called AI, they were called neural networks connection systems.
00:09:26.240 --> 00:09:27.600
And that's what I worked in.
00:09:27.600 --> 00:09:35.440
And it's only been in the recent past that what these models, or they were also called, you know, let's say machine learning systems.
00:09:35.600 --> 00:09:35.920
Yeah.
00:09:36.399 --> 00:09:52.320
But all of those things have kind of been swept to the side because neural networks and large language models, which neural networks are kind of large language model, are now so successful at solving so many of these problems.
00:09:52.320 --> 00:09:55.280
It's really kind of the only game in town.
00:09:55.280 --> 00:10:02.960
And the reason for that, in answer to your question, is that in 2017, a paper came out with a new architecture.
00:10:02.960 --> 00:10:06.800
And that it was called Attention is all you need.
00:10:06.800 --> 00:10:32.560
And that was kind of a watershed moment in the field, because it's very soon after that that companies like OpenAI and Anthropic and Google and Microsoft began employing this new kind of architecture and learning that oh my God, this thing can really interact with people as though it were an intelligent entity.
00:10:32.560 --> 00:10:40.000
There's a whole sort of subculture of people that fall in love with their AIs and that think that they're real and so on and so forth.
00:10:40.000 --> 00:10:43.120
And you know, I try to explain to them, look, it's just numbers running through a machine.
00:10:43.120 --> 00:10:56.000
And the thing that I should point out is that as amazing as this technology is, this kind of puts me in mind of the fact that it still is very, very far from what the human brain does.
00:10:56.000 --> 00:10:59.280
And
there's just so many differences.
00:10:59.280 --> 00:11:10.639
One of the really fascinating things, we hear about these data centers that need massive amounts of energy and how much energy it is just for one query to get processed.
00:11:10.639 --> 00:11:16.240
And we know that the brain uses like as much energy as a light bulb or something like that.
00:11:16.240 --> 00:11:16.960
Yeah, yeah.
00:11:16.960 --> 00:11:27.680
So there's a quarter of magnitude difference between what your LLM is doing in terms of energy usage and what you're doing in terms of energy usage.
00:11:27.680 --> 00:11:41.920
And that in and of itself is a big clue to the fact that these are really kind of just early models that to get something that uses a lot of the tricks that human brains use, we're gonna have to radically redesign the architectures.
00:11:42.080 --> 00:11:42.399
Yeah.
00:11:42.560 --> 00:12:04.240
But it was that shift in 2017 in that paper, I think, and that I remember, I guess it was in 2022 that people really began realizing how powerful these models could be and how you could type in something and get these massively complex and you know, sometimes quite wrong, but you know, massively complex responses.
00:12:04.240 --> 00:12:06.399
And that was how the change came about.
00:12:06.639 --> 00:12:20.639
And that was about the time, like in the imaging space where the generative AI stuff started coming in, where you could describe a photograph with you know words, and it would create it basically.
00:12:20.639 --> 00:12:29.040
It would be created either by using yes, and then of course, there's the whole ethics of that where our metal where models are being trained and all those kind of things.
00:12:29.120 --> 00:12:29.440
Right.
00:12:29.440 --> 00:12:53.600
So yeah, and of course, you know, the sort of predecessor to the current image models was that sort of dream model that Google came up with, where it was able to create these images that had this these very bizarre characteristics of dreams, and then as they furthered their work and refined it, they made it so that you could actually shape what came out to be something less dreamlike and more realistic.
00:12:53.600 --> 00:12:55.440
And that's the stage that we're at now.
00:12:55.759 --> 00:13:02.800
And now it's you know, really affecting like you know, entertainment and a bunch of other industries for sure in the imaging space.
00:13:02.800 --> 00:13:30.720
But when we were talking beforehand about like applications for AI now, quote unquote, in the real world, you know, some of the things that we were talking about were developing an authentic voice that relates to your actual voice because it just because you put in often, because as a typical business person would, hey, I need a marketing campaign for our new film promotion.
00:13:30.720 --> 00:13:40.240
Give me some text for that, and it comes out in usually needs to be rewritten because it's the bases are there, but but it's wrong tonally.
00:13:40.240 --> 00:13:43.040
But you've done some work on that piece of it.
00:13:43.040 --> 00:13:45.040
Can you talk a little bit about that?
00:13:45.519 --> 00:13:46.320
Oh, sure.
00:13:46.320 --> 00:13:55.200
So, this is something that I'm working on, and it's there's that website where you can put in your email address and get information about it as it progresses.
00:13:55.200 --> 00:13:57.920
It's called your voicecraft.ai.
00:13:57.920 --> 00:14:03.920
And the idea is for it to learn how to create text using your voice.
00:14:03.920 --> 00:14:07.360
And there, I should step back here and explain.
00:14:07.360 --> 00:14:14.720
When you use Chat GPT or Claude or any of those models, you're using what's called a frontier model.
00:14:14.720 --> 00:14:22.240
And what that means is something you type in gets sent over the internet to some server farm somewhere belonging to these companies.
00:14:22.240 --> 00:14:28.240
And one thing that you can't do is really protect that information.
00:14:28.240 --> 00:14:40.399
So if you're using something that, let's say, has HIPAA regulations on it or any number of other reasons why you might not want it to end up out on the internet somehow, you really can't use it.
00:14:40.399 --> 00:14:45.440
And the other thing is you have to remember that those models cannot be trained by you.
00:14:45.440 --> 00:14:47.759
They're trained by companies.
00:14:47.759 --> 00:14:59.759
So if you have your own text, you have blog posts and marketing data and emails, all these things that are in your voice.
00:14:59.759 --> 00:15:09.360
There's no way for you to actually change the weights of that frontier model so that it will sound more like you.
00:15:09.360 --> 00:15:15.040
Now, there's something called a local, which you alluded to before, a local large language model.
00:15:15.040 --> 00:15:21.280
And all that is, is a large language model that's living on your computer locally.
00:15:21.680 --> 00:15:21.920
Okay.
00:15:22.160 --> 00:15:26.160
And so it's a little bit smaller, but still very powerful.
00:15:26.160 --> 00:15:33.120
And, you know, it's like I kind of liken it to the difference between like a battleship and a speed boat.
00:15:33.120 --> 00:15:40.639
I mean, a battleship is great for certain applications, but if you just want to get across the water, a speed boat will work just as well for you.
00:15:40.639 --> 00:15:49.280
And so these local language models that live right on your computer have a lot of advantages to them.
00:15:49.280 --> 00:15:59.680
One of the advantages is that because they're local, you can be completely air gapped from the internet and you don't have to worry about that information leaking out.
00:15:59.680 --> 00:16:19.360
Another advantage is that you don't pay for tokens because it's also you've heard these horror stories of these companies with tens of thousands of dollars of bills because you know they're just using so much compute and so many tokens that yeah
for all sorts of little side projects, and so you don't have to pay for that.
00:16:19.360 --> 00:16:33.120
And then the big thing here, as regards our interest in authenticity and voice and so forth, is that you can actually tune the models themselves.
00:16:33.120 --> 00:16:55.040
So, unlike with the Frontier model, you can actually change the weights of the models themselves so that they reflect more the kind of advertising copy or the kind of blog posts or whatever it is that you traded on that you do so that the voice that comes out sounds much more like something you would actually write.
00:16:55.040 --> 00:16:57.680
But at the same time, it's not a costume.
00:16:57.680 --> 00:17:06.639
It doesn't just change a few words on the surface and move things around and make it sound how I think it should sound to sound more like you.
00:17:06.639 --> 00:17:21.279
It's really doing a deep change on the weights and actually giving you something that really is at a very deep level, completely different from the baseline text that it would otherwise give you if you typed in a prompt.
00:17:21.519 --> 00:17:23.279
So, what is something like that running on?
00:17:23.279 --> 00:17:36.000
Like, you know, we've heard Claude, like that you or that you can put, you know, like for example, I've heard that you know, the Mac Mini is a great device for this, and your people are putting I what's it called?
00:17:36.000 --> 00:17:37.839
OpenClaw or different things like that.
00:17:37.839 --> 00:17:44.159
So, what does it take to do that sort of thing, to create your own local language machine?
00:17:44.559 --> 00:17:58.159
Just any relatively higher-end laptop or desktop machine, and that's another kind of cool thing about this is you don't need a $20,000 machine to get it to work.
00:17:58.159 --> 00:18:04.000
And so if you have, would it work on some sort of lower-end Chromebook?
00:18:04.000 --> 00:18:05.439
I'm not sure about that.
00:18:05.439 --> 00:18:06.639
Um maybe.
00:18:06.639 --> 00:18:19.119
But if you had a decently powerful Mac or PC, it should be able to run fine on that because a lot of what you're doing, you're not really doing the training is done elsewhere.
00:18:19.119 --> 00:18:22.959
So all you need to do is actually get the model to run.
00:18:22.959 --> 00:18:29.279
And because it's specifically designed to be smaller and to fit on your machine, it works just fine.
00:18:29.279 --> 00:18:57.609
And there are all sorts of little tricks that they use to basically sort of squeeze it down to laptop size.
00:18:57.849 --> 00:19:05.370
But you're trying to train it to really learn more about your business, your activity, your whatever, which is a much smaller data set.
00:19:06.170 --> 00:19:24.569
Yeah, I mean, if you wanted to write a 150-page spec script, then I guess you would probably use a frontier model, but you'd still have to go through the frontier model and see what it's doing because I've actually had it do things like that, and
they weren't very good to be able to very shade and not very good, but which has to do with its training regimen.
00:19:24.569 --> 00:19:33.849
So I don't know if you could get it to write a 150-page spec script, but you might get it to write like a 10-page treatment or something like that, more in your voice.
00:19:33.849 --> 00:19:34.250
Yeah.
00:19:34.250 --> 00:19:36.250
And that's the big difference between the two.
00:19:36.250 --> 00:19:48.730
And of course, as these models become more sophisticated and as our computers become more powerful, that line is going to keep moving and moving because we're going to be able to do more and more things locally.
00:19:48.730 --> 00:19:54.490
And I think that local model is going to be something you're going to be seeing a lot more of in the near future.
00:19:54.730 --> 00:20:12.730
I just think not only because of the concern that people have with the LLMs and the ethics involved with what they're being trained on and things like that, but just that's like you said, you know, if you're paying token upon token, that can that that can run up significantly.
00:20:13.210 --> 00:20:20.890
And I think that's a real concern for people because you know, people don't really, when they're using it, think about, oh, I want to try a hundred different variations of this.
00:20:20.890 --> 00:20:27.370
They don't think about the token usage that's involved in that, especially if you're in a company because you're not paying for it yourself.
00:20:27.370 --> 00:20:27.849
Sure.
00:20:27.849 --> 00:20:37.049
And if you're using a local model, you can throw whatever you want to at it, and it's just gonna, you know, it'll use more electricity, but that's about it.
00:20:37.450 --> 00:20:51.289
Because one of the things I think that people have come to learn is AI is is a tool, like you said, for text generation or whatever, but it still needs some oversight in terms of fact-checking.
00:20:51.289 --> 00:20:56.250
You should never generate something in AI and then just automatically assume it's correct.
00:20:56.250 --> 00:21:00.890
But with a local model, you may actually have higher confidence.
00:21:01.769 --> 00:21:02.970
I think it's possible.
00:21:02.970 --> 00:21:05.529
That's an interesting hypothesis.
00:21:05.529 --> 00:21:10.569
I think a local model could still make mistakes just the way a frontier model does.
00:21:10.569 --> 00:21:22.730
But I think the difference is that if you were trying to get the local model just to follow your own voice, that's probably something that's going to need less monitoring because again, you've trained it on your voice already.
00:21:22.730 --> 00:21:27.210
So you know that what's going to come out is still pretty close to the way you would write.
00:21:27.210 --> 00:21:33.210
I'd say always check the work of your because they can make mistakes.
00:21:33.210 --> 00:21:35.130
And you can even ask it to check its own work.
00:21:35.130 --> 00:21:42.009
You can say, what are
go through here and say, tell me what are all the flaws in what you've said, or what are the weak points.
00:21:42.089 --> 00:21:42.410
Yeah.
00:21:42.650 --> 00:21:48.490
And you can even, you know, give it to a different LLM, like from ChatGPT to Claude, and have them check each other.
00:21:48.490 --> 00:21:57.690
So there are a lot of really interesting little tricks that you can use to make sure that what you're getting is accurate.
00:21:58.009 --> 00:22:00.170
So, in the case like a small business person, right?
00:22:00.170 --> 00:22:04.490
Let's say, for example, I need some marketing help and I want it in my voice.
00:22:04.490 --> 00:22:13.769
I've built up relationships with my community, I know who my customers are, I put that in my LLM and I know how all my people are, and I want this help.
00:22:13.769 --> 00:22:24.890
What would be some of the advantages of using this type of system for a small business for that type of thing, as opposed to just doing it the old way, just not doing it at all?
00:22:25.289 --> 00:22:31.690
Well, because I think it does save you time compared to doing it the old way.
00:22:31.690 --> 00:22:39.769
And If you have, let's say, 10 different variations of an ad that you want to have generated.
00:22:39.769 --> 00:22:50.009
And let's say they're targeted at it's all the same product or all the same idea, but one is targeted for Facebook, one is targeted for LinkedIn, Instagram, whatever.
00:22:50.009 --> 00:22:57.450
This is a great way to speed up your iterative process of getting what you want.
00:22:57.450 --> 00:23:03.450
Because what you can do is have it do the base marketing text for you.
00:23:03.450 --> 00:23:04.970
Check it out and make sure.
00:23:04.970 --> 00:23:07.130
And it's if it's marketing, it's probably not very long.
00:23:07.130 --> 00:23:08.890
So it's not going to take you long to check it.
00:23:08.890 --> 00:23:20.490
And then have it generate variations for what you want it to do for those various targeted, you know, Facebook and Instagram and so forth.
00:23:20.490 --> 00:23:28.490
And I have a friend who actually is in marketing, and he said that it's amazing to him how much time these systems have saved him.
00:23:28.490 --> 00:23:42.329
Now that doesn't always work out that way, but he did have, for instance, he was working on a PowerPoint presentation, and he said it did for him in about four or five minutes what would have taken him several hours to get done.
00:23:42.329 --> 00:23:42.730
Yeah.
00:23:42.730 --> 00:23:44.650
And so you hear a lot of stories like that.
00:23:44.650 --> 00:23:45.849
And I think those are valid.
00:23:45.849 --> 00:23:48.970
And I think that that jibes with what I've seen.
00:23:48.970 --> 00:23:52.089
So that would be time saving, I think is the big one.
00:23:52.089 --> 00:23:55.609
Also, LLMs can generate ideas for you.
00:23:55.609 --> 00:24:02.329
And I've actually had ideas generated for me by LLMs that were not necessarily things that I
would have come up with my own.
00:24:02.329 --> 00:24:04.809
They do have a creative component.
00:24:04.809 --> 00:24:10.410
So the notion that they're just kind of spitting back what you give in to them is not necessarily the case.
00:24:10.410 --> 00:24:15.049
And you give them a whole bunch of different parameters and say, give me some ideas.
00:24:15.049 --> 00:24:18.250
So you could use the same system for giving you marketing ideas.
00:24:18.250 --> 00:24:18.650
Right.
00:24:18.650 --> 00:24:24.089
Instead of giving it the text that you want it to, you know, flavor.
00:24:24.089 --> 00:24:28.009
What you would do is just say, here's the product, here's the target audience.
00:24:28.250 --> 00:24:35.289
And maybe here's past sales campaigns or sales information from previous events we've done.
00:24:35.289 --> 00:24:35.609
Exactly.
00:24:35.609 --> 00:24:41.210
Look to see what worked, what didn't work, and give me some new ideas.
00:24:41.529 --> 00:24:42.170
Exactly.
00:24:42.170 --> 00:24:42.890
Exactly.
00:24:42.890 --> 00:24:47.289
And that for that, a lot of that would be the pre-training that you do when you're adjusting the weights.
00:24:47.289 --> 00:24:48.410
But that's exactly.
00:24:48.410 --> 00:25:03.930
So I think that as people get used to incorporating that more and more into their workflow, they'll begin to understand the value of it and they'll begin to sort of appreciate what these models are good at and what they're not as good at.
00:25:03.930 --> 00:25:13.049
And so once people get this sort of intuitive feel for it, time will be saved because you'll know I'm going to use it for this because I know it's good or this.
00:25:13.049 --> 00:25:15.930
I'm not going to use it for that because I know it's not good for that.
00:25:15.930 --> 00:25:17.609
And we're not really at that stage yet.
00:25:17.849 --> 00:25:21.690
But it is an amazing time, like you said, if from terms of a productivity standpoint.
00:25:21.690 --> 00:25:27.370
Because I know you know you see a lot in the marketing world about A-B testing and all these things.
00:25:27.370 --> 00:25:34.329
But really, you know, if if you're a small business owner and you just need to get stuff done, you may not have time to do Acting.
00:25:34.329 --> 00:25:41.690
And this gives you the opportunity to create those sort of things so you can be more competitive with people who are doing A-B testing or things.
00:25:42.089 --> 00:25:42.730
Yes, exactly.
00:25:42.730 --> 00:25:43.130
Yeah.
00:25:43.130 --> 00:25:47.210
And so it gives the smaller companies a bit of an advantage, I think.
00:25:47.210 --> 00:25:51.450
You know, lets them get up to the same level as larger organizations.
00:25:51.609 --> 00:26:03.769
Yeah, because I I just find it interesting how, like, you know, big companies kind of create standards for behavior, you know, like you know, the you know, one-click shopping cart that Amazon created, everyone else copied it, right?
00:26:03.769 --> 00:26:16.730
And I think a lot of these big companies are going to be doing AI-driven marketing, and then smaller companies will be able to take advantage of the technology as it migrates downstream at a more local level to do these things.
00:26:17.049 --> 00:26:18.569
Yep, absolutely.
00:26:19.210 --> 00:26:26.890
Well, where can people go for more information to learn about what it is you do at your company?
00:26:27.609 --> 00:26:29.289
So there are two places.
00:26:29.289 --> 00:26:38.569
One is I have a Substack and I publish articles there on a regular basis, mostly about what I was talking about interpretability, other areas of LLMs as well.
00:26:38.569 --> 00:26:41.529
And that is inside the blackbox.ai.
00:26:41.529 --> 00:26:42.490
Awesome.
00:26:42.490 --> 00:26:44.329
And that's again, that's on Substack.
00:26:44.329 --> 00:26:54.089
And then if they want to, you know, sign up to see what's going on with your voicecraft, which is the app that learns to speak in your voice, as that progresses.
00:26:54.089 --> 00:26:56.410
I'll be sending out information on that.
00:26:56.410 --> 00:26:58.650
And that's your voicecraft.ai.
00:26:58.650 --> 00:27:00.569
So they're both.ai.
00:27:01.370 --> 00:27:01.849
Awesome.
00:27:01.849 --> 00:27:02.730
Well, thank you so much.
00:27:02.730 --> 00:27:03.370
I appreciate it.
00:27:03.370 --> 00:27:06.410
I've learned a lot from this conversation.
00:27:06.410 --> 00:27:10.890
It's I think it'll be valuable for people who then really thought how they could do something like this.
00:27:10.890 --> 00:27:15.769
Kind of roll your own AI, I guess, is kind of exactly.
00:27:16.009 --> 00:27:17.049
That's what we're talking about.
00:27:17.289 --> 00:27:17.690
Awesome.
00:27:17.690 --> 00:27:18.650
Well, thank you so much.
00:27:18.650 --> 00:27:19.370
Appreciate your time.
00:27:19.930 --> 00:27:20.329
Thank you.
00:27:20.329 --> 00:27:21.930
Thanks a lot.
00:27:24.650 --> 00:27:28.089
Thank you for listening to the Dead Pixel Society podcast.
00:27:28.089 --> 00:27:35.370
Read more great stories and sign up for the newsletter at www.the dead pixels society.com.