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Hey everyone, I'm Lou Perez, your host of The Builder
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Upper Show, a podcast where we talk about everything in
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construction and trades.
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Now let's get into it.
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I would like to welcome our guest Chris Estrada, CEO
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of Team Extreme Hate.
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Chris, how you doing today?
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What's going on? How are you doing? Hey? Thank you
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for having me on today. It's a pleasure and an
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honor to be on your show and share share my experiences. Yeah.
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Absolutely, So where are you plugging in from today? Where
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are you based out of?
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So we're in Phoenix, Arizona. I currently own and operate
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a few companies, but I'm have a background in commercial
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drywall and painting, and so our biggest companies, Extreme Drywall Concepts.
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Awesome.
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Thanks Chris, appreciate the background on that, and I appreciate
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you coming on the show. And you know, I had
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an introduction to you from two other people saying, hey,
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you got to have Chris on the podcast.
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He's a great guy.
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So just to get started, Chris, if you don't mind
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just giving us a background of when you got into construction.
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Yeah, so I've been in construction a very long time.
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I'll be forty six this year. I just started wearing
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some glasses.
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Happened.
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Yeah, yeah, getting I'm getting a little older. I've been
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in construction like for a very long times. I actually
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got in I think, go to high school. So I
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and you know, I had I was, I was kind
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of growing up and I was a pretty good builder
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as a kid. So I started, you know, building bird
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cages and stuff like that with my with my stepdad.
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He adopted me, well not legally, but he adopted me,
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and so I would build with him. And then it
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led into building like an addition on our house. And
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I just loved to build. And then so I didn't
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go to high school. And at one point I was,
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I was charged and it was either go to juvenile
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prison or go to a Phoenix job court, which is
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federal trade school. And luckily the judge was like, hey,
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you go. You go to this trade school for one
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year and graduate, and you know, we'll kind of leave
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you alone. You won't you won't have to go to jail.
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And so I did it, and I took carpentery because
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I was I was already getting pretty good on my
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hands and and I was really good there. And so
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I did it for a year and then when I
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got out, I got into the uh the drywall industry,
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commercial drywall, metal, staid framing saw seventeen. You know, I
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tried before that because I didn't go to school. I
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was like did I worked at a little cabinet shop
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and I fake idea. I was working at a cabin
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shop when I was fifteen and they found out my
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earl aids and they fired me. And uh then I
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worked like doing like stucco patches, and just because I
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didn't go to school, right, And so once I got
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into the drivewall industry at seventeen, it's you know, I
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just yeah, I got really good at it really fast,
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you know. So I started, you know, at that young
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of age, and it'll be like geez, so that was
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like nineteen ninety eight, you know. So it's it's it's
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like twenty eight years or whatever, a long time that
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I've been in the industry. You know that I've been
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building and stuff like that.
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So yeah, did you ever imagine that now you're at
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that CEO level? You know, was entrepreneurship always a part
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of you or it just turned into that?
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Uh Like so like I think I've always been a leader,
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you know when I was younger. I was a knucklehead.
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I did drugs, a lot of drugs, partied, and I
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was just not I didn't grow up good, and but
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I was still a leader. I still wanted more. I
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was still learning really fast. And as I got into
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to
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the to the drywall commercial drivewall industry, I knew
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that I was good. And then I became better than
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everyone really fast, and so I knew eventually it was
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gonna happen. You know.
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Now.
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What I didn't know is how hard it would be,
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right because you know, we're you know, I'd look at
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my bosses or whoever and be like, oh, they can
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do it. I can do it, just like everyone looks
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at me and says the same thing. And so I
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didn't know how hard it would be. But I, you know,
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it got as I got better and better and better.
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About about year nine I think of being in an industry,
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maybe eight year eight eight or nine, I knew I
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was going to do something. And then when I met
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my my my current wife, my wife, I knew I
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had the write partner to do it.
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That's awesome.
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So as far as like, you know, perfecting your craft
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is it was it something that you've always been passionate
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about when you started, Like what what about the craft
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is that gets you so excited and going yeah, and
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this is.
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This, this this commused for anything. But it's just you know,
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for me, like say, what you know. I remember walking
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on a commercial job site for the first time and
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I seen all the metal studs and back then it
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was today, they're all galvanized like silver. Looking back then
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there were some silver and then there were red. They
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used to paint the galvanized, and now they're dipped. The
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coil comes dipped already ready. And so I remember seeing
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all these studs standing up and they weren't wood. And
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I already I was already good at wood as a kid.
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I can build the house, I can build anything. But
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when I seen the metal, I was like, oh my gosh,
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I like fell in love them instantly, right, And so,
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and I knew in order, like I knew like I
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liked what I seen, and I liked the process. But
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I knew in order to get better, I had to
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do something to get better, right, because there's there's a
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lot of competition. And so what I started doing is
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I started getting books and looking up architecture and and
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and so I was getting these architecture books and they
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would have details in them. I go to the library,
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granted I was on drugs doing this, and I'd go
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to library and get these architecture books and look at
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like framing details and stuff, and then I would draw them.
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I started drawing them. It's pretty good drawer, and I
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would draw details, and so it helped me to like
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understand how something was being built. Then I would go
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and drive and I would look at a building and
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then like go home and draw the building in three
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D but like metal stuff framed. So I knew to
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get better at my craft, I had to get better
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everywhere and more like not necessarily to work like with
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your hands. You know, you're gonna get good with your hands,
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but it's more of the brain. How can I use
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my brain to get better? And that's what I was doing,
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is I was challenging different things so I could learn
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how to read blueprints faster, so I can learn how
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I was drawing them, so I can understand them even better. Right,
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and then I could be on the job site and
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draw details, you know. So that's kind of you know,
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it just learning growing learning, and then you know, if
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you can ask someone I asked a lot of people,
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you know, what they were doing, why they would do it?
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You know, you know my peers at that time is
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a different different. Uh, the industry was much different. It
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was hardcore, it was it was it was, it was good.
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But yeah, I just wanted to learn and grow. And
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I challenge myself, you know, with.
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Where construction is today, like do you see you know,
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I guess where are you at today with your company
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and what you're doing? And you know, not to ask
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too deep of a question, but where do you see
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construction going?
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Yeah? So today, I mean we operate over one hundred employees.
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You know, we've we've averaged you know, over eight figures
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the last six years probably, and you know, construction, you know,
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for us, it's it's getting better with you know, in
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the construction space. And there's a tech coming in. You know,
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it's still it's been here for a minute, but it's
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it's starting to become popular, right, AI is popular. Everyone
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wants to build something and wants to do something now,
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and and so the tech is here. I don't think
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it's that advanced it I think we're getting there, right
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and with guys like you, that's gonna help get there
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and possibly me. But and for the industry, I think,
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you know, like there's always something that has to be built.
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You know, now who's gonna build it and what's gonna
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build it is the question, right, But you could be
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a part of that too, you know, an industry. But
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there's always gonna be something that's got to be built.
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It's got like we're always going to need a building,
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a house, a structure, something, you know what I mean,
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And so someone or something has to build it, and
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you want to get behind that.
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Yeah, I'm with you.
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I feel like there's always a better way to do things.
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It's never gonna end that. I mean, that's why innovation
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is here, and that's why there's people like you and
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me where we want to be.
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Part of that change.
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And has there ever been any like tough projects that
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you've worked on where you know you'll never forget that
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project or was there anything that just comes top of
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mind where you're like, wow, that project was a big
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one or a tough one that you know you made
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it through it, but it was it was a good
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learning for you.
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Yeah, that's a good question. I think it's all like
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relevant to the time in our in our company, right,
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and so every you know, every you know, I remember
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when we started. When I started, I couldn't get my license.
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I had I have a felony. Right now, I since
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got it kind of recouped. It's called it's called a
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set aside here in Arizona. It's kind of like an expungement.
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But at the time, I couldn't get my license, my
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contractor license. And I remember getting the first job, and
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it was the most important job. It was the hardest job,
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you know, it was it's it's it's so we're gonna
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you know, as a company, you're going to come across
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these periods of time where it's always going to be
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the hardest and if you don't then you're not trying,
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you're not doing it right. And so we've come across
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these times where you know, I remember we did like months,
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like the first year, we got this apartment job and
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it was thirty two units and drywall only, and uh,
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the contractor got fired, a general contractor. And I'm in
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the middle of this lawsuit right I'm just starting. We
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owe no one's getting paid. The contractor basically scammed the
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owner and was uh like overcharging for all the scopes
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and stuff like that, and so he got caught and
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wasn't in the I when they did an audit, there
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were you know, these items weren't finished, right. And so
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I'm in the middle of this lawsuit just getting going.
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We're not getting paid. We owe we owe the guys
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because money, we owe the vendors, right, And so I'm
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getting you all that by everybody, like everybody wants to
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assume me, and I'm like, hey, guys, just relax, like
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this is not my fault for sure, and let me
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work through this. That was a hard one, you know,
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but like we're you know, we're real heavy in our faith.
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And I was just like believing, like all right, God,
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like you brought me here, you know. And so I
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remember during the lawsuit, the owners came to me and said, Chris,
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you're the only one that didn't cook your books. I'm
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saying it, you know, I'm paraphrasing it. And you can
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finish the job with the new contractors, but I'm not
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giving you the money back that was pulled from your scope.
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And I'm like, what, and so have I have guys
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I owe here. I have vendors over here, and if
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I screw this up, the vendors like I'm done at
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the beginning of my career, right, and so I had
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to make a quick decision and they're like, I need
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a decision. And you know, back then it was a
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lot of money. I think the whole contract will say
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like one hundred thousand bucks or something whatever, and and
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it was like ten thousand dollars and they're like, he
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he took on top, he took part of your scope,
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and that money's gone. If you want to finish and
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not be part of this lawsuit, that money's gone. And
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you still got to finish the scope. And I'm like,
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I'm like, oh my gosh. So that was like hard,
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and so I had to make the decision. I said,
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all right, I'm going to finish, you know, because one
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I'm a man of my word, and two is I
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knew like I had to finish, like I didn't do
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nothing wrong, you know, and I'd be protected. And so
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as soon as I said I had to finish, I
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remember I went back to the vendor and I'm like, hey,
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I got the money. You're gonna get paid in a
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week or whatever it was. And they're like, f you, Chris,
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And I'm just looking at I'm like, are you guys
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kidding me? Like I didn't do anything wrong with you guys.
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You knew, you know, I'm a startup. You know, I've
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been in the industry. I've known you guys for ten
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years already. And they're like, f you. And I remember, like,
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you know, I was praying and stuff and my wife
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and and I went to and I walked into another
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vendor and I was like, listen, this happened. This happened.
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This happened, this happened. And the guy was like, I
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mean it was God sand and I'm so friends with
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the gentleman. He goes, Chris, let us, let us go
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look at it. And I think I can help you.
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And so he walks the site and all the by
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this time the months have passed, all the mud, the drywall,
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mud was molded, the drywall was damaged. It was a mess, right,
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And he goes in walks it. He gets like, uh,
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the manufacturers of the brands of the materials, and they
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come and walk it and they switch everything out for me.
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They put it exactly where it needs to be, right.
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And so I literally had all the material redone and
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organized a refresh basically for for free and then he's like, hey,
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we're going to give you credit, uh, you know, to
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finish this job, and we're going to help you build
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your company with credit, the line of credit, and and
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so we we you know, he's like, don't screw me.
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I go, I will never screw you that. My job's
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not here to screw it. Like I lived a bad
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life prior, Like I made some mistakes, but I'm not
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a bad dude. And so that saved us. But that
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was a really hard time, you know, because like it's
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something that was out of my control. Right. But we've
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seen we've had some big jobs, you know. You know,
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every time we got a big job, it was like
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the first time we got a one hundred and fifty
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thousand dollars job, that was a big one. The first
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time we got a million dollar job, that was a
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hard one, right, you know. The first time we did
286
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a three million dollar job, it was hard, you know.
287
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And it's scary because it's something unknown. The work is easy.
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Anybody can do the work. It's the rest of the stuff.
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It's the paperwork, it's the logistics, you know, it's the
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lines of credit, it's the manpower, you know. And so
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each time we made a step in growing our company.
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It was scary.
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I was gonna say wow.
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I mean, first of all, thank you for sharing like
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a real story, like the that's so, that is a
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real story. And to go from where you were to
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where you're at today sounds like a dramatic difference. And
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then I'm just taking this Gus, you found faith along
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the way?
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No, no, no, So so I'll tell you quick stories
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like I grew up with out a dad. My mom
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was a drug addict. She gave me up at seven
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to my stepdad that raised me. He kind of kidnapped
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me to save me. But so, but I was involved
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my whole family's drugs and everything. And so I was
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in and I did heavy drugs from thirteen to twenty three.
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And then when I started making changes at twenty five,
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I was watching TV and I give myself to God
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found my faith watching Joel Olstein. So it was like
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a poor setting before everything was about to happen. There
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was like this, like I'm a believe were like God
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will only give you what you can handle. Is you
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have to show what we can handle. And at that
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moment in my life when I became saved, is I
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was ready to handle more. And what he had in
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store for me was greater than a lot of people
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could imagine. And so I found my faith before that,
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way before that, but definitely got closer to God because
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when you're getting whacked, like you need something, you know
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what I mean, Like and as part of entrepreneurship, like
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it doesn't matter what industry you're in, you're gonna get whacked,
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you know what I mean. And so it's like for us,
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for my wife, myself and my family, we stand on
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our faith for sure.
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I love that definitely saved through suffering. And I could
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tell you prepared your heart for where you're at today,
327
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and I can definitely see you know how you're handling
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the big stuff today. You definitely do it and probably
329
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a way different way than what you would do from before,
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you know, making the change from going to like one
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hundred and fifty thousand dollars job to three million? You know,
332
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were you prepared to bid that correctly?
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You know what I mean?
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Like, how did that look?
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Did you? You know?
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Have you been battle tested enough where you can be
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pretty accurate and making sure that you know, you guys
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are going to be making some money and you weren't
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going to be losing out, yeah.
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You know, making those changes, and like the bid process
341
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is it's scary, right because one is if you make
342
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a mistake, that's it. You're you're done. You know. Then
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you hire estimators and they can make a mistake, right.
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I remember we would bid. We were getting up to
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like five hundred thousand dollars jobs. I'm bidding and stuff,
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and we're doing you know, one hundred and fifty jobs.
347
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These are commercial jobs and not little residential jobs. We're
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doing a lot of jobs. You got to have super
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a foreman on each one and all this stuff. And
350
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so we were starting to plug away and I started,
351
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you know, I was like I want to do bigger jobs,
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you know, because I felt like myself, I was better
353
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with a bigger job. And I knew that the amount
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of took to do ten jobs, I could do one job.
355
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And then how we have a saying is how you
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do anything is how do everything. And so every job,
357
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every project we set up, they're all the same, right,
358
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And so it became to where like, Okay, it's the
359
00:18:20.720 --> 00:18:23.000
same setup for a million dollar job as it is
360
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for a thousand dollars job, same exact paperwork, same everything.
361
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Then I realized, like, okay, if I can have you know,
362
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a foreman and ten guys, they can do you know,
363
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say a five hundred thousand dollars job versus the same
364
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format and two guys do a fifty thousand dollars job.
365
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I'm gonna choose a five hundred thousand dollars job right now.
366
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It's scary because as you get you know, into these
367
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bigger bids, you know, there's more logistics involved, right and
368
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so you know there's there's you know, get in and
369
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out of the project. There's storage, there's you know, there's
370
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there's all the paperwork, whether it's on tablet it should
371
00:19:03.839 --> 00:19:07.039
be on tablet today, you know, all the paperwork that's
372
00:19:07.079 --> 00:19:09.119
involved in it, the meetings and you know, so all
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those logistics really matter as you start growing. But those
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are those are you know, those are scary times too,
375
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you know, changing you know what we're looking at, you know,
376
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you know, bidding that first big job and landing the
377
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first big job, and then you know, we just we're
378
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wrapping up a data center right now that's like four
379
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and a half million dollars, you know, and it's in
380
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you know, I hope we can do bigger projects that
381
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are more profitable. You know, I don't know, but I'm
382
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not afraid. I just bid one yesterday, like twelve million bucks. Wow,
383
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we haven't we haven't landed anything like that. And and
384
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and if we land something like I'm like I said,
385
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I'm a believer of God's gonna only give us what
386
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we can handle. You know, as long as we do
387
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what we're supposed to do and double check, triple check,
388
00:19:55.920 --> 00:20:01.079
you know, keep everything in line, it'll fall in place.
389
00:20:02.799 --> 00:20:05.559
Oh man, I like that. You, I mean, your your
390
00:20:07.160 --> 00:20:10.480
mindset on all of this is it sounds like it's
391
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just right where it needs to be.
392
00:20:12.599 --> 00:20:12.960
I would.
393
00:20:13.200 --> 00:20:18.400
I was like curious while you were speaking, going from
394
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you know, small jobs to like bigger jobs. How do
395
00:20:23.400 --> 00:20:27.160
you transition as a CEO from you know, getting your
396
00:20:27.240 --> 00:20:31.440
hands dirty in the field to putting on that white
397
00:20:31.480 --> 00:20:34.839
collar shirt and getting getting ready to get in the
398
00:20:34.960 --> 00:20:37.720
office and get to work on the paperwork. So do
399
00:20:37.839 -->
00:20:41.480
you you know, do you make that transition today? You
400
00:20:41.559 --> 00:20:43.359
know where do you feel like you spend most of
401
00:20:43.440 --> 00:20:44.359
your time these days?
402
00:20:45.680 --> 00:20:48.359
So these days look different, you know, like today looks
403
00:20:48.359 --> 00:20:52.079
different than it did eight months ago. But you know,
404
00:20:52.240 --> 00:20:55.680
I've one thing I learned early on. So the first
405
00:20:55.799 --> 00:20:59.720
you know, I became a foreman at twenty, and you know,
406
00:20:59.759 --> 00:21:01.519
from there, I was always telling people what to do
407
00:21:02.400 --> 00:21:05.640
in the industry. And so it's it's a matter of
408
00:21:05.759 --> 00:21:07.519
how good did I want to get, right, and so
409
00:21:10.000 --> 00:21:12.359
the transition of and I tell people like, you got
410
00:21:12.440 --> 00:21:15.000
to be able to go from you know, walk walking
411
00:21:15.160 --> 00:21:18.279
to sprinting back to running America. You gotta be able
412
00:21:18.279 --> 00:21:21.960
to do everything, like change the pace of what you're doing. Now.
413
00:21:22.000 --> 00:21:24.480
I don't get dirty too much these days, right, I
414
00:21:24.519 --> 00:21:29.279
have superintendents, foremans, you know, a lot of different people, pms, estimeanors.
415
00:21:31.200 --> 00:21:35.200
But I am involved, right, and so that's my dirtiness, right.
416
00:21:36.000 --> 00:21:40.839
But so it's it's I'm very involved every day. But
417
00:21:40.960 --> 00:21:45.319
these days, you know, I'm kind of trying different things
418
00:21:45.400 --> 00:21:49.759
now entrepreneurial wise, you know, I got I've started a
419
00:21:49.839 --> 00:21:52.599
couple of other companies. You know, I waited seventeen years
420
00:21:53.480 --> 00:21:56.480
to get into other things, right, and so it's, uh,
421
00:21:58.039 --> 00:22:00.359
you know, some some people want to get into thirty
422
00:22:00.400 --> 00:22:03.200
thousand businesses right up front, but I literally was in
423
00:22:03.279 --> 00:22:06.720
the same business for seventeen years before I've started branching
424
00:22:06.759 --> 00:22:11.160
off into other businesses and so yeah, now we have
425
00:22:12.279 --> 00:22:17.640
the Extreme Print Lab is where we're doing like streme printing, embroidery,
426
00:22:17.839 --> 00:22:21.799
detailed stuff, and you know, we're going after construction companies
427
00:22:22.119 --> 00:22:27.359
and corporate corporations. We have Extreme uh Ppe where we
428
00:22:27.440 --> 00:22:33.400
have a line of safety where gloves, glasses, vests, hard
429
00:22:33.440 --> 00:22:37.519
hats all branded Extreme Ppe. So I'm trying to integrate
430
00:22:37.960 --> 00:22:42.480
within the industry. And so we're looking at some tech
431
00:22:42.519 --> 00:22:46.920
stuff which you and I talked about, and yeah, that's
432
00:22:46.960 --> 00:22:49.440
what we look like today's you know, still operating the company.
433
00:22:50.319 --> 00:22:52.720
And again I think like I'm in a new season
434
00:22:52.759 --> 00:22:55.640
on My Life. It looks different. Everyone, everyone who's looking
435
00:22:55.680 --> 00:22:58.079
at me is like, this looks different than what we're
436
00:22:58.160 --> 00:23:01.920
used to on Chris. You know, obviously I'm wearing glasses now,
437
00:23:02.279 --> 00:23:06.319
and so I look like It's funny because so I'll
438
00:23:06.359 --> 00:23:08.680
tell you something. It is like I grew up in
439
00:23:08.720 --> 00:23:11.920
the hood, like kind of bad, and I'm still kind
440
00:23:11.960 --> 00:23:15.359
of ghetto. And so but I can, like you said,
441
00:23:15.359 --> 00:23:18.880
I can put on the caller and walk in any
442
00:23:18.960 --> 00:23:24.440
meeting and school anybody in the meeting. But so it's
443
00:23:24.480 --> 00:23:27.480
funny because all these guys, the tech guys that were
444
00:23:27.599 --> 00:23:29.720
nerds when they were kids. They're trying to take off
445
00:23:29.759 --> 00:23:33.079
their glasses, right, and I'm literally trying to put them on,
446
00:23:34.240 --> 00:23:37.240
and so it's different. It's a different mindset for me,
447
00:23:37.359 --> 00:23:39.720
you know what I mean, Like I've already done all that, Like,
448
00:23:40.279 --> 00:23:42.480
you know, I've partied, I've went out with different women
449
00:23:42.799 --> 00:23:46.119
and you know the stupid stuff. Right. I thought I
450
00:23:46.279 --> 00:23:48.200
was cool, and now it's like, I just want to
451
00:23:49.519 --> 00:23:51.839
take care of my family and build a legacy for
452
00:23:51.960 --> 00:23:54.680
my children's children. You know, That's where I'm at.
453
00:23:55.480 --> 00:24:01.559
It's definitely you see more value when you're talking to
454
00:24:01.680 --> 00:24:05.200
somebody that has jumped into tech or something like that
455
00:24:05.319 --> 00:24:08.680
that's aligned with the industry, that came from the industry,
456
00:24:09.440 --> 00:24:11.319
like the as that experience.
457
00:24:11.400 --> 00:24:12.599
So I'm with you on that.
458
00:24:12.759 --> 00:24:16.279
I really like that you mentioned that. I liked how
459
00:24:16.319 --> 00:24:19.240
you positioned it too. They're trying to take their glasses
460
00:24:19.319 --> 00:24:20.440
off and you're putting yours on.
461
00:24:21.079 --> 00:24:26.440
That was really funny. And would you consider yourself a mentor?
462
00:24:28.200 --> 00:24:32.079
Yes? Yeah, I mean I actually like charge people to
463
00:24:32.759 --> 00:24:36.000
mentor them sometimes not mentor, but consult and stuff like that.
464
00:24:36.160 --> 00:24:39.519
But yeah, I help teach a lot of people, especially
465
00:24:39.559 --> 00:24:41.799
if they're around. I tell everybody, like I'm not the
466
00:24:41.839 --> 00:24:44.240
brightest dude. Like there's harder worker. I don't know if
467
00:24:44.240 --> 00:24:47.440
there's harder
workers, probably not, but there's probably smarter workers
468
00:24:47.480 --> 00:24:51.319
that make more money. But I tell everyone like that's
469
00:24:51.359 --> 00:24:53.680
around me in my circle, or that comes around us
470
00:24:53.759 --> 00:24:55.559
and stuff like that, Like if you hang around me
471
00:24:56.160 --> 00:24:58.240
and you work for us, if you come to office more,
472
00:24:58.960 --> 00:25:01.400
you will learn a lot. Just get around me and
473
00:25:01.440 --> 00:25:03.960
ask me one or two questions every day, because I
474
00:25:04.680 --> 00:25:06.559
all I do is learn, you know, and I have
475
00:25:06.680 --> 00:25:09.920
a wealth of knowledge, especially in the construction industry, and
476
00:25:10.000 --> 00:25:11.720
I want, you know, I watch a lot of podcasts
477
00:25:11.720 --> 00:25:15.960
that listen to ebooks. I'm just constantly learning stuff. So
478
00:25:16.079 --> 00:25:18.920
I definitely help mentor people guide them if I can,
479
00:25:19.799 --> 00:25:22.960
you know, not everybody, but definitely I definitely think, yeah,
480
00:25:23.160 --> 00:25:24.400
I'm I play a good role with that.
481
00:25:25.799 --> 00:25:26.400
That's great.
482
00:25:26.599 --> 00:25:26.759
You know.
483
00:25:26.920 --> 00:25:32.400
How how do you feel like technology has helped improve
484
00:25:32.640 --> 00:25:35.119
your processes businesses?
485
00:25:35.359 --> 00:25:39.960
Just in general? Like taking advantage of technology is is
486
00:25:40.599 --> 00:25:44.319
it's a game changer. I remember like when COVID came
487
00:25:45.920 --> 00:25:48.680
is the time I made a decision to uh. I
488
00:25:48.720 --> 00:25:51.200
think it was twenty twenty one, beginning twenty twenty one,
489
00:25:51.240 --> 00:25:54.319
probably twenty twenty I started looking at different things, and
490
00:25:54.799 --> 00:25:56.160
and twenty twenty one is the time I made the
491
00:25:56.200 --> 00:25:58.960
decision to put our form in our supers and iPads
492
00:26:00.599 --> 00:26:05.079
and so like bringing in the tech. It helped immensely
493
00:26:05.119 --> 00:26:09.519
because the communication from from field to office really started
494
00:26:09.559 --> 00:26:12.119
to get better. Right, you know, before you had to
495
00:26:12.200 --> 00:26:15.079
wait on Some people still do this, you know, carbing
496
00:26:15.160 --> 00:26:19.599
copy paper and and it takes a week to get there.
497
00:26:19.680 --> 00:26:22.279
The guys lose it, they left it at the job side,
498
00:26:22.440 --> 00:26:25.400
the water on it, whatever the hell they dogated. And
499
00:26:25.519 --> 00:26:30.480
so tech helps that communication happen in seconds, right, And
500
00:26:30.640 --> 00:26:35.000
you know it helps with you know, payroll, with you know,
501
00:26:35.119 --> 00:26:38.640
any kind of project management stuff, CRMs, whatever you're involved in.
502
00:26:39.920 --> 00:26:42.279
But the tech is, it's it's you've got to integrate
503
00:26:42.359 --> 00:26:45.440
tech into your business. Not every business needs a ton
504
00:26:45.480 --> 00:26:48.240
of tech, but every business needs some kind of tech
505
00:26:49.079 --> 00:26:52.440
for sure, even if it's the minimal stuff. Like some
506
00:26:52.559 --> 00:26:55.319
of these people I run across in my industry, it's like,
507
00:26:55.400 --> 00:26:58.160
oh my god, you're like a dinosaur bro like settle down.
508
00:26:59.160 --> 00:27:01.680
I mean, I know you're, but just buy a freaking
509
00:27:01.759 --> 00:27:03.799
software and you get some other d to run.
510
00:27:03.720 --> 00:27:07.160
It something, just at least get it going better.
511
00:27:07.400 --> 00:27:09.359
Yeah, something bro come on, like get rid of the
512
00:27:09.400 --> 00:27:10.200
paper time cards.
513
00:27:11.119 --> 00:27:14.319
Oh yeah that h you'd be surprised. I feel it's
514
00:27:14.319 --> 00:27:17.440
still it's crazy. It is still, it's still.
515
00:27:17.559 --> 00:27:20.559
Oh my god, it's crazy. I don't understand it. I don't.
516
00:27:20.640 --> 00:27:22.079
I don't think I don't understand it.
517
00:27:22.720 --> 00:27:26.160
Yeah you mean, but I'm personally trying to change that.
518
00:27:26.480 --> 00:27:29.240
So yeah, please, you are You're not You are changing it,
519
00:27:29.319 --> 00:27:31.079
and that's why you know I do that little plug
520
00:27:31.119 --> 00:27:33.160
out like you are changing it with the tech you
521
00:27:33.519 --> 00:27:34.039
got coming.
522
00:27:35.039 --> 00:27:40.960
Uh would you say, do you know anything now that
523
00:27:41.119 --> 00:27:42.720
you wish you knew when you started?
524
00:27:46.279 --> 00:27:49.440
I mean I know a lot now. You know everything,
525
00:27:50.599 --> 00:27:53.799
not everything, but I know a lot. Like I don't
526
00:27:53.839 --> 00:27:58.160
know because like like like most guys, most men are
527
00:27:58.279 --> 00:28:04.200
arrogant and and and selfish, and I am as well.
528
00:28:05.680 --> 00:28:07.960
Now I'm also a giver, you know, hard worker, all
529
00:28:08.000 --> 00:28:11.079
that stuff, but I am arrogant and selfish and most
530
00:28:11.160 --> 00:28:13.119
guys are that way. I don't know who's wired up
531
00:28:13.119 --> 00:28:14.559
because we're warriors, and so you've got to be a
532
00:28:14.680 --> 00:28:17.599
bad season. My namies like a badass. That's how wired
533
00:28:17.640 --> 00:28:19.599
God made us that way. So part of that is,
534
00:28:19.680 --> 00:28:22.759
like I am a badass, Like you know, it's all
535
00:28:22.759 --> 00:28:26.960
about me, right, And so I think, like what I
536
00:28:27.079 --> 00:28:30.680
know now, I don't think I like I would change
537
00:28:30.680 --> 00:28:33.680
anything because it's allowed us to get to where we are,
538
00:28:33.880 --> 00:28:36.240
you know. And I think sometimes when when you're too
539
00:28:36.359 --> 00:28:40.160
good for your own good, it it becomes a
detriment.
540
00:28:40.240 --> 00:28:42.359
You know. I fired so many guys throughout the last
541
00:28:42.359 --> 00:28:45.200
twenty something years that had a really good talent and
542
00:28:45.240 --> 00:28:48.799
they just can't get past themselves, you know. And so
543
00:28:49.519 --> 00:28:53.240
you can, like I can work and get past my
544
00:28:53.400 --> 00:28:58.799
own my deficiencies of being arrogant or whatever selfish because
545
00:28:59.000 --> 00:29:01.839
I know how to to you know, move around, and
546
00:29:02.000 --> 00:29:05.559
you utilize my skill sets properly these days, you know
547
00:29:05.559 --> 00:29:10.359
what I mean. And so like I mean, you know,
548
00:29:10.440 --> 00:29:12.319
it's it's a different time too. When I started a man,
549
00:29:12.359 --> 00:29:15.599
the tech wasn't here, you know. It's just the the
550
00:29:15.680 --> 00:29:18.039
industry is different. The guys today or they don't work
551
00:29:18.079 --> 00:29:21.720
as hard. You know, it's a different time. So I
552
00:29:21.799 --> 00:29:24.079
don't know that I wish I knew something different. You know,
553
00:29:24.960 --> 00:29:27.359
I went through you know, I've been in divorce, bankruptcy,
554
00:29:28.279 --> 00:29:31.759
early twenties, you know, the drugs and stuff, and so
555
00:29:31.839 --> 00:29:34.440
I think all that shaped me to who I am. Now.
556
00:29:35.680 --> 00:29:38.279
I'm not perfect, I'm kind of screwed up, you know,
557
00:29:38.640 --> 00:29:42.680
fifty one fifty, but it's helped me become who I am.
558
00:29:42.839 --> 00:29:46.279
And you know, so if I die and I changed
559
00:29:46.359 --> 00:29:49.720
one person to two people whatever, like I did my job,
560
00:29:50.079 --> 00:29:52.200
you know what I mean? Yeah, that's that's really what
561
00:29:52.319 --> 00:29:52.519
it is.
562
00:29:53.640 --> 00:29:57.519
If anybody were to just want to reach out to
563
00:29:57.640 --> 00:30:00.839
you for more information or just anything, your company, how
564
00:30:00.920 --> 00:30:02.400
they get in touch with you?
565
00:30:02.640 --> 00:30:06.039
How do they reach out to you and talk to you? Yeah,
566
00:30:06.160 --> 00:30:13.880
so me personally, so you can I'm on LinkedIn and Instagram.
567
00:30:14.440 --> 00:30:17.160
I don't go on TikTok too much, but LinkedIn or
568
00:30:17.200 --> 00:30:22.319
Instagram official chriss Strata so spelled normally official christ deals
569
00:30:22.319 --> 00:30:25.200
Strata or maybe it's Christi Strata on LinkedIn. There's a
570
00:30:25.240 --> 00:30:27.599
couple of Chris des Strata. There's like a pastor Christis Strata,
571
00:30:27.720 --> 00:30:30.480
comedy Christi Strata. But they can find me. There are
572
00:30:30.559 --> 00:30:34.640
extreme drywall concepts, like it said, the Extreme print Lab,
573
00:30:35.599 --> 00:30:39.240
so they can find me any one of those. You know. Yeah,
574
00:30:39.559 --> 00:30:42.799
like I said, you know, I help consult with different
575
00:30:42.839 --> 00:30:46.680
companies in the commercial construction space. I don't. I can't
576
00:30:46.759 --> 00:30:48.799
help home services because I don't want to deal with
577
00:30:48.880 --> 00:30:50.400
the homeowner, so I'm not going to tell you how
578
00:30:50.440 --> 00:30:52.799
to deal with them, But I can tell you how
579
00:30:52.839 --> 00:30:53.880
to deal with a business person.
580
00:30:55.759 --> 00:30:57.240
It's a it's a different animal.
581
00:30:57.759 --> 00:30:59.519
It's a it's all different bro. And I like to
582
00:30:59.599 --> 00:31:02.839
keep it for professional, safe, clean, all that stuff.
583
00:31:03.359 --> 00:31:06.720
Love that, love that. So you know, before we wrap up,
584
00:31:06.759 --> 00:31:08.200
I want to ask you one more question.
585
00:31:08.960 --> 00:31:13.559
If you had any advice for somebody that was considering
586
00:31:13.640 --> 00:31:17.200
getting into the construction industry, what would that be.
587
00:31:19.200 --> 00:31:23.400
So like I would say, like, don't just chase it
588
00:31:23.480 --> 00:31:26.440
because you see it's glitz and glamor and there's money involved.
589
00:31:26.680 --> 00:31:29.039
Especially in the services industry. You see companies being sold
590
00:31:29.079 --> 00:31:32.200
for one hundred million. It's hard building a business. Know
591
00:31:32.319 --> 00:31:34.079
that you're going to go to the long route, right,
592
00:31:34.279 --> 00:31:38.079
It's it's sometimes people get lucky. Yeah, most of the time.
593
00:31:38.160 --> 00:31:41.880
It doesn't happen. If you're a good salesman, it could
594
00:31:41.880 --> 00:31:44.480
probably happen faster. If you're not a good salesman, it's
595
00:31:44.480 --> 00:31:47.160
gonna happen slower. So when you're getting in, you've got
596
00:31:47.240 --> 00:31:48.799
to be ready to learn. You got to be ready
597
00:31:48.799 --> 00:31:52.160
to go through the fire. It's not pretty. You're gonna
598
00:31:52.160 --> 00:31:54.480
get beat up. You're gonna get battered. You know, you're
599
00:31:54.559 --> 00:31:57.079
you're gonna put strain on your marriage, You're gonna put
600
00:31:57.079 --> 00:32:00.359
strain on being a dad. This is a truth things.
601
00:32:00.799 --> 00:32:05.839
These are things that happened with me. When you love it,
602
00:32:06.039 --> 00:32:10.400
possibly will you hate it, most likely, But you know,
603
00:32:10.799 --> 00:32:12.240
if you get good at it, it can be a
604
00:32:12.319 --> 00:32:15.359
blessing to you, right. You know, we like we've been blessed. Man.
605
00:32:15.400 --> 00:32:17.759
We have a few houses, a couple of buildings. You know,
606
00:32:17.960 --> 00:32:19.920
I've helped a lot of people. I've made like forty
607
00:32:20.000 --> 00:32:23.160
or fifty four men, made like twenty superintendents, five business
608
00:32:23.200 --> 00:32:25.720
owners came out of our company, started drive a companies.
609
00:32:27.000 --> 00:32:29.319
You know, it's a blessing to be a part of
610
00:32:29.400 --> 00:32:32.160
those things. To see a guy get his first house
611
00:32:32.319 --> 00:32:34.799
or buy his first new truck or you know, those
612
00:32:34.799 --> 00:32:37.960
are super cool things. You gotta be ready to grind,
613
00:32:38.519 --> 00:32:42.000
you know, Like I always tell people like, uh, you know,
614
00:32:42.039 --> 00:32:46.039
I at the very minimum, I work half part time,
615
00:32:46.160 --> 00:32:48.119
you know, and for me, my part time is half
616
00:32:48.200 --> 00:32:50.839
day and a half day for me is twelve hours.
617
00:32:51.519 --> 00:32:53.480
And so at the very least I'm working twelve hours
618
00:32:53.480 --> 00:32:56.160
a day, very least every day.
619
00:32:57.039 --> 00:32:59.759
I've never heard anybody put it that way before that
620
00:33:00.440 --> 00:33:03.200
that's a yeah, way, yeah, because they're like, I want
621
00:33:03.240 --> 00:33:05.359
to work half a day, and everyone thinks it's four hours.
622
00:33:05.559 --> 00:33:07.680
For me, it's twelve hours, twenty four hours in a day, right,
623
00:33:07.839 --> 00:33:11.000
So I average twelve hours. I work usually about sixteen hours.
624
00:33:12.200 --> 00:33:14.519
I'm doing different things now, you know, like we said,
625
00:33:15.319 --> 00:33:17.759
but twelve hours is an average. You know in our church.
626
00:33:17.799 --> 00:33:19.359
We work in our church as well, so I count
627
00:33:19.440 --> 00:33:23.799
those hours as well. But yeah, twelve hours. Man, if
628
00:33:23.839 --> 00:33:25.839
you can't put in twelve hours a day, just get
629
00:33:25.880 --> 00:33:29.680
out of it. Just go work for somebody. Simple, don't good?
630
00:33:30.079 --> 00:33:32.880
Which church do you go to? So so we run
631
00:33:32.960 --> 00:33:35.839
our church. My wife is the pastor. She took over
632
00:33:35.880 --> 00:33:38.599
from her parents. It's called the Movement Church here in Phoenix, Arizona.
633
00:33:39.519 --> 00:33:42.079
And we're actually out of a theater every amc Arrowhead,
634
00:33:42.400 --> 00:33:44.680
you know, so we rent the actual theater, the seating
635
00:33:45.079 --> 00:33:47.960
we set up every Sunday, and she rocks it. She's
636
00:33:48.000 --> 00:33:51.400
getting really good. She's really pretty. She's way pretty, too
637
00:33:51.440 --> 00:33:56.519
pretty for me, and I was blessed her. But yeah,
638
00:33:56.680 --> 00:33:58.559
so it's called the Movement Church, and you know, we
639
00:33:58.799 --> 00:34:02.319
we rebranded that, and so it's super cool because we
640
00:34:02.359 --> 00:34:04.759
got a lot of young adults. We teach them about entrepreneurship,
641
00:34:04.759 --> 00:34:06.480
we teach them about God, what God wants for you,
642
00:34:07.319 --> 00:34:10.400
you know, and so it's just good stuff, man, you know.
643
00:34:10.840 --> 00:34:13.599
That's that's where we're at. But we can I ask
644
00:34:13.639 --> 00:34:17.039
you question. You can ask you a question. I do
645
00:34:17.119 --> 00:34:22.280
a lot. Uh So, like what what your tech? You
646
00:34:22.360 --> 00:34:24.320
haven't got into your tech man, Like let's talk a
647
00:34:24.360 --> 00:34:28.480
little bit about it, of course? What what? Uh So?
648
00:34:29.119 --> 00:34:32.639
Like how can I utilize it more in my company?
649
00:34:33.679 --> 00:34:38.079
Oh man, you're you're gonna get me going here. So
650
00:34:39.440 --> 00:34:46.079
lumber is a workforce management platform built for contractors, and
651
00:34:46.920 --> 00:34:49.960
you know, the biggest piece and focus when we started
652
00:34:50.840 --> 00:34:55.639
was creating a field I won't even say field centric,
653
00:34:55.840 --> 00:35:01.400
field friendly application that the workers act actually want to
654
00:35:01.639 --> 00:35:06.559
use and don't mind opening and grumble about it. So
655
00:35:07.480 --> 00:35:11.760
using the application to gather the data so that it
656
00:35:12.039 --> 00:35:16.960
flows into the admin side, the office person side, so
657
00:35:17.039 --> 00:35:21.679
that they can actually do payroll simpler, especially if they're
658
00:35:21.760 --> 00:35:27.280
dealing with compliance and projects that include prevailing wage, certified
659
00:35:27.360 --> 00:35:31.679
payroll reporting, anything where it's they need that job costing.
660
00:35:31.760 --> 00:35:36.360
You could almost say it's like payroll to accounting, where
661
00:35:36.840 --> 00:35:40.199
you're having the cost codes and the job costing flow
662
00:35:40.639 --> 00:35:44.360
the way that it should flow, in a construction specific way.
663
00:35:44.559 --> 00:35:49.840
Having project based software that nobody else understands unless you're
664
00:35:49.920 --> 00:35:54.119
from the industry and you get it that it makes
665
00:35:54.199 --> 00:35:55.760
sense to contractors.
666
00:35:56.519 --> 00:36:00.400
That is what we developed, and in the day and
667
00:36:00.599 --> 00:36:02.039
age of AI.
668
00:36:02.480 --> 00:36:07.760
We acquired an AI team before chat GBT even launched,
669
00:36:08.440 --> 00:36:11.559
so that we could overlay AI over all the modules
670
00:36:11.639 --> 00:36:17.000
to make it the smartest software ever invented and help
671
00:36:17.119 --> 00:36:21.800
automate compliance so that it's a lot simpler and easier
672
00:36:21.920 --> 00:36:24.280
for that back office person and they're not going to
673
00:36:24.320 --> 00:36:26.000
get in trouble when they get audited.
674
00:36:26.400 --> 00:36:30.719
So you as a contract to know audits come and
675
00:36:30.920 --> 00:36:31.960
they're not fun to deal with.
676
00:36:32.320 --> 00:36:35.719
So you know, we're really trying to actually help and
677
00:36:36.000 --> 00:36:41.719
serve and assist the contractors, the workers and the back
678
00:36:41.760 --> 00:36:44.000
office folks and the owners in general, just so that
679
00:36:44.079 --> 00:36:45.360
they can move their business forward.
680
00:36:46.360 --> 00:36:48.519
This is crucial. Like if you guys are watching this
681
00:36:48.679 --> 00:36:52.559
and you're a young entrepreneur, young contractor just getting ready
682
00:36:52.559 --> 00:36:57.800
to going on thinking about it, what lewis saying is essential.
683
00:36:58.280 --> 00:37:02.519
You need to get the proper software and their software
684
00:37:03.159 --> 00:37:08.079
is legit, Like you cannot do payroll without a paro software,
685
00:37:09.119 --> 00:37:11.079
Like you need a CRAM if you want to be
686
00:37:11.119 --> 00:37:14.559
efficient and effective. And not only that is like we're
687
00:37:14.599 --> 00:37:18.280
not in a dinosaur age. Like today you go on
688
00:37:18.320 --> 00:37:21.239
a job site and you have tech behind you, the GC,
689
00:37:21.559 --> 00:37:23.559
the owners, they look at you like you're a professional.
690
00:37:24.760 --> 00:37:26.440
You know. So you got your guys in tablets, you
691
00:37:26.519 --> 00:37:29.920
got their tech, the lumber tech, and you're running and gunning.
692
00:37:30.480 --> 00:37:32.000
And so if you're going to start a job, you've
693
00:37:32.000 --> 00:37:34.280
got to get with lou and you got to get
694
00:37:34.320 --> 00:37:35.559
on board playing simple.
695
00:37:36.360 --> 00:37:39.360
You're the You're the first guest that has ever asked
696
00:37:39.440 --> 00:37:44.039
me a question. I've done a lot of podcasts. I
697
00:37:44.119 --> 00:37:48.880
have two podcasts rooms, So this is super cool. Yeah,
698
00:37:49.039 --> 00:37:51.760
but like it's cool man, Like I appreciate you. You
699
00:37:52.000 --> 00:37:54.199
allow me to come on in your space and talk
700
00:37:54.440 --> 00:37:58.639
and that texts ultra important. Learning is ultra important for
701
00:37:58.840 --> 00:38:03.119
me and my house. God first is altra important. And
702
00:38:03.199 --> 00:38:06.639
for you guys watching like challenge yourselves. Challenge yourselves.
703
00:38:06.880 --> 00:38:08.840
The more you learn, the more you grow. Like I said,
704
00:38:08.880 --> 00:38:11.039
God will give you what you can handle. It's no
705
00:38:11.199 --> 00:38:13.719
different than your kid. You don't trust your kid until
706
00:38:13.719 --> 00:38:15.760
you know they can handle something more, and then you
707
00:38:15.840 --> 00:38:17.960
give them more. And so it's up to us to
708
00:38:18.079 --> 00:38:21.519
learn and grow and show we can handle more. Love that.
709
00:38:22.000 --> 00:38:24.880
Thank you Chris for being a guest on our show,
710
00:38:25.480 --> 00:38:31.239
and please everyone like, subscribe, comment, and share the Builder
711
00:38:31.320 --> 00:38:34.920
Upper Show with everyone in the construction industry and we
712
00:38:35.039 --> 00:38:36.639
will see you next time.
713
00:38:36.800 --> 00:38:38.400
Thank you, Chris, Be blessed.
714
00:38:49.360 --> 00:38:51.760
If you're a construction contractor and would like to appear
715
00:38:51.760 --> 00:38:54.000
as a guest on our podcast, write us an email.
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It's Lou at lumberfi dot com.