Pełna transkrypcja odcinka Why Persistence Matters: Melissa Faith Hart on Building eBodyGuard® and Betting on Her Mission

--> 00:04:45.680 It's perfect. 00:04:45.680 --> 00:04:46.800 Perfect example. 00:04:46.800 --> 00:04:47.759 I love that. 00:04:47.759 --> 00:04:48.560 I love that. 00:04:48.560 --> 00:04:57.040 And so the other side of that is if I am the human using the app, then you've got it connected to everyone who can help me. 00:04:57.759 --> 00:04:58.319 Correct. 00:04:58.319 --> 00:05:08.800 So you can list who your e-bodyguards are, and at that moment that you need some support, then they get the text message that you have actually activated the e-bodyguard. 00:05:08.800 --> 00:05:09.439 Yes. 00:05:09.759 --> 00:05:10.000 Yeah. 00:05:10.000 --> 00:05:16.800 So let's say I'm just at a party and I don't want any, I mean I'm a teenager at a party and things are not going well. 00:05:16.800 --> 00:05:22.480 And I don't really want to call the police, but I would like my mom to come and pick me up, but I don't want to pick up the phone and call her. 00:05:22.480 --> 00:05:26.399 I could push my mom's button on the e-bodyguard and she would know. 00:05:26.720 --> 00:05:27.680 She would know. 00:05:28.160 --> 00:05:29.439 Amazing, right? 00:05:29.439 --> 00:05:32.560 So I think this is a tool that everybody needs. 00:05:32.560 --> 00:05:36.879 And I'm just so curious, how on earth did you come up with this idea? 00:05:36.879 --> 00:05:39.199 So let's rewind back in time. 00:05:39.199 --> 00:05:40.639 First of all, what were you doing? 00:05:40.639 --> 00:05:41.839 Where were you working? 00:05:41.839 --> 00:05:43.680 You know, what was your family life like? 00:05:43.680 --> 00:05:45.920 And how did you come up with this idea? 00:05:46.160 --> 00:05:48.079 I was actually downtown Denver. 00:05:48.079 --> 00:05:52.240 I was paying for parking and I was like fussing with the meter. 00:05:52.240 --> 00:05:55.279 And I'm like, I could get my purse stolen right now. 00:05:55.279 --> 00:05:58.959 And like, how would I even get a hold of 911? 00:05:58.959 --> 00:06:01.519 My purse would be gone, my phone with it. 00:06:01.519 --> 00:06:04.720 And then I don't have anyone to help me. 00:06:05.360 --> 00:06:05.680 Right? 00:06:05.920 --> 00:06:06.639 It's so true. 00:06:06.800 --> 00:06:07.839 We don't really think about it. 00:06:07.839 --> 00:06:15.199 But like, and I we know this, but we but like we're in a parking garage or we're at a gas station, our purse is always on the seat, right? 00:06:15.199 --> 00:06:17.839 Somebody could just smash the window and grab it. 00:06:18.000 --> 00:06:18.399 Right. 00:06:18.399 --> 00:06:21.759 But that happens in Brazil and in these Latam countries all the time. 00:06:21.759 --> 00:06:24.560 And they just have somebody come up, take their purse. 00:06:24.560 --> 00:06:35.680 And I literally was at that moment going, oh, I should have a voice-activated application that could help me and literally get a hold of the police. 00:06:35.680 --> 00:06:39.040 And then at that moment, they would be on the way and then they would save me.

00:06:39.040 --> 00:06:40.639 Oh, yeah, that's great. 00:06:40.879 --> 00:06:42.560 Oh my gosh, that's amazing. 00:06:42.560 --> 00:06:45.920 So the thought like really did just like occur to you. 00:06:45.920 --> 00:06:49.040 And but so okay, so but you had a job, right? 00:06:49.040 --> 00:06:49.920 You were working. 00:06:50.160 --> 00:06:55.360 I was working at Xerox Services, a conduit, like the same company, basically. 00:06:55.360 --> 00:07:09.680 And I was selling parking systems, I was selling tolling systems, I was selling other big government systems, and I was also building the back end of e-discovery, the taking law enforcement off of paper helped because they were what? 00:07:09.680 --> 00:07:13.600 They were driving paper documents to the attorney's office. 00:07:13.600 --> 00:07:21.920 So I decided to like invent a new system and help them automate, you know, the very system that they're still using today. 00:07:21.920 --> 00:07:33.040 But I was like, oh my goodness, why would a woman stand there like to for minutes, minutes to try to get their parking meter to work? 00:07:33.040 --> 00:07:35.839 And then somebody can just like steal their purse. 00:07:36.079 --> 00:07:38.639 Yeah, so many situations like that, right? 00:07:38.639 --> 00:07:43.439 Okay, so uh I'm assuming you didn't just quit your job and start a company. 00:07:43.439 --> 00:07:46.240 So tell us a little bit about how this kind of progressed. 00:07:46.240 --> 00:07:51.680 So you have the idea, you're building these other systems at the company you work for and selling. 00:07:51.680 --> 00:07:55.279 Um, I would imagine your son was young at that time. 00:07:55.279 --> 00:07:58.319 And yeah, how did that all progress? 00:07:58.720 --> 00:08:03.680 Well, he was 12, and unfortunately, his father passed away. 00:08:03.920 --> 00:08:04.240 Oh. 00:08:05.040 --> 00:08:07.519 I did prior to that. 00:08:07.519 --> 00:08:18.480 Um uh I did place the idea and the concept um on my HR file, and I told them, this is mine. 00:08:18.480 --> 00:08:19.759 You can't have this one. 00:08:19.759 --> 00:08:25.600 And they all signed off on it, thinking it's just a little kind cute little app that Melissa wants to build. 00:08:25.600 --> 00:08:36.960 And so there were a lot of changes at my company, and they were going through a lot of, you know, just you know, at the board level. 00:08:36.960 --> 00:08:44.720 And so one day I decided that it might be time for me to leap into eBodyguard. 00:08:44.720 --> 00:08:46.080 So I did. 00:08:46.399 --> 00:08:47.840 Okay, so here you are. 00:08:47.840 --> 00:08:50.000 You decide, okay, I'm gonna leave my job. 00:08:50.000 --> 00:08:51.840 I'm going to start this. 00:08:51.840 --> 00:08:56.480 Now, that that doesn't cost nothing to start a company. 00:08:56.480 --> 00:09:02.240 So, what how did you decide to go after some funding, or had you just saved up some money and invested yourself? 00:09:02.559 --> 00:09:08.960 I I did invest some of my retirement money and some of um some other money. 00:09:08.960 --> 00:09:17.919 So then I also started to seek out investors, um, private equity investors at that time and personal friends and family. 00:09:17.919 --> 00:09:27.919 And so, um, and then found um who is still my current partner, uh, built an LLC, and he is by my side. 00:09:27.919 --> 00:09:34.720 He's the current co-founder, and he is a vascular surgeon, and he believes strongly in life safety. 00:09:34.720 --> 00:09:35.120 Why? 00:09:35.120 --> 00:09:37.519 Because he saves lives every day. 00:09:37.519 --> 00:09:45.919 And that's part of the journey, is that we have taken what I would call critical death moments together. 00:09:45.919 --> 00:09:59.519 Um, you know, you gotta a founder, and I'm sure you know this, Alice, needs to be able to survive those critical death moments and know that your business will still survive with or without you. 00:09:59.519 --> 00:10:03.759 Um and know that you will be able to solve the problem. 00:10:03.759 --> 00:10:11.039 And if you can do that, you will still be able to know that your mission and your business will move on. 00:10:11.279 --> 00:10:12.000 Yeah, yeah. 00:10:12.000 --> 00:10:14.000 So luckily you found the right partner. 00:10:14.000 --> 00:10:15.759 That that's not always easy. 00:10:15.759 --> 00:10:23.279 Did you talk to a lot of people and interview a lot of people before you chose, or how did how did you know it was the right partner? 00:10:23.679 --> 00:10:27.919 I mean, I think that that was more like a gift from the universe and God. 00:10:27.919 --> 00:10:30.559 That was just something that happened. 00:10:30.559 --> 00:10:31.120 Yeah. 00:10:31.120 --> 00:10:33.360 We've been together eight years now. 00:10:33.360 --> 00:10:34.320 Wow. 00:10:34.320 --> 00:10:35.840 Amazing. 00:10:36.000 --> 00:10:38.159 Yeah, and I think that does happen sometimes. 00:10:38.159 --> 00:10:45.120 One of the founders I interviewed told me though, she did like 50 interviews for co-founders before she found one. 00:10:45.120 --> 00:10:48.000 No, and he didn't become my co-founder overnight. 00:10:48.000 --> 00:10:49.120 That took years. 00:10:49.120 --> 00:10:50.240 Yeah, yeah. 00:10:50.240 --> 00:10:50.799 Yeah. 00:10:50.799 --> 00:10:56.639 You said something with him being a vascular surgeon, that's with heart disease and such, yeah. 00:10:56.639 --> 00:10:58.480 No, vascular is the veins. 00:10:58.480 --> 00:10:59.279 Oh, veins. 00:10:59.279 --> 00:10:59.679 Okay. 00:11:00.080 --> 00:11:02.799 I thought too, in the beginning, I thought he was a heart surgeon. 00:11:02.799 --> 00:11:05.039 It took me a while to know who was veins. 00:11:05.919 --> 00:11:11.519 But it it's interesting because it made me think about heart, and my dad is 91 who has heart problems. 00:11:11.519 --> 00:11:21.759 And I think I should get this app on his phone right away because if if something happens and no one's in around him, even if he's at home, he would need

to push that button right away. 00:11:22.000 --> 00:11:24.399 Push or or just, you know, or just talk. 00:11:24.399 --> 00:11:27.440 Say the words, yes, that he needs to say, you know. 00:11:27.440 --> 00:11:27.919 Wow. 00:11:27.919 --> 00:11:28.799 Exactly. 00:11:29.200 --> 00:11:31.120 Yeah, that that's amazing. 00:11:31.120 --> 00:11:32.080 Um, all right. 00:11:32.080 --> 00:11:35.679 So you you feel like you've got a gift from the universe, and I love that. 00:11:35.679 --> 00:11:38.240 And you found this great partner, so you were able to build. 00:11:38.240 --> 00:11:45.679 Now, in the beginning, how long did it actually take you to build out the app and get it exactly the way you wanted it to be? 00:11:46.240 --> 00:11:52.559 Well, I just thought I was building a safety app, you know. 00:11:52.559 --> 00:11:55.440 And then we hit defund the police. 00:11:55.440 --> 00:11:57.600 But before that, we hit COVID. 00:11:57.600 --> 00:11:58.399 Yeah. 00:11:58.399 --> 00:12:00.320 And we all did, right? 00:12:00.320 --> 00:12:16.639 But I didn't know that I was gonna run in straight into all the particulars that I needed to learn about GPS, wireless challenges, everything that had to do with, well, what about this? 00:12:16.639 --> 00:12:21.919 And what about when someone's, you know, in a wireless situation where we can't solve for that? 00:12:21.919 --> 00:12:25.759 So I was presented immediately with the law enforcement questions. 00:12:25.759 --> 00:12:29.919 And so we got to work, right? 00:12:29.919 --> 00:12:37.440 And I I'm the type of person that wants to make sure that we're able to answer those questions. 00:12:37.440 --> 00:12:47.440 And so we saw that we needed to be able to have the ability to, from a GPS satellite, and cellular and Wi-Fi perspective, answer all of those needs, right? 00:12:47.440 --> 00:12:50.240 So that took a long time just to do that. 00:12:50.480 --> 00:12:54.960 And I would imagine you're not a cell cellular wireless GPS expert. 00:12:55.120 --> 00:13:09.519 So you have to hire, you have to hire that expertise, you know, and once you start to learn um, you know, the ins and outs of what you need, then you then you start asking questions. 00:13:09.519 --> 00:13:12.240 Do I bring that in-house? 00:13:12.240 --> 00:13:14.000 Do I buy that? 00:13:14.000 --> 00:13:15.360 Do I license that? 00:13:15.360 --> 00:13:24.799 Do I, I mean, and there's a lot you learn about, you know, your your abilities to make the right decisions to solve problems. 00:13:25.120 --> 00:13:25.519 Yeah. 00:13:25.519 --> 00:13:28.960 Well, gosh, I mean, that is that is the founder way, right? 00:13:28.960 --> 00:13:33.279 We bump up against it and then we're like, oh, gotta figure that one out too. 00:13:33.279 --> 00:13:38.879 Never dreamed in a million years that I would be figuring this out, but here I am figuring it out. 00:13:39.200 --> 00:13:40.159 Correct. 00:13:40.159 --> 00:13:47.039 I would say that you get really good at solving problems after many years. 00:13:47.039 --> 00:13:52.159 Uh I told this on one other podcast, you know, you're only really a great CEO at 10 years. 00:13:52.159 --> 00:13:56.559 So at year nine, I was telling people, don't talk to me this year. 00:13:58.480 --> 00:14:00.960 That's so funny, but it does take time. 00:14:00.960 --> 00:14:05.200 And certainly we make we learn so much along the way and we make so many changes. 00:14:05.200 --> 00:14:09.360 So, how long did it take before you felt, okay, the app is ready? 00:14:09.360 --> 00:14:11.679 I'm gonna go out and start selling. 00:14:11.679 --> 00:14:15.120 Now, you have a sales background, so you knew what to do on that front. 00:14:15.120 --> 00:14:26.960 But talk about how long, you know, that was before you went out to actually share it with people and show it, or maybe you were doing that along the way to get more ideas. 00:14:26.960 --> 00:14:32.399 And then, you know, how did you decide who your first customers would be on the back end of it? 00:14:32.399 --> 00:14:35.200 I mean, consumer and you know, consumers start using it, right? 00:14:35.200 --> 00:14:38.799 But you've got to have that built-in background as well. 00:14:39.039 --> 00:14:40.320 Well, I was really lucky. 00:14:40.320 --> 00:14:44.799 Again, I think I've been really lucky, like my whole life in a way. 00:14:44.799 --> 00:14:50.720 Um, I was brought up at Xerox and, you know, taught by the best of the best. 00:14:50.720 --> 00:14:56.480 And Palo Alto Research Center Scientist taught me you have to build and listen to your clients. 00:14:56.480 --> 00:15:02.000 And so I built the app with, you know, the victims. 00:15:02.000 --> 00:15:11.600 I built them with the domestic shelters.org focus groups and with National Domestic Violence Hotline, you know, as much as they were willing to share, right? 00:15:11.600 --> 00:15:13.600 And with other shelters. 00:15:13.600 --> 00:15:28.000 I mean, these are some of the most tender and vulnerable groups that were willing to give me feedback and with, you know, individuals that had, you know, gone through some really, really tender moments in their lives. 00:15:28.000 --> 00:15:33.120 You know, and I also have gone through, I mean, a domestic violence situation. 00:15:33.120 --> 00:15:50.320 And so uh I I number one, tech, you know, entrepreneurs, if they are willing, and most of them are, um, get in there with their clients and then they build around that initial client focus group. 00:15:50.320 --> 00:15:53.039 I didn't, though, just focus on that. 00:15:53.039 --> 00:16:00.240 I was also listening to, because our um our entire trademark is we are the bridge to smart, safe cities. 00:16:00.240 --> 00:16:02.799 And then our second one is to keep you safe wherever you are. 00:16:02.799 --> 00:16:10.960 I knew I was grabbing that victim voice, but I was also listening for, okay, but how is this gonna impact 911? 00:16:10.960 --> 00:16:17.519 And then law enforcement and then

prosecution, and what's defense gonna think about this as well? 00:16:17.519 --> 00:16:21.279 And then internationally, how am I gonna be able to support this? 00:16:21.279 --> 00:16:24.080 Because growing up at Xerox, I was a global citizen. 00:16:24.080 --> 00:16:30.240 It wasn't just about how is this gonna impact American exports and imports. 00:16:30.240 --> 00:16:35.039 I had to think through like seven or eight, eight different layers, right? 00:16:35.039 --> 00:16:38.159 As I was listening to every single voice. 00:16:38.159 --> 00:16:40.399 And that's what I was listening for. 00:16:41.440 --> 00:16:41.919 Wow. 00:16:41.919 --> 00:16:56.320 And I love the way you were able to get these very vulnerable groups to help you because they really, I'm sure, had something to say about their safety and what they needed and what they wished for. 00:16:56.320 --> 00:16:57.919 Um, I can't even imagine. 00:16:57.919 --> 00:17:00.720 That must have been just an amazing experience for you. 00:17:00.960 --> 00:17:02.399 Well, I'm sure that you do that. 00:17:02.399 --> 00:17:05.680 You do that all the time with me, with everybody you talk to. 00:17:05.839 --> 00:17:07.359 You're so good at listening. 00:17:07.359 --> 00:17:08.480 Oh, thank you. 00:17:08.480 --> 00:17:09.039 Thank you. 00:17:09.039 --> 00:17:18.319 But yeah, I mean, I'm you you were given a gift, really, in a way, when you say, you know, these women's groups let you in and let you listen to them. 00:17:18.319 --> 00:17:19.839 That is a huge gift. 00:17:19.839 --> 00:17:23.039 So you were really able to shape your product. 00:17:23.039 --> 00:17:29.279 And like you said, on the other side of it, yeah, how is this gonna pack 911, right? 00:17:29.279 --> 00:17:32.240 And so how does how does the sale work? 00:17:32.240 --> 00:17:34.480 I mean, anyone can download the app. 00:17:34.480 --> 00:17:40.480 Any any of you can go to eBodyguard in your app store, uh, whatever kind of phone you have, and you can download that. 00:17:40.480 --> 00:17:41.519 That is no problem. 00:17:41.519 --> 00:17:43.039 But what was the other side? 00:17:43.039 --> 00:17:53.039 The infrastructure, what did you have to sell on the other side to the communities and the police departments and the safety and fire and all of that? 00:17:53.039 --> 00:17:56.559 It took me years to learn that part. 00:17:56.880 --> 00:17:57.440 Years. 00:17:57.440 --> 00:18:00.880 Uh number one, access is a big deal, right? 00:18:00.880 --> 00:18:06.640 Number two, being able to really listen about what 911 needs. 00:18:06.640 --> 00:18:08.640 They have so many screens in front of them. 00:18:08.640 --> 00:18:11.599 Oh, and this is the piece that I want everybody to understand. 00:18:11.599 --> 00:18:15.359 People get so frustrated today because they're just watching TV, right? 00:18:15.359 --> 00:18:17.440 About what's going on with law enforcement. 00:18:17.440 --> 00:18:24.319 But we have to be thoughtful about the fact that we can be

so fast to judge because we have one moment or this or that. 00:18:24.319 --> 00:18:28.319 I've had my frustrations with law enforcement, sure, along the way. 00:18:28.319 --> 00:18:30.640 But at the end of the day, it's a system. 00:18:30.640 --> 00:18:36.160 Every organization has their need for opportunity to grow. 00:18:36.160 --> 00:18:39.359 Every person has their need for opportunity to grow. 00:18:39.359 --> 00:18:42.720 I mean, talk about the Broncos and the Chiefs game this weekend, right? 00:18:42.720 --> 00:18:44.640 They're beating Bone Knicks up. 00:18:44.640 --> 00:18:51.039 But at the end of the day, the Chiefs failed the whole time last year, but they came back and they did awesome this weekend, right? 00:18:51.039 --> 00:18:53.920 Did we did we beat that quarterback up? 00:18:53.920 --> 00:19:03.039 No, no, but the deal is that when we have a tough time, we need our family and our friends to show up for us, reminding us how great we are. 00:19:03.039 --> 00:19:05.119 And that we just need to show up doing our best. 00:19:05.759 --> 00:19:06.880 Yeah, yeah. 00:19:06.880 --> 00:19:14.799 Okay, so you had to learn how to talk to safety professionals, right? 00:19:14.799 --> 00:19:16.480 You had first responders. 00:19:17.119 --> 00:19:17.920 I grew up with that. 00:19:17.920 --> 00:19:18.480 Okay. 00:19:18.480 --> 00:19:19.119 Yeah. 00:19:19.119 --> 00:19:23.519 I mean, I my first account was Fort Collins Police Department when I was like 22 years old. 00:19:23.519 --> 00:19:24.160 Okay. 00:19:24.880 --> 00:19:26.240 So you knew how to do it. 00:19:26.240 --> 00:19:31.839 You had to approach them and explain to them, I've got this app and it does this thing, but it's gonna impact you. 00:19:31.839 --> 00:19:34.240 So, what were those conversations like? 00:19:35.279 --> 00:19:44.480 Well, number one, uh they were used when I left Conduit Xerox Services, they were used to me being like in the business development role, and now I was the CEO. 00:19:44.480 --> 00:19:46.079 So that changed the dynamic. 00:19:46.079 --> 00:19:46.720 Yeah. 00:19:46.720 --> 00:19:50.319 And I didn't know nobody told me. 00:19:50.319 --> 00:20:02.480 They didn't knock on my door and say, Melissa, you have to change how you speak to the chiefs and everybody because that shifted with the personality relationship. 00:20:02.480 --> 00:20:04.319 Nobody shared that with me. 00:20:04.319 --> 00:20:06.000 Yeah. 00:20:06.000 --> 00:20:30.240 Second, um I I do a whole lot more listening now, and I'm willing to be patient and I'm willing to wait a long time for process and watch before I need something to happen. 00:20:31.839 --> 00:20:32.319 Yeah. 00:20:32.319 --> 00:20:48.480 So you kind of you have that approach down now and helping them understand because it's would seem to me like this could seem a little threatening to a police department or to first responders to have citizens, you know, recording and reporting things. 00:20:48.480 --> 00:20:50.160 Did they feel that way at all? 00:20:50.480 --> 00:20:53.119 Oh, at first they totally rejected the system. 00:20:53.119 --> 00:20:58.720 From 20, uh, let's see, I started this concept in 2018. 00:20:58.720 --> 00:21:05.440 From 2018 to 2023, they completely rejected the system in America. 00:21:05.440 --> 00:21:07.519 I had to go to Brazil. 00:21:09.440 --> 00:21:10.079 Wow. 00:21:10.079 --> 00:21:15.279 So you talked with them and listened, but they were like, no, no, no, and no. 00:21:16.720 --> 00:21:34.720 I had like one little pilot that would like give me some research, but and I was working with victims to learn like how to build, but no, law enforcement was absolutely threatened by the system completely, entirely, and especially think about what they were going through. 00:21:34.720 --> 00:21:41.440 Defund the police, and I'm trying to present to them the idea of oh, and citizens want to record you too. 00:21:41.680 --> 00:21:43.039 No way, yeah, yeah. 00:21:43.279 --> 00:21:44.400 No problem, right? 00:21:44.400 --> 00:21:46.400 No way, they couldn't accept it. 00:21:46.400 --> 00:21:50.000 Only now are they seeing oh, this is great. 00:21:50.000 --> 00:21:51.200 This is a great opportunity. 00:21:51.440 --> 00:21:55.359 So, like five years later, they now eight years later. 00:21:55.599 --> 00:21:57.039 It took eight eight weeks. 00:21:58.559 --> 00:21:59.200 Oh my gosh. 00:21:59.200 --> 00:21:59.680 All right, let's. 00:21:59.680 --> 00:22:02.799 Pause on that for a minute and let's go back. 00:22:02.799 --> 00:22:04.720 Your son was 12. 00:22:04.720 --> 00:22:06.240 You're a single mom. 00:22:06.240 --> 00:22:10.640 Now, I'm a female founder. 00:22:10.640 --> 00:22:12.559 I know how much work it is. 00:22:12.559 --> 00:22:15.920 Um, you know, it's it's hard enough, you know, when you have a job. 00:22:15.920 --> 00:22:19.680 When my son was very young, I worked for my dad's company, Miller Hyman. 00:22:19.680 --> 00:22:22.720 Um, and you know, I could bring him to the office with me. 00:22:22.720 --> 00:22:27.200 We had a very family-friendly office back in the 90s, which was pretty abnormal. 00:22:27.200 --> 00:22:29.119 Like that wasn't typical, right? 00:22:29.119 --> 00:22:32.720 Um, but you know, mostly he had to go to school and have a babysitter. 00:22:32.720 --> 00:22:34.559 My mom helped and all of that. 00:22:34.559 --> 00:22:36.400 Um, I was a single mom also. 00:22:36.400 --> 00:22:43.920 Um he his dad was close by, but he worked and, you know, did not uh take the primary responsibility for the care, of course. 00:22:43.920 --> 00:22:48.079 And so um, you know, I know that that was not easy, right? 00:22:48.079 --> 00:22:54.000 But then when I started my own company, and now it's like, okay, it's even more, right? 00:22:54.000 --> 00:23:04.400 Because we as female founders, and I think any founder really, they do what has to be done until it's done to keep the company moving forward, right? 00:23:04.400 --> 00:23:10.400 And and

focus on product at first and then focus on driving revenue and keeping customers happy. 00:23:10.400 --> 00:23:13.440 And that doesn't leave a lot of time for anything else. 00:23:13.440 --> 00:23:15.599 So, how did you juggle that? 00:23:15.599 --> 00:23:20.480 How did you manage being a single mom with your son and keeping everything going? 00:23:20.480 --> 00:23:21.440 Because you had a lot. 00:23:21.440 --> 00:23:26.319 Because not only were you building something, you were learning, oh, how is this gonna be? 00:23:26.319 --> 00:23:26.880 How's that gonna? 00:23:26.880 --> 00:23:31.359 And then you're uh butting your head against these uh safety professionals. 00:23:31.359 --> 00:23:33.200 And I'm sure that that was a lot. 00:23:33.200 --> 00:23:46.240 So, what kinds of things you did you do to help yourself um be a mom and be a CEO and all of the other things you wanted to do in your own community and and take care of yourself too. 00:23:46.480 --> 00:23:51.279 Uh, I will tell you, I didn't have one hit of dopamine in like seven years. 00:23:51.279 --> 00:24:19.920 Like it was a complete lesson in how do you focus on being your own cheerleader and waking up and knowing that you're still on the right journey and that this isn't about you, this is about you know what you were called to, and that this is I mean, some people might call me crazy that I stuck it, stuck it out. 00:24:19.920 --> 00:24:24.640 Like, really, but it's I think most of us will call ourselves crazy. 00:24:24.640 --> 00:24:27.759 Okay, this is what I really honestly did. 00:24:27.759 --> 00:24:30.720 Number one, I didn't do anything. 00:24:30.720 --> 00:24:33.200 I mean, I used to write musicals in my 30s, okay? 00:24:33.200 --> 00:24:35.440 I I just focused on two things. 00:24:35.440 --> 00:24:42.480 I focused on my son because he was growing up in his teenage life and my company. 00:24:42.480 --> 00:24:43.680 That's it. 00:24:43.680 --> 00:24:49.359 Okay, every now and then I would see my friends, but that's it, those two things. 00:24:49.359 --> 00:25:10.000 And every morning I would enjoy a cup of coffee, my spiritual work, my exercise, and then I would get to it, and then enjoying those really simple things in life and structuring my life, and at the end of the day, oh, in a bath. 00:25:10.000 --> 00:25:28.000 I know, I know that sounds really simple, but like knowing that if I structure my life really, really simple, and then at the end of the day, like my walk, and knowing that this is all I could focus on, that was it. 00:25:28.480 --> 00:25:36.400 Yeah, so smart because I do feel like we we tend to take on too much, we have that proclivity to do, you know, take on too much. 00:25:36.400 --> 00:25:42.720 And I agree with you when we can narrow it down and go, This is my life right now, it's not forever. 00:25:42.720 --> 00:25:49.039 Yeah, I knew this is my life right now, and the simpler I keep it, the easier it's going to be. 00:25:49.039 --> 00:25:52.640 Having

a teenager, there's nothing easy about it, right? 00:25:52.799 --> 00:25:55.039 Oh, he couldn't, he was so mad at me. 00:25:55.039 --> 00:25:58.960 He was so mad, he's like, You used to have a really good job. 00:25:58.960 --> 00:26:14.400 And we went through some tough times, but I knew what I was building, and I knew that I needed to do this, and I knew that it would one day be over. 00:26:14.799 --> 00:26:18.559 So I my son, I was a single mom and my son, right? 00:26:18.559 --> 00:26:23.519 And I used to have him help me with something, you know, he helped me around the house a lot. 00:26:23.519 --> 00:26:24.960 That was like my first rule. 00:26:24.960 --> 00:26:29.359 We're a team, you know, we we get the housework done together, right? 00:26:29.359 --> 00:26:33.039 And um, you have your role, I have my role, we're gonna do it, right? 00:26:33.039 --> 00:26:34.400 I held each other accountable. 00:26:34.400 --> 00:26:38.720 But then I, when he was, you know, in high school, I was like, okay, you can learn how to do a spreadsheet. 00:26:38.720 --> 00:26:40.720 You can do there's things you can do for me. 00:26:40.720 --> 00:26:48.480 But he would watch how hard I work and he would say to me, I'm never gonna be an entrepreneur, I'm never gonna own a business, I know, right? 00:26:48.480 --> 00:26:50.880 And I'm like, okay, okay. 00:26:50.880 --> 00:26:52.480 Uh, but guess what? 00:26:52.480 --> 00:26:54.160 He's 35 years old. 00:26:54.160 --> 00:26:58.240 He has been a business owner for 12 years, he's highly successful. 00:26:58.559 --> 00:27:06.319 And after his mom, we actually model to them what they end up becoming. 00:27:06.319 --> 00:27:10.000 So my son, oh, okay, I am gonna share this. 00:27:10.000 --> 00:27:17.440 So my son was he became so mad that that he that he ran away from home. 00:27:17.440 --> 00:27:20.559 He literally like left for a year and went to Oklahoma, of course. 00:27:20.559 --> 00:27:22.400 And he wrote me the nastiest note. 00:27:22.400 --> 00:27:24.160 And I was like, okay, it did. 00:27:24.160 --> 00:27:24.960 It broke my heart. 00:27:24.960 --> 00:27:26.240 It was the hardest period. 00:27:26.240 --> 00:27:26.640 I'm sure. 00:27:26.640 --> 00:27:28.640 And I'm sharing this because why? 00:27:28.640 --> 00:27:39.359 Because I think female founders, not just female founders, there are there are other single fathers out there that have to be mothers too. 00:27:39.359 --> 00:27:41.680 And they probably live with guilt. 00:27:41.680 --> 00:27:45.920 We live with guilt every day of what we cannot get done. 00:27:45.920 --> 00:27:46.400 Right. 00:27:46.400 --> 00:27:46.960 Right. 00:27:46.960 --> 00:27:54.720 And I just want to encourage everybody that like the person that you never forgave needs forgiving, and that's yourself. 00:27:54.720 --> 00:28:06.880 And and and and you need to you need to be able to do that journey faster than than you are doing today because there's only so much you have capacity for. 00:28:06.880 --> 00:28:12.960 And the more you say no, the faster you'll get to success. 00:28:12.960 --> 00:28:17.920 And um we all can only do our best every single day. 00:28:17.920 --> 00:28:20.160 And that's what I just gave myself permission for. 00:28:20.160 --> 00:28:24.240 And I gave myself permission for him to be angry at me because I could take it. 00:28:24.240 --> 00:28:30.799 And I knew that I was the person that could handle his anger because he needed someone to be angry at. 00:28:30.799 --> 00:28:31.599 And you know what? 00:28:31.599 --> 00:28:38.160 Here's what happened: he came back and he is now working at e-bodyguard and he basically every single day. 00:28:38.559 --> 00:28:39.359 Every single day. 00:28:39.359 --> 00:28:40.000 I love it. 00:28:40.000 --> 00:28:43.359 Well, I mean, he was going through a lot too, really, from a kid's point of view, right? 00:28:43.359 --> 00:28:50.799 His dad had passed, he's a teenager, he's got a his mom changed her job, and you know, it's everything's different. 00:28:52.160 --> 00:28:53.519 I mean, it's hard, right? 00:28:53.519 --> 00:28:56.960 He was just seeking for answers like we all are. 00:28:56.960 --> 00:28:58.000 What's going on? 00:28:58.000 --> 00:29:00.160 And I think that's what the world is doing right now. 00:29:00.400 --> 00:29:01.680 What's going on? 00:29:01.680 --> 00:29:06.240 No, I oh my gosh, I agree with you so much. 00:29:06.240 --> 00:29:08.880 But, you know, it's amazing, right? 00:29:08.880 --> 00:29:09.920 That we got through it. 00:29:09.920 --> 00:29:14.880 Like in high school, my son um, you know, was not easy. 00:29:14.880 --> 00:29:17.440 I hope he's gonna listen to this podcast, mom. 00:29:17.440 --> 00:29:23.039 Um, but he didn't, he was so smart and he didn't want to do his work. 00:29:23.039 --> 00:29:26.079 So, you know, it's always this fight with the homework and everything else. 00:29:26.079 --> 00:29:29.359 And I was like, you're getting Fs, but you're so smart. 00:29:29.359 --> 00:29:31.200 Like, what is going on here? 00:29:31.200 --> 00:29:35.839 But that struggle, you know, that they they have, and we have to let them have it. 00:29:35.839 --> 00:29:38.000 Like we can't fix everything for them, right? 00:29:38.000 --> 00:29:41.119 And so here we are, we're CEOs, we're fixers, right? 00:29:41.119 --> 00:29:43.200 We're solving, we're fixing, we're listening. 00:29:43.200 --> 00:29:44.799 But then with our own kids, right? 00:29:44.799 --> 00:29:47.599 We have to do the same. 00:29:47.599 --> 00:29:52.880 And and it's just never easy, but it's amazing how how we get through it. 00:29:52.880 --> 00:29:57.359 And I love that both of our sons are so successfully doing what they're doing. 00:29:57.359 --> 00:30:06.880 And um, I do think having a strong mom who is believing in something and leading that way is just so important. 00:30:08.400 --> 00:30:25.680 Yeah, and I think the more faith you have in yourself and in God and in um uh systems that

are set in place to work, the more that you allow um failure. 00:30:25.680 --> 00:30:27.519 Yes, yes. 00:30:27.759 --> 00:30:34.240 And you can tolerate the failure and it doesn't feel because we have this cognitive load that we all carry, right? 00:30:34.240 --> 00:30:35.440 Every human does. 00:30:35.440 --> 00:30:46.640 But when you are a female founder and you're carrying the cognitive load for your entire company, and as nurture caretaker, because that's who we are, females on this planet, right? 00:30:46.640 --> 00:31:01.440 We run our companies a little bit differently and we we do it with a just a different approach, not bad, not not good, not just a different approach, but it gives us more of a cognitive burden because we think about the humans so heavily, right? 00:31:01.440 --> 00:31:06.240 And then we have, you know, the cognitive burden of running a household. 00:31:06.240 --> 00:31:07.839 And right? 00:31:07.839 --> 00:31:12.079 Because think about all the orchestration of running a household is huge, right? 00:31:12.079 --> 00:31:15.119 There's so many things that need to be done and people that have to be contacted. 00:31:15.119 --> 00:31:19.680 And then we have the orchestration of our children, then the orchestration of our own life. 00:31:19.680 --> 00:31:27.839 Um, and then, you know, goodness, if you're in your 40s and above, you've got perimenopause to think about and menopause and all of those things. 00:31:27.839 --> 00:31:30.880 So that cognitive load does compound. 00:31:30.880 --> 00:31:34.559 But what makes it worse is the guilt, which you mentioned earlier, right? 00:31:34.559 --> 00:31:39.839 When you feel like you can't do everything you want to do, we got to let go of the guilt part. 00:31:39.839 --> 00:31:42.160 Really, like it's just we gotta let go. 00:31:42.160 --> 00:31:51.440 We gotta forgive ourselves, give ourselves grace, um, you know, have the faith, like you said, because otherwise that cognitive load will burn us out. 00:31:51.440 --> 00:31:55.599 And many, many of the women, and I know you and I have talked about this too. 00:31:55.599 --> 00:31:58.720 We do, we get burnout, we have those moments. 00:31:58.720 --> 00:32:00.160 We are like, oh, I'm done. 00:32:00.160 --> 00:32:05.279 I I can't, I, I can't, but but then but then we wake up the next day and we do. 00:32:05.599 --> 00:32:16.000 Yeah, I think I think I only got there though, like by knowing that I am enough, that it is enough, that we're all enough. 00:32:16.000 --> 00:32:17.440 Yeah, you know. 00:32:17.440 --> 00:32:19.039 I don't know when you got to that. 00:32:19.039 --> 00:32:20.559 When did you get to that? 00:32:20.960 --> 00:32:22.960 Well, I mean, I'm a work in progress, right? 00:32:22.960 --> 00:32:24.000 I say it every day. 00:32:24.000 --> 00:32:32.960 I have, you know, all of my declarations that I say every morning, and I am enough, I have enough, I do enough, I'm good enough as part of my declarations every morning and still

do it. 00:32:32.960 --> 00:32:35.279 I do truly believe that. 00:32:35.279 --> 00:32:40.240 And I just have to remind myself sometimes I don't need to do one more thing. 00:32:40.240 --> 00:32:41.839 I don't need to learn one more thing. 00:32:41.839 --> 00:32:45.200 If I do learn one more thing, that's fine, but I don't need to, right? 00:32:45.200 --> 00:32:48.400 Yeah, I am enough exactly the way I am. 00:32:48.400 --> 00:32:52.079 And I think that is a gift that most women don't have yet. 00:32:52.079 --> 00:32:57.599 I I talk to a lot of women who just don't really believe that in their core yet. 00:32:57.599 --> 00:33:02.319 Um, and I think that's something we can help each other with. 00:33:02.319 --> 00:33:06.079 It is truly okay, right? 00:33:06.079 --> 00:33:09.680 You do what you can, like you said, do your best. 00:33:09.680 --> 00:33:12.319 That doesn't need do everything. 00:33:12.319 --> 00:33:13.440 You couldn't do everything. 00:33:13.440 --> 00:33:14.640 So you said, what can I do? 00:33:14.640 --> 00:33:17.200 I can run this company and I can raise my son. 00:33:17.200 --> 00:33:18.559 Those are two things I can do. 00:33:18.559 --> 00:33:20.160 I can't write musicals anymore. 00:33:20.160 --> 00:33:22.000 I can do these two things, right? 00:33:22.000 --> 00:33:25.359 Right now, not forever, for now, right? 00:33:25.359 --> 00:33:28.240 And I think that's where we really have to. 00:33:28.240 --> 00:33:38.720 It becomes hard when you begin in situations like I'm in right now, where I am, I've got grandchildren that I want to have time with and you know, love and hug and all that good stuff. 00:33:38.720 --> 00:33:42.559 And then I have uh elderly parents who need a lot of care. 00:33:42.559 --> 00:33:48.000 And then I have myself and my home and my business, and I'm launching something new, right? 00:33:48.000 --> 00:33:50.559 So all of that is too much. 00:33:50.559 --> 00:33:54.640 So I every day have to ask, what are my priorities today? 00:33:54.640 --> 00:33:56.079 What can I get done today? 00:33:56.079 --> 00:34:05.519 And and because of the circumstances with my parents right now, I have not seen my grandchildren in three weeks, but I'm fixing that this weekend, right? 00:34:05.519 --> 00:34:08.239 So you can't do everything. 00:34:08.239 --> 00:34:11.679 And when you try, you're going to burn out. 00:34:11.679 --> 00:34:16.320 So every day it's a reminder of I can wake up and do my best. 00:34:16.320 --> 00:34:19.599 And these are the things I won't do today. 00:34:19.599 --> 00:34:22.800 That's as just as important as what I will do today. 00:34:23.119 --> 00:34:36.159 Yeah, I think the other thing is that I'm starting to recognize like what I'm recognizing in myself at least, and maybe, and I don't know if there's commonality with you, but I'm just processing this. 00:34:36.159 --> 00:34:36.719 Yeah. 00:34:36.719 --> 00:34:41.440 We have standards or expectations set by organizations. 00:34:41.440 --> 00:34:42.719 Okay. 00:34:42.719 --> 00:34:50.960 Or like this is we maybe, maybe, maybe I have seen this is what success is, or people say this is basically successful. 00:34:51.280 --> 00:34:54.000 Or even like society, it's sort of like what we grew up with, right? 00:34:54.239 --> 00:34:55.119 Right, right, right. 00:34:55.119 --> 00:35:04.719 Like, oh, that's what it means to be a successful mother, or that's what it means to be a successful entrepreneur, or this is what it looks like, like a template, right? 00:35:04.719 --> 00:35:11.840 And then all of a sudden, like, oh wow, I didn't make I didn't make the mark, I didn't make this, or I didn't make that, right? 00:35:11.840 --> 00:35:15.440 And then we're just crushed because you know what I'm saying? 00:35:15.440 --> 00:35:20.719 Versus just like saying, well, like I brought this forward today. 00:35:20.719 --> 00:35:21.679 Was that good? 00:35:21.679 --> 00:35:23.119 That was the best I did. 00:35:23.119 --> 00:35:24.239 That's great, right? 00:35:24.239 --> 00:35:26.000 And then accepting that, right? 00:35:26.000 --> 00:35:29.440 And seeing how, seeing how did you connect with people? 00:35:29.440 --> 00:35:30.719 Did you have a good day? 00:35:30.719 --> 00:35:33.360 Did you have, did you bring forward your best? 00:35:33.360 --> 00:35:36.239 And being able to make that good. 00:35:36.239 --> 00:35:39.119 Being able to make that really good. 00:35:40.239 --> 00:35:49.199 Yeah, I always tell the founders I work with, applaud what you got done today and don't focus on what didn't get done because that's for another day. 00:35:49.199 --> 00:35:54.159 But if you don't stop and applaud what you did get done, you always feel behind. 00:35:54.159 --> 00:35:58.880 You always have that cognitive burden of what you there's too much to do. 00:35:58.880 --> 00:36:00.400 I can never get it done, you know? 00:36:00.400 --> 00:36:02.880 But you did a whole bunch today, and that was great. 00:36:02.880 --> 00:36:04.480 So let's applaud that. 00:36:04.480 --> 00:36:07.519 And then, yeah, all that stuff will move to another day. 00:36:07.519 --> 00:36:10.480 Everything that didn't get done, oh well, it's gonna get done another time. 00:36:10.480 --> 00:36:17.599 So I think it is a mindset shift for some because we're always with checklists and all the stuff we didn't check off. 00:36:17.599 --> 00:36:20.000 Hey, let's applaud the things we did check off. 00:36:20.000 --> 00:36:21.280 Woo-hoo! Right. 00:36:21.280 --> 00:36:28.159 And then it's it's so much easier to go forward because we're looking at what we did get done versus what we didn't get done. 00:36:28.400 --> 00:36:29.760 I think that is what it is. 00:36:29.760 --> 00:36:42.239 I think it's that mind shifts uh like move from uh living in a like fear of oh my goodness, I did not do, versus, hey, I'm good. 00:36:42.239 --> 00:36:43.360 I'm really good. 00:36:43.360 --> 00:36:44.880 And look what I did do. 00:36:44.880 --> 00:36:45.679 And you know what?

00:36:45.679 --> 00:36:47.280 Here's my list for tomorrow. 00:36:47.280 --> 00:36:48.079 Yeah. 00:36:48.079 --> 00:36:49.519 Yeah, I love that. 00:36:50.320 --> 00:36:50.719 I love it. 00:36:50.719 --> 00:36:53.280 So we all have our ways, you know, of getting through it. 00:36:53.280 --> 00:36:58.960 And I think women are just famous for waking up, putting a smile on their face and pushing through, right? 00:36:58.960 --> 00:37:03.119 But I think we need to give ourselves some grace, have some rest, relaxation. 00:37:03.119 --> 00:37:04.880 And and I just love your approach. 00:37:04.880 --> 00:37:12.159 Slim it down, make it simple, and then focus on the one or two things you want to do and just do that. 00:37:12.159 --> 00:37:14.320 Don't try to do everything, right? 00:37:14.320 --> 00:37:18.159 All right, so back to back to your uh building the business. 00:37:18.159 --> 00:37:24.880 So you finally got eight years later, these okay, other countries were easier to get them to understand. 00:37:24.880 --> 00:37:30.800 You got these American safety professionals, uh, first responders to understand. 00:37:30.800 --> 00:37:33.119 Oh, this might be a good thing. 00:37:33.119 --> 00:37:34.639 Whoa, okay. 00:37:34.639 --> 00:37:36.400 So where are you now? 00:37:36.400 --> 00:37:38.159 How is this all working for you? 00:37:38.159 --> 00:37:41.119 What is what you know, what does the sale look like today? 00:37:41.119 --> 00:37:42.159 And what's your focus? 00:37:42.159 --> 00:37:45.519 I know you go to a ton of conferences with safety professionals. 00:37:45.519 --> 00:37:48.159 So just tell us a little bit about how it's working today. 00:37:48.400 --> 00:37:49.519 Yeah, that's great. 00:37:49.519 --> 00:38:04.239 So we do have victims on the app in uh America, and that's which always will be one of my priorities, and then of shelters, and then our team has a survivor support team, and that's where my son works, and I'm really happy about that. 00:38:04.239 --> 00:38:07.039 And then uh he also does some digital work. 00:38:07.039 --> 00:38:13.199 Uh on the um state side, we have Texas uh agencies that are moving forward. 00:38:13.199 --> 00:38:20.719 We have some agencies here in Colorado, North Carolina, and we're looking in New York and then Indiana. 00:38:20.719 --> 00:38:23.119 We have other states that are moving forward. 00:38:23.119 --> 00:38:30.079 We'll see after this year's International Association of Chiefs of Police and a couple other conferences that I'll be at next week. 00:38:30.079 --> 00:38:34.400 We're going to Smart Cities Tech Connect in DC. 00:38:34.400 --> 00:38:47.760 So I really want to be able to uh focus on that bridge between the CIO, the IT director, that city manager discussion, mayor discussion, and the chief of police. 00:38:47.760 --> 00:38:50.639 I think that's a really valuable discussion. 00:38:50.639 --> 00:38:54.000 So I think that's gonna take a little bit of time. 00:38:54.639 --> 00:38:55.199 Interesting. 00:38:55.199 --> 00:38:59.840 Yeah, so you have the victims on the app, but anyone can be on the app. 00:38:59.840 --> 00:39:10.000 And part of the whole thing about this eBodyguard app is that it can help prevent you from becoming a victim of crime as well, which is what I think is just amazing. 00:39:10.000 --> 00:39:14.000 It's a very safe preventative tool, right? 00:39:14.000 --> 00:39:18.000 To help people be safe in any environment that they might be in. 00:39:18.639 --> 00:39:29.199 Last night I had a conversation with a gentleman and they saw the app and they said, Well, I don't know that I would ever have a need for that because I'm not a victim of crime. 00:39:29.199 --> 00:39:32.960 I said, Well, that's good, but you never know when you might be. 00:39:32.960 --> 00:39:43.760 You never know when like something may happen to you, or you know, that you know, you need to be preventative of it or happen to something in your family. 00:39:43.760 --> 00:39:45.840 Lucky that you haven't needed it so far. 00:39:45.840 --> 00:39:48.719 Lucky that you're you're so lucky. 00:39:48.960 --> 00:39:50.239 Yeah, you never know. 00:39:50.239 --> 00:39:53.440 I mean, remember, and I was telling you the story about my sister-in-law. 00:39:53.440 --> 00:40:00.800 Um, she's Hispanic and you know, with ice and everything that's going on, she's not a citizen, but she does have a green card. 00:40:00.800 --> 00:40:02.400 She's married to my brother. 00:40:02.400 --> 00:40:08.639 Um, she's working on her citizenship, and she drives a little white Volkswagen bug. 00:40:08.639 --> 00:40:16.880 And she is a tiny little lady who's beautiful, you know, and she's just driving along perfectly fine. 00:40:16.880 --> 00:40:19.039 And she gets pulled over. 00:40:19.039 --> 00:40:26.000 And I mean, she told me she was like going onto a freeway and there were two lanes, and maybe she wasn't in the right lane, but you know, it was really no big deal. 00:40:26.000 --> 00:40:27.920 There were no other cars around, nothing. 00:40:27.920 --> 00:40:31.920 And a cop pulls her over and starts telling her she's drunk. 00:40:31.920 --> 00:40:35.360 And she's like, No, officer, I have not been drinking. 00:40:35.360 --> 00:40:38.880 And then he was really belligerent and rude to her. 00:40:38.880 --> 00:40:40.800 Maybe he was the one who was drinking. 00:40:40.800 --> 00:40:48.079 Um, and he was asking her to blow in in the breathalyzer, and she did, and she was not drunk. 00:40:48.079 --> 00:40:51.840 And then he was asking her to do all the things that they ask you to do. 00:40:51.840 --> 00:40:58.159 And uh, she passed every test he gave her, and he still put her in jail. 00:40:59.199 --> 00:41:01.519 I'm so sorry that happened. 00:41:01.519 --> 00:41:03.360 That's unfortunate. 00:41:03.599 --> 00:41:04.239 Yeah. 00:41:04.239 --> 00:41:17.119 And uh in our jail here in the county, they've had so much uh problems with fentanyl that now they strip search everyone who gets put in

the county jail before they, I mean, you know, it's not prison, it's jail, right? 00:41:17.119 --> 00:41:20.719 It's like you're overnight there for he was saying she was drunk, she wasn't. 00:41:20.719 --> 00:41:23.039 They even took a blood test, she wasn't drunk. 00:41:23.039 --> 00:41:27.119 But if she had had that app, this could have all been recorded. 00:41:27.119 --> 00:41:33.039 And so I told her, of course, about it as soon as I knew about it, which was a little bit after that. 00:41:33.039 --> 00:41:36.960 But it was, it was a terrible situation for anyone to be in, right? 00:41:36.960 --> 00:41:47.679 And um, this is it's unfortunate, and hopefully these kinds of things don't happen very often, but you don't expect the people who are supposed to protect you to be the ones harming you. 00:41:47.679 --> 00:41:49.599 And in that case, she had that. 00:41:49.840 --> 00:41:53.440 I'm so sorry to hear that that happened with your sister-in-law. 00:41:53.440 --> 00:42:10.320 I will say this though, there is a very clear process when law enforcement is in that situation and anything could have happened there that where they may have broken the law or they may have obviously stepped over and had overreach. 00:42:10.320 --> 00:42:30.400 So I want you to feel at peace that if something did occur and this officer clearly did something incorrectly or broken the law, people today in the power of chiefs of police or city managers or mayors, they're taking it very seriously. 00:42:30.400 --> 00:42:32.960 And I want you to have peace of mind about that. 00:42:32.960 --> 00:42:44.800 Moving forward, uh your sister-in-law um and others like that, um, this is this is not something that that cities are allowing. 00:42:44.800 --> 00:42:46.079 Absolutely not. 00:42:46.079 --> 00:42:51.599 So is there anything at all that you would like to say about what you wish could have happened? 00:42:51.840 --> 00:42:53.599 Yeah, well, thank you for saying that. 00:42:53.599 --> 00:43:00.239 And I I do wish she had e-bodyguard because she could have recorded it, because it becomes her word against his, right? 00:43:00.239 --> 00:43:07.199 And um, you know, we are pursuing it, but basically, I don't know, we'll see. 00:43:07.199 --> 00:43:12.079 I I don't I don't feel like they're going to take the action that we wish that they would. 00:43:12.079 --> 00:43:21.280 But, you know, she she is safe now and she is getting some therapy about it because it was very traumatic for her. 00:43:21.280 --> 00:43:23.119 We need e-bodyguard, right? 00:43:23.119 --> 00:43:32.960 We need a tool like this to keep our citizens safe from whatever it might be, or even, you know, it doesn't even have to be something horrible. 00:43:32.960 --> 00:43:39.360 Sometimes you're just in a situation where you're like, oh my gosh, you could be lost and you just need someone to help you. 00:43:39.360 --> 00:43:42.079 The e-bodycart could help with that too. 00:43:42.079 --> 00:43:44.480 So I think there's just no reason not to have it. 00:43:44.480 --> 00:43:45.840 Everyone should have it. 00:43:45.840 --> 00:43:49.679 And they can set it up to help them with these kinds of things. 00:43:49.679 --> 00:43:51.920 And even I think about my elderly parents. 00:43:51.920 --> 00:43:55.679 What a great tool that would be for them to be able to reach 911 so easily. 00:43:55.920 --> 00:44:09.760 Well, I think the reason law enforcement will like it and embrace it is because it actually supports them and gives them peace of mind because then the citizen has absolutely given consent for how they're embracing law enforcement and the community. 00:44:09.760 --> 00:44:23.840 And it relieves the executives, the chiefs and the cities and the mayors about hey, we know that everybody out there on the streets is having the balanced approach to this in that way. 00:44:23.840 --> 00:44:25.679 Well, you are go ahead. 00:44:25.679 --> 00:44:26.719 Yeah, go ahead. 00:44:26.880 --> 00:44:28.800 I was just gonna say you are doing great work. 00:44:28.800 --> 00:44:36.079 I I'm so honored to know you and to watch this journey with you for the last couple of years and to see how much of a difference you're making. 00:44:36.079 --> 00:44:45.280 And I'm so grateful that the law enforcement, first responders, and safety professionals are seeing that this is a great tool for everyone. 00:44:45.599 --> 00:44:47.199 I really appreciate you, Alice. 00:44:47.199 --> 00:44:48.079 I really do. 00:44:48.079 --> 00:44:51.840 And and I and there's always gonna be more to talk about. 00:44:51.840 --> 00:44:59.039 We're gonna continue to learn from each other as I'm as we're gonna learn with the agencies and support them. 00:44:59.039 --> 00:45:01.519 We want them to know that we support them as well. 00:45:01.760 --> 00:45:03.199 Absolutely, absolutely. 00:45:03.199 --> 00:45:10.719 Okay, well, my goodness, this time went so fast, but I do want everyone to know how they can find you and how they can find eBodyguard. 00:45:11.360 --> 00:45:25.840 LinkedIn is a great way to find me, Melissa Faith Heart or eBodyguard, as well as you can download the app at the Apple and Google Play Store under eBodyguard, and you can find me at ebodyguard.org. 00:45:26.159 --> 00:45:26.960 Wonderful. 00:45:26.960 --> 00:45:27.760 Oh my gosh. 00:45:27.760 --> 00:45:30.000 Well, I will continue watching your journey. 00:45:30.000 --> 00:45:32.000 You and I will talk again soon. 00:45:32.000 --> 00:45:37.599 Thank you so much for sharing your journey on sales talk for CEOs. 00:45:37.920 --> 00:45:38.800 Thank you. 00:45:39.280 --> 00:45:44.960 If you enjoyed the show, please like and subscribe, and we'll see you next week.