Pełna transkrypcja odcinka Is the Weekly Interview Format Obsolete? Exploring Alternative Structures

WEBVTT 00:00:00.239 --> 00:00:37.039 Most podcasters will default to that weekly guest interview style because everyone else seems to be doing it. But managing guests, coordinating schedules, and editing hour-long conversations week after week is the quickest way to burn out. Today, we're challenging that industry standard. We're going to be looking at why weekly interviews might actually be diluting your authority, and I'm going to break down three alternative podcast styles that protect your capacity while generating better business results. Welcome to Podcasting Unlocked, the show for purpose-driven podcasters. 00:00:37.520 --> 00:01:36.650 I'm Alesia Galati, founder of Galati Media, and I'm here to share actionable strategies to help you amplify your message and grow your audience. Hey, friends, it's Alesia. I'm excited about this episode. I know I say that every episode, but I am excited about this one because I feel like so much of the advice that is given out there is you only need to have a solo episode, or you only need to have an interview style episode. A lot of the conversations that I've been having lately have been more about how do we find a schedule, a cadence, a style that works for us. I was talking to my friend Candice recently, who has a podcast where it is her and her husband. It's called Sci-Fi Book Pod. They're sci-fi book readers, and they invite a guest on to talk about a specific book. And her concern was that she keeps getting interview requests from publishers or from authors saying, "Here's a free book. I'd love for you to interview me on your show. 00:01:37.700 --> 00:01:40.700 Here's access to that free book. 00:01:37.700 --> 00:02:17.340 And so we were brainstorming some ideas because she's my friend. We're brainstorming some ideas on what she could do to make it an effective and strategic move for her if she did decide to go that route. So I think that it could go either way. It could be that you've always had guests on and you want to switch it up, or you have never had guests on, and you want to add them on, but you're not really sure how to do it. But I think that having a specific style to your show, while it is effective in keeping your audience and kind of setting that expectation for them, sometimes switching it up is a really good way to do that. 00:02:17.939 --> 00:02:55.509 So let's go through some of the things that you have to do when you are having interviews. When you have an interview podcast, typically you're going to have to manage schedules. There's a lot of that administrative backend things that have to be managed, like the pitching, the scheduling, making sure that everybody's tech works, and then editing a two-person conversation actually takes significantly more time than most of the other formats, and one thing that I'm finding, especially with some of the software that we're using, is if the tech in your recording studio isn't working correctly. 00:02:55.719 --> 00:04:22.189 So, say you didn't click that you were not wearing headphones, and that means that the guest audio or your audio can actually get through to the final edit, and there's going to be duplicate sound or sometimes an off balance of sound in the final cut. So you want to make sure that you're doing all of that extra stuff. There's a lot of things that have to be done when it comes to scheduling people. Now, you could use software like Podmatch to help with the pitching side. You could use Calendly to help with the scheduling side. You could make sure that you just do a quick tech check right before you start interviewing. And then for the editing, there are software that you can use to take out a lot of that extra stuff, but if the person is talking over you or affirming, and when I say affirming, I mean when someone says, "Hmm, yeah, wow, I totally understand things like that over the other person talking. While that is part of having a conversation with someone, the final audio quality you might not want that in there, so that's going to take some extra editing. There's nothing you can really do about that other than getting in there and doing that editing. Now, a lot of the software has improved. I started podcasting 10 years ago, which is crazy banana pants to me. But I started podcasting 10 years ago, and I was using Zoom and Audacity. 00:04:22.730 --> 00:05:24.589 So we've moved far, far ahead from that since that time. And I think that there's so much that has improved just on the editing side. We have software like Riverside, which I'm using to record this. You can use it to edit it. At the time of me recording this, they just did an update for their editing software that's supposed to be even bigger and even better, and I'm actually looking at moving from Descript over back to just editing in Riverside. We'll see how that goes. I haven't decided yet. There's lots of different options here, and I think it's really exciting to see that. And it also takes. Time and effort, and if your podcast is not generating the leads that you need it to, or creating the connections that you need it to, then just making yourself do this every week interviewing style might not be the best bet for you, and it's going to be the quickest way for you to say, actually, this is not working anymore, and I don't like this. 00:05:21.050 --> 00:05:54.490 And then you end up pod fading, which that might be your goal eventually. But I think that we can find some ways that if you're not ready for that, you can still respect your boundaries, actually achieve your business objectives, and move forward from there. So the first alternative is a seasonal limited series instead of creating a full, I'm going to keep having this podcast, and every single week we're going to talk to a new person. Maybe you have seasons. I am loving seasons over at We Read Smut. 00:05:54.670 --> 00:06:01.889 That is something that I honestly wish I would have done a lot sooner with this podcast. 00:05:57.370 -->