TRANSKRYPCJA 🔗
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Alrighty, from our studios in Los Angeles and Tampa, this
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is Green Tagged Theme Park in 30. I'm Philip and
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I'm joined as always by my delightful co-host Scott Swenson
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of Scott Swenson Creative Development. Here on Green Tagged, we
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look at the top news each week and we try
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and pick the stories we think matter most to industry professionals,
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give some takeaways, give some opinions, and really just start
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conversation and discussion. And this week we're going to talk
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about the earnings calls from Six Flags, but I think
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we'll try and make it a little bit more about
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takeaways and kind of the the macro trends that we're
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seeing in these earnings calls.
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Yeah. And I think it's important to recognize that we
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are trying to, we will kind of try to focus
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on these macro trends because in the last show we
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had tons of online commentary and we, we certainly appreciate that.
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That was kind of the intent of when we started
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this over five years ago. God, it's been a long time,
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but it's, it's one of those, it's one of those,
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we're one of those shows that we don't pretend to
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know everything. We, you know, we've got between the two
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of us, we have well over 50 years of theme
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park experience. And we're just sharing our perspectives. And the
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purpose for doing that is to get you guys to
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talk about it in real time, to get you guys
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to think about, is this thing that they're talking about,
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how does it impact me? Does it impact me? You know,
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we've always said we are not necessarily a fan person podcast,
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but I know we got a lot of fan people
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out there who listen and we love that. But what
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we really want to make sure is happening is people
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are starting conversations, having conversations, and continuing to explore and
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dig deeper. We don't have internal facts about much of anything.
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So keep that in mind when you're listening to the
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show is that we're
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sharing with you the public knowledge
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that we have, plus our insight based on our years
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of experience within the industry. So please continue to comment
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because we absolutely love it. That's why we do the show.
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At the same time, please don't be upset if we
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don't necessarily respond directly to your comments, but hopefully somebody
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else on the, on the chat will, because we've seen
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that happen many times that somebody else will fill in
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some information and some additional details. So, um, thank you
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for listening and thank you for commenting. I just wanted
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to start there because there were a bunch on the
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last show and many of them very, very complimentary. So
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thank you very much. We really appreciate it. Right.
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Well, let us to the earnings then for six flags.
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And I think, uh, I always dig way too much
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and then kind of resurface.
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And I think.
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This might be a hot take, but my impression is
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that these earnings are actually pretty good. And I think
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Wall Street also agrees because the stock did pretty good.
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It's a little bit better than Wall Street was expecting.
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But on a macro level, they're pretty good. I think
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the problem is they would have been better if it
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weren't for some of the recent incidents, which we have
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covered extensively on the show. And that's, that's the real
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rub here is that things were kind of going the
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right direction, but then you had these safety incidents, which, and,
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and they really did have some bad weather again. Uh,
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so the October numbers, October 10th fell 9%, right. Which
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was weather was a big issue in that plus the
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Goliath incidents, et cetera. So that was a big kind
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of drag on them, but I think overall the stuff
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is going the right direction. So to me, this is
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still the same story, actually. It's just we're getting more
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plot lines on this plot. And it's the same story
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of they are really doubling down on the passes, bringing
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people back, and then the regional strategy, getting people to
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visit multiple parks in the same pass, and getting people
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to upgrade to that pass, and they come back multiple times.
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So they're investing in that. And then it seems to
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be working, except they still have a lot of debt.
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And then you have this safety incident where they had
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to close nine of the posters on chain wide and
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it's causing that dip. So I think it's like there,
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that was a pretty big, I don't want to say
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speed bump, but it's kind of like a pretty big
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derailment maybe in, in there trying to course correct. But
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it looks like the overall strategy is the same we've
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talked about and it's pretty sound. And it's really just
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a time clock of they have this debt. They need
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to de-lever in order to de-lever, they have to sell assets,
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which means they have to organize buyers and get that
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figured out. And then they sort of need to keep
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on the strategy. And they did mention all of this
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in the earnings. They talked about the, I think, the
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more solidly, more solid plans of selling some of the parks.
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A little new details yet, of course, but those plans.
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But that's the overall thing. I can give you all
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some numbers for context. But basically, I just also want
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to clarify. You may have seen some numbers from major
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news outlets that are saying that revenue fell 11% or
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those kinds of things. That's not really accurate because of
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course we know that Six Flags sold eight parks earlier
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this year. And so I think when we are looking
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for this show, we're looking at the takeaways. What we're
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doing is comparing the park to park. So we're looking
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at like, okay, they have 34 parks that they're operating
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now and looking at those same 34 parks last year
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and how are they comparing? I think that's what we're
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looking at were kind of taking out the eight that
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they sold because that kind of skews all the numbers, right?
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So looking at that, their attendance was relatively flat and
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the revenue was up about 1.4%. And for the year
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so far, attendance is up 1.5%, revenue is up 3%.
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So that's why I'm saying on its surface, it looks
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kind of like mild news, kind of like cold soup news, right?
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Attendance flat and revenue up maybe 1.5%. But underlying that
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is my point about how the October had such a
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big shock. There was a 9% drop in the October.
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So even absorbing that shock, this is where they are.
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And I think that's why Wall Street rewarded them slightly
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because I think people were thinking it was going to
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be a lot worse than it was because they had
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to close so many of their rides.
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But that's my initial take, Scott.
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And to kind of reinforce that, I did just a
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little bit of quick napkin math here. And so, you know, they,
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with the 11%, the revenue revenue, keep in mind that
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is revenue. That is not profit. That is revenue. Revenue
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fell 11%, but they sold 17.7, 17.07% of their total parks.
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So if you take those numbers and put them together,
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you're right, Philip, it is a more positive picture than
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some of the larger news outlets are trying to, trying
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to paint. Um, you know, when you, when you get
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rid of, of, 17% I'm going to get rid of
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the 0.07 when you get rid of 17% of your
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parks and your revenue falls by 11%. Right. That's a,
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that's a good picture. That's not a negative picture. That's
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actually a good picture. But again, people are less likely
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to read news about good stories. So we'll see. The
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other thing that I think is that you mentioned, and
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I just want to reinforce is in the theme park
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industry through the years, um, What I've seen is the
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most successful is when you take the time to put
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together a long-term plan and stick to it and don't
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just change every time the breeze changes. And it looks like,
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not sure, again, don't work for Six Flags, but it
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looks like that's what Six Flags is doing. It looks
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like they have a plan. They are enacting it. Yes,
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Goliath and safety issues were a huge speed bump, stumbling block,
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whatever you want to put it. But certainly... Let's at
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least phrase it as an unexpected hindrance. But it didn't
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change their overall perspective. They had to deal with it, obviously,
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and keep moving forward with their plan. So I just
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wanted to kind of reinforce and put things into perspective here.
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When you sell off 17% of your parks and your
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revenue is down 11%, that makes sense. And it's not
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actually a bad number at all.
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So.
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just throwing that out there to make sure we understand
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what that means.
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Right. And it seems like the plan isn't really changed
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that much. Although that's the other thing, right? They had
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to dedicate a lot, not had to, but I think
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it was really appropriate for them to begin with their,
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with condolences. And also it was appropriate to spend so
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much of the call on safety. I think that was
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appropriate in this moment because of course that's the big
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drag from the October moment. So it's also possible that
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maybe they had more plans, but they kind of did not,
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focus on that because they wanted to clear up the
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safety and reinforce that portion.
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That could also be it. But essentially, it's.
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Unchanged from what we talked about previously, where they are
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working to increase their passholder visitation and also increase the
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amount of people that are moving up into regional passes.
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And they're doing that by adding in more entertainment and
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cleaning up services, etc. And then they are looking to
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actively sell parts of their portfolio before They had used
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more loose language about the portfolio, but
it sounds like
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they've shifted because now they're moving more into, these are
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concrete discussions that are happening. Of course, we knew that
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because there's no other way to do it, right? You
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got to de-lever. You just have to de-lever. So it's
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sort of like, you got to do it. But it
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seems like this earnings call, they moved more into emphasizing
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those word discussions that are currently underway.
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So that's what's going to happen.
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And it does seem like they're, pass holder system is working, right?
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It started in early 27, started early August and, or
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it started in 2017. and it looks like they're, they're
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moving up there about three points moved from single day
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tickets to passes and memberships. So about three percent, three
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percentage of those moved up. So it looks like all
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those numbers are going in the right direction and it's,
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Also interesting, he said cross-park visits are running about 5x
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last year's level, and that is the network working, and
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we're just getting started.
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That was the CEO. So 5x is the previous level.
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So it does look like the network effect he's talking
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about seems to be working and encouraging people to come
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back multiple times. And the other thing I wanted to
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point out in terms of takeaways slash big trends here
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is It's always interesting to me the order in which
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they do everything. So the day before the earnings on Wednesday,
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they announced all their holiday event slates and their Black
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Friday deals, which seems to be exactly aimed at that
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segment of reminding people that have passes, why they have passes,
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and also trying to encourage people to move from maybe
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a single park pass up to multi-park pass.
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And then the earnings came the day after that.
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Right? So it's kind of, they preempted it with a
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lot of this encouragement and the things that was most
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interesting to me about this, they have
a lot of
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deals they're trying, but it also looks like they're renovating
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a lot of their holiday events, particularly that they're adding
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new live shows to holiday in the park at magic mountain.
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And they're also adding a new, I show the Snoopy's
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Christmas follies to knots. So to me, this is like,
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a little microcosm of the battle that they're trying to
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do where they're adding live entertainment to two parks that
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are within driving distance that could be covered by the
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same regional pass. And that seems to me to be
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a pretty clear play in that market of, you know,
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trying to encourage those people to upgrade in. And then
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you have two parks you can go to and they
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both have new entertainment for Christmas. So it's a perfect
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reason to visit, right? Yeah.
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It's, it's the, it's kind of the, the good news,
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good news, bad news, good news sandwich. I mean, it's
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standard operating procedure. It's let's put out some really fun
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and exciting news for all those people who are just
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fans of the park, who really don't care how much
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money we make as a park. Let's put all that
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information out there first so that people are feeling good
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about the park. Then let's follow up with the financial news,
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which significantly fewer people really pay attention to. Obviously we
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do because we're in the industry. And, and then, you know,
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at the end, usually at the end of that call
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or the end of that presentation is, and by the way,
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we're adding new shows, we're adding new elements. We're adding,
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it is, it is a basic, uh, financial PR for,
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for the attractions industry one-on-one.
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Uh, and so, so it's, it's the way it should be.
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00:12:56.440 --> 00:12:59.379
But, but again, to, to Philip's point, this is, this
240
00:12:59.460 --> 00:13:04.460
is a significantly better, uh, this is a significantly more focused, uh,
241
00:13:04.909 --> 00:13:08.230
presentation than what we reported on before this actually has
242
00:13:08.470 --> 00:13:12.950
some meat to it and um it it sounds like
243
00:13:13.009 --> 00:13:15.990
the it sounds like it's it's getting tastier and tastier
244
00:13:16.009 --> 00:13:17.370
by the quarter so that's a good.
245
00:13:17.289 --> 00:13:19.909
Thing yeah the um.
246
00:13:22.120 --> 00:13:25.440
We talked about this also before i think scott particular
247
00:13:26.139 --> 00:13:29.399
about how believe me last year they had canceled christmas
248
00:13:29.440 --> 00:13:31.679
at some of the parks and we had said like
249
00:13:31.779 --> 00:13:35.220
well If you can't make Christmas work, there's probably a
250
00:13:35.240 --> 00:13:40.460
larger problem. So they did announce that Six Flags Great
251
00:13:40.480 --> 00:13:43.620
Adventure in New Jersey and Six Flags Over Georgia had
252
00:13:43.659 --> 00:13:46.009
both canceled holiday in the park in 2025. It's returning
253
00:13:46.490 --> 00:13:50.169
both times, rebuilt with new themed areas, nightly tree lightings,
254
00:13:50.230 --> 00:13:54.649
and indoor stage shows. So again, it's that same sort
255
00:13:54.669 --> 00:13:56.970
of strategy, but you're kind of taking it to these parks.
256
00:13:56.990 --> 00:13:59.970
You're bringing it back with new areas plus reasons to
257
00:14:00.009 --> 00:14:03.009
come back and live entertainment, a lot of live entertainment.
258
00:14:03.740 --> 00:14:07.500
And their black Friday deals are also, again, they're pretty good. So,
259
00:14:07.779 --> 00:14:09.519
you know, buy one ticket and get the spring and
260
00:14:09.559 --> 00:14:12.820
summer of 2027 visits included. If you renew your membership,
261
00:14:12.840 --> 00:14:14.460
you're going to get a free ticket for a friend.
262
00:14:14.860 --> 00:14:18.450
And then they're doing bundles for staying at participating six
263
00:14:18.490 --> 00:14:20.850
flags resort and getting a third night free. So it's
264
00:14:20.970 --> 00:14:23.690
all the same strategy. I kind of aimed at bringing
265
00:14:23.730 --> 00:14:27.669
your friends, bringing your family, encouraging you to renew, encouraging
266
00:14:27.710 --> 00:14:30.330
you to, to trade up, adding entertainment and adding more
267
00:14:30.370 --> 00:14:31.210
reasons to come in.
268
00:14:31.230 --> 00:14:37.399
Uh, Yeah, it's a common mindset that has come and gone.
269
00:14:37.440 --> 00:14:39.440
It's gone in and out of fashion over the years,
270
00:14:39.860 --> 00:14:42.980
but it sounds like it's exactly what they need to do,
271
00:14:43.480 --> 00:14:49.779
especially because they're trying to change their image. They're trying
272
00:14:49.799 --> 00:14:51.720
to go back to their family image that Six Flags
273
00:14:51.740 --> 00:14:56.299
had many years ago. And secondly, they're trying to get
274
00:14:56.379 --> 00:15:00.110
people to trust the brand again. And the best way
275
00:15:00.139 --> 00:15:01.450
to do that is to get them into the parks.
276
00:15:01.830 --> 00:15:04.370
So they're trying to click the turnstiles. They're giving away
277
00:15:04.950 --> 00:15:07.509
And I love the fact that you get an extra
278
00:15:07.529 --> 00:15:12.159
ticket to bring a friend. It's not comp tickets. They're
279
00:15:12.179 --> 00:15:14.559
not focusing on the comp tickets. It's let's do something
280
00:15:14.580 --> 00:15:16.240
with your friends. Let's do something nice for your friends.
281
00:15:16.500 --> 00:15:22.440
They're trying to reestablish or perhaps even just establish a
282
00:15:22.500 --> 00:15:26.779
Six Flags brand that is far softer. It's not all
283
00:15:26.820 --> 00:15:31.889
about how terrifying is it. It's more about here's something
284
00:15:31.909 --> 00:15:34.240
that you can do with family and friends. And I
285
00:15:34.279 --> 00:15:37.299
think they're recognizing that this market is continuing to grow,
286
00:15:37.740 --> 00:15:42.879
and this is really across the industry. So it seems
287
00:15:44.299 --> 00:15:46.519
like a wise choice. And if you guys, you know,
288
00:15:46.919 --> 00:15:49.389
if you're out there and you're owning smaller organizations or
289
00:15:49.409 --> 00:15:54.830
you're even working for larger ones, recognize that families or
290
00:15:54.850 --> 00:16:03.570
even just friend groups are using... attractions not just theme
291
00:16:03.610 --> 00:16:06.429
parks but are using attractions as ways to go out
292
00:16:06.529 --> 00:16:09.590
and do things that don't necessarily require that they be
293
00:16:09.629 --> 00:16:12.169
terrified by a coaster or that they be right you
294
00:16:12.190 --> 00:16:14.090
know overwhelmed they want to go out and have a
295
00:16:14.129 --> 00:16:18.029
social moment so make sure that that's incorporated because it's
296
00:16:18.049 --> 00:16:19.570
clear that that's what six flags is doing.
297
00:16:20.490 --> 00:16:26.169
Right right yeah i think that basically wraps up um
298
00:16:27.220 --> 00:16:29.960
so in the timeline you know we had the the
299
00:16:30.019 --> 00:16:33.889
sales and winter announcements which I'm sure as we get
300
00:16:33.929 --> 00:16:35.470
closer to winter, Scott and I will probably go into
301
00:16:35.509 --> 00:16:37.850
all of the individual parks and what they're doing or
302
00:16:38.070 --> 00:16:40.490
I don't know. But just to give you guys a timeline,
303
00:16:40.509 --> 00:16:42.750
they had the winter announcements and then they had the earnings.
304
00:16:43.090 --> 00:16:46.250
They came out and then we had the reactions from
305
00:16:46.269 --> 00:16:50.370
Wall Street after that on Friday. And then also on Friday,
306
00:16:50.830 --> 00:16:54.629
they kind of confirmed that California's Great America in Santa
307
00:16:54.649 --> 00:16:57.279
Clara will close for good after Labor Day on September 6, 2027.
308
00:16:57.279 --> 00:16:57.820
So it's that.
309
00:17:00.889 --> 00:17:03.809
Kind of sandwich approach a little bit of, you know, this,
310
00:17:03.889 --> 00:17:07.450
this happening. And I think that's exactly it. So, so
311
00:17:07.470 --> 00:17:11.920
basically a lot of the analysts is still lower their
312
00:17:11.940 --> 00:17:15.740
price targets. So, but I think it's just overall, it's
313
00:17:15.759 --> 00:17:17.640
just not as bad. Like it's still, they're still not
314
00:17:17.680 --> 00:17:19.059
in a good position. I don't want to paint the picture.
315
00:17:19.079 --> 00:17:21.140
They're in a great position. It's still going to take
316
00:17:21.180 --> 00:17:25.630
a lot of dedicated leadership to stay kind of the
317
00:17:25.769 --> 00:17:28.049
course and, and they're going to have to delever no
318
00:17:28.069 --> 00:17:29.829
matter what. And so a lot of it's going to
319
00:17:29.849 --> 00:17:31.670
come down to how much they can sell the parks for,
320
00:17:31.730 --> 00:17:34.160
how quickly they can delever, and how they can keep
321
00:17:34.200 --> 00:17:38.460
everything going. But basically, the good news is there's more
322
00:17:38.500 --> 00:17:41.359
cash coming in, and it seems like they have a
323
00:17:41.400 --> 00:17:45.220
concrete plan to sell the parks to pay down to delever.
324
00:17:45.759 --> 00:17:48.200
But the bad news, of course, is the debt, meantime,
325
00:17:48.259 --> 00:17:52.680
is still looming. And we're still unsure about the full
326
00:17:52.700 --> 00:17:53.549
fallout of.
327
00:17:53.569 --> 00:17:54.630
Goliath, right?
328
00:17:54.670 --> 00:17:57.269
That's still... going to have echoes.
329
00:17:57.049 --> 00:17:59.109
For many years is the fallout from that so still
330
00:17:59.150 --> 00:18:01.829
not sure about that and then there were past sales
331
00:18:01.869 --> 00:18:04.329
are happening but it seems like the past sales are
332
00:18:04.390 --> 00:18:06.529
slower than they had wanted but is that due to
333
00:18:06.569 --> 00:18:11.329
goliath or is it due to other factors macroeconomic factors
334
00:18:11.630 --> 00:18:14.130
or that the christmas slate wasn't announced yet or you
335
00:18:14.150 --> 00:18:16.890
know there's some but that's basically where we are so
336
00:18:16.910 --> 00:18:19.309
good news bad news but i think overall less bad
337
00:18:19.329 --> 00:18:22.529
than people had suspected it could be considering what a
338
00:18:22.589 --> 00:18:24.470
national story goliath was and i think that's it.
339
00:18:25.250 --> 00:18:27.549
Yeah they're they're they're not out of the woods yet.
340
00:18:27.849 --> 00:18:29.509
And part of the reason they're not out of the
341
00:18:29.549 --> 00:18:31.859
woods is because they were so far deep into the
342
00:18:31.880 --> 00:18:35.559
woods that, you know, they, they, it's, it's going to
343
00:18:35.579 --> 00:18:38.839
take time. But I think that, you know, just in general,
344
00:18:39.660 --> 00:18:42.420
whether it's, whether it's the attractions industry or any other
345
00:18:43.960 --> 00:18:49.740
industry or, or economy that is changing, you got to
346
00:18:49.799 --> 00:18:53.039
recognize that it does
take time. And especially when you
347
00:18:53.140 --> 00:18:56.240
are so far, Um, it, when you're, when you're hurting
348
00:18:56.259 --> 00:19:00.079
so badly, it takes time to recover. And the best way,
349
00:19:00.099 --> 00:19:01.599
like I said earlier, the best way to do that,
350
00:19:02.019 --> 00:19:05.140
I think is to figure out what your plan is, um,
351
00:19:05.279 --> 00:19:07.329
address those things that get in the way, but keep
352
00:19:07.420 --> 00:19:10.029
focused on the end prize. What is the North star?
353
00:19:10.089 --> 00:19:12.130
What is the end result? And how do we plan
354
00:19:12.150 --> 00:19:14.789
to get there? And even if that does not take
355
00:19:14.829 --> 00:19:16.509
you as quickly, because there's a lot of ways to
356
00:19:16.569 --> 00:19:20.150
get to that end result quicker, but they're not as stable.
357
00:19:20.490 --> 00:19:23.650
They're not as secure. They're not as, and oftentimes not
358
00:19:23.690 --> 00:19:27.369
as successful. So, you know, make it good, make it fast,
359
00:19:27.410 --> 00:19:30.089
make it cheap, pick two. The same happens when you're
360
00:19:30.109 --> 00:19:32.970
doing a recovery. So when you're doing this kind of recovery,
361
00:19:33.529 --> 00:19:35.170
you are going to have to make, as a park,
362
00:19:35.190 --> 00:19:37.109
they're going to have to make some tough choices. And
363
00:19:37.150 --> 00:19:41.769
I understand that, you know, fans of Great America and
364
00:19:41.789 --> 00:19:45.150
California are very sad to see it leave. I know
365
00:19:45.190 --> 00:19:47.569
some people who actually work for Flags who started in
366
00:19:47.589 --> 00:19:49.549
that park and are very sad to see it leave
367
00:19:49.569 --> 00:19:53.220
the Six Flags. family. But it's, it's sort of like
368
00:19:53.660 --> 00:19:57.000
you have to make those tough choices, um, so that
369
00:19:57.460 --> 00:20:00.700
the corporation as a whole can continue to find its
370
00:20:00.769 --> 00:20:03.349
way out of the dilemma that it is in right now.
371
00:20:03.630 --> 00:20:08.559
Right. Uh, I want to end with some quotes from
372
00:20:08.599 --> 00:20:10.420
John Reilly. And I think the, one of them is
373
00:20:10.529 --> 00:20:12.750
almost exactly what you're saying is guys find it funny.
374
00:20:13.509 --> 00:20:16.970
But so John Reilly said, confidence isn't restored with a statement.
375
00:20:17.369 --> 00:20:19.390
It is earned through action and our leadership team is
376
00:20:19.430 --> 00:20:24.160
committed to earning it. And I think that's, that's basically
377
00:20:24.180 --> 00:20:26.140
what you're saying. It's like, that's exactly what I'm saying.
378
00:20:27.220 --> 00:20:29.099
We got to see, it's like, kind of like we've
379
00:20:29.119 --> 00:20:31.359
just wanted, it's like, I think that's what also we're saying.
380
00:20:31.380 --> 00:20:33.440
We're like, you know, just the numbers are going to
381
00:20:33.500 --> 00:20:36.369
come out. So you can, Talk all you want on
382
00:20:36.390 --> 00:20:37.990
these earnings calls, but we need to see what's going
383
00:20:38.009 --> 00:20:39.410
to actually happen in the park. And a lot of
384
00:20:39.450 --> 00:20:42.670
our great commenters also call that out where they comment
385
00:20:42.750 --> 00:20:45.410
on how they talk a lot about food, but they
386
00:20:45.430 --> 00:20:48.200
still haven't improved the food quality or the ride times
387
00:20:48.220 --> 00:20:50.559
are still low or the restaurants are still not reopened
388
00:20:50.599 --> 00:20:52.299
or the staffing is still a problem and all that.
389
00:20:52.319 --> 00:20:55.049
And it's like, well, that's what it's just going to
390
00:20:55.069 --> 00:20:56.769
be proved through what they're going to actually do in
391
00:20:56.809 --> 00:20:57.089
the park.
392
00:20:57.130 --> 00:20:59.250
But I liked that he actually said it. Oh yeah.
393
00:20:59.569 --> 00:21:01.549
Well, the thing is, and I guess, you know, I'm,
394
00:21:01.789 --> 00:21:03.569
I'm really thrilled cause I did not read, I did
395
00:21:03.589 --> 00:21:06.230
not pre-read that quote ahead of time. And, and I'm
396
00:21:06.269 --> 00:21:10.250
really excited. I promise I didn't. And I'm excited though, that,
397
00:21:10.390 --> 00:21:11.970
that we are saying the same things because I do
398
00:21:11.990 --> 00:21:13.230
have a great deal of respect for him. And the
399
00:21:13.269 --> 00:21:15.589
few years that, that he was, that we did work
400
00:21:15.650 --> 00:21:18.369
together or did work in the same park, um, apparently
401
00:21:19.150 --> 00:21:21.769
some of, some of his mentorship rubbed off. So I
402
00:21:21.789 --> 00:21:26.750
feel good about that. And, uh, And I continue to
403
00:21:27.009 --> 00:21:30.630
wish the Flags company well. I hope they continue to
404
00:21:31.609 --> 00:21:34.009
stick to their guns. Don't give up if they're not
405
00:21:34.089 --> 00:21:40.559
seeing the turnaround happen as quickly as they, whoever they are,
406
00:21:40.640 --> 00:21:46.740
think it should happen. Because it sounds like they're moving
407
00:21:46.819 --> 00:21:50.759
slowly but surely on the right track. And hopefully, in
408
00:21:50.819 --> 00:21:53.359
my opinion, and this is just an opinion... But in
409
00:21:53.400 --> 00:21:57.220
my opinion, their biggest challenge right now is debt. That
410
00:21:57.259 --> 00:22:01.619
is the thing that they can't immediately erase. And they
411
00:22:01.779 --> 00:22:04.680
are rebranding themselves, and rebranding always takes time.
412
00:22:05.380 --> 00:22:05.980
It takes time.
413
00:22:06.000 --> 00:22:08.009
Patient is going to be job one.
414
00:22:08.809 --> 00:22:11.710
Right. Yeah, you just have to slowly, like it takes
415
00:22:11.730 --> 00:22:15.089
slowly over time. Okay, so I think that's basically it.
416
00:22:15.269 --> 00:22:20.150
There's just one last thing. He also said, he
also said,
417
00:22:20.849 --> 00:22:23.490
Even in Halloween, we can open earlier. We can stay
418
00:22:23.529 --> 00:22:26.009
open later. We can move into September. I just think
419
00:22:26.029 --> 00:22:28.170
that's great because we've been talking about that as a
420
00:22:28.930 --> 00:22:31.750
big trend. We've been basically beating this drum for a
421
00:22:31.779 --> 00:22:34.559
while about the idea that you really only have at
422
00:22:34.630 --> 00:22:38.460
max two months, two and a half months for Christmas.
423
00:22:38.539 --> 00:22:41.980
You have November, December, and maybe some part in January.
424
00:22:42.500 --> 00:22:47.230
But for Halloween, you can have August, September, October. like
425
00:22:47.470 --> 00:22:49.680
at least three months, you know, because a lot of
426
00:22:49.700 --> 00:22:54.000
places are opening now early August. So that's also been
427
00:22:54.079 --> 00:22:56.299
echoed in his statements about maybe moving some of their
428
00:22:56.319 --> 00:22:58.859
calendars up for October. So I don't know if that's
429
00:22:59.460 --> 00:23:04.259
my little reminder to everybody about the importance of Halloween.
430
00:23:05.960 --> 00:23:08.420
Well, and I think we all understand the importance of
431
00:23:09.339 --> 00:23:12.779
seasonal activations, whether it's Halloween or Christmas. You know, you've
432
00:23:12.799 --> 00:23:15.079
heard us say on this show that summer has now
433
00:23:15.119 --> 00:23:19.539
become the new shoulder season. Um, and, uh, I, I
434
00:23:19.599 --> 00:23:22.519
think the, the only cautionary tale I would throw out
435
00:23:22.559 --> 00:23:27.400
there is when Halloween is six months out of the year,
436
00:23:28.059 --> 00:23:31.119
then it no longer commercial and it's going to lose its,
437
00:23:31.359 --> 00:23:33.380
it's going to lose its appeal. So I think we
438
00:23:33.420 --> 00:23:34.819
just have to continue to find that balance.
439
00:23:36.369 --> 00:23:36.529
Right.
440
00:23:37.730 --> 00:23:37.970
Okay.
441
00:23:38.710 --> 00:23:41.490
Well, we have some, a little bit of time for
442
00:23:41.529 --> 00:23:44.329
some other news. I think we, Let's knock out very
443
00:23:44.369 --> 00:23:47.890
quickly and just show the disparity. So United Parks also
444
00:23:47.930 --> 00:23:49.930
reported their earnings in the same week. And I think
445
00:23:49.990 --> 00:23:52.769
it's basically the same earnings call, except I think they
446
00:23:52.789 --> 00:23:58.190
did less stock buybacks. But basically, everything was down, right?
447
00:23:58.269 --> 00:24:04.269
So let's see. Total revenue dropped. And also net income dropped.
448
00:24:04.869 --> 00:24:09.319
And adjusted EBITDA fell 5%. And for the first nine
449
00:24:09.359 --> 00:24:13.190
months in 2026, attendance was down 4%. Their income was
450
00:24:13.230 --> 00:24:18.710
down 28% on the 1.6 drops in total revenue. Total
451
00:24:18.750 --> 00:24:22.950
revenue per cap
was up 2.8%, driven by 4.8% higher
452
00:24:23.069 --> 00:24:24.690
in-park spending, so that was fine.
453
00:24:25.190 --> 00:24:27.849
But it's the same.
454
00:24:28.359 --> 00:24:30.259
They also announced, of course, that they are going to
455
00:24:30.319 --> 00:24:34.380
delay the Sequest to 2027, which we kind of knew.
456
00:24:34.779 --> 00:24:37.279
They teased they're going to announce a new ride at
457
00:24:37.339 --> 00:24:41.599
IAAPA Expo coming up next week. And they also teased
458
00:24:41.700 --> 00:24:44.299
that they were going to be building something new in
459
00:24:44.740 --> 00:24:49.180
the Middle East, the new partner somewhere in the Middle East.
460
00:24:49.240 --> 00:24:53.380
So it, what was weird to me was the, almost
461
00:24:53.420 --> 00:24:57.779
like the, the disconnect where they were painting this like
462
00:24:57.880 --> 00:25:01.019
a great performance and everything is going well and, and
463
00:25:01.059 --> 00:25:02.259
all this stuff.
464
00:25:02.420 --> 00:25:05.559
But the numbers are just like, they're so bad. It's
465
00:25:05.579 --> 00:25:06.380
just so bad.
466
00:25:06.660 --> 00:25:08.220
And I get the impact spending up and all that
467
00:25:08.240 --> 00:25:11.769
kind of stuff, but like, No, and I think it
468
00:25:11.809 --> 00:25:18.230
kind of reinforces also our hypothesis from the last call,
469
00:25:18.269 --> 00:25:21.549
which is that they're just trying to prepare assets for
470
00:25:21.609 --> 00:25:25.640
sale or they're just trying to consolidate their shares so
471
00:25:25.660 --> 00:25:28.279
that when they sell stuff, they get higher. I mean,
472
00:25:29.579 --> 00:25:32.119
it just doesn't seem like they're concerned at all with
473
00:25:32.539 --> 00:25:34.740
the stuff that makes the part. Just looking at these two,
474
00:25:34.759 --> 00:25:37.970
we rag on Six Flags so much and everybody does.
475
00:25:38.500 --> 00:25:40.500
It's always blah, blah, about six o'clock. But just look
476
00:25:40.519 --> 00:25:43.019
at the difference in these two earnings calls. You have Riley,
477
00:25:43.079 --> 00:25:46.059
who's apologizing about safety, who has actual plans, talking about
478
00:25:46.099 --> 00:25:48.650
live entertainment and their plan for what they're bringing back
479
00:25:48.670 --> 00:25:51.650
to the parks, et cetera. And then you have United Parks,
480
00:25:51.710 --> 00:25:54.390
where they're still blaming the weather. All the numbers are
481
00:25:54.410 --> 00:25:59.289
going in the wrong direction. And he's just saying that
482
00:25:59.650 --> 00:26:00.869
they're going to delay their rides.
483
00:26:00.910 --> 00:26:04.900
I mean, come on. I mean, it's such a foil.
484
00:26:05.000 --> 00:26:05.720
I don't know. Anyway.
485
00:26:06.440 --> 00:26:10.769
Well, no, but I think that's important to recognize. It's
486
00:26:10.809 --> 00:26:16.009
interesting because I was at Hollow Scream at Busch Gardens,
487
00:26:16.410 --> 00:26:19.890
and I was talking to one of the people that
488
00:26:19.910 --> 00:26:21.990
I worked with years and years and years ago when
489
00:26:22.009 --> 00:26:22.769
I was still in the park.
490
00:26:23.490 --> 00:26:23.890
And.
491
00:26:26.200 --> 00:26:31.440
They were not particularly pleased about the way things were going.
492
00:26:31.680 --> 00:26:34.970
And prior to these announcements being made, Um, they did
493
00:26:35.019 --> 00:26:39.539
do a, a team member rollout of, of some of
494
00:26:39.559 --> 00:26:41.539
the things they were going to say. And now the
495
00:26:41.579 --> 00:26:44.740
information's out there. I can talk about it, but basically
496
00:26:45.079 --> 00:26:49.079
they said, uh, you know, the only thing that is
497
00:26:49.440 --> 00:26:52.109
up is a slight increase in per cap.
498
00:26:52.710 --> 00:26:52.970
Right.
499
00:26:53.049 --> 00:26:54.769
That's it. But I don't, but I don't get paid
500
00:26:54.809 --> 00:26:55.329
in per cap.
501
00:26:56.089 --> 00:26:56.329
Right.
502
00:26:56.849 --> 00:26:59.839
Was there, was there, was there phrase? And the company
503
00:26:59.880 --> 00:27:02.180
doesn't show profit in per cap. Per cap is a
504
00:27:02.240 --> 00:27:05.380
very interesting measurement. It's a measurement of how well you
505
00:27:05.460 --> 00:27:09.400
are doing once guests are there. It can help you
506
00:27:09.740 --> 00:27:13.859
decide where to put signs. It can help you decide
507
00:27:13.940 --> 00:27:16.380
when to offer discounts. It can help you decide where
508
00:27:16.420 --> 00:27:21.829
to place certain revenue generating elements. But per cap is
509
00:27:21.910 --> 00:27:22.970
not a measurement of profit.
510
00:27:23.589 --> 00:27:23.730
No.
511
00:27:24.490 --> 00:27:25.869
And we have to keep that in mind.
512
00:27:29.369 --> 00:27:32.230
Well, tell them that because they seem to be just
513
00:27:33.529 --> 00:27:35.130
over the moon.
514
00:27:35.230 --> 00:27:39.529
But again, this is a cultural thing. This is a
515
00:27:39.589 --> 00:27:43.670
cultural thing. We talk about how hard it is to
516
00:27:43.710 --> 00:27:47.680
change brand. It's even more difficult to change culture. And culturally,
517
00:27:47.960 --> 00:27:51.980
there is an Ivy Tower mentality in these parks because
518
00:27:52.799 --> 00:27:59.710
the entire first iteration of Bush Entertainment Corporation... They didn't
519
00:27:59.809 --> 00:28:03.769
have to generate profit. They were a tax write-off for
520
00:28:03.809 --> 00:28:06.849
a beer company. And I know I've oversimplified that.
521
00:28:06.910 --> 00:28:07.170
Yes.
522
00:28:07.210 --> 00:28:08.049
We're going to get comments.
523
00:28:08.089 --> 00:28:08.369
Yes.
524
00:28:08.390 --> 00:28:10.710
People are going to yell at me, but I'm sorry.
525
00:28:10.730 --> 00:28:13.430
I was there at the time and I know exactly
526
00:28:13.470 --> 00:28:17.000
what it was. It was a way to, you know,
527
00:28:17.259
--> 00:28:19.400
when we first, when I first started working for the company,
528
00:28:19.519 --> 00:28:23.480
it was making friends as our business, not making profit
529
00:28:23.519 --> 00:28:25.759
as our business, making friends as our business. And if
530
00:28:25.779 --> 00:28:28.180
you think back to the quality of the park back
531
00:28:28.220 --> 00:28:30.619
in those days, those of you who are old enough
532
00:28:30.640 --> 00:28:35.089
to remember, uh, you'll recognize that that mentality worked as
533
00:28:35.130 --> 00:28:38.890
far as creating a good product. Um, we were under,
534
00:28:39.089 --> 00:28:44.990
we were developed under the auspices of a very successful brewery, which,
535
00:28:45.269 --> 00:28:48.849
you know, it was less than what was it? The, the, the,
536
00:28:49.910 --> 00:28:53.930
the budgets for, and it was a much smaller portfolio
537
00:28:53.950 --> 00:29:02.150
of parks, but the about 0.75% of the total budget
538
00:29:02.259 --> 00:29:08.559
for all of Anheuser-Busch. So that when you are raised,
539
00:29:08.619 --> 00:29:11.099
when the culture is developed, even though none of those
540
00:29:11.140 --> 00:29:13.559
people are still there, but when the culture is developed
541
00:29:13.579 --> 00:29:16.430
in that way, it takes a long, long time and
542
00:29:16.470 --> 00:29:19.849
a very concerted effort to turn that behemoth of a
543
00:29:19.910 --> 00:29:22.549
ship in a new direction so that it can be profitable.
544
00:29:23.089 --> 00:29:27.109
So And I'm not saying they're being stupid. I'm not
545
00:29:27.150 --> 00:29:29.109
saying they're being dumb. I'm saying this is a cultural
546
00:29:29.230 --> 00:29:35.079
challenge that I think they need to address in hopes
547
00:29:35.140 --> 00:29:38.200
that they can get over these rough numbers because they
548
00:29:38.240 --> 00:29:45.240
are rough numbers. Yeah. Philip's going, that was very nice.
549
00:29:45.279 --> 00:29:47.200
They are more than rough numbers. They stink.
550
00:29:48.220 --> 00:29:49.099
Yeah.
551
00:29:49.099 --> 00:29:53.000
4% attendance drop, like 4.7% attendance drop, right? And 10%
552
00:29:53.000 --> 00:29:54.440
decrease in income.
553
00:29:54.920 --> 00:29:55.400
That's like.
554
00:29:55.980 --> 00:29:59.619
But yet on the flip side, he's over here say
555
00:29:59.640 --> 00:30:07.880
we're happy to report that during Q3, you know, they're so, yeah. Anyway. Yeah, yeah.
556
00:30:08.269 --> 00:30:10.869
Well, sorry to end on such a bummer note, but
557
00:30:11.029 --> 00:30:14.210
we are out of time. So once again, thank you
558
00:30:14.250 --> 00:30:16.130
all for commenting. Thank you for listening. Thank you for
559
00:30:16.170 --> 00:30:18.740
paying attention. You guys pay more attention to what we
560
00:30:18.779 --> 00:30:21.460
say than we do, I think, sometimes. So we appreciate that.
561
00:30:22.019 --> 00:30:24.259
We appreciate that you hold us accountable. And we also
562
00:30:24.299 --> 00:30:27.609
appreciate that what we say sparks you to share your
563
00:30:27.640 --> 00:30:29.690
opinions and your points of view, even if they differ
564
00:30:29.730 --> 00:30:32.230
from ours. So we appreciate each and every one of
565
00:30:32.269 --> 00:30:34.549
you as listeners. And we hope to see you next
566
00:30:34.609 --> 00:30:36.410
time here on Green Tagged Theme Park in 30.