# Tom Bassett

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Be More Salesforce Design with Katka Vokrinkova

In this episode of the Be More podcast, Tom Bassett and Katka discuss the multifaceted role of Salesforce design, exploring its responsibilities, collaboration with other roles, and the importance of user adoption. Katka shares insights on the paths to becoming a designer, practical tips for aspiri…

Be More Enterprise Architect with Shelly Sousa

In this episode of the Be More Podcast, Tom Bassett and Shelly Sousa explore the multifaceted role of an enterprise architect within the Salesforce ecosystem. Shelly shares her journey, insights on collaboration with various roles, the importance of certifications, and the essential skills needed f…

Be More Alliances with Richard Clark

In this episode of the Be More Podcast, Tom Bassett speaks with Richard Clark about the intricacies of alliances within the Salesforce ecosystem. Richard shares insights on his role as VP for EMEA alliances and Customer Success at Elements.Cloud, discussing the importance of relationship management…

Be More Senior Project Manager with Nicole Pomponio

In this episode of the Be More Podcast, Tom Bassett interviews Nicole Pomponio, a Senior Project Manager at SaltClick, to explore the multifaceted role of a senior project manager within the Salesforce ecosystem. Nicole shares her journey from being an accidental admin to a full-time project manage…

Be More Credential Ambassador with Justyna Krajewska

In this episode of the Be More Podcast, Tom Bassett and Justyna discuss the role of Credential Ambassadors within the Salesforce ecosystem. They explore what it means to be a Credential Ambassador, the responsibilities involved, and the skills necessary for success. Justyna shares her experiences a…

Be More Freelancer with Bradley Rice

In this episode of the Be More Podcast, host Tom Bassett sits down with Bradley Rice to explore what it truly means to Be More Freelancer in the Salesforce ecosystem. Bradley shares his journey, the unique dynamics of working independently, and how freelancers collaborate with other roles. From bre…

Be More Mentor with Anna Shaffer

In this episode of the Be More Podcast, host Tom Bassett is joined by Anna Shaffer to explore what it means to Be More Mentor. With over a decade of experience delivering impactful Salesforce solutions and leading with empathy and strategy, Anna unpacks how mentorship weaves into every role—whether…

Be More Admin Secure with Alice Jessop

In this episode of the Be More Podcast, host Tom Bassett sits down with Alice Jessop — author, canine massage therapist, and Salesforce Certified Sharing and Visibility Architect — to explore what it truly means to Be More Admin Secure. With a proven track record in designing robust security soluti…

Be More Product Designer with Philip Pan

In this episode of the Be More Podcast, host Tom Bassett chats with Philip Pan, Senior Product Designer at Salesforce Commerce Cloud, whose path to design began in a surprising place — the courtroom. Once a practicing attorney, Philip shares how the 2008 Financial Crisis prompted a bold career pivo…

Be More Architect with Lilith Van Biesen

In this episode of the Be More Podcast, Tom Bassett interviews Lilith Van Biesen, a Principal Architect Evangelist at Salesforce. They explore the multifaceted role of an architect within the Salesforce ecosystem, discussing the importance of communication, collaboration, and the various types of a…