NJCS 01: Get Millions of Views By Decoding the YouTube Algorithm with Mike Desmarets from Evolve Ink - Part 1
Want to shortcut years of struggle and finally crack the code on building a real audience--and actually getting paid for it?
In this episode, Mike Desmarets from Evolve Ink reveals how he went from just "posting videos" to dominating his niche with over 200,000 subscribers.
You'll hear the real …
Episode 131: Branding Isn’t Your Logo: Why Nonprofits Must Evolve to Stay Relevant
Is your nonprofit brand outdated—or just unclear? In this episode of A Modern Nonprofit Podcast, branding expert Steven Picanza joins Tosha Anderson to explore what modern branding really means for nonprofits. Discover why your brand is more than a logo, how to simplify your messaging without losin…
NJCS 11: DarTheFoodGuru - Creator Interview: A Lesson in Charisma and Consistency
The story of a food creator who slept on the floor, ditched flaky friends, and exploded from 30K to 100K followers with his wife's camera in hand, all while rejecting bots, clout-chasing, and quick cash for pure, organic joy in blowing up hole-in-the-wall spots.
Dar the Food Guru shares with host…
NJCS 12: Vintage New Jersey - Interview: Using Nostalgia to Build Followers with Tom Jurkowski
Five years of posting vintage photos to an audience of just his mom and brother. Then one post about ridiculous New Jersey street names like "Man Love Avenue" and "Nut Swamp Road" exploded from 20,000 views to 1.2 million overnight, changing everything.
Tom Jurkowski turned his "weird, nerdy obses…
NCJS 15: Jacob Does Philly - Interview: Bored, Then Built This
Is Philly's food good enough to convince a New York transplant to stick around?! Of course it is!
On this week's episode of The Creators Show, the guys sit down with Jacob of Jacob Does Philly fame to talk about his passion for food, his love of Philly culture and how he grew into a massively succ…
NCJS 16: The Traveling Tastebuds - Interview: Building Local Celebrity through TikTok Food Reviews
PJ Johnson knows a little something about good food, smart collaborations and great content!
Founder of the wildly popular Traveling Tastebuds, PJ joins us on this episode of The Creators Show to talk about how a love of good eats and a desire to help support his favorite local restaurants during …
S1E3 | Roger Starkweather, Holding the Door Open
Roger Starkweather is the Chief Experience Officer of ANEWbrand, the branding and marketing agency he built with his best friend of fifteen years, Steven Picanza, for what they call do-good organizations.
Before that he spent years inside the giants: Nordstrom, Starbucks, REI, L'Oreal. The turn ca…
S4-EP2 Talking with Kelli Binnings
Brands don’t live in logos, campaigns, or clever taglines. They live in the associations people carry with them.
In this episode of Talking with Branders, Steven Picanza sits down with Kelli Binnings, brand psychologist, founder of Build Smart Brands, and author of the upcoming book The Breakout C…
Nonprofit Branding: Roger Starkweather on How Your Team Is Showing Up
Nonprofit Branding: Roger Starkweather on How Your Team Is Showing Up
Your brand isn't the logo. It's whether everyone around you tells the same story.
Roger Starkweather is co-founder and CEO of ANEWbrand, a Seattle-born agency whose motto is branding for the greater good. He got his start in sale…
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