What Mad Men Reveals About Persuasion in B2B Marketing | Fahad Muhammad (TealBook)
Most B2B marketing fails for one simple reason: it forgets how persuasion actually works.
That’s why Mad Men still hits. Beneath the suits, pitches, and personal drama, it’s a masterclass in what actually moves people. In this episode, we break down its B2B marketing takeaways with the help of our …
How Snoop Dogg Built a Brand That Transcends Time | Shay Thieberg (MAIA Digital)
Most B2B brands want to stand out, but they end up blending in by trying to look more professional and more polished than everyone else. The result is marketing that’s safe and completely forgettable.
That’s why Snoop Dogg is such a powerful case study. Behind his music, reinventions, and cultural …
The Obsession That Built Apple & Hilton | Sharon Oddy (TNS)
It’s easy for B2B marketing to sound interchangeable.
That’s why Steve Jobs and Conrad Hilton are such compelling leaders to learn from. Behind Apple and Hilton is a disciplined approach to customer experience, brand consistency, and raising expectations instead of reacting to them. In this episod…
What B2B Can Learn From the Barbie Movie’s $150M Marketing Gamble | Rekha Srivatsan (Tableau)
Big launches happen all the time. Very few turn into movements.
That’s what makes the Barbie movie such a powerful case study. What could’ve been a simple movie launch turned into a full-blown cultural takeover. In this episode, we break down the marketing strategy behind it with the help of our s…
The Marketing Lessons Everyone Missed in The Devil Wears Prada | Ritu Kapoor (Fractional CMO)
Standards shape industries, but tastemakers decide what those standards are.
That’s the real lesson from The Devil Wears Prada. What looks like a simple workplace story is really about judgment, brand influence, and how standards shape decisions for years. In this episode, we break down the market…
How Willy Wonka Built a 50 Year Brand on $3M | Kevin Rippon (Juniper Square)
A $3 million movie. Two big-budget remakes. And somehow, the original still wins.
Fifty years later, kids who've seen all three versions of Willy Wonka & the Chocolate Factory keep coming back to the 1971 film, not because it has better effects, but because it was built on something the others wer…
What TED Talks Get Right That Most B2B Marketers Still Get Wrong | Varun Kohli (Cequence Security/GetReal Security)
18 minutes. One idea. No call to action. And somehow, one of the most trusted brands in the world.
TED didn't build its reputation by saying more — it built it by saying less, better. The format was the brand. The editing was the strategy. And the trust was earned before a single word was spoken. …
Why the Magic Is in the Details: Disneyland's Playbook for B2B Marketers | Kris Lande (OutSystems)
A two-hour wait in the summer heat. Overpriced churros. A parking lot that takes 45 minutes to escape. And yet - you remember every single ride, every firework, every detail. That's not an accident. That's Disneyland.
Disney doesn't create magic through one big moment. They create it through thous…
What’s Your Michelin Star? Marketing Lessons From The Bear | Catherine Solazzo (Appfire)
Missing wagyu. A Michelin inspector who might be in the dining room. An ingredient that runs out with one service left to go. And somehow, the plate still makes it to the front of the house. That’s The Bear.
The kitchen in The Bear runs on chaos, but it also runs on structure. There’s a hierarchy, …
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