# Matt Edmundson

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Why Pay an Agency 15k When Your Customers Will Tell You for Free

A brand Cem Atik helped scale from $15m to $50m paid an outside firm $15,000 to be told what it was doing wrong. It already had 100,000 customers who would have said the same thing for nothing. Cem co-founded Harucon Ventures in Düsseldorf, in western Germany, and spends his days pulling apart the …

The Love You Don't Have to Earn

The Love You Don't Have to Earn Most of us assume there's some tidying up to be done before any of God's good stuff would actually apply to us. Psalm 103 was written by someone who had stopped believing that. About this episode Matt Edmundson takes us through Psalm 103, David's run-through of what …

When the Shame Won't Let You Stop Hiding

Everyone has a moment they're sure defines them. Here's why your worst night doesn't get the final word. About this episode Matt Edmundson walks through Peter's worst night, the charcoal fire in a courtyard where he denied ever knowing Jesus three times. Then to a beach, where the risen Jesus light…

Two Years, 100 Newsletters, and Not a Single Sale Yet

Two Years, 100 Newsletters, and Not a Single Sale Yet Gabriel Lindh has written 100 weekly newsletters and taken 20-odd pre-orders for a pair of swim shorts he still hasn't sold. Summary Gabriel Lindh is the co-founder of Nordic Dudes, a Swedish brand making anti-chafing swim shorts for "guys, or V…

She Deleted 19,000 Email Subscribers And Turned Deliverability Around

Email isn't dead. It's just being treated like a newsletter, and that's why so many of them get ignored. Laryssa Wirstiuk runs a boutique email and SMS agency and joins Matt Edmundson to explain what actually works in Klaviyo right now. Summary Laryssa Wirstiuk, founder of the Klaviyo-focused reten…

Jesus Moves Toward the People Everyone Avoids

When You Feel Like You Don't Belong Ever walked into a room where everyone else seems to fit, and you're the one on the edge? What this talk is about Most of us have felt like an outsider at some point. The party where you got left standing on the edge, the new job, the group where everyone else se…

How to Get AI to Recommend Your Brand Instead of Your Competitors

When someone asks ChatGPT for the best hiking boots, it names brands 97% of the time. Is yours one of them? That question sits at the heart of this episode, the second time the eCommerce Podcast has hosted two guests at once. Matt Edmundson talks with Dave McAnally and Alan Osetek, two search veter…

How to Sell on TikTok Shop With AI

How do the best brands actually win on TikTok Shop, and where does AI genuinely earn its keep in the process? Summary Matt Edmundson talks with Sohun Sanka, founder of Clankers and former head of growth at the TikTok Shop outreach tools Euka and Reacher. Having audited more than 2,000 affiliate pro…

When You Think God Can't Forgive You

Dan Orange takes us to one of the most human moments in John's Gospel, the woman dragged in front of Jesus after being caught in adultery, with a crowd already holding their stones. It is a story about shame, about being exposed at your worst, and about what happens when the one person with every r…

He Fed 500,000 Emails Into an AI Copy of Himself

Drew Morgans spent 15 years and around $50,000 building an AI trained on his own work, and it now helps run his Amazon agency. Summary Drew Morgans, founder of the Amazon and marketplace agency Marknology, returns to the eCommerce Podcast for a conversation that is all about AI in the real world ra…