# Martha Van Berkel
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Top podcast episodes featuring martha van berkel.
Will using AI to automatically generate schema markup at scale be a trend or trash?
Is AI-generated schema markup at scale effective? Martha van Berkel, CEO of Schema App, explains why automated schema generation falls short of understanding business nuances and human search intent. She argues that while AI can create basic drafts, it cannot properly define the complex relationshi…
One word that describes the current state of search in the GenAI era
In the GenAI era, search is "behind" according to industry experts. Martha van Berkel, CEO of Schema App, explains why most SEOs remain too tactical rather than strategic in their approach to AI-driven search. She advocates for cross-functional collaboration, executive education about zero-click se…
Investing in comprehensive data clean up vs AI content expansion for AI rankings
When resources are limited, SEO teams face tough investment choices. Martha van Berkel, CEO of Schema App, advocates prioritizing comprehensive data cleanup before AI content expansion. She explains that websites often contain irrelevant content that dilutes authority, making cleanup essential for …
TP448: Alphabet Soup: Navigating the Rise of GEO, SEO, and AEO
Chris Boyer and Reed Smith explore how marketing and communications teams can adapt their digital content strategies for a future where search behavior is fragmenting and more patients are turning to generative AI tools like ChatGPT, Perplexity, and Bing Copilot instead of traditional search engine…
Martha Van Berkel: What Google Really Wants in Your SEO Strategy
In this episode of E-Coffee with Experts, we sit down with Martha Van Berkel, CEO & Co-founder of Schema App, to explore why schema markup is no longer a technical afterthought, it’s now essential for SEO and AI search visibility.
Martha shares how Schema App helps brands transform their content i…
Develop an interconnected data layer to show up and be understood by AI – with Martha van Berkel
Martha van Berkel follows on from Pam’s tip by highlighting that it’s key to manage the information that you’re providing to AI.
Martha says: “SEO is now about managing your data layer for AI.”
What is your data layer for AI?
“We really have to think about the data we're putting into the machine.
M…
Structured Data: Stand out In Search, with Martha van Berkel
As cliche as it sounds, Content is king. Digital marketing demands that we write, record, edit, and layout content. This precious material is used in prospect research or in client interactions, and it's up to us to anticipate their every content need. We rack our brains to imagine what questions…
TP481: Data Accuracy Is a Brand Decision
Health systems have spent decades building brand equity. Almost none of that investment touched the data layer that determines how AI represents them to patients who never reach the website.
When an AI agent tells a patient that an urgent care is closed and it isn't, the brand absorbs the damage. …
TP490: Built for Visits, Not Relationships
Chris Boyer and Reed Smith walk through why the gap is structural rather than a marketing problem, then close with David Middendorf at Monigle on what Volume 9 actually says about where consumers are right now.
Why engagement in health and engagement with healthcare have decoupled, and what …
The Semantic Data Layer: Building a Brand AI Can Understand | Martha van Berkel and Mark van Berkel
Can AI really understand a brand - or is it still getting confused by conflicting information?
In this episode of The Search Session, Gianluca Fiorelli sits down with semantic SEO and structured data strategists Martha van Berkel and Mark van Berkel to explore how AI is reshaping semantic search, …
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