Sales Methodology Vs. Sales Process: The Costly Mistake Most Sales Teams Make With Dr. Adam Rapp
Most sales organizations think they have a sales methodology. In reality, they’re operating with a mix of disconnected tactics, and it’s costing them.
In this episode, Lance Tyson sits down with Dr. Adam Rapp, Vice President of Research Integration at Tyson Group, to unpack the critical differenc…
Win The Deal Without Losing The Margin: Inside Complex Sales & Leadership With Jerry Cifarelli
What does it take to win in high-stakes, multi-layered sales environments? Lance Tyson and Jerry Cifarelli unpack the realities of long sales cycles, navigating competing stakeholders, and leading empowered teams that drive profitable growth. This episode is a masterclass in modern sales leadership…
Culture, Structure, and Process: What Builds High-Performing Sales Teams
In this episode of Against the Sales Odds, Lance Tyson sits down with Jared Kozinn, Deputy AD | Chief Revenue & Marketing Officer at Michigan State University Athletics, to unpack what it takes to build sales organizations that win.
Jared traces his path from law school graduate to one of the most …
What It Takes to Lead Sales for World-Class Sports Properties
Few sales leaders manage a portfolio as complex as Randy Wills. As Vice President of Ticket Sales for the Miami Dolphins and Miami Open, he oversees ticket sales and revenue strategy across multiple world-class properties, including NFL games, tennis, international soccer matches, concerts, and oth…
Insights: The Cycle Sales Teams Get Stuck In
Missed targets lead to more pressure. More pressure leads to rushed conversations. Rushed conversations lead to fewer wins. And before long, the entire team is working harder but getting worse results.
In this short Insights episode of Against the Sales Odds, Lance Tyson and Victor Bilgen, Vice Pr…
How Great Sales Leaders Remove Obstacles, Not Just Close Deals With Colin Cook
What does it take to lead sales for some of the biggest stadiums, sports franchises, and entertainment venues in the world?
In this episode of Against the Sales Odds, Lance Tyson sits down with Colin Cook, Executive Vice President of Sales at Legends Global, to explore the leadership principles t…
When The Odds Are Against You: Taylor Laurer On Leadership, Change & Resilience
What does it take to lead through uncertainty, rebuild teams, and keep people motivated when the odds are stacked against you?
In this episode of Against the Sales Odds, Lance Tyson sits down with Taylor Laurer, Senior Vice President of Ticketing & Premium for the Washington Commanders, to discus…
From Selling Tickets To Selling Experiences: Dan Rosenthal On Building High-Value Sales Teams
What does it take to build a career in sports sales—and turn premium tickets into unforgettable experiences?
In this episode of Against the Sales Odds, Lance Tyson sits down with Dan Rosenthal, Executive Vice President, Property Sales & Experiences at Elevate, to discuss his journey through the C…
From Sales Rep To SVP: Building A Sales Culture That Scales
What does it take to go from selling copiers and printers to leading nearly 50 people as an SVP for the Milwaukee Bucks?
In this episode of Against The Sales Odds, Lance Tyson sits down with Jen Babcock, Senior Vice President of Ticketing and Premium Sales for the Milwaukee Bucks, to unpack the s…
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