# Kristina Halvorson
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kristina halvorson is an American writer, entrepreneur, speaker, podcaster, and expert on the subject of content strategy. She is the founder and CEO of Brain Traffic, a content strategy consultancy, and of the Minneapolis-based content strategy conference Confab. She is the author of Content Strategy for the Web and hosts The Content Strategy Podcast.
Episode 66: Jeff Eaton - The importance of observability in assessing content
In this episode, Kristina Halvorson interviews Jeff Eaton, a partner at Autogram. They share the challenges organizations face in content production and management and discuss the importance of observability in assessing content quality and effectiveness. The conversation leads to the key roles nee…
Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI
Kristina Halvorson interviews Trisha Causley and Maria Hofstetter, both content designers at Shopify. They discuss the role of large language models (LLMs) in AI, the importance of prompts and instructions in guiding LLMs, and the potential career paths for content designers in the AI field. There’…
What’s the deal with titles in UX content?
In the last episode of season 2, we invited none other than Kristina Halvorson, founder of Brain Traffic and the powerhouse behind one of the most important conferences in the industry, Button.
In our conversation, Kristina offers insights into the tumultuous landscape of job titles, and shares he…
Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale
Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to create a clear mission and principles for the team. Rob and Nikki explain the process of developing a…
Episode 69: Sara Wachter-Boettcher - Taking responsibility for how you show up in the workplace
Kristina Halvorson chats to Sara Wachter-Boettcher about the challenges content professionals face in the workplace. They discuss the need for validation, the importance of setting goals within your control and explain the window of tolerance. Sara also introduces a new workshop series, the Manager…
Tent Talks Featuring: Meghan Casey
Session Overview
In this Tent Talks session, Meghan Casey delves into her journey from her early career to establishing Do Better Content Consulting, emphasizing the importance of content strategy and modeling. She shares insights on how content modeling enhances content consistency and efficiency,…
We're all faking it
▶️Last week: How I made my AI Twin
▶️Today's topic: Imposter syndrome
"We wondered if you'd be interested in this project and how you'd approach it, given that you market yourself as a content strategist."
👀Imposter syndrome oh yesss. Last year, I was asked to do a content audit for a client’s w…
Content/Communication with Kristina Halvorson
The way we talk about our content has significant impact on the way we treat it within our organizations… and, therefore, the quality of the content we produce.
How can we make the shift from treating content as a commodity to valuing it as a business asset? With a little storytelling and the hel…
Episode 6: Button and Confab founder Kristina Halvorson breaks down content strategy and the emerging role of AI
Kristina Halvorson, founder of Confab and Button and leader at Brain Traffic, joins us to talk content strategy and content operations. She tackles how to ask the right strategic questions, align teams, preparing for content for emerging AI tools and why curiosity (not complaints) advances our fiel…
49: Unraveling Complexity in Product Development (ft. John Cutler)
Transcript
This transcript is auto-generated and lightly edited. Apologies for any mistakes.
Jesse: I’m Jesse James Garrett,
Peter: and I’m Peter Merholz.
Jesse: And we’re finding our way,
Peter: Navigating the opportunities
Jesse: and challenges
Peter: of desig…
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