# Kevin Perlmutter
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Top podcast episodes featuring kevin perlmutter.
The Branding Power of Neuroscience and Emotional Insights
Kevin Perlmutter talks about his book "Brand Desire" and ways to harness the power of neuroscience and emotional insights to create deeper, more meaningful brand connections. Kevin is the founder of Limbic Brand Evolution and a leading expert in emotional brand strategy. Listen for three action ite…
80: Brand Desire: Why Emotional Insight Is the Future of Brand Strategy
Is your brand strategy stuck in the past? On this episode, host Jenn Mancusi sits down with Kevin Perlmutter, Chief Strategist at Limbic Brand Evolution and author of "Brand Desire: Spark Customer Interest Using Emotional Insights."
With over 30 years of brand strategy experience, including his ti…
Beyond FOMO: Building Brands Through Positive Connection with Kevin Perlmutter
"People care about their own motivations, not what you have to sell, not what you want to say, not your brand's why." Kevin Perlmutter gets straight to the heart of why so much marketing today falls flat.
In this episode, Kevin—chief strategist at Limbic Brand Evolution and author of Brand Desire—j…
How to Build a Brand People Feel Connected To—Not Just Sold To: Expert Insights from Kevin Perlmutter
Unlocking Emotional Insights in Marketing with Kevin Perlmutter
In this episode of the Sticky Note Marketing Show, host Mary Czarnecki is joined by Kevin Perlmutter, Chief Strategist and Founder of Limbic Brand Evolution. They discuss the importance of emotional insights in brand strategy and marke…
3 Ways to Spark Unstoppable Brand Desire
Become the Brand Your Customers Feel Great About
Have you ever wondered why you are fiercely loyal to certain brands while ignoring others that offer the exact same thing? It’s not about the price, and it’s rarely about the features. It is about brain physiology and how it interacts with our decisi…
Kevin Perlmutter: Sparking Brand Desire with Empathy
Do you know that customers who are highly emotionally connected to your brand are 53% more loyal than those who are merely satisfied with your products and services?
Today I’m talking with Kevin Perlmutter. We explore why traditional brand strategies often miss the mark, how branding has evolved b…
Let's Talk PR & More Show #119: Kevin Perlmutter, Limbic Brand Evolution, on branding and emotion
Sherry Goldman's guest is Kevin Perlmutter, founder and chief strategist of Limbic Brand Evolution and author of 'Brand Desire: Spark Customer Interest Using Emotional Insights.' Sherry and Kevin discuss branding and why understanding the emotional insights of customers is key for developing effect…
Why Most B2B Branding Fails: The 86% Correlation Most Brand Ignore
Brand strategist and author of Brand Desire, Kevin Perlmutter, joins Howie Chan to reveal why the strongest brands don’t just communicate value. They create emotional connection.
Drawing from behavioral science, customer psychology, and years of brand strategy experience, Kevin explains how brands …
How to Create Taglines that Move Markets
Taglines. Does every company need one?The short answer is yes, if you want to be understood quicker and be the first company a prospect thinks of. But most of them are, frankly, lame — because most of them are about YOU, not THEM. The next guest on High Intent is Kevin Perlmutter, author of "BRAND …
You Don't Know Your Customers as Well as You Think | Kevin Perlmutter
In this episode, I sit down with brand strategist and behavioral science expert Kevin Perlmutter, founder of Limbic Brand Evolution and author of Brand Desire, to explore how understanding your customers' emotional motivations can change the way you attract and retain them.
Kevin explains why trad…
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