Maximize Your Meat Business with These Four Winter Marketing Projects
Episode 25 | In this episode of the Meet Success podcast, host Katie Olthoff, co-founder of Chop Local and Chop Local University, shares four essential winter projects that will significantly improve your meat business and marketing. Katie emphasizes the importance of effective, low-cost, one-and-d…
Email Marketing for D2C Livestock Farmers, Ranchers, and Butcher Shops
Episode 27 | This is a webinar replay brought to you by ChopLocal University.
Email marketing is arguably the most effective marketing strategy that you can be using for your meat business - and it doesn't have to be scary!
In this free webinar, we'll uncover the secrets to successful email market…
Profit-Driven Promotions: Mastering Meat Marketing for Direct to Consumer Businesses
Grab our mEat-Commerce Essentials to start making money in your direct-to-consumer business today with $100 off the course with code: POD100
Snag Access Here: https://www.choplocaluniversity.com/meat-commerce-essentials-1
In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Cho…
How to Price and Sell Your Meat Online Direct to Consumer
Episode 31 | In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, prepares to speak at the Annual Grassworks Conference about effective e-commerce strategies for direct-to-consumer farms. She shares insights from her presentation, which inc…
Office Hours Special: Maximizing Customer Value in 2026
Episode 32 | In this special episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, presents key insights and data from the 2025 CHOP Local marketplace. The episode explores various metrics such as average order size and customer lifetime value, offe…
Rachel Jantzi's Path to Regenerative Agriculture in British Columbia
Episode 33 | In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, interviews Rachel Jantzi, a farmer from northeastern British Columbia. Rachel shares her journey from being a conventional and organic farmer to starting her own regenerative…
Regeneration Through Technology: A Conversation with Tom Richards, Founder of HarvestPath
In this episode of the Meat Success podcast, Katie Olthoff, co-founder of Chop Local and Chop Local University, sits down with Tom Richards to learn more about his regenerative ranch in California and his efforts with HarvestPath. Tom discusses his family’s long history in agriculture and their jou…
How to Turn Farmers Market Customers into Year-Round Customers
Episode 41 | In the final spring-season CHOP Local University webinar, Katie explains how farmers market vendors can use an online store to increase sales through pre-orders for market pickup and year-round ordering, citing survey data showing only 9% of direct-to-consumer meat farmers have online …
Artificial Intelligence in the Field: Exploring Innovation and Ethics with Professor Chad Fiechter
Episode 43 | Today, Katie Olthoff of the Meat Success Podcast interviews Purdue agricultural economics, professor Chad Fiechter about practical, responsible use of generative AI in agriculture and small businesses. Fiechter describes adoption ranging from “Google Plus” style queries to farmers buil…
The Evolving Landscape of Small Meat Processing with Rebecca Thistlethwaite
Episode 44 | This week, Katie Olthoff sits down with Rebecca Thistlethwaite of the Niche Meat Processors Assistance Network (NMPAN), a national Oregon State University–housed extension community serving small/very small processors and direct-market producers with free membership, webinars, and no-c…
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