703: Lessons I've Learned Having Over 140 Employees
Today, your host, Kati Whitledge shares the five biggest leadership lessons she learned after leading more than 140 employees over 16 years as a salon owner. From hiring the right people and protecting your culture to navigating team transitions with resilience and grace. If you've ever struggled w…
705: I've Retired From Salon Ownership Part One
This episode is deeply personal. Kati Whitledge shares the unfiltered story behind her decision to retire from salon ownership after building, growing, rebuilding, and ultimately selling her award-winning salons. From navigating team walkouts, COVID, leadership challenges, and overwhelming stress t…
707: Stop Planning, Start Swimming
Today, your host Kati Whitledge encourages salon and spa owners to leap into the deep end, reminding leaders that building a dream business requires huge faith to face unpredictable unknowns. Drawing from a raw personal story of a failed collaboration and a lawsuit early in her career, Kati reveals…
0713: Be The Hero's Guide
The most effective salon and spa leaders don't need to be the hero—they become the trusted guide who helps others reach their full potential. In this episode, Kati Whitledge explains how owners can empower their leaders, leaders can develop their teams, and service providers can help clients become…
Stop Chasing Clients. Start Creating Connection
What if getting more clients wasn’t about marketing harder—but about creating better connection?
In this episode, Ashlee sits down with Kati Whitledge , founder and CEO of Mya, to talk about rethinking the way we recruit, market to, and build relationships with clients in the beauty industry.
From …
One Day at a Time: Kati Whitledge on Change, Routine & Building MYA
Heather sits down with Kati Whitledge — entrepreneur, author, podcaster, and founder & CEO of MYA — for a conversation that moves from cold, hard business numbers straight into one of the most honest personal stories the show has featured.
Kati spent 16 years as a salon owner before recently selli…
0725: The Salon I'd Choose If I Were Starting Over
If you were starting over in the beauty industry, what would make a salon truly worth choosing? In this episode, Kati Whitledge shares the six qualities she would prioritize, including commission-based earning potential, ongoing education, an inspiring service menu, quality products, a clean enviro…
0727: You're Not Special Enough
In today's crowded beauty and wellness market, simply offering great services and earning strong reviews is no longer enough to stand out. Salon, spa, and med spa owners now compete not only with established businesses, but also with savvy independent professionals using AI and modern marketing to …
0729: 3 Bad Habits to Eliminate
What if the key to greater freedom in your business is simply asking your team one powerful question? In this episode, Kati Whitledge shares how to stop solving every problem and start encouraging team members to bring forward their own proposed solutions. You'll learn how this leadership habit bui…
0732: Holiday Marketing Ideas that Work!
Ready to make this holiday season your most profitable one yet? In this festive episode of Beyond the Technique, host Kati Whitledge catches up with marketing guru Kayla Morgan from Imaginal Marketing Group to unpack strategies that actually drive revenue for salons and spas. Kayla spills all the i…
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