# John Wanamaker
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john wanamaker (July 11, 1838 – December 12, 1922) was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing". He was born in Philadelphia, Pennsylvania, and served as U.S. Postmaster General.
== Early life and family ==
Wanamaker was born on July 11, 1838, in a then-rural, unincorporated area that would in time come to be known as the Grays Ferry neighborhood of South Philadelphia.
An Ingenious, Unscrupulous, and Offensive Advertiser
During America's Gilded Age, a wealthy man named John Wanamaker finds his way into the presidential cabinet - and sees an opportunity to grow his business.
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Tinnitus and the reality of living with a constant noise
Tinnitus affects an estimated 25 million Americans, yet many don’t seek help despite its strong connection to hearing loss. Audiologists Elise Dornier and Ann Perreau explain what causes tinnitus and how people can manage it. We also hear personal stories from John Wanamaker and Carol Montag about …
Stealthpricing
Hey, it’s Marek.
Watch where the price tag moves. For most of human history, there wasn’t one: every transaction was negotiated. Then, in the 1860s, John Wanamaker attached a price tag to every item in his Philadelphia department store: no need to negotiate anymore, genius! A few decades ago, the t…
Half Your Ads Don't Work, So Here's How to Know Which Half Will
In this Retail Technology Spotlight episode, Armen Mkrtchyan, CEO and co-founder of Extuitive, joins Omni Talk to tackle one of the oldest problems in advertising and to show how AI is finally cracking it.
John Wanamaker famously said, "Half of my ads don't work. I just don't know which half." Near…
Half Your Ads Don't Work, So Here's How to Know Which Half Will | Spotlight Series
In this Retail Technology Spotlight episode, Armen Mkrtchyan, CEO and co-founder of Extuitive, joins Omni Talk to tackle one of the oldest problems in advertising and to show how AI is finally cracking it.
John Wanamaker famously said, "Half of my ads don't work. I just don't know which half." Near…
025: No, searching for People in Pain is not marketing. Marketers have knowledge that founders don't
This is a follow-up episode in response to a listener question regarding Episode 022. The listener asked: Isn't searching for People in Pain just marketing? No. Marketing deploys the knowledge a business already has. Searching for People in Pain is the project of figuring out whether it's even wort…
A Store Owner You Can Trust: John Wanamaker, Returns and the Price Tag
Shopping used to be adversarial. Shoppers and store owners would bargain and haggle over prices. What one person got for $1, the next guy bought for £1.25. And there were no returns. It was unfair and stressful - and made shoppers distrustful that they were getting a good deal. John Wanamaker chang…
Lean Six Sigma and Process Improvement in Healthcare with Owen J. Dahl
Episode Overview: Are you looking to eliminate waste, enhance efficiency, and elevate patient satisfaction in your practice? In this episode, host Mike Sacopulos and Owen J. Dahl, MBA, LFACHE, CHBC, LSSMBB, discuss how streamlining healthcare can help you achieve your goals. Dahl is a nationally re…
The Return on Returns: Turning Reverse Logistics Into a Competitive Advantage
Returns have become a defining part of online shopping, with U.S. retail returns reaching an estimated $849.9 billion in 2025. In this episode of Mailin’ It, Karla Kirby and Jeff Marino explore how retailers can move beyond viewing returns as simply a cost and instead make them a strategic part of …
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