Cyrus Shepard Interview: What "Local Brand" Actually Means to Google and AI
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Cyrus Shepard, founder of Zyppy, joins Greg Sterling and Mike Blumenthal for Part 2 of the Near Memo brand-building series — this time on the technical side: how Google and AI systems actually model a brand, and what a local business can do about it.To Google, a brand isn't a feeli…
Legal Marketing in the AI Era: LSAs, Reviews, and Manufacturing Brand Demand
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Part 3 of the Near Memo brand-building series brings brand down to earth in professional services — specifically legal, where a client hires once in a lifetime, can't judge quality, and every ad on the screen looks identical. Gyi Tsakalakis, co-founder of AttorneySync, joins Greg S…
Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel
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Four agency operators join Greg Sterling and Mike Blumenthal to close out the Near Memo brand-building series: Paula French (Search Influence), Joy Hawkins (Sterling Sky), Andrew Shotland (Local SEO Guide), and Matt McGee (SEO Savvy Agent). It's a tactics-first conversation about w…
The Hidden Advantage: How Brand Awareness Decides the Click in Legal Search
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Greg Sterling walks Mike Blumenthal through original Near Media user research — the "Choosing a Lawyer" study of the Atlanta personal-injury market, first presented at the Lunch Hour Legal Marketing Summit in Nashville. Using a user-testing video, a 350-person survey, and head-to-h…
The Path of Enshittification: Apple Ads, Google's Toll Booth, and Meta's $18B Escape Hatch
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Greg Sterling and Mike Blumenthal go guest-free this week to connect three stories that are really one story. Apple has launched ads in Apple Maps — contextual, largely on-device, and with no way to turn them off — which quietly undercuts the "you're not the product" brand Apple sp…
The Verification Loop: How People *Really* Find Local Businesses Now (SOCi's Damian Rollison)
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The path to a local purchase used to be a straight line. It isn't anymore. Damian Rollison, Senior Director of Market Insights at SOCi, joins Greg Sterling and Mike Blumenthal to unpack SOCi's third annual consumer study and the idea at its center: the verification loop. Consumers …
Fragmented Discovery, Google's €460M DMA Fine, and Apple's Distribution Bet
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Greg Sterling and Mike Blumenthal break down four stories shaping local search and AI discovery. First, a preview of new consumer-journey research Near Media ran for Lastmile Retail (heading to Brighton SEO): search and AI dominate discovery, but human referral has barely moved in …
Why "Position One" Doesn't Exist in Local Anymore (Brighton SEO Recap)
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Andrew Shotland (Local SEO Guide) and Mark Kabana (founder of Places Scout, now VP of Data Innovation at Yext) join Greg Sterling and Mike Blumenthal fresh off Brighton SEO San Diego for an open-agenda conversation: what the conference floor actually said about local's place in the…
Beyond the Link: How Citation Labs Rebuilt Its Agency for AI Visibility (Part 2)
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Garrett French, Valerie Cecil and James Wirth of Citation Labs rejoin Greg Sterling and Mike Blumenthal for Part 2. After laying out the six layers of AI visibility in Part 1, they get into how an agency runs against that model: comparison content on satellite sites, narrow "query …
Is AI Visibility Worth the Hype or Just a Scam? | E53 The Whitespark Local Update
Darren Shaw and Claire Carlile are back to break down the latest news, trends, and developments in local SEO and AI search, including:
📝 Can You Change The Order of Google Business Profile Photos? (Miriam Ellis)
📝 AI Picks the Shortlist: Are You Even Showing Up Locally? (Krystal Taing)
📝 The Local …
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