{PODCAST} In-Ear Insights: Transparency in Research and Data
In this week's In-Ear Insights, Katie and Chris discuss the importance of transparency and disclosure in research and data. These are troubled, uncertain times – not for the macro situation, but for our willingness to collectively accept statements of fact without verifying those facts or inspectin…
{PODCAST} In-Ear Insights_ Client Retention with Gini Dietrich
In this week's In-Ear Insights (the Trust Insights podcast), we conclude our series of interviews with successful agency owners. We talk with Gini Dietrich. Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks. She has run and grown a…
{PODCAST} In-Ear Insights: Client Retention with Brooke Sellas
In this week's In-Ear Insights, we continue our exploration of client retention strategies in the current global crisis. We chat with Brooke Sellas, founder and CEO of B-Squared Media, on her best tips for client retention and loyalty. She delivers insights about which industries are doing more wit…
{PODCAST} In-Ear Insights: Client Retention with Jay Baer
In this week's In-Ear Insights, we continue our focus on client retention with our guest Jay Baer. Join Katie and Chris, along with Jay, as they talk about client retention, what expectations to set, a farming strategy for clients and goodwill, how this crisis is different from the Great Recession,…
{PODCAST} In-Ear Insights: Client Retention with Mitch Joel
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris talk to fellow agency owner and marketing superstar Mitch Joel. Mitch dishes on what agencies should be doing to retain clients, keep business, and move forward during a global crisis. You'll learn some of his favorite …
{PODCAST} In-Ear Insights: SEO Analytics
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss SEO analytics. SEO is a marketing discipline crammed with data, but what data matters? What data is reliable? Listen in as they discuss common SEO metrics, what SEO data matters to business impact, and how to bu…
The PESO Model® Diagnostic: The Novartis Tight End
Novartis made the most likable pharma ad of the Super Bowl—Gronk, hammocks, "relax your tight end"—and won the Pharma Lions Grand Prix at Cannes for it. But when paid media is the only channel that legal can fully control, the ad quietly becomes your whole operating system, and everything it can't …
Why Most Solopreneurs Are Doing PR Completely Backwards
Most solopreneurs think PR means getting into Forbes. PR strategist Haley Raymond says that belief is exactly why so much publicity effort goes nowhere.
In this episode, Haley joins Carly and Joe to break down what public relations actually looks like for a business of one. She explains why the old…
Why Your Marketing and PR Measurement Isn't Telling Leadership What Worked
Your executive team wants "the numbers" by Friday, and you know what's coming: six logins, a Thursday-night spreadsheet, and a CEO asking, "So what actually worked?" The problem isn't you—it's a process that asks for activities, judges you on outcomes, and scatters the data across teams and agencie…
AI Bias, Neutrogena, and the Cost of Speaking Up
Episode Summary
Two résumés land in front of a reviewer. Same skills. Same experience. Same note that AI helped write them. The only difference is the name at the top: one says James, the other says Emily. James earns a 97% approval rating. Emily gets a comment that she can't even write a résumé h…
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