# Geoff Cook

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The Business of Creative Leadership w/ Geoff Cook | Ep 397

In this episode of The Futur Podcast, Chris Do sits down with Geoff Cook, founder of Base Design New York, to explore the art of world-building through branding. Geoff recounts his early days at DKNY, where he learned the fundamentals of brand, culture, and retail experience before co-founding Base…

How To Microdose GLP-1 (& How To Make Eating Less EASY Even After You Stop Your Peptides) With Geoff Cook of NOOM

Full Show Notes: https://bengreenfieldlife.com/noompodcast/ In this episode, Geoff Cook, CEO of Noom, talks about the science and practicalities of GLP-1 microdosing for weight loss and longevity. He breaks down what microdosing means, how Noom combines low-dose GLP-1 with behavior change programs…

325. Geoff Cook, CEO of Noom

Today, I'm joined by Geoff Cook, CEO of Noom. Evolved from behavior change app to clinical health platform, Noom combines personalized coaching with medications like GLP-1s to forge better habits and drive long-term health outcomes. In this episode, we discuss using medication as a catalyst f…

325. Geoff Cook, CEO of Noom

Today, I'm joined by Geoff Cook, CEO of Noom. Evolved from behavior change app to clinical health platform, Noom combines personalized coaching with medications like GLP-1s to forge better habits and drive long-term health outcomes. In this episode, we discuss using medication as a catalyst f…

Geoff Cook (Noom CEO) - The peptide boom and why Noom just acquired a 503A pharmacy

Noom CEO Geoff Cook returns to Hims House to discuss the company's acquisition of Tailor Made Compounding, a 503A pharmacy in 46 states, and what it signals about Noom's expansion beyond weight loss into healthy aging. Cook explains why vertical integration matters now, from supply chain control to…

Food Noise, Alcohol Noise, and the New Science of Medication-Assisted Behavior Change w/ Sunnyside CEO Nick Allen & Noom CEO Geoff Cook

Mike sits down with Geoff Cook, CEO of Noom and one of the biggest names in digital behavior change, and Nick Allen, CEO of Sunnyside, for a conversation about food noise, alcohol noise, GLP-1s and naltrexone, and the new science of comprehensive behavior change. Geoff has led Noom since 2023 as t…

S14 E34 How to Change Your Behavior to Make GLP-1s Work Long-Term with Noom CEO Geoff Cook

In this episode of FOMO Sapiens, Patrick McGinnis sits down with Geoff Cook, CEO of Noom, the leading digital health platform combining psychology, technology, coaching, and clinical care. Geoff co-founded The Meet Group, a NASDAQ-listed social entertainment company he led for 18 years through its …

Can Noom rediscover its ad spend glory?

When you look across the vast, ever-expanding GLP-1 landscape, you see a handful of key players with different services offered. One of them is Noom, which attempts to differentiate itself from other telehealth shops by billing itself as a “behavior-change company.”  Simply put, Noom takes a life…

The $600 Billion Weight Loss Market Has a Dropout Problem. Who Fixes It? Geoff Cook, CEO at Noom

Preventive health, GLP-1s, behavior change, AI coaching, longevity, diagnostics, and consumerization—Geoff Cook and SCALE explore how Noom is evolving from a weight-loss app into a broader everyday health platform. In this episode of Analyzing Healthcare by SCALE Community, Noom CEO Geoff Cook expl…

Noom reminds us weight regain doesn't care. Plus, we reflect on five years since Dopesick was released.

If you’re watching TV, you’re seeing Noom’s ads. Nestled between Keke Palmer dancing in support of Verizon’s phone plans and the unsettling omnipresence of Liberty Biberty are the weight loss company’s ads featuring chief wellness ambassador Rebel Wilson. The Pitch Perfect star has long been a part…