# Eric Lawrence
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Eric Sinclair Maxwell Lawrence (1924-1978) was an Australian rugby league footballer who played in the 1940s.
A South Grafton junior, Lawrence was in the St. George District during 1942 and turned out for the St.
Ep 84 - Discovery First: How Great Digital Products Get It Right Early
In this episode of Tales from the Pros, hosts Eric Lawrence and Zach Bruno dive into one of the most overlooked yet critical stages of product development—the discovery phase. While many founders rush straight into design and development, skipping discovery often leads to wasted budgets, overbuilt …
Ep 85 - Leading Change: Turning Disruption Into Results
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence sit down with change management and enablement leader Cesar Viana Teague to explore one of the biggest challenges organizations face today: leading people through change.
From ERP rollouts and CRM adoption to AI-driven…
Ep 86 - How to Scale Your Funded Startup App for Success
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence sit down with Jonathan Maxim, founder of Viral App Launch, to discuss what it really takes to turn an app idea into a successful business.
Drawing from hundreds of app launches and years of experience helping startups …
Ep 87 - The Decisions That Turn Dreamers Into Tech Founders
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence explore one of the biggest challenges aspiring entrepreneurs face: turning a great idea into a real business.
Every day, countless people dream about launching the next successful app, SaaS platform, or startup—but ver…
Where the Smart Money in Tech is Going (feat. Jim Ferry)
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence sit down with Jim Ferry, a partner at Volition Capital, to explore what investors are really looking for in AI and technology businesses in 2026.
With experience evaluating thousands of companies and investing in high-…
Ep23 A Retired Cop’s Battle Cry for Men of Faith to Man Up
What happens when you do everything "right" and still feel hollow inside?
Retired police officer and men's ministry director Eric sits down with Christine to share how a life that looked right on paper — steady job, clean living, hard work — still left him empty, until a chance invitation to church…
Ep 89 - Homeless to SaaS Exit: Draven McConville on Building Klipboard
In this episode of Tales from the Pros, host Eric Lawrence sits down with Draven McConville, entrepreneur and former CEO of Klipboard, to discuss his journey from homelessness at 18 to building and successfully exiting two technology businesses.
Draven shares how his early experiences shaped his re…
Ep 90 - Building a Better Productivity App: The Story Behind MagicTask V3
In this episode of Tales from the Pros, hosts Michael Georgiou and Eric Lawrence sit down with Imaginovation co-founder and creator of MagicTask, Pete Peranzo, for a candid, behind-the-scenes look at what it truly takes to build, launch, fail, and completely rebuild a digital product. While MagicTa…
Ep 91 - How AI Is Changing the Way Businesses Buy B2B Services | Tim Condon
In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence sit down with Tim Condon, CRO at Clutch, to talk about how B2B buying is changing.
Tim shares what he has learned from growing products, working closely with product and revenue teams, and listening to what customers actuall…
Herding Code 116: Eric Lawrence on Fiddler, IE Internals, and HTTP
Episode 116
This episode of Herding Code the guys talk to Eric Lawrence, the author of the popular Fiddler web debugging proxy. Eric's also a member of the Internet Explorer team and developer of several popular freeware tools.
Eric explains how he's been working on - and now runs - the team…
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