# Darren Shaw

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Why Your SEO Traffic Is Declining (The Reason Nobody Wants to Admit)

E1147: Your organic traffic is declining. Your rankings are getting more volatile. Pages that have been stable for months or years are suddenly moving down. Before blaming a Google update, backlinks, AI Overviews, or some mysterious algorithm change, look at the simplest explanation: Your pages mi…

AI Watermarking, Google LSA Changes & AI Search Ranking Problems | E45 The Whitespark Local Update

In this episode, Darren Shaw and Claire Carlile share the latest local SEO news, updates, and insights from the past two weeks: 📝 Breaking news: View Counts on Google Posts (Muhammad Hussain) 📝Hack to Get Activities on Your Google Business Profile (Claudia Tomina) 📝 Tactics for Building a Local Bra…

The Truth About Competitor Targeting in Google Ads

Competitor targeting in Google Ads is widely misunderstood. After seeing so much misinformation online, Google Ads Coach Jyll Saskin Gales sets the record straight in episode 137. She breaks down common competitor targeting myths, explains what Google’s policies actually say, and shares how to run …

VMP 311: SEO For Veterinary Hospitals In The AI World

In this episode, I'm diving deep into how AI is shaking up local SEO with none other than Darren Shaw, founder of Whitespark and one of the top minds in local search. If you've been wondering whether SEO is dead or if paid ads still matter now that Google's rolling out AI-driven search, you're not …

Stop the AI Slop, Claude Research Assistant & New GBP Verification | E48 The Whitespark Local Update

Darren Shaw and Claire Carlile break down the biggest local SEO, Google, and AI search updates from the past week, including: 📝 Google Business Profile Verification: Submit a Business Photo (Ben Fisher) 📝 Claude Project for Improving Information Gain for SEO (Steve Toth) 📝 The new rules of AI searc…

Why AI Search Still Depends on Traditional SEO | Darren Shaw, Whitespark

SEO is not becoming less relevant because of AI. It is becoming more important. Instead of optimizing for a single search engine, marketers now have to think about visibility across Google, ChatGPT, Gemini, Perplexity, Copilot, and other AI-powered discovery platforms. In this episode of Straight …

An Inside Look At Our Biggest Mistakes And What Law Firms Can Learn From Them

Welcome to Episode 21 of The Legal Intake Experts podcast! For more than a decade, Answering Legal has helped growing law firms ensure they never miss a chance to connect with new leads. Now, we’re pulling back the curtain to share our best strategies for strengthening your intake process and turni…

Edward Sturm's Ranking Trick, Hacking AI Overviews, Parasite SEO | E49 The Whitespark Local Update

Darren Shaw is joined by special guest Edward Sturm to break down the biggest local SEO, Google, and AI search news and updates from the past week, including: 📝 Hacking AI Overviews with LinkedIn Hashtags (Steve Toth) 📝 NotebookLM Parasite SEO (Gagan Ghotra) 📝 5 reasons why I'm skeptical of the ent…

AI Mode Tip, Negative Review Goldmine, Google’s New Rules | E51 The Whitespark Local Update

Darren Shaw and Claire Carlile are back with another roundup of the news and updates shaping local SEO and AI search, including: 📝 Google Maps 2026 Fan-Favorite Dining List📝 How to Use AI Mode’s Follow-Up Questions to Create Non-Commodity Local Service Content (Claudia Tomina)📝 Your competitors’ ne…

Outranking Competitors with Local SEO Tools with Darren Shaw (#628)

Want to outrank local competitors? Looking to leverage local SEO tools? Ready to optimize your local online presence? Our esteemed guest, Darren Shaw, is an industry-leading figure in Local SEO. In this episode, he divulges how to use local SEO tools to secure a competitive edge. Personalized Quest…