# Ayat Shukairy

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S3E18 - 7 must-know CRO fundamentals based on running 22,000 tests with Ayat Shukairy

Ayat Shukairy emphasizes the importance of addressing the functional, social, and emotional aspects of customer needs when designing websites. She shares seven lessons learned from her experience in conversion rate optimization. This is a public episode. If you would like to discuss this with othe…

Throwing Things On Your Website and Praying WILL NOT Yield Results with Ayat Shukairy

Podcast Episode 193 of the Make Each Click Count Podcast features Ayat Shukairy, Co-Founder at Invesp. Ayat unveils the meticulous processes behind successful conversion optimization, debunking the myth that haphazard changes lead to improved results. Andy and Ayat dive deep into the essence of her…

#62 – A/B Testing Prioritization (ft. Ayat Shukairy)

Most people have a ton of A/B testing ideas – but if we're being honest, some test ideas are not worth it. If I were you, I'd focus on tests with the most potential and biggest payoff.But how, then, do you determine which hypotheses you should do first (or ignore)?This is exactly what we're talking…

Unlocking Clicks and Conversions through A/B Testing - with Ayat Shukairy

Ayat Shukairy, an expert in experimentation and marketing optimization, discusses conversion rate optimization (CRO) and A/B testing. She emphasizes the importance of ongoing testing and optimization in marketing. Ayat shares her background in CRO and how her company has grown in the field. She als…

[EP #210] [ENG] - Uncover the main elements that are key to master conversion on Amazon - Ayat shukairy

Welcome to the eCommerce Lab Podcast! In this fascinating episode we will have the honor of hosting Ayat Shukairy, the outstanding co-founder of Invesp and an authority on marketing strategies, experimentation and conversion optimization! In this special session, we'll explore the fundamentals of m…

Conversion Rate Optimisation with Ayat Shukairy from Invesp

The How to Grow your eCommerce Business is sponsored by the eCommerce Growth Agency Vendlab.com. Ayat Shukairy is a conversion rate optimisation expert and the founder of Invesp.com. In this podcast, we discuss the process for increasing website conversion rates and the things that every websit…

Ayat Shukairy: How Does CRO Shape Online Success?

Ayat Shukairy is a seasoned expert in conversion rate optimization (CRO) and the co-founder of a renowned CRO company and tool. In our conversation, we delved into the intricate world of CRO, exploring its fundamental importance in transforming site visitors into loyal customers. Ayat illuminates t…

EP583 - Ayat Shukairy on Conversion Rate Optimization

In this episode of Chasing the Insights, I talk to marketing optimization guru Ayat Shukairy. Ayat talks to us about on Conversion Rate Optimization. Ayat Shukairy is a recognized expert on experimentation and marketing optimization. She is an in-demand speaker who has presented at marketing con…

Boost Your Website Conversions with Ayat Shukairy

Driving more conversions is crucial for marketers, but it takes a well-researched strategy backed by data – and patience. Marketing experimentation expert Ayat Shukairy reveals her techniques, such as heatmapping, client interviews, and the SHIP methodology, to help you optimize your website for be…

CRO Explained: Why It Matters and How to Master It

In this episode of the Business Growth Hacks podcast, hosts Andrew Brockenbush and John Fritzsching scratch the surface on the critical topic of website conversion rate optimization (CRO). They share practical strategies and actionable tips to help small businesses increase their online sales witho…