Why Brightland Said 'No' to Whole Foods – Twice – And Grew Anyway
Aishwarya Iyer built one of the fastest-growing premium CPG brands by doing what many startups overlook: putting product integrity, brand trust, and strategic timing ahead of rapid retail expansion.
In this episode, Aishwarya, the founder and CEO of admired pantry staples company Brightland, share…
From Ancient Traditions to Daily Habits with Brightland's Aishwarya Iyer: How Rituals Shape Success
In this episode of Too Much with Denise Love Hewett, we explore the transformative power of rituals with Aishwarya Iyer, founder and CEO of Brightland, the category-defining olive oil brand featured by The New York Times, Vogue, Food & Wine, and Fast Company. What You'll Learn:
How modern rituals …
Aishwarya Iyer of Brightland
Founded in 2018 by Aishwarya Iyer, Brightland is a California-based premium pantry staples brand crafting artfully designed and consciously-made olive oils, vinegars, and honeys that elevate everyday moments.
what we chat about:
A personal health scare sparked the idea for Brightland; Can you wal…
87. Living With Intention: Ancestral Rituals for Modern Wellness with Aishwarya Iyer
In this episode, Elizabeth sits down with Aishwarya Iyer, founder of Brightland, for a thoughtful conversation on intentional living, heritage, and redefining wellness. Aishwarya shares how reconnecting with her South Indian roots shaped the way she views food, nourishment, and self-worth. What sta…
Aishwarya Iyer's Five Rules for Finding Inspiration
In this episode of Five Rules for the Good Life, I sit down with Aishwarya Iyer, founder of Brightland, to talk about how to find fresh ideas when the creative well runs dry. She shares her Five Rules for Finding Inspiration—ranging from the power of putting your phone down to digging back into pas…
Aishwarya Iyer, Founder of Brightland, on Building a Cult-Favorite Luxury Brand From Burnout, the Truth About the NYT Olive Oil Wars, and How Becoming a Mom Changed Everything
Aishwarya Iyer, Founder of Brightland, on Copycats, Creator Culture, and Building a Luxury Brand From Burnout
What happens when a health scare leads you to reinvent the olive oil aisle—and you end up in the middle of a New York Times “olive oil war” after being bullied online by another founder?
…
Beyond The Board - Brightland
In this episode, Brightland founder Aishwarya Iyer joins Whole Foods Market CEO Jason Buechel to explore how she reimagined olive oil from an overlooked commodity to a product rooted in storytelling, design, and uncompromising quality. Aishwarya shares how a move to California sparked her interest …
"How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did
We brought together 14 founders across 13 businesses building on Shopify and asked every single one the same question: How do you know when it's time to pivot?
We've put together the playbook for the hardest decisions to make in business—the leap, the kill, the walk-away, and the quiet voice you a…
How Brightland Became The Olive Oil Brand Beloved by Press and Retailers
Aishwarya Iyer built Brightland into an eight-figure California olive oil brand by saying no to major retailers, outside investors, and every shortcut that came her way. She breaks down the brand’s scrappy early days, the organic press strategy that landed her in Bon Appétit, and why she said no to…
[Brightland] Aishwarya Iyer
![[Brightland] Aishwarya Iyer](https://cdn-images-3.listennotes.com/podcasts/unit-economics/brightland-aishwarya-iyer-racz5CVTLQ3-x-OrZP2mKDB.300x300.jpg)
On today’s episode, I sit down with Aishwarya Iyer, founder and CEO of Brightland, a brand best known for its high-quality, California-sourced olive oils, vinegars, and other pantry items.
Ash started Brightland after a career spanning beauty, technology, and venture capital, combining her interest…
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