TRANSCRIPTIE 🔗
WEBVTT
00:00:00.000 --> 00:00:03.080
Welcome to Milestone Moments, the show where
00:00:03.080 --> 00:00:05.960
we explore the journeys that lead to success.
00:00:06.599 --> 00:00:10.220
I'm Sheila Slick, your host and founder of Five
00:00:10.220 --> 00:00:13.859
Milestones. In every episode, we will bring you
00:00:13.859 --> 00:00:17.100
insights from the minds of entrepreneurs, leaders
00:00:17.100 --> 00:00:20.820
and experts who will share not just their expertise,
00:00:20.879 --> 00:00:24.120
but the milestone moments that have reshaped
00:00:24.120 --> 00:00:27.059
their journeys and led to significant achievements.
00:00:27.960 --> 00:00:30.359
So if you're looking for motivation, you're in
00:00:30.359 --> 00:00:33.560
the right place. Subscribe now and discover the
00:00:33.560 --> 00:00:40.380
milestones that mark the path to success. Welcome
00:00:40.380 --> 00:00:43.799
to another episode of Milestone Moments in Business
00:00:43.799 --> 00:00:46.500
and Leadership. I'm your host, Sheila Slick.
00:00:46.799 --> 00:00:51.039
And today, my special guest is Rich Perry. Rich
00:00:51.039 --> 00:00:54.560
helps purpose -first entrepreneurs make a bigger
00:00:54.560 --> 00:00:57.619
impact. He guides his clients towards greater
00:00:57.619 --> 00:01:00.560
clarity with messaging, improving confidence
00:01:00.560 --> 00:01:04.459
with communication, and increasing brand visibility
00:01:04.459 --> 00:01:08.239
to maximize business growth. He is a partner
00:01:08.239 --> 00:01:11.219
and the chief marketing officer of Empowered
00:01:11.219 --> 00:01:14.719
Podcasting. co -host of Empowered Podcasting
00:01:14.719 --> 00:01:18.760
Live, and a 10 -minute mentor with Rich Perry.
00:01:19.060 --> 00:01:22.120
And he also just published his new book, Talk
00:01:22.120 --> 00:01:25.480
of the Town. Welcome to the show, Rich. Hey,
00:01:25.519 --> 00:01:28.340
Sheila. Thanks for having me. It's Thursday for
00:01:28.340 --> 00:01:29.659
us. I don't know when it's going to air, but
00:01:29.659 --> 00:01:32.379
happy Thursday to you. And to you, too. And we
00:01:32.379 --> 00:01:35.159
just got over a really nasty storm, so I'm really
00:01:35.159 --> 00:01:38.680
happy that it's not going to interrupt our conversation.
00:01:39.379 --> 00:01:42.549
Right. Since you help purpose -first entrepreneurs
00:01:42.549 --> 00:01:46.790
get clear on their messaging and get visibility,
00:01:47.329 --> 00:01:51.049
what opportunities are you seeing right now for
00:01:51.049 --> 00:01:53.329
those that want to grow their reach? And where
00:01:53.329 --> 00:01:56.650
does podcasting fit in all of this? Absolutely.
00:01:56.670 --> 00:01:59.810
When you want to be a purpose -first entrepreneur,
00:02:00.109 --> 00:02:03.689
you're really looking to make a difference with
00:02:03.689 --> 00:02:07.489
that individual, right? And it's about reaching.
00:02:08.270 --> 00:02:11.389
that individual, helping them solve that immediate
00:02:11.389 --> 00:02:14.409
problem, building that meaningful relationship
00:02:14.409 --> 00:02:17.550
and really, you know, wanting them to be successful.
00:02:17.770 --> 00:02:22.710
Those are some great ways. to implement podcasting
00:02:22.710 --> 00:02:25.909
because you are reaching that person in their
00:02:25.909 --> 00:02:28.449
living space. You're reaching them when they're
00:02:28.449 --> 00:02:30.969
doing chores. You're reaching them when they
00:02:30.969 --> 00:02:34.349
really need to connect. And podcasting has that
00:02:34.349 --> 00:02:37.689
opportunity to connect with them, establish that
00:02:37.689 --> 00:02:40.889
value, help them solve those itty -bitty problems
00:02:40.889 --> 00:02:44.610
so that they consider you when they have those
00:02:44.610 --> 00:02:48.319
big hairy problems that really need to be solved,
00:02:48.439 --> 00:02:50.560
right? That you've established that trust with
00:02:50.560 --> 00:02:54.340
them. And podcasting, whether it's video or audio,
00:02:54.539 --> 00:02:57.020
is a great opportunity to reach those people
00:02:57.020 --> 00:03:00.039
where they are, build that meaningful relationship
00:03:00.039 --> 00:03:03.060
and start helping them solve those problems.
00:03:03.439 --> 00:03:06.740
So now let's talk about the Empowered Podcasting
00:03:06.740 --> 00:03:11.949
Conference. How was that idea born? So Empowered
00:03:11.949 --> 00:03:15.129
Podcasting, the conference itself was actually
00:03:15.129 --> 00:03:17.650
the child of one of my business partners and
00:03:17.650 --> 00:03:21.150
founder, Mark Ronick. The reason he created Empowered
00:03:21.150 --> 00:03:25.370
Podcasting was because he'd gone to some of those
00:03:25.370 --> 00:03:28.150
bigger conferences, which I'm sure you've been
00:03:28.150 --> 00:03:30.409
to, Sheila. I know that I've been to like where
00:03:30.409 --> 00:03:32.469
there's thousands and thousands and thousands
00:03:32.469 --> 00:03:35.150
of people walking around and you kind of get
00:03:35.150 --> 00:03:38.789
lost in the sea of all of those people, right?
00:03:38.969 --> 00:03:43.699
It can make. Some folks just feel left out. Maybe
00:03:43.699 --> 00:03:45.580
they don't feel like part of the crowd or maybe
00:03:45.580 --> 00:03:48.659
they're just having difficulty connecting with
00:03:48.659 --> 00:03:52.340
other like minded people. Right. So what we wanted
00:03:52.340 --> 00:03:55.439
to do, what he wanted to do was create a space
00:03:55.439 --> 00:03:59.039
for those types of people that want the learning.
00:03:59.219 --> 00:04:02.740
They want to grow. They want opportunities to
00:04:02.740 --> 00:04:05.319
monetize their podcast. They're looking for ways
00:04:05.319 --> 00:04:07.960
to connect with people that are just like them.
00:04:08.919 --> 00:04:12.120
in a more intimate setting so rather than having
00:04:12.120 --> 00:04:15.719
thousands and thousands of people our event empowered
00:04:15.719 --> 00:04:19.699
Load full transcript
podcasting limits it to around 250 people. So
00:04:19.699 --> 00:04:23.199
has all the expertise that you want on stage,
00:04:23.279 --> 00:04:26.959
all the opportunities to grow as an individual
00:04:26.959 --> 00:04:31.180
and as a podcaster, while not feeling like you're
00:04:31.180 --> 00:04:34.920
just one of a sea of people, right? It has that
00:04:34.920 --> 00:04:38.040
opportunity to really connect and build those
00:04:38.040 --> 00:04:41.860
meaningful relationships. I was involved from
00:04:41.860 --> 00:04:43.980
the beginning, but I did miss the first year
00:04:43.980 --> 00:04:46.730
because I just couldn't make it in person. I
00:04:46.730 --> 00:04:50.089
got involved last year as marketing director.
00:04:50.410 --> 00:04:52.689
And then I kind of stepped up and said, hey,
00:04:52.810 --> 00:04:55.329
I want some ownership in this. I want to help
00:04:55.329 --> 00:04:58.750
you grow this. And then I bought in as a partner.
00:04:58.970 --> 00:05:02.370
For someone that's contemplating or playing around
00:05:02.370 --> 00:05:05.230
with the idea of starting a podcast, would this
00:05:05.230 --> 00:05:08.769
be a great space for them to go learn? Absolutely.
00:05:08.850 --> 00:05:12.319
Absolutely. Because You're going to learn from
00:05:12.319 --> 00:05:14.639
experts in their field, you know, whether they're
00:05:14.639 --> 00:05:19.220
talking about the latest tools to help workflow
00:05:19.220 --> 00:05:22.420
with your podcast, or you're looking for ideas
00:05:22.420 --> 00:05:25.540
for equipment, or you're looking for ways to
00:05:25.540 --> 00:05:28.959
grow your podcast and monetize it, or you want
00:05:28.959 --> 00:05:32.319
some sponsorships. We have all of those experts
00:05:32.319 --> 00:05:37.339
on stage teaching you. We also have, because
00:05:37.339 --> 00:05:40.639
it is that intimate setting, when these folks
00:05:40.639 --> 00:05:43.759
get off stage, you have an opportunity to walk
00:05:43.759 --> 00:05:47.100
right up to them and ask that follow -up question.
00:05:47.180 --> 00:05:50.639
Or you're going to see that individual walking
00:05:50.639 --> 00:05:53.899
in the hallways and you can speak to them later
00:05:53.899 --> 00:05:56.759
while you're eating lunch or hanging out at the
00:05:56.759 --> 00:05:59.939
mixer in the evening hours. This is a great...
00:06:00.300 --> 00:06:04.199
place for you to feel welcome, feel like you're
00:06:04.199 --> 00:06:07.800
part of the group and really get a lot of value
00:06:07.800 --> 00:06:11.759
for being there for those two days. And what
00:06:11.759 --> 00:06:14.199
are the trends right now or where are you seeing
00:06:14.199 --> 00:06:18.240
a gap? Where do people struggle in growing their
00:06:18.240 --> 00:06:21.699
audience base or their podcast? I think that
00:06:21.699 --> 00:06:24.600
would definitely be a question for Mark or Jason.
00:06:24.720 --> 00:06:27.600
Like that's their area of expertise. So full
00:06:27.600 --> 00:06:30.920
disclosure, they are podcasting coaches. I think
00:06:30.920 --> 00:06:36.180
for me, I just want to reiterate to people not
00:06:36.180 --> 00:06:40.259
to get too hell bent on, oh, what are my numbers
00:06:40.259 --> 00:06:42.079
like? What are my numbers like? What are my numbers
00:06:42.079 --> 00:06:47.540
like? Or using AI to the point of removing the
00:06:47.540 --> 00:06:52.389
human touch. part of your podcast. Yes, those
00:06:52.389 --> 00:06:55.649
numbers are important. But for me, I think using
00:06:55.649 --> 00:06:59.850
podcasting to make a connection, make an impact
00:06:59.850 --> 00:07:03.129
with the viewer, I think if you focus on those
00:07:03.129 --> 00:07:06.310
two things, at least in the very beginning, okay,
00:07:06.370 --> 00:07:08.850
if you're just starting out, focus on those two
00:07:08.850 --> 00:07:11.170
things right there. And I think you're going
00:07:11.170 --> 00:07:15.930
to see a lot of better results and a better ROI
00:07:15.930 --> 00:07:18.269
for, you know, your time and money investment
00:07:18.269 --> 00:07:21.529
in podcasting. We were just talking about this
00:07:21.529 --> 00:07:24.689
yesterday on Empowered Podcasting Live. A lot
00:07:24.689 --> 00:07:26.449
of people, they think they're going to start
00:07:26.449 --> 00:07:29.250
a podcast and immediately just get thousands
00:07:29.250 --> 00:07:31.490
and thousands and millions of followers like
00:07:31.490 --> 00:07:33.269
Joe Rogan, and they're just going to walk into
00:07:33.269 --> 00:07:35.410
the restaurant and people are going to be, you
00:07:35.410 --> 00:07:37.709
know, high five. Oh, that's that podcaster. He's
00:07:37.709 --> 00:07:40.279
famous, right? It doesn't always work like that.
00:07:40.379 --> 00:07:44.759
Like that is not the, that's not common, okay?
00:07:44.879 --> 00:07:48.040
So just set those realistic expectations when
00:07:48.040 --> 00:07:51.180
you're starting your podcast. I absolutely agree
00:07:51.180 --> 00:07:55.040
with you. You never know how one person's story
00:07:55.040 --> 00:07:57.740
or message can be someone else's breakthrough.
00:07:58.399 --> 00:08:01.600
Absolutely. And for service -based entrepreneurs,
00:08:02.040 --> 00:08:04.600
like the folks that I work with, more service
00:08:04.600 --> 00:08:07.490
-based and purpose -driven, like... you might
00:08:07.490 --> 00:08:10.389
just have two listeners in that episode, but
00:08:10.389 --> 00:08:13.870
that one listener hires you for a big project
00:08:13.870 --> 00:08:16.589
and all of a sudden you're like, holy smokes,
00:08:16.689 --> 00:08:19.610
like this doubled my income this month or in
00:08:19.610 --> 00:08:22.310
this quarter or something because that one person
00:08:22.310 --> 00:08:26.269
just really trusted you and made all the difference,
00:08:26.550 --> 00:08:28.970
right? I mean, if you just get yourself frazzled
00:08:28.970 --> 00:08:31.189
because your numbers aren't up there,
you may
00:08:31.189 --> 00:08:33.330
be missing out on some other bigger opportunities.
00:08:34.789 --> 00:08:38.679
With the podcast set, I've done, and it's been
00:08:38.679 --> 00:08:41.399
rebranded a couple of different times, like,
00:08:41.480 --> 00:08:44.980
but that's a 10 minute mentor is like the main
00:08:44.980 --> 00:08:46.899
podcast that I've done for a number of years.
00:08:47.299 --> 00:08:51.519
If it wasn't for having that podcast, even when
00:08:51.519 --> 00:08:53.940
the numbers were low, even when, you know, I
00:08:53.940 --> 00:08:56.100
thought, Oh, is anyone even listening to this
00:08:56.100 --> 00:09:00.360
thing? Right. It was because of just having that
00:09:00.360 --> 00:09:05.460
podcast, having that connectable way to. reach
00:09:05.460 --> 00:09:10.019
other creators. That's how I got connected with
00:09:10.019 --> 00:09:14.220
PodFest. And I started speaking there and being
00:09:14.220 --> 00:09:17.740
an emcee there and meeting all kinds of really
00:09:17.740 --> 00:09:20.940
great people. That was where I met Mark Ronick,
00:09:21.059 --> 00:09:24.779
the founder of Empowered Podcasting. It was just
00:09:24.779 --> 00:09:27.309
through those conversations. that it was like,
00:09:27.370 --> 00:09:29.029
oh, we're friends. Now we're going to, you know,
00:09:29.070 --> 00:09:32.070
let me join you on this business venture and
00:09:32.070 --> 00:09:37.110
become a co -owner in this really amazing community
00:09:37.110 --> 00:09:40.429
and all these things that we have planned. If
00:09:40.429 --> 00:09:43.549
it wasn't for that podcast of just sitting in
00:09:43.549 --> 00:09:46.470
there, plugging in the mic, sharing my expertise
00:09:46.470 --> 00:09:50.250
and just, you know, just doing it over and over
00:09:50.250 --> 00:09:53.929
and over and building that consistency. I wouldn't
00:09:53.929 --> 00:09:57.269
have had that. And it's been life changing for
00:09:57.269 --> 00:10:01.909
me just having that podcast. So for me, I'm like,
00:10:02.049 --> 00:10:04.490
well, it's certainly provided a lot of great
00:10:04.490 --> 00:10:07.250
opportunities and enriched what it is that I
00:10:07.250 --> 00:10:11.169
do. So I'm a living example of what good things
00:10:11.169 --> 00:10:13.830
can happen just by doing it and being a part
00:10:13.830 --> 00:10:16.809
of that community. Well, and I'm really excited
00:10:16.809 --> 00:10:19.210
to not only participate, but full disclosure,
00:10:19.490 --> 00:10:24.299
I am a sponsor. of Empowered Podcasting. I've
00:10:24.299 --> 00:10:27.500
never been, so I'd love for you to share with
00:10:27.500 --> 00:10:31.340
me and my audience, for that person listening
00:10:31.340 --> 00:10:35.980
today who has a story, a business, a message.
00:10:36.279 --> 00:10:40.159
Why should they be in that room? This is going
00:10:40.159 --> 00:10:44.340
to give you the tools that you need, the resources,
00:10:44.639 --> 00:10:50.539
the confidence. to share that message with who
00:10:50.539 --> 00:10:52.980
it is that you want to reach. Whatever it is
00:10:52.980 --> 00:10:55.019
you want to do. If you're a doctor, you want
00:10:55.019 --> 00:10:57.379
to heal people, right? You're a consultant, you
00:10:57.379 --> 00:11:00.440
want to help people grow or give them the right
00:11:00.440 --> 00:11:02.899
advice that they need or whatever the case is,
00:11:02.960 --> 00:11:06.240
right? Come to Empowered Podcasting, learn how
00:11:06.240 --> 00:11:09.519
to communicate that information through the medium
00:11:09.519 --> 00:11:14.919
of podcasting or other creative mediums and just
00:11:14.919 --> 00:11:18.460
learn. and learn from the experts, go back home
00:11:18.460 --> 00:11:22.019
and then start implementing what it is that you
00:11:22.019 --> 00:11:24.200
learned. So that's another important thing as
00:11:24.200 --> 00:11:27.659
well. Don't just go and learn the stuff and then
00:11:27.659 --> 00:11:30.639
go home and then not do the stuff that you learned,
00:11:30.740 --> 00:11:32.779
right? You got to take those action steps. And
00:11:32.779 --> 00:11:36.740
Empowered Podcasting is a wonderful, supportive
00:11:36.740 --> 00:11:41.360
community that will continue helping you in those
00:11:41.360 --> 00:11:45.039
areas. in the months to come. So we're not going
00:11:45.039 --> 00:11:47.460
to forget about you after the conference is over.
00:11:47.600 --> 00:11:50.340
You join the Facebook group. We'll keep providing
00:11:50.340 --> 00:11:54.179
value, keep helping you along, growing as an
00:11:54.179 --> 00:11:57.460
individual, growing as a service provider, as
00:11:57.460 --> 00:12:00.440
a business professional. We're here to help you
00:12:00.440 --> 00:12:03.960
grow. And I don't want to jump ahead, but I know
00:12:03.960 --> 00:12:07.039
that we're going to give you, Sheila, some free
00:12:07.039 --> 00:12:11.990
tickets for your listeners. So folks. Good reason
00:12:11.990 --> 00:12:14.210
to be there is you're going to learn and grow.
00:12:14.669 --> 00:12:17.210
And she was going to make that happen because
00:12:17.210 --> 00:12:20.090
she is one of our sponsors and she's got a couple
00:12:20.090 --> 00:12:23.029
tickets to give out. We got to act fast because
00:12:23.029 --> 00:12:26.850
it's only a couple of weeks away. So give us
00:12:26.850 --> 00:12:29.889
all of the details. Where can we learn more about
00:12:29.889 --> 00:12:32.610
Empowered Podcasting? Absolutely. Great question.
00:12:32.690 --> 00:12:37.879
So the website is Empowered Podcasting. You can
00:12:37.879 --> 00:12:40.659
get all the information about the conference
00:12:40.659 --> 00:12:43.879
itself, which is happening in Charlotte, North
00:12:43.879 --> 00:12:48.480
Carolina, August 21st to the 23rd. You can get
00:12:48.480 --> 00:12:50.539
your tickets there. You can buy your tickets
00:12:50.539 --> 00:12:53.860
there. You can also get a link to the hotel that
00:12:53.860
--> 00:12:56.259
we'll be at. Everything is happening right there
00:12:56.259 --> 00:12:58.879
at the Hyatt in South Park. So you don't have
00:12:58.879 --> 00:13:01.620
to worry about leaving or, you know, anything
00:13:01.620 --> 00:13:04.789
like that. Just roll out of bed. shower, and
00:13:04.789 --> 00:13:07.590
the conference is downstairs. Easy peasy. All
00:13:07.590 --> 00:13:10.110
the information is there. And then if you want
00:13:10.110 --> 00:13:13.289
to speak with a real human being, ask those questions
00:13:13.289 --> 00:13:15.950
before you purchased your ticket, then find this
00:13:15.950 --> 00:13:18.590
on social media. We're on Facebook, LinkedIn,
00:13:18.789 --> 00:13:23.110
and Instagram. And we also have a Facebook group.
00:13:23.230 --> 00:13:26.590
You can join the community and start connecting
00:13:26.590 --> 00:13:29.250
with people in advance so that when you're in
00:13:29.250 --> 00:13:31.429
the conference room, you've already got some
00:13:31.429 --> 00:13:34.529
friends. So if you're tuning in or you're reading
00:13:34.529 --> 00:13:38.490
this on social media, just place a comment, hashtag
00:13:38.490 --> 00:13:42.429
share your story, and we'd be happy to include
00:13:42.429 --> 00:13:45.830
you in the free ticket giveaway. I can't wait
00:13:45.830 --> 00:13:49.169
to invite and give away some tickets. I am really
00:13:49.169 --> 00:13:52.190
looking forward to attending. And for someone
00:13:52.190 --> 00:13:55.330
wanting help with their marketing, where can
00:13:55.330 --> 00:13:58.669
they find and connect with you? Yeah, absolutely.
00:13:58.809 --> 00:14:03.870
So my website is richperry .com. Easy peasy to
00:14:03.870 --> 00:14:09.129
remember. And then my social handle on LinkedIn
00:14:09.129 --> 00:14:13.090
and Facebook and all that is at Coach Rich Perry.
00:14:13.269 --> 00:14:17.009
So you can find me there and reach out and say
00:14:17.009 --> 00:14:20.470
hello in the event that you want some information
00:14:20.470 --> 00:14:24.690
on how to market and communicate your message.
00:14:25.370 --> 00:14:28.830
For your business, go to my website, richperry
00:14:28.830 --> 00:14:32.250
.com and download my free book, Talk of the Town.
00:14:32.909 --> 00:14:35.590
Get it free. And if you go to Empowered Podcasting,
00:14:35.590 --> 00:14:37.269
I'll give you a physical copy because I'll have
00:14:37.269 --> 00:14:39.429
some of those promotional books available there.
00:14:39.850 --> 00:14:43.629
Well, before we wrap this up, what one key takeaway
00:14:43.629 --> 00:14:46.309
do you want someone that tuned in today to walk
00:14:46.309 --> 00:14:52.629
away with? The key takeaway would be make an
00:14:52.629 --> 00:14:57.740
impact. Share your story, share what it is that
00:14:57.740 --> 00:15:01.059
you do well to help other people and keep doing
00:15:01.059 --> 00:15:04.840
it. And you will make an impact in your community,
00:15:04.940 --> 00:15:09.820
in your region, and just give goodness out there.
00:15:09.899 --> 00:15:12.539
Just make a difference, make an impact out there.
00:15:13.519 --> 00:15:16.000
That was beautiful. Thank you so much for joining
00:15:16.000 --> 00:15:18.840
me today, Rich. Thanks for the invite. I appreciate
00:15:18.840 --> 00:15:21.559
it. And I can't wait to meet you in person at
00:15:21.559 --> 00:15:27.610
EPC. Thank you for tuning in today. If this story
00:15:27.610 --> 00:15:30.289
resonated with you, share it with someone who
00:15:30.289 --> 00:15:32.809
needs to hear it. And if you have a story of
00:15:32.809 --> 00:15:35.370
your own that you'd like to share or have ever
00:15:35.370 --> 00:15:38.529
thought about becoming a published author, visit
00:15:38.529 --> 00:15:43.809
5milestones .com to be a guest on the show. One
00:15:43.809 --> 00:15:47.350
conversation is all it takes to become a published
00:15:47.350 --> 00:15:51.110
author. You have a story that matters. It's time
00:15:51.110 --> 00:15:51.809
to tell it.