Marketing Expert: Google Algorithm Changes, Optimizing Your Website for SEO, Training Your Staff for Success - Tyler Kemp, Marketing 4ECPs
Have you noticed the recent changes in Google's search? Have you seen the AI tool that shows up when you search?
It's handy for the person doing the search. But how does it affect your business?
In this episode, I chat with Tyler Kemp, who is a marketing expert and account manager specializing i…
Marketing Your Practice in 2026: What Still Works and What Has Changed - Tyler Kemp, Marketing 4ECPs
Marketing an optometry practice is evolving faster than ever—and the strategies that worked even a year ago may no longer be enough.
In this episode of The 20/20 Podcast, Dr. Harbir Sian welcomes back digital marketing expert Tyler Kemp for a timely conversation on what practice owners need to unde…
Tom Rice: From Hollywood to Fondren
Landon and Kate are in Madison, Mississippi, sitting down with producer, creative mentor, and all-around Southern gentleman Tom Rice — who greeted them with a lemon tart before he even said hello. Tom shares how he moved back to Mississippi from LA after nearly 28 years and ended up opening Louise'…
[Marketing] How Digital Awareness Ads Can Influence Your Patients of Tomorrow
![[Marketing] How Digital Awareness Ads Can Influence Your Patients of Tomorrow](https://cdn-images-3.listennotes.com/podcasts/cleinman-connect/marketing-how-digital-7MhaKNbVF5Z-yGq1_ijVcvB.300x300.jpg)
Tyler Kemp is an Account Manager at Marketing4ECPs, a marketing agency that specializes in helping eye care practices grow with customized branding and patient-focused strategies. Over his six years with Marketing4ECPs, Tyler has helped numerous optometry businesses clarify their messaging and stan…
Beyond Lead Generation: Mastering Trust and AI Search in Eyecare Marketing (2026)
In 2026, the eyecare industry is saturated with digital noise. For Eye Care Professionals (ECPs), the challenge is no longer just being seen, but being trusted. On the latest Defocus Media podcast, Dr. Daryl Glover and Tyler Kemp of Marketing for ECPs break down why traditional “reactive” marketing…
Eyecare Marketing: How to Build a Strong Brand Patients Remember
Insights from 4theRecord with Tyler Kemp
In the first episode of 4theRecord, host Tyler Kemp, account manager at Marketing4ECPs, explores what it takes to build a memorable and trusted brand in today’s competitive landscape.
Consistency, trust, and emotional connection in branding
Lesso…
4TheRecord Feature - How To Build a Strong Brand Patients Remember
Kevin Wilhelm is the CEO of Marketing4ECPs, a marketing agency that helps independent eye care practices grow through strategic branding, digital marketing, and patient acquisition. With extensive experience in the optometry industry, Kevin works closely with practice owners to develop strong brand…
Smart Eyewear in Optometry: Why AI-Powered Frames Are Gaining Momentum
Key Takeaways
Smart eyewear is shifting from a tech novelty to a lifestyle and accessibility solution.
The future of smart eyewear adoption depends on storytelling, patient education, and real-world applications—not just features.
Optometrists and opticians have a unique opportunity t…
Smart Eyewear Marketing in Eye Care: Why Practices Must Sell Outcomes, Not Features
Key Takeaways
Smart eyewear marketing works best when practices focus on lifestyle benefits instead of technical specifications.
A full-funnel marketing strategy helps practices create awareness, build interest, and guide patients toward action.
Social media, email marketing, and SEO …
What Eye Care Can Learn From Great Retail Experiences
What makes someone want to return to a store? It is rarely just the product. For eye care practices, where healthcare and retail intersect every day, the experience surrounding the product can be just as important.
On 4theRecord, host Tyler Kemp speaks with Lea Wilhelm, owner of The Peacoc…
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