In the Limelight: Investing in the Future of Women's Sports Media
Moderator: Justine Brown
Panelists: Thayer Lavielle, Julie Uhrman, Susie Piotrkowski, Sezin Aksoy
While women’s sports have historically comprised only 4% of media coverage, recent insights from Wasserman demonstrate a notable uptick to 15% in 2023. However, despite this progress, professional wom…
Concierge Live Revenue Insights Series Ep 7, Thayer Lavielle, Wasserman, The Collective
Concierge Live Revenue Insights Series Ep 7
Guest: Thayer Lavielle, Wasserman, The Collective
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"We're already overachieving, give us a second" (with Thayer Lavielle of the Wasserman Collective)
Val and Steve chat with Thayer Lavielle, Managing Director of The Wasserman Collective, about the increasing importance of commercial partnerships to the growth and sustainability of women’s professional football. The Collective is a team within the broader Wasserman agency which focuses on produc…
WNBA's New Season Begins; Ted Leonsis on Capital One Arena Renovations
Join hosts Michael Barr, Damian Sassower and Vanessa Perdomo for a look at some of the latest headlines and stories in the business of sports.The new WNBA season is just getting underway, following their most successful season yet. Thayer Lavielle, managing director of The Collective, Wasserman's d…
Permission Granted: Championing Women in Business, Sport, and Self
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Thayer Lavielle is the Managing Director of The Collective at Wasserman, where she leads a global practice dedicated to driving investment in women in sports, entertainment, and music. In this episode, Thayer walks us through her nonlinear path—starting in journalism, moving into b…
Her Business of Sport - Thayer Lavielle
Thayer Lavielle says she is never afraid of a blank page, something she has proven over the last 6 years, by leading the development of The Collective, a women-focussed division of Wasserman, designed to bridge gaps in gender equity in sport and music through community, insights, events, tools and …
Changing the Game: The Power of Investing in Women
When Thayer Lavielle joined Wasserman, she recognized an opportunity to drive change from within one of the world’s leading sports and entertainment agencies. What began as a conversation about how to better support women across industries became The Collective—a global initiative dedicated to adva…
Women Aren’t Small Men with Thayer Lavielle
Thayer Lavielle, managing director of The Collective, the women’s division of Wasserman, joins Sarah to unpack how brands and consumers drive the women’s sports economy. They dig into research revealing how different demographics watch, engage with, and spend on women's sports, and how The Collecti…
Thayer Lavielle on Investment, Fandom & the Future of the Game |128|
Women’s sports are booming, but what comes next?
This week, we sat down with Thayer Lavielle, Managing Director of The Collective at The Team, to break down the business behind the biggest growth story in sports. From WNBA and NWSL investment to media rights, fan behavior, and why equity doesn’t me…
The ROAR Podcast: Thayer Lavielle
When Thayer Lavielle set out to build a research practice around women as fans, athletes, and executives, the problem wasn't interpreting the data. It was that the data didn't exist. She describes searching for insight on women as insurance buyers and turning up a single study from 2003. Six years …
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