# Scott Goodson
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scott goodson (born 20 September 1963) is founder and chairman of StrawberryFrog, a global cultural movement firm and the author of the book Uprising: How to Build Your Brand and Change the World by Sparking Cultural Movements. He has worked with leading worldwide companies, including Ikea, Pfizer, Pepsi, Procter & Gamble, Mitsubishi, Smart, and Microsoft. In his book Uprising, he argues that “movement marketing” is the best—and perhaps only—way for companies to connect with consumers in the age of social media, and when done effectively the interaction between companies and consumers can lead to positive social change.
Scott Goodson (StrawberryFrog) & Sherry Graziano (Truist) | Teamwork Builds Great Partnerships
Spring is time for rebirth and renewal…and today’s episode is about a relationship between a client and an agency that embodies continual rebirth and renewal. Jim's guests this week are Sherry Graziano, the EVP, Head of Digital, Client Experience & Marketing at Truist Bank, and Scott Goodson, the C…
How To Start a Movement - Scott Goodson
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I'm baaaaack! After taking the summer off to recharge, I’m kicking off a brand new season of BRANDING MATTERS - and what better way to get things started than with my older brother, Scott Goodson, the co-founder of StrawberryFrog and the brains behind Movement Marketing.
Scott’s help…
What Great Leaders Do When Average Thinking Takes Over
What does it take to stand out as a leader when everyone has access to the same tools, the same information, and now, the same AI?
In this episode, Christine sits down with Scott Goodson, founder and chairman of Strawberry Frog, to explore how leaders build momentum, challenge average thinking, and…
How IKEA, Pampers, and Visa Turned Marketing Into Cultural Movements, feat. Scott Goodson
Brand strategy is changing. The brands creating lasting growth are not just running campaigns; they are building movements that people want to join.In this episode of StrategyCast, Lori Jones sits down with movement marketing pioneer Scott Goodson, founder of StrawberryFrog, to explore why movement…
Ep 72: Scott Goodson & Steve Scutellaro - StrawberryFrog Chairman & CEO
StrawberryFrog founder Scott Goodson and new CEO Steve Scutellaro join Matt Wurst and Valerie Vespa on Snarketing for a rare two-guest conversation on succession, independence, and the future of agency culture.
Scott built StrawberryFrog into one of advertising's most durable independent shops ove…
The Truth behind the Leadership transition
After nearly 30 years building StrawberryFrog into one of the world's leading independent creative agencies, Scott Goodson made a decision that many founders struggle to make: he stepped away as CEO.
So we put him, and his successor, Steve Scutellaro- in the hot seat.
💥 Can anyone ever care as much…
UN 424 - Scott Goodson. Brand Purpose.
Scott Goodson founded StrawberryFrog, a global agency built on a philosophy he calls movement marketing. In this episode, he and Gabriella Mirabelli trace that framework from its origins through decades of application across healthcare, automotive, consumer goods, and fintech. Goodwin explains why …
From Ducks to Peacocks: How Brands Can Stand Out in the Age of AI
In this episode of High Velocity Radio, Lee Kantor interviews Scott Goodson, founder of StrawberryFrog, about movement marketing, brand purpose, and how businesses can stand out in an increasingly AI-driven world. Scott explains how companies can build genuine movements around ideas people care abo…
Ducks, Peacocks and Being Visible
Scott Goodson is the founder and chairman of StrawberryFrog, the agency he started in 1999 after reading an article that called the big global agencies dinosaurs. He decided to build the opposite. He has spent 25 years arguing that brands should stop running campaigns and start building movements. …
Building a Future-Facing Creative Business
After nearly 30 years, how does StrawberryFrog stay ahead of the game?In Episode 2, we go behind the business with Scott Goodson and Steve Scutellaro to explore:💡 Why staying intentionally small can be a strength🎯 Building an agency around the best practitioners🚀 The future of marketing through Mov…
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