Episode 58: Essay 4 Part 2 of “Mother Pious Lady: Making Sense of Everyday India” by Santosh Desai
“Mother Pious Lady: Making Sense of Everyday India” by Santosh Desai is a collection of essays that delve into the quirks and nuances of Indian middle-class life. Through a blend of humor and keen observation, Desai explores the everyday experiences, traditions, and cultural shifts that shape the i…
Episode 61: Essay 6 Part 2 of “Mother Pious Lady: Making Sense of Everyday India” by Santosh Desai
In this episode, we explore Essay 6: Loosening the Past from Mother Pious Lady, where Santosh Desai reflects on the subtle and striking ways India’s middle class is moving away from tradition—without entirely letting go.
This section delves into how the boundaries of morality, modernity, and ident…
Episode 62: Essay 6 Part 2 of “Mother Pious Lady: Making Sense of Everyday India” by Santosh Desai
In this episode, we continue to explore Essay 6: Loosening the Past from Mother Pious Lady, where Santosh Desai reflects on the subtle and striking ways India’s middle class is moving away from tradition—without entirely letting go.
This section delves into how the boundaries of morality, modernit…
The Indian Diversity with Mr. Santosh Desai
From the pressvala (the guy who irons clothes) in every lane, to the matrimonial ads, the holiday choices or simply living from one festival to another. Why do Indians make the choices that we make, the answers led to the birth of this beautiful book. To know the insider’s account of an Indian Midd…
Hafta X South Central: Highs & lows of media in 2025, influencers in news, Arnab’s ‘turnaround’
For this special year-ender episode, Newslaundry’s Abhinandan Sekhri and Manisha Pande and The News Minute’s Dhanya Rajendran and Pooja Prasanna are joined by columnist and media critic Santosh Desai.
The conversation begins with a wrap of the Indian media ecosystem this year. Santosh says, “Instit…
How Legacy Brands Lost GenZ
Generation Z has divorced legacy brands. From fashion to food, skincare to supplements, young Indians are abandoning household names for Instagram-born startups their parents have never heard of. Zara feels too expensive and repetitive. H&M lacks uniqueness. Traditional brands feel inauthentic and …
146 -Santosh Desai on Marketing in the Age of AI & Why Humans Will Never Go Out of Fashion
"You can't fire an LLM." Santosh Desai's blunt line sums up his entire argument: accountability, judgement and subjective experience are the three things AI will never replace. From brand naming to youth protest to raising Gen Alpha on algorithms, this conversation is a masterclass in thinking clea…
In Focus-Parley | Are brands overreacting to manufactured outrage?
Last week, jewellery brand Giva withdrew an advertisement it made for Raksha Bandhan after netizens criticised actress Kriti Sanon’s outfit as too revealing for a traditional festival. The incident is the latest in a series of brands backtracking on their advertisements following backlash that is o…
Why Indian Advertising is Broken feat. Santosh Desai (MD & CEO, Futurebrands India)
In our milestone 30th episode (& our very first video podcast), we are joined by one of the true greats of Indian advertising: Santosh Desai (MD & CEO of Future Brands India, author of Mother Pious Lady, and legendary columnist). In this unfiltered chat, Santosh talks about why the traditional agen…
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