Influential’s Ryan Detert On How Marketers Can Match Up With Influencers That Elevate Brand And Revenues
There are influencers for every brand – but not every influencer is a good match. In episode #483, our host Peggy Anne Salz asks Ryan Detert, CEO of Influential, the world’s largest influencer marketing company, how to choose influencers that deliver high ROI and compelling content. Ryan shares his…
Influential's Ryan Detert on How Marketers Can Match Up With Influencers That Elevate Brand and Revenues
There are influencers for every brand – but not every influencer is a good match. In this episode, our host Peggy Anne Salz asks Ryan Detert, CEO of Influential, the world’s largest influencer marketing company, how to choose influencers that deliver high ROI and compelling content. Ryan shares his…
Man! I Feel Influential!
When it comes to social media, we are all familiar with seeing Influencers' collaborations with various brands. Many wonder how those partnerships and opportunities come about. Tech platform Influential is all about connecting brands and creators using its AI technology. In this episode, the CEO of…
What Brands Still Don't Understand About TikTok
Next in Media spoke with Ryan Detert, CEO of Influential, one of the top firms helping brands sort through the world of influencers and social platforms. Detert talked about the state of TikTok, and what many marketers miss regarding its power over younger audiences. Detert also talked about whethe…
Ep 28: Ryan Detert, CEO & Founder - Influential
What happens when the world’s largest influencer marketing company gets acquired by a global powerhouse? We’ve got the inside scoop! In our latest episode of The Snarketing Podcast, we sit down with Ryan Detert, Founder & CEO of Influential, for his first podcast interview since the big news broke:…
Influential's $500m Acquisition with CEO Ryan Detert
Join us as we dive deep into the groundbreaking $500 million acquisition of Influential by Publicis Groupe. Discover how this deal is reshaping the creator economy and influencer marketing landscape.In this episode:
The rise of Influential and its journey to becoming a leader in influencer marketi…
HeadRoom with Ryan Detert: The Mozart of Influence
Dr. Rod Berger dives into the world of influence to capture the story of an entrepreneur who is now a part of the influencer marketing legacy. The world has changed, giving creators and influencers a path to control their brands and those they support. Ryan Detert, in short, can be credited with a …
Ryan Detert on Why Publicis Made Its Biggest Bet on Creator Marketing
In this episode of Next in Media, I sit down with Ryan Detert, CEO of Influential, the creator marketing company that was acquired by Publicis in 2024. Since the acquisition, Influential has seen massive growth, also acquiring Captiv8 to build out a global offering combining technology, services, a…
Influencer Marketing Grows
Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.
Beyond the Follow: Influential on creator marketing as real media spend
In this conversation on The Speed of Culture podcast, Matt Britton talks with Ryan Detert, Founder and CEO of Influential. Ryan details his path from running parody accounts with 30 million followers to building the largest influencer marketing company by revenue. He talks about how data and measur…
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