Big Agencies & Retail Media: A Slightly Unhinged Relationship
Retail media may be the hottest topic in advertising right now, but how do big agencies really feel about it? In this episode, I unpack new Infillion research that reveals the complicated love-hate relationship agencies have with retail media. On the surface, agencies are excited about its potentia…
ROAS is the root of all evil: Debunking the ROAS Trap with Andrew Lipsman
James Avery sits down with Andrew Lipsman, independent analyst and former eMarketer principal, to challenge the industry's dangerous obsession with "magical black boxes" and short-term KPIs. Andrew explains why ROAS is a fundamentally flawed metric that often rewards "cookie stuffing" and branded s…
Micro-Arbitrage: The New Retail Media Strategy
The long waves of efficiency are over. If your brand waits 18 months to pivot, you have already lost the margin.
Jason O'Toole, Head of Connected Commerce & Media at Gildan, and guest host Spencer Lian-Thornton, VP Growth & Partnership of Mindgruve, discuss why the "Fail Fast" culture is now a req…
The BIGGEST Google Ads Lie of All Time
#PPC #GoogleAds #DigitalMarketing
Google made $198 BILLION from Google Ads Search in 2024 while most businesses lost money. Here's the $105,000 lie they don't want you to know about.In this video, I expose how 45% of Google searches are the most unprofitable dollars you could spend, and reveal the …
ROAS Trap Got You Stuck? Try This Instead.
You are a brand that's focused on ROAS, but what about profitability? Tom Murray, Managing Director Of Data And Analytics at Jump 450 explains the common problem that we see with brands who are singularly focused on ROAS as well as the metric you should be looking at instead.
If you are a compa…
079: From Microsoft to Mentorship: Jeremiah Andrick’s Journey of Lifelong Learning
What happens when nearly two decades of digital marketing expertise, an entrepreneurial spirit, and a passion for mentorship converge? In this episode of The Digital Marketing Mentor, Danny Gavin sits down with Jeremiah Andrick, a seasoned digital marketing professional who has worked with powerhou…
Debunking Facebook Ads Misconceptions for Gyms: Why Marketing Strategies Need to Be Tailored to Your Gym's Growth Stage | Episode 119.
Most gyms waste marketing dollars without seeing results. Small budgets and unclear strategies are often the reason. Knowing where to focus makes all the difference.
Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on pract…
Why focus on only ONE product built a $1B super-brand (on just $6,000) - Pete Maldonado [Chomps]
![Why focus on only ONE product built a $1B super-brand (on just $6,000) - Pete Maldonado [Chomps]](https://cdn-images-3.listennotes.com/podcasts/billions/why-focus-on-only-one-dcUR1SsAgIm-SW_1wPNdoZb.300x300.jpg)
Today on BILLIONS, I'm sitting down with Pete Maldonado, the visionary who took $6,000, one failed food venture behind him, and zero institutional backing and built a dominant food empire that's approaching $1 billion in revenue this year.
Pete and his co-founder Rashid bet everything on a category…
How to Make Your Brand Stand Out in a Sea of Sameness
For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: https://www.instagram.com/avetisantaplyan
In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Erik Huberman, founder and CEO of Hawke Media, to unpack why the old marketing playbook is broken—…
The State of Retail Media: ROAS Trap, Omnichannel Ads, and AI Shoppers | Tom Limongello
Digital Shelf Insider Podcast by MetricsCart Season 2 Episode 12
Tom Limongello (Co-Founder of Nextipedia and host of The Middlemen Podcast) joins Shreshta Joy to unpack retail media from the retailer's side of the table.
He moves past sponsored-search ROAS into full-funnel commerce measurement,…
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