# Rishad Tobaccowala

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Ann Mukherjee on Crashing the Super Bowl, Embracing Your Weaknesses, and Why the CEO of Today Has to Be All Learning

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When Ann Mukherjee joined Doritos in 2006, the brand was in freefall. It had gotten so bad that Frito-Lay's own truck drivers refused to stock it. She turned it around by crashing the Super Bowl with a $5 million budget—against Anheuser-Busch's $100 million—by handing the ads to consumers and trust…

Rishad Tobaccowala on Relevance and Reinvention in the Age of AI

Marketing is moving fast, but are we moving in the right direction?  In this episode, legendary strategist Rishad Tobaccowala (former Chief Growth & Strategy Officer of Publicis Group) drops by to deliver some seriously spicy thinking on the state of the marketing industry. Spoiler alert: He thin…

Companies don't transform, people do | Rishad Tobaccowala

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Rishad Tobaccowala, best-selling author of Rethinking Work and Restoring the Soul of Business and former Global Chief Strategist and Growth Officer at Publicis Groupe, on why we've crossed from transformational times into tectonic ones, and why the leaders who thrive will be the most human, not the…

Ep 28 Marketing Is Not A Vending Machine | Corey Morris

Watch this episode on YouTubeCorey Morris believes marketing isn't a vending machine you shake for quick returns. It's an investment you review and grow on purpose, every single quarter. In this episode of The Intangible Brand, Jerry Gennaria and Carl Winstead sit down with Corey Morris, owner and …

Marian Goodell on Leading Burning Man and Why Collaboration and Consensus Are Not the Same Thing

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In 1995, a project manager at a San Francisco software company drove twelve miles into a Nevada dry lakebed because a man in a bed sheet holding a plastic flamingo told her to. She never went back. That woman was Marian Goodell. Nearly thirty years later, she is the first and only CEO of Burning Ma…

A Re-Scoop of Rethinking Work with Rishad

Host E.B. Moss shares a personal scoop, and a re-scoop: a favorite episode with Rishad Tobaccowala, futurist and author of Rethinking Work, whose ideas just got a fresh round of buzz via a new Fortune Magazine interview. Rishad does everything big; he starts with two doppios (four espresso shots!)…

Rishad Tobaccowala | A Leading Futurist Takes Stock of 2026

A CMO Confidential Interview with Rishad Tobaccowala, author of "Rethinking Work," formerly the President of Starcom and the Publicis Chief Strategy & Growth Officer. Rishad discusses the rise of "alien intelligence" and why it is unstoppable and ungovernable, how the generational divide is getting…

Rethinking Everything in 2026 feat. Rishad Tobaccowala (Formerly at Publicis Groupe; Author: Rethinking Work)

In our 15th episode and grand finale for 2025, The Indian AdGeek welcomes the legendary Rishad Tobaccowala.  As the Omnicom-IPG merger reshapes the global landscape, Rishad joins us to dismantle the myths of "scale" and reveal what the agency of 2026 must actually look like to survive. From the r…

Companies Don’t Transform, People Do: Rishad Tobaccowala on Work, Agencies, and Reinvention

Few people have had a better vantage point on the transformation of advertising, technology, and work than Rishad Tobaccowala. Over a 37-year career at Publicis Groupe, Rishad helped pioneer its digital businesses, chaired Digitas and Razorfish, and ultimately served as Global Chief Strategist and …