# Peter Fader
Top podkast episoder
Oppdatert:
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His research is about the analysis of behavioral data to forecast customer shopping/purchasing activities.
== Career ==
Fader was introduced to marketing when he was a math major undergraduate in MIT by Professor Leigh McAlister.
# 150 Delta's AI Fare Experiment: Will Smart Pricing Alienate Loyal Customers?
Is AI-powered personalized pricing the next frontier—or the next fiasco—for customer loyalty and corporate reputation?
That's the burning question I dive into with my guest, Dr. Peter Fader, on this episode of the Delighted Customers podcast. With Delta Air Lines rolling out AI-driven pricing and …
475: Customer Centricity: The Art of Picking Favorites
Most marketers still treat all customers like they're created equal. Spoiler: they're not. Some will buy once and vanish, others will stick with you for years and fuel your growth. The challenge and opportunity is learning to tell the difference, predicting their future value, and acting accordingl…
Loyalty Programs | Peter Fader
Are loyalty programs worth it for retailers? Yes, says Wharton’s Peter Fader, but only if they are designed for customer lifetime value. This episode is part of the “Future of Retail” series.
Hosted on Acast. See acast.com/privacy for more information.
Why Not All Customers Are Equal - Marketing Lessons from Wharton Professor Peter Fader
Dr. Peter Fader, the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School, University of Pennsylvania, shares insights from his acclaimed book “Customer Centricity: Focus on the Right Customers for Strategic Advantage.”
Professor Peter Fader’s Customer Centricity challenges the o…
Ep. 24 - Customer Based Corporate Valuation with Dan McCarthy and Peter Fader
To figure out how much a company is worth, start with its customers. This episode explores customer-based corporate valuation and how individual buying behavior ultimately drives firm value. Join JMR Co-Editor Brett Gordon as he speaks with Dan McCarthy (University of Maryland) and Peter Fader (Uni…
Build: The Employee Base Audit with Jessica Zwaan & Pete Fader (Incompass Labs)
Peter Fader and Jessica Zwaan joined The Modern People Leader to explore how customer-based audit principles can be applied to employees.
----
Downloadable PDF with top takeaways: https://modernpeopleleader.kit.com/episode275
Sponsor Links:
🔗 Try Viva’s $950 one-month trial at execviva.com/mpl
🔗 …
Episode 84: Peter Fader, The Wharton School & Theta Equity - Why Customer Lifetime Value Is the Most Misunderstood Metric in Business
Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania, as well as co-founder of Theta Equity, a next-generation data analytics firm. Much discussion about Customer Lifetime Value (CLV), the concept that has animated Pete’s acade…
How to Profit Predictably with Wilde.ai
Why there's no such thing as an average customer?
Mitko Ivanov opened up discussion on why he believes there is no such thing as an average customer, a thought echoed by Clint Dunn, who concurred that averages in eCommerce are not necessarily dependable. This is attributed to the reality that not e…
Purpose and Work with Jessica Zwaan
In this episode of Disengaged, I'm joined by Jessie Zwaan — VP of People Strategy and Operations at Leapsome and author of Built for People and Purpose and Work — to dig into the gap between the purpose companies advertise and the work people actually live.
Jessie's argument cuts against a lot of H…
PODKAST SØGEMOTOR
Du kan bruke vår nettsted til å søke etter3,824,061podkaster og195,735,131episoder etter personer, steder eller emner.
If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
REDIG
Takk fordi du hjelper med å holde podkast-databasen oppdatert.
