Is It Time to Replace Funnels, Customer Avatars, and Cold Outreach?
This week's briefing takes a critical look at outdated marketing habits (like avatars and funnels), as well as other ways that might disrupt connections between brand and audience.
You'll hear:
Phil Treagus Evans shares an "EMPATH Framework," designed to go beyond avatars and one-dimensional …
Why Companies Force AI: Zapier’s CEO Wade Foster Explains | Belkins Podcast Episode #19
Behind every well-known tech company is a leader navigating pressure, uncertainty, and constant change. That’s what makes this conversation with Wade Foster — Co-Founder and CEO of Zapier — stand out.Wade doesn’t show up with clichés or polished CEO lines. He talks about the decisions that actually…
The 2026 B2B Outreach Playbook: How to Succeed in a World of AI Noise
Is your cold outreach hitting a wall? You're not alone. In this episode, Michael Maximoff of Belkins reveals the hard data: B2B outreach reply rates have plummeted from 10% to a painful 1-2%. We unpack the real reasons why AI and cheap tools have made the old playbook obsolete, and what your go-to-…
Why RevOps Is Having a Moment (with Jen Igartua) | Belkins Podcast Episode #20
Revenue teams are dealing with more tools, more data, more automation - and more pressure - than ever before. Growth isn’t just about selling better anymore. It’s about how the entire revenue engine actually works.For the first time, RevOps isn’t a background function — it’s shaping how companies g…
Belkins’ Founders Open Up: Confronting Their Mistakes, Wins, and Regrets | Belkins Podcast Episode #21
For 10 years, Belkins’ founders never sat down on camera to talk honestly about what building this company has really cost them.Michael Maximoff and Vlad Podoliako have spent a decade building together. They took Belkins from zero to one of the world’s leading B2B lead generation agencies, built Fo…
Michael Maximoff: AI Didn't Break Sales. Broken Processes Did.
In this episode of Go-To-Market, sponsored by Fullcast and Silicon Slopes, host Dr. Amy Cook, CMO at Fullcast, sits down with Michael Maximoff, Chief Growth Officer and Co-Founder of Belkins, to discuss what's actually holding sales and marketing teams back in 2026.
With a background that spans B2…
The "Upmarket" Trap: What Actually Moves Enterprise Deals | Belkins Podcast Episode #22
Companies go upmarket, hit three slow months, and decide the strategy “doesn’t work.”
In this live episode, Yann (co-founder of Userled, former Salesforce enterprise seller) breaks down what enterprise deals actually look like up close: long stretches of silence that aren’t rejection, stakeholders…
Becoming the Brand Everyone Talks About, ex-CMO of Gong ($300M ARR)| Belkins Podcast Episode #23
What does it take to build a brand in B2B that people actually talk about?
Udi Ledergor has a word for it. Courage.
He was employee #13 at Gong. The first, and for a long time, only marketer. He joined when nobody had heard of them, with 11 paying customers and zero brand presence. By the time he…
Evolve Pipedrive Podcast #64 - Michael Maximoff, Chief Growth Officer at Belkins
Bruce Bignell talks to Michael Maximoff, Chief Growth Officer at BelkinsCold outreach used to build the pipeline on its own.
Michael Maximoff, co-founder of Belkins, explains why it doesn't any more - and why he's moved his BDR function out of sales and into marketing.
Belkins is an omnichannel a…
10 Years of Building an Agency: The Lessons Nobody Sees | Belkins Podcast Episode #24
If you work with an agency, there are a few things you usually only learn once the campaign is already running.
In this special in-person episode, Michael sits down with Belkins Managing Director Alex Sribnyi to talk about what actually happens behind the scenes of B2B lead generation: why some ag…
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