How Snoopy, Charlie Brown and the Other Peanuts Characters Transformed Public Art Worldwide
The Peanuts Global Artist Collective is an unprecedented global initiative in which the beloved Peanuts characters have been brought to life in new and exciting ways for the public to experience. The project was first launched in the spring of 2018 with seven murals in New York City and then expand…
The Secret History (and Superfandom) Behind Charles Schulz’s Long Relationship with Hallmark
Hallmark and Peanuts have sold over one billion Peanuts greeting cards worldwide since their introduction in 1960. This partnership also helped produce the popular Snoopy plush dolls and the iconic Snoopy for President campaign. Peanuts podcast hosts Melissa Menta and David Templeton talk to Hallma…
Peanuts at 75 With Melissa Menta
Melissa Menta,of the You Don't Know Peanuts podcast and Senior VP of Global Brand and Communications for Peanuts Worldwide, joins us to talk about what's happening with Charlie Brown, Snoopy and the gang. This year is the 75th anniversary of the Peanuts strip, and they aren't slowing down.
A Celebration of PEANUTS-Snoopy, Charlie Brown and the Holidays with Melissa Menta!
WEDNESDAY! I am thrilled to be able to talk about one of my true loves today, PEANUTS! That's right, we are celebrating Charles M Schultz amazing creations! Snoopy, Charlie Brown, all of the amazing cartoons and animated specials that I watch every year. (You better go to Apple TV after this and w…
CWFC 155 – 60 Years of A Charlie Brown Christmas with Melissa Menta
On this episode, we’re celebrating the 60th anniversary of a Charlie Brown Christmas with Senior Vice President of Global Brand and Communications for Peanuts Worldwide
and host of the You Don’t Know Peanuts podcast, Melissa Menta. We’ve also got a fun Christmas play date idea for you and we’ll c…
Building Brand Relevance Across Cultures | Women Who Brand: Melissa Menta, SVP Global Brand & Communications at Peanuts
Welcome to Season 2 of WWB!!!!! For our first episode of the season, we sit down with Melissa Menta, Senior Vice President of Global Brand and Communications at Peanuts, yes, Snoopy himself!
Melissa shares how the SAME brand can be completely different for audiences in different parts of the world…
Now with More Snoopy and Charlie Brown!
In this Marketing Over Coffee: Melissa Menta, Peanuts Worldwide exec and lifelong Peanuts fan who serves as the brand’s Senior VP, Global Brand and Communications talks to us about Snoopy, Charlie Brown and the Gang. Direct Link to File An amazing path from East Asian Studies to Marketing Broadway …
Snoopy in the Sky
IT'S A BIRD! IT'S A PLANE! IT'S A . . . DOGHOUSE? Throughout Charles Schulz's Peanuts stories, Snoopy has used his incomparable imagination to go on iconic aviation and space adventures. He's transformed himself into a World War I flying ace, a charter pilot, an astronaut, and even a helicopter. To…
Working With Your Whole Brain Costs Peanuts
Jill Bolte Taylor survived a catastrophic stroke at 36 and came out the other side with something most neurologists never get: a lived understanding of what happens when half your brain goes offline. Steve and David unpack her “Whole Brain Living” framework and ask what it means for the small busin…
How Three Communication Leaders Use Nostalgia to Reconnect Iconic Brands With Culture
In this episode of Adspeak by ADWEEK, host Rob Klara sits down with three communication leaders to explore how iconic brands can turn major anniversaries into opportunities for cultural relevance and future growth. Sona Iliffe-Moon, Chief Communications Officer at Yahoo; Gina Pesko Laughlin, VP and…
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