289 - Empowering Advertisers: Leading the Charge Against Fraud in the Digital Age with Blockboard's Matt Wasserlauf
Your host, Doug Noll, talks with the CEO and Founder of Blockboard, Matt Wasserlauf. Matt shares his extensive background and explains how Blackbaud leverages blockchain and AI to create a transparent and effective advertising ecosystem. They discuss the impact of Connected TV (CTV) and the importa…
🔥 ADOTAT Show: Matt Wasserlauf on Blockchain, Ad Fraud & Why Agencies Fear Transparency
Ad tech has a $22 billion problem, and no, it’s not a new buzzword or the latest AI fad—it’s fraud. For decades, agencies and middlemen have pocketed billions while advertisers throw money into a black hole, convinced that “reach” and “frequency” actually mean something. Enter Matt Wasserlauf, ad i…
#650: Maximizing your ad spend with Matt Wasserlauf, Blockboard
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
This year, many advertisers - especially retailers -- are being asked to do more with less. At the same time they have smaller budgets, they also must contend with an astonishing amount of was…
Fighting Ad Fraud and Building Trust in Digital Media with Matt Wasserlauf
What if the future of digital advertising wasn't just about scale and reach, but about trust, transparency, and relationships?
In this episode, Matt Wasserlauf, three-time founder, two-time successful exit entrepreneur, author, and now CEO of Blockboard, shares his remarkable journey from pioneeri…
823: Using Blockchain Technology to Reinvent the Advertising Industry with Matt Wasserlauf
823: Using Blockchain Technology to Reinvent the Advertising Industry , Matt Wasserlauf, BLOCKBOARD
Using Blockchain Technology to Reinvent the Advertising Industry
Matt Wasserlauf, BLOCKBOARD
– The Sharkpreneur podcast with Seth Greene Episode 823 Matt Wasserlauf
Matt Wasserlauf, one of the or…
Gabrielle Heyman, VP Global Brand Sales & Partnerships - Zynga
Summary/Description:
In this episode of The Seat, Ray Erickson sits down with Gabrielle Heyman, VP of Global Brand Sales & Partnerships at Zynga, to unpack a 20+ year career built at the intersection of gaming, media, entertainment, and advertising. Gabrielle shares her origin story from early days…
The $100 billion problem lurking inside digital video ads
My newsletter: https://simonowens.substack.com/
The TV advertising business has changed dramatically over the past two decades. What used to be a relationship-driven industry built around upfront presentations and manual negotiations has turned into a fast-moving, highly automated digital marke…
#650: Maximizing your ad spend with Matt Wasserlauf, Blockboard
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
This year, many advertisers - especially retailers -- are being asked to do more with less. At the same time they have smaller budgets, they also must contend with an astonishing amount of was…
#650: Maximizing your ad spend with Matt Wasserlauf, Blockboard
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
This year, many advertisers - especially retailers -- are being asked to do more with less. At the same time they have smaller budgets, they also must contend with an astonishing amount of was…
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